Back to Council System

Portada’s Sports Marketing Board is a highly regarded group of senior marketing executives that share their enthusiasm about the strength of soccer and sports content as key passion points for brands to engage consumers throughout the Americas. Read the FAQ about the Council System!


Ward Bullard
Board Chair
Stanford University Athletics Department

Ward Bullard led Verizon’s new Smart Venues initiative, focused on developing new solutions for stadiums, arenas, and universities to better meet the needs of fans, visitors, and operators. He currently teaches at Stanford University’s Hasso Plattner Institute of Design, where he developed a course entitled “Testing at Scale: The Sports Fan Experience.” Previously, Ward worked at SAP, Google, Mertado (acquired by Groupon), and Harrah’s Entertainment. He is a Stanford and Harvard graduate.

Jorge Inda Meza
Head of Marketing West Region


Jorge is a marketing executive with over 15 years of experience in CPG and the Beer industry in Europe, Mexico and the USA. As the Anheuser-Busch Marketing Director for the West Region, he has most recently developed and executed sports marketing strategies for Bud Light, Budweiser and Michelob Ultra, in partnership with some of the most iconic professional teams in the NBA, NFL and MLB as well as the Mexican National Soccer Team.

Daniel Keats
Director Consumer Marketing-Sponsorships
Allstate Insurance

Dan Keats is Director of Consumer Marketing at Allstate Corporation. He oversees all sports and branded entertainment sponsorships, and promotional programming. His responsibilities include the NCAA Corporate Partnership, Soccer United Marketing Partnership inclusive of MLS, CONCACAF and the Mexican National Team, The College Football Playoff, Allstate Sugar Bowl, Big 10 and SEC Conferences, along with the Allstate Good Hands program including relationships with 90 of the top Division I schools in the country.

Michael Goldstein
Vice President - Head of Sponsorships, North America

Bio soon.

Sara Toussaint
Vice President, Sponsorships
Wells Fargo

Sara oversees Wells Fargo's Major League Soccer, Mexican National Team, and other soccer sponsorships. Her sports background also includes Director of Business Development for the Boston Blazers, Hispanic Partnerships for MLS, and Labor Relations for MLB. Sports Business Journal named her a 2018 "Game Changer."Prior to Wells Fargo, Sara directed marketing efforts and scouted investment opportunities for Allied Minds and served as Associate Director of Alumni Relations for the University of Chicago.

Tiago Pinto
Global Marketing Director, Gatorade

Tiago oversees business for the Gatorade Brand in Latin America. Working closely with Gatorade HQ in Chicago to define the global brand and business strategy, he manages the product portfolio and innovation pipeline in markets across the region. Prior to Gatorade, Tiago ran business for Pepsico's four Brazilian hydration brands. He joined Pepsico from Nike, where he ran marketing for Latin America from 2005-2011. He has headed up World-Cup campaigns and the Nike 600K Challenge SP-Rio relay road race.

Caro D'Antuono
Vice President of Marketing
Northgate Markets

With 20 years of advertising and marketing experience, Caro D’Antuono is forging an innovative and creative direction for Northgate Gonzalez Market. In her role as Vice President of Marketing for the premier Southern California supermarket chain, she has identified the need to embrace a highly unexpected approach to the grocery industry, one that has dramatically changed in the last few years—she’s building an emotional connection between the consumer and their local neighborhood market.

Federico Grinberg
Futbol Sites

Co-Founder and CEO at Futbol Sites, top digital sports media group in Latin America & US Hispanics, with one of the largest audience in its category, reaching more than 25 million unique users every month. Federico began his career in Buenos Aires, Argentina and led the opening of new markets for Futbol Sites, such as Brazil, Chile, Colombia, Mexico and US. Since 2014 he oversees the global strategy of the company from their offices in Miami, Florida.

Lorena Holguin
LAC Sponsorship Director

Born and raised in Mexico City, Lorena has been living in Miami for 18 years. She has a 16 year-old daughter. Brand building experience in both consumer and financial services. 24 years’ regional/international experience in building business in both developed and developing countries via product/service innovations, market prioritization and portfolio management.

Rene Ramos
Vice President - Field Marketing & Sponsorships
Constellation Brands

working on some of the biggest beer brands in the business. His passion for beer, like many beer fans, started in college but parlayed it into an actual career that has taken him on a journey working across the 3 top players in the industry – Anheuser-Busch, MillerCoors and now, Constellation Brands.From the agency side to field marketing to brand marketing to sales management to sports & entertainment, Rene has been involved with beer brands across every consumer touchpoint. His duties recently expanded from the company’s beer portfolio to include the company's wine & spirits brands including SVEDKA, Casa Noble tequila, Robert Mondavi and Kim Crawford.


Sports Marketing Board 2019 Schedule

Meeting 1 Virtual Meeting, Late January (tbd)
Meeting 2 14-15 March @ Portada LA, Loews Santa Monica
Meeting 3 Late July (tbd)
Meeting 4 11-12 Sept. @ Portada New York


IF YOU ARE INTERESTED IN MEETING THE ABOVE OR OTHER BRAND MARKETING DECISION MAKERS  who are members of Portada's  Council System and demand a