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Portada’s Sports Marketing Board is a highly regarded group of senior marketing executives that share their enthusiasm about the strength of soccer and sports content as key passion points for brands to engage consumers throughout the Americas. Read the FAQ about the Council System!

Ward Bullard
Board Chair
Stanford University Athletics Department

Ward Bullard is a Partner at Pitchwise Holdings and Chair Emeritus of the Stanford Athletic Board. Ward previously worked at Verizon, SAP, Google, Mertado (acquired by Groupon) and Harrah’s Entertainment in product, business and marketing leadership roles, connecting the worlds of technology and entertainment.

Ward is an adjunct instructor at Stanford University’s Hasso Plattner Institute of Design (the, where he developed and teaches the course, “Testing at Scale: The Sports Fan Experience.”

Ward graduated with degrees in both Economics and History (with Honors) from Stanford University and an MBA from Harvard University.

Rene Ramos
Vice President - Field Marketing & Sponsorships
Constellation Brands

Rene has been in the beer industry for more than 20 years working on some of the biggest beer brands in the business. His passion for beer, like many beer fans, started in college but parlayed it into an actual career that has taken him on a journey working across the 3 top players in the industry – Anheuser-Busch, MillerCoors and now, Constellation Brands.
From the agency side to field marketing to brand marketing to sales management to sports & entertainment, Rene has been involved with beer brands across every consumer touchpoint.

His duties recently expanded from the company’s beer portfolio to include the company's wine & spirits brands including SVEDKA, Casa Noble tequila, Robert Mondavi and Kim Crawford.

Daniel Keats
Director Consumer Marketing-Sponsorships
Allstate Insurance

Dan Keats is Director of Consumer Marketing at Allstate Corporation. He oversees all sports and branded entertainment sponsorships, and promotional programming. His responsibilities include the NCAA Corporate Partnership, Soccer United Marketing Partnership inclusive of MLS, CONCACAF and the Mexican National Team, The College Football Playoff, Allstate Sugar Bowl, Big 10 and SEC Conferences, along with the Allstate Good Hands program including relationships with 90 of the top Division I schools in the country.

Michael Goldstein
Vice President - Head of Sponsorships, North America

(Via LinkedIn)
- 16 years of experience as a global marketing, sponsorship and media professional in the sports and entertainment industry
- Proven results in driving revenue and business objectives for blue chip companies and key stakeholders
- Proficient in Spanish and possess experience working and living abroad
Specialties: Sponsorship Strategy/Activation, Event Management, Cause Marketing, Retail Promotions, Relationship Building, Promotional Strategy/Execution, Online Marketing, Budget Management, Sponsorship Landscape, Partnership Marketing

Sara Toussaint
Vice President, Sponsorships
Wells Fargo

Sara oversees Wells Fargo's Major League Soccer, Mexican National Team, and other soccer sponsorships. Her sports background also includes Director of Business Development for the Boston Blazers, Hispanic Partnerships for MLS, and Labor Relations for MLB. Sports Business Journal named her a 2018 "Game Changer."Prior to Wells Fargo, Sara directed marketing efforts and scouted investment opportunities for Allied Minds and served as Associate Director of Alumni Relations for the University of Chicago.

Caro D'Antuono
Vice President of Marketing
Northgate Markets

With 20 years of advertising and marketing experience, Caro D’Antuono is forging an innovative and creative direction for Northgate Gonzalez Market. In her role as Vice President of Marketing for the premier Southern California supermarket chain, she has identified the need to embrace a highly unexpected approach to the grocery industry, one that has dramatically changed in the last few years—she’s building an emotional connection between the consumer and their local neighborhood market.

Federico Grinberg
Futbol Sites

Co-Founder and CEO at Futbol Sites, top digital sports media group in Latin America & US Hispanics, with one of the largest audience in its category, reaching more than 25 million unique users every month. Federico began his career in Buenos Aires, Argentina and led the opening of new markets for Futbol Sites, such as Brazil, Chile, Colombia, Mexico and US. Since 2014 he oversees the global strategy of the company from their offices in Miami, Florida.

Felix Palau
Group Brand Director Tequila
Proximo Spirits

Bio soon.


Sports Marketing Board 2019 Schedule

Meeting 1 Virtual Meeting, Late January (tbd)
Meeting 2 14-15 March @ Portada LA, Loews Santa Monica
Meeting 3 Late July (tbd)
Meeting 4 11-12 Sept. @ Portada New York


IF YOU ARE INTERESTED IN MEETING THE ABOVE OR OTHER BRAND MARKETING DECISION MAKERS  who are members of Portada's  Council System and demand a wide array of marketing services, please contact Portada Sales Manager Michelle Lopez.