Portada’s Sports & Entertainment Marketing Board is a highly regarded group of senior marketing executives that share their enthusiasm about the strength of soccer and sports content as key passion points for brands to engage consumers throughout the Americas.

Read the FAQ about the Council System!

Ward Bullard
Committee Chair

Ward Bullard is a Partner at Pitchwise Holdings and Chair Emeritus of the Stanford Athletic Board. Ward previously worked at Verizon, SAP, Google, Mertado (acquired by Groupon) and Harrah’s Entertainment in product, business and marketing leadership roles, connecting the worlds of technology and entertainment.Ward is an adjunct instructor at Stanford University’s Hasso Plattner Institute of Design (the d.school), where he developed and teaches the course, “Testing at Scale: The Sports Fan Experience.” Ward graduated with degrees in both Economics and History (with Honors) from Stanford University and an MBA from Harvard University.

Rene Ramos
Vice President – Field Marketing & Sponsorships
Constellation Brands

Rene has been in the beer industry for more than 20 years working on some of the biggest beer brands in the business. His passion for beer, like many beer fans, started in college but parlayed it into an actual career that has taken him on a journey working across the 3 top players in the industry – Anheuser-Busch, MillerCoors and now, Constellation Brands.

From the agency side to field marketing to brand marketing to sales management to sports & entertainment, Rene has been involved with beer brands across every consumer touchpoint.

His duties recently expanded from the company’s beer portfolio to include the company’s wine & spirits brands including SVEDKA, Casa Noble tequila, Robert Mondavi and Kim Crawford.

Federico Grinberg
Futbol Sites

Co-Founder and CEO at Futbol Sites, top digital sports media group in Latin America & US Hispanics, with one of the largest audience in its category, reaching more than 25 million unique users every month. Federico began his career in Buenos Aires, Argentina and led the opening of new markets for Futbol Sites, such as Brazil, Chile, Colombia, Mexico and US. Since 2014 he oversees the global strategy of the company from their offices in Miami, Florida.

Nick Kelly
Head of US Sports Marketing
Anheuser-Busch InBev

Marketing and communications executive with more than ten years of experience in developing fully integrated marketing and communications programs. As Head of US Sports Marketing, Nick oversees the continued evolution of Anheuser-Busch’s sports marketing strategy. Responsibilities include identifying the right partners and how the company can best activate one of the most diverse sports portfolios in the world that includes the NFL, MLB, NHL, NBA, NASCAR and multiple soccer platforms.

Sara Toussaint
Vice President, Sponsorships
Wells Fargo

Sara oversees Wells Fargo’s Major League Soccer, Mexican National Team, and other soccer sponsorships. Her sports background also includes Director of Business Development for the Boston Blazers, Hispanic Partnerships for MLS, and Labor Relations for MLB. Sports Business Journal named her a 2018 “Game Changer.”Prior to Wells Fargo, Sara directed marketing efforts and scouted investment opportunities for Allied Minds and served as Associate Director of Alumni Relations for the University of Chicago.

Dan Fleetwood
Vice President – Global Sponsorships  SAP – Head of Americas

Dan is a Global Vice President for SAP Sponsorships and is responsible for a team that manages sponsorships across North and South America. His team is oversees the strategy and execution of SAP sponsorship properties and technology showcases in order with the objective of promoting the SAP brand and developing authentic technology stories. Over the past six years Dan has led deals with NHL, NBA, MSG, MLB, NFL, and multiple arenas and venues.

Adriana Trautman
VP, Int’l Strategy
Paramount Pictures

International Film Marketing specialist with 20+ years of experience creating ground-breaking Strategic Marketing Campaigns for Theatrical Releases that are both in line with a worldwide strategy and adapted to the local realities of each market for maximum impact. Focus on strategic, creative marketing activities without losing sight of sales objectives, profitability and measurable results.

