Portada’s Sports & Entertainment Marketing Board is a highly regarded group of senior marketing executives that share their enthusiasm about the strength of soccer and sports content as key passion points for brands to engage consumers throughout the Americas.
Read the FAQ about the Council System!
Ward Bullard is a Partner at Pitchwise Holdings and Chair Emeritus of the Stanford Athletic Board. Ward previously worked at Verizon, SAP, Google, Mertado (acquired by Groupon) and Harrah’s Entertainment in product, business and marketing leadership roles, connecting the worlds of technology and entertainment.Ward is an adjunct instructor at Stanford University’s Hasso Plattner Institute of Design (the d.school), where he developed and teaches the course, “Testing at Scale: The Sports Fan Experience.” Ward graduated with degrees in both Economics and History (with Honors) from Stanford University and an MBA from Harvard University.
Vice President – Field Marketing & Sponsorships
Rene has been in the beer industry for more than 20 years working on some of the biggest beer brands in the business. His passion for beer, like many beer fans, started in college but parlayed it into an actual career that has taken him on a journey working across the 3 top players in the industry – Anheuser-Busch, MillerCoors and now, Constellation Brands.
From the agency side to field marketing to brand marketing to sales management to sports & entertainment, Rene has been involved with beer brands across every consumer touchpoint.
His duties recently expanded from the company’s beer portfolio to include the company’s wine & spirits brands including SVEDKA, Casa Noble tequila, Robert Mondavi and Kim Crawford.
Co-Founder and CEO at Futbol Sites, top digital sports media group in Latin America & US Hispanics, with one of the largest audience in its category, reaching more than 25 million unique users every month. Federico began his career in Buenos Aires, Argentina and led the opening of new markets for Futbol Sites, such as Brazil, Chile, Colombia, Mexico and US. Since 2014 he oversees the global strategy of the company from their offices in Miami, Florida.
Vice President – Head of Sponsorships, North America
– 16 years of experience as a global marketing, sponsorship and media professional in the sports and entertainment industry.
– Proven results in driving revenue and business objectives for blue chip companies and key stakeholders.
– Proficient in Spanish and possess experience working and living abroad.
Specialties: Sponsorship Strategy/Activation, Event Management, Cause Marketing, Retail Promotions, Relationship Building, Promotional Strategy/Execution, Online Marketing, Budget Management, Sponsorship Landscape, Partnership Marketing
Vice President, Sponsorships
Sara oversees Wells Fargo’s Major League Soccer, Mexican National Team, and other soccer sponsorships. Her sports background also includes Director of Business Development for the Boston Blazers, Hispanic Partnerships for MLS, and Labor Relations for MLB. Sports Business Journal named her a 2018 “Game Changer.”Prior to Wells Fargo, Sara directed marketing efforts and scouted investment opportunities for Allied Minds and served as Associate Director of Alumni Relations for the University of Chicago.
Vice President – Global Sponsorships SAP – Head of Americas
Dan is a Global Vice President for SAP Sponsorships and is responsible for a team that manages sponsorships across North and South America. His team is oversees the strategy and execution of SAP sponsorship properties and technology showcases in order with the objective of promoting the SAP brand and developing authentic technology stories. Over the past six years Dan has led deals with NHL, NBA, MSG, MLB, NFL, and multiple arenas and venues.
Head of US Sports Marketing
Marketing and communications executive with more than ten years of experience in developing fully integrated marketing and communications programs. As Head of US Sports Marketing, Nick oversees the continued evolution of Anheuser-Busch’s sports marketing strategy. Responsibilities include identifying the right partners and how the company can best activate one of the most diverse sports portfolios in the world that includes the NFL, MLB, NHL, NBA, NASCAR and multiple soccer platforms.