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Portada’s Sports Marketing Board is a highly regarded group of senior marketing executives that share their enthusiasm about the strength of soccer and sports content as key passion points for brands to engage consumers throughout the Americas. Read the FAQ about the Council System!



Joe Favorito
Board Chair
Head of Sports Marketing Content

Joe Favorito has over 32 years of strategic communications/marketing, business development and public relations expertise in sports, entertainment, brand building, and media training. He keeps a blog on the sports marketing and publicity field at, and is the author of "Sports Publicity". He has been a guest speaker at a host of universities, and he is also a frequent spokesperson on the industry for publications ranging from Ad Age and The New York Times to NPR and CBS News.

John Alvarado
Senior VP, Brand Marketing
Constellation Brands



John Alvarado is VP of Brand Marketing at Constellation Brands. He is responsible for leading the marketing of Corona’s portfolio brands including Corona Extra, the #1 import beer, and Corona Light, the #1 import light beer in the U.S. He has led the development of marketing plans and launched new initiatives to accelerate the growth of Corona Extra over the last five years within a flat industry. John has a B.S. in Accounting from DePaul University and an M.B.A. from the University of Notre Dame.

Eduardo Pérez
Partner & Founder

Eduardo Pérez helped found PM3 in 2003, and has led the Hispanic marketing and advertising agency’s growth from three to over fifty employees across two offices. Eduardo’s professional background prior to starting the agency was primarily on the client side, mostly with Astral Grup S.A. (now Fluidra S.A.), a Barcelona, Spain-based multinational, followed by several years in the e-commerce and digital development space. Eduardo serves on advisory boards for The Florida State University’s College of Communications and Information and The Center for Hispanic Marketing, and is a frequent speaker at conferences and events on the subject of the U.S. Hispanic segment and marketing to them. Eduardo was born and raised in the Jacksonville, Florida and was educated at The Florida State University where he earned degrees in International Affairs and Political Science.

Ward Bullard
Board Chair
Stanford University Athletics Department

Ward Bullard led Verizon’s new Smart Venues initiative, focused on developing new solutions for stadiums, arenas, and universities to better meet the needs of fans, visitors, and operators. He currently teaches at Stanford University’s Hasso Plattner Institute of Design, where he developed a course entitled “Testing at Scale: The Sports Fan Experience.” Previously, Ward worked at SAP, Google, Mertado (acquired by Groupon), and Harrah’s Entertainment. He is a Stanford and Harvard graduate.

Ed Horne
EVP, Endeavor Global Marketing


Ed Horne is Executive Vice President of Endeavor Global Marketing, responsible for managing relationships with global and national clients by helping develop strategic activation plans for the use of sports and entertainment as a business-building platform. Ed previously spent 15 years at the National Hockey League, where he was involved in most aspects of the global NHL business, including Sponsorship, Media, Marketing, Licensing, Communications, Fan Development, and Events.

Jorge Inda Meza
Head of Marketing West Region


Jorge is a marketing executive with over 15 years of experience in CPG and the Beer industry in Europe, Mexico and the USA. As the Anheuser-Busch Marketing Director for the West Region, he has most recently developed and executed sports marketing strategies for Bud Light, Budweiser and Michelob Ultra, in partnership with some of the most iconic professional teams in the NBA, NFL and MLB as well as the Mexican National Soccer Team.

Daniel Keats
Director Consumer Marketing-Sponsorships
Allstate Insurance

Dan Keats is Director of Consumer Marketing at Allstate Corporation. He oversees all sports and branded entertainment sponsorships, and promotional programming. His responsibilities include the NCAA Corporate Partnership, Soccer United Marketing Partnership inclusive of MLS, CONCACAF and the Mexican National Team, The College Football Playoff, Allstate Sugar Bowl, Big 10 and SEC Conferences, along with the Allstate Good Hands program including relationships with 90 of the top Division I schools in the country.

Michael Neuman
EVP, Managing Partner
Scout Sports and Entertainment

Michael A. Neuman was named EVP, Managing Partner of Scout Sports and Entertainment, a division of Horizon Media, Inc. in November, 2010. Neuman oversees all Sports, Entertainment, Wellness, Experiential and Measurement Analytics offerings. Current clients include GEICO, Burger King, United Rentals, Mohegan Sun, Corona, National Grid, Fanatics, Modelo, Honda, Tim Hortons and Gilead to name a few. Prior to joining Horizon, he was Co-Founder and President of Amplify Sports and Entertainment.

Felix Palau
VP, Marketing


Felix Palau has wide experience in Senior management in the alcoholic-beverage industry in Mexico, Brazil, Central and North America. His strong analytical skills have proven his ability to translate strategy into action. Also, he excels at managing multiple, concurrently running projects and at mentoring, motivating and empowering others. His specialties include Marketing - Category / Portfolio Strategy - Brand Strategy - Communication Strategy - Market research and insight generation.

Tiago Pinto
Global Marketing Director, Gatorade

Tiago oversees business for the Gatorade Brand in Latin America. Working closely with Gatorade HQ in Chicago to define the global brand and business strategy, he manages the product portfolio and innovation pipeline in markets across the region. Prior to Gatorade, Tiago ran business for Pepsico's four Brazilian hydration brands. He joined Pepsico from Nike, where he ran marketing for Latin America from 2005-2011. He has headed up World-Cup campaigns and the Nike 600K Challenge SP-Rio relay road race.

Shawn Bryant
Intel Sports

Shawn Bryant leads Intel Sports operations in New York City, where he directs product strategy, product planning and roadmap delivery, and leads or co-leads global partnerships with professional sports leagues, sports federations, broadcast networks, etc. Prior to joining Intel, Shawn led business development for ANC. He has also held senior executive roles at Disney/ ESPN Media Networks, Harlem Globetrotters, Game Face Ventures, and the National Basketball Association (NBA).

Federico Grinberg
Futbol Sites

Co-Founder and CEO at Futbol Sites, top digital sports media group in Latin America & US Hispanics, with one of the largest audience in its category, reaching more than 25 million unique users every month. Federico began his career in Buenos Aires, Argentina and led the opening of new markets for Futbol Sites, such as Brazil, Chile, Colombia, Mexico and US. Since 2014 he oversees the global strategy of the company from their offices in Miami, Florida.

Lorena Holguin
LAC Sponsorship Director

Born and raised in Mexico City, Lorena has been living in Miami for 18 years. She has a 16 year-old daughter. Brand building experience in both consumer and financial services. 24 years’ regional/international experience in building business in both developed and developing countries via product/service innovations, market prioritization and portfolio management.

Rene Ramos
Vice President - Field Marketing & Sponsorships
Constellation Brands

working on some of the biggest beer brands in the business. His passion for beer, like many beer fans, started in college but parlayed it into an actual career that has taken him on a journey working across the 3 top players in the industry – Anheuser-Busch, MillerCoors and now, Constellation Brands.From the agency side to field marketing to brand marketing to sales management to sports & entertainment, Rene has been involved with beer brands across every consumer touchpoint. His duties recently expanded from the company’s beer portfolio to include the company's wine & spirits brands including SVEDKA, Casa Noble tequila, Robert Mondavi and Kim Crawford.


Sports Marketing Board 2019 Schedule

Meeting 1 Virtual Meeting, Late January (tbd)
Meeting 2 14-15 March @ Portada LA, Loews Santa Monica
Meeting 3 Late July (tbd)
Meeting 4 11-12 Sept. @ Portada New York


IF YOU ARE INTERESTED IN MEETING THE ABOVE OR OTHER BRAND MARKETING DECISION MAKERS  who are members of Portada's  Council System and demand a wide array of marketing services, please contact Portada Sales Manager Michelle Lopez.