Back to Council System

Portada’s Sports Marketing Board is a highly regarded group of senior marketing executives that share their enthusiasm about the strength of soccer and sports content as key passion points for brands to engage consumers throughout the Americas. Read the FAQ about the Council System!

Joe Favorito
Board Chair
Head of Sports Marketing Content
Portada
@joefav

Joe Favorito has over 32 years of strategic communications/marketing, business development and public relations expertise in sports, entertainment, brand building, and media training. He keeps a blog on the sports marketing and publicity field at joefavorito.com, and is the author of "Sports Publicity". He has been a guest speaker at a host of universities, and he is also a frequent spokesperson on the industry for publications ranging from Ad Age and The New York Times to NPR and CBS News.

John Alvarado
VP, Brand Marketing
Constellation Brands

@ModeloUSA

 

John Alvarado is VP of Brand Marketing at Constellation Brands. He is responsible for leading the marketing of Corona’s portfolio brands including Corona Extra, the #1 import beer, and Corona Light, the #1 import light beer in the U.S. He has led the development of marketing plans and launched new initiatives to accelerate the growth of Corona Extra over the last five years within a flat industry. John has a B.S. in Accounting from DePaul University and an M.B.A. from the University of Notre Dame.

Eduardo Pérez
Partner & Founder
PM3
@eduardoop

Eduardo Pérez helped found PM3 in 2003, and has led the Hispanic marketing and advertising agency’s growth from three to over fifty employees across two offices. Eduardo’s professional background prior to starting the agency was primarily on the client side, mostly with Astral Grup S.A. (now Fluidra S.A.), a Barcelona, Spain-based multinational, followed by several years in the e-commerce and digital development space. Eduardo serves on advisory boards for The Florida State University’s College of Communications and Information and The Center for Hispanic Marketing, and is a frequent speaker at conferences and events on the subject of the U.S. Hispanic segment and marketing to them. Eduardo was born and raised in the Jacksonville, Florida and was educated at The Florida State University where he earned degrees in International Affairs and Political Science.

Ward Bullard
Board Chair
Stanford University Athletics Department
@wardbullard

Ward Bullard led Verizon’s new Smart Venues initiative, focused on developing new solutions for stadiums, arenas, and universities to better meet the needs of fans, visitors, and operators. He currently teaches at Stanford University’s Hasso Plattner Institute of Design, where he developed a course entitled “Testing at Scale: The Sports Fan Experience.” Previously, Ward worked at SAP, Google, Mertado (acquired by Groupon), and Harrah’s Entertainment. He is a Stanford and Harvard graduate.

Ed Horne
EVP, Endeavor Global Marketing
Endeavor

@EdGHorne

Ed Horne is Executive Vice President of Endeavor Global Marketing, responsible for managing relationships with global and national clients by helping develop strategic activation plans for the use of sports and entertainment as a business-building platform. Ed previously spent 15 years at the National Hockey League, where he was involved in most aspects of the global NHL business, including Sponsorship, Media, Marketing, Licensing, Communications, Fan Development, and Events.

Jorge Inda Meza
Head of Marketing West Region
Anheuser-Busch

@JCX

Jorge is a marketing executive with over 15 years of experience in CPG and the Beer industry in Europe, Mexico and the USA. As the Anheuser-Busch Marketing Director for the West Region, he has most recently developed and executed sports marketing strategies for Bud Light, Budweiser and Michelob Ultra, in partnership with some of the most iconic professional teams in the NBA, NFL and MLB as well as the Mexican National Soccer Team.

Daniel Keats
Director Consumer Marketing-Sponsorships
Allstate Insurance
@SportsmanDan4

Dan Keats is Director of Consumer Marketing at Allstate Corporation. He oversees all sports and branded entertainment sponsorships, and promotional programming. His responsibilities include the NCAA Corporate Partnership, Soccer United Marketing Partnership inclusive of MLS, CONCACAF and the Mexican National Team, The College Football Playoff, Allstate Sugar Bowl, Big 10 and SEC Conferences, along with the Allstate Good Hands program including relationships with 90 of the top Division I schools in the country.

Michael Neuman
EVP, Managing Director
Scout Sports and Entertainment
@michaelaneuman

Michael A. Neuman was named EVP, Managing Partner of Scout Sports and Entertainment, a division of Horizon Media, Inc. in November, 2010. Neuman oversees all Sports, Entertainment, Wellness, Experiential and Measurement Analytics offerings. Current clients include GEICO, Burger King, United Rentals, Mohegan Sun, Corona, National Grid, Fanatics, Modelo, Honda, Tim Hortons and Gilead to name a few. Prior to joining Horizon, he was Co-Founder and President of Amplify Sports and Entertainment.

Felix Palau
VP, Marketing
Heineken

@Heineken

Felix Palau has wide experience in Senior management in the alcoholic-beverage industry in Mexico, Brazil, Central and North America. His strong analytical skills have proven his ability to translate strategy into action. Also, he excels at managing multiple, concurrently running projects and at mentoring, motivating and empowering others. His specialties include Marketing - Category / Portfolio Strategy - Brand Strategy - Communication Strategy - Market research and insight generation.

Mike Tasevski
VP, North America Sponsorships
MasterCard

@Mastercard

Mike Tasevski has over 25 years of experience in the business of restaurant communities/loyalty, sports, and banking. He is currently Senior Vice President of US Sponsorship at MasterCard, and he has also held roles within MasterCard Canada. Additional key accomplishments: Board Member The Ontario Restaurant Association, chosen as one of Toronto’s Top Restaurant owners, MasterCard Sales Champion Nominee 2011, Winner of the Canada Region Canada Goose Award 2012.

Tiago Pinto
Global Marketing Director, Gatorade
Pepsico
@pepsico

Tiago oversees business for the Gatorade Brand in Latin America. Working closely with Gatorade HQ in Chicago to define the global brand and business strategy, he manages the product portfolio and innovation pipeline in markets across the region. Prior to Gatorade, Tiago ran business for Pepsico's four Brazilian hydration brands. He joined Pepsico from Nike, where he ran marketing for Latin America from 2005-2011. He has headed up World-Cup campaigns and the Nike 600K Challenge SP-Rio relay road race.

Shawn J. Bryant
Managing Director, Intel Sports
Intel Corporation
@intel

Shawn Bryant leads Intel Sports operations in New York City. He directs product strategy, product planning and roadmap delivery for the group and leads or co-leads Intel’s global partnerships with professional sports leagues, sports federations, broadcast networks and other members of the sports and entertainment ecosystem.Prior to joining Intel, Shawn led business development for ANC. He has also held roles as a senior executive within the affiliated sales and marketing group at Disney/ ESPN Media Networks, president and chief operating officer of the Harlem Globetrotters, the CEO of Game Face Ventures, a premier sports and marketing firm, and a senior marketing executive with the National Basketball Association (NBA).Shawn began his career with Chemical Bank in New York after receiving his undergraduate degree from Tufts University and earned his MBA from Harvard Business School.

Sports Marketing Board 2018 Schedule

Meeting 1 Virtual Meeting, February 20
Meeting 2 18 Apr @ Portada Miami April 18-19, Hotel EAST Miami
Meeting 3 Virtual Meeting, July
Meeting 4 24 Sep @ Portada New York, Sept. 24-25
IF YOU ARE INTERESTED IN MEETING THE ABOVE OR OTHER BRAND MARKETING DECISION MAKERS  who are members of Portada's  Council System and demand a wide array of marketing services, please contact Portada Sales Manager Isabel Ojeda.