Alvaro Barranco
Multicultural Specialist – West
Beam Suntory

Brand Agent with Volume/Sales/Profit-focused/Growth Driven. A creative multicultural manager with over 15 years’ experience across all segments of hospitality, events, sales and marketing categories. Building brand strategies, field marketing, e-commerce, and account management. Successfully assist increasing by double digits my clients’ Brand Awareness, Growth, and Profitability including that of some Fortune Global 500 companies’ brands. Managed Multicultural local and regional sponsorships, and social media initiatives.

Marco Lopez
Director of Local & Experiential Marketing

Inherently curious, transformational industry leader, facilitator of collaboration, innovation, and integration. Creative global marketer with an entrepreneurial agility to execute. Over 20 years of robust experience in strategy, brand, digital, social content, sports marketing, experiential and media. Leader in developing and strengthening teams with diversity, discipline and growth. Executive driver in profitability and scaling growth. A power connector & change agent.

Gabriela Marroquín
Marketing Director

Experienced Marketing Director with a demonstrated history of working in the broadcast media industry. Skilled in Customer Acquisition, Event Management, Market Research, Employee Training, and Product Marketing. Strong marketing professional with a Master of Business Administration (M.B.A.) focused in Organizational Leadership from Pepperdine University, The George L. Graziadio School of Business and Management.

Tim Greenberg
Chief Community Officer
World Surf League

International Film Marketing specialist with 20+ years of experience creating ground-breaking Strategic Marketing Campaigns for Theatrical Releases that are both in line with a worldwide strategy and adapted to the local realities of each market for maximum impact. Focus on strategic, creative marketing activities without losing sight of sales objectives, profitability and measurable results.

Claudia Sherry
Marketing Executive – Latin America and the Caribbean

Innovative communications professional committed to results with extensive experience in multiple platforms and segments of marketing, public relations, advertising, social media, public speaking and management. Successful in conceptualizing effective marketing plans, campaigns and strategies, while managing staff’s efforts to drive the success rate of key performance indicators.

Fabiola Rangel
Director of Marketing
Warner Bros. Worldwide Television

*Manage and Oversee Warner Channel LATAM: ensuring adequate and successful execution and implementation of marketing strategies across the region (Sales Marketing, Affiliate Marketing, B2B and B2C)
*Core Presenter and Producer of the annual Latin American Upfronts: Messaging, Creative, Strategy and Event Marketing
*Manage day-to-day communication and strategy with Warner Channel LATAM and 3rd party partners: Turner and HBO
*Manage all regional affiliate marketing directors (PanAmerican Region, Mexico and Brazil)
*Develop plans with distribution clients/broadcasters to exploit growth opportunities and help generate added revenue streams throughout LATAM territories
*Drive implementation of global marketing campaigns, programming packages, and cross-divisional initiatives of key brands: DC, Harry Potter, etc. across prime-time, strip series, feature film packages, library series deals and animation
*Proactively work with local sales and marketing executives to provide pre- and post-sales support and materials
*Develop innovative new initiatives for LATAM, including consumer contests and activations, enabling client sales teams to sell-in multi-level promotions, covering On-Air, Digital, Social Media, etc.
*Direct and Manage local Latin America marketing teams to assist in all aspects of client marketing campaigns – strategic planning, customer needs analysis, and project management
*Manage and Responsible for the Warner Channel LATAM: Marketing and Affiliate Budgets = +7M USD
*Oversee the creative approval processes (affiliate, brand-channel and consumer marketing)

Christian Patiño
Executive Vice President & General Manager
Natural Hemp Company

Experienced business leader with a demonstrated history of growth within CPG companies in both Marketing and General Management roles. Top performer with multinational experience.

2020 Sports & Entertainment Marketing Board Schedule

  • ▶︎February, 2020

    Winter Virtual Meeting
    (exact date tbd).

    ▶︎April, 2, 2020

    In-person meeting at Portada Los Angeles

    ▶︎July 2020

    Summer Virtual Meeting (exact date tbd).

    ▶︎September 24, 2020

    In-person meeting at Portada New York

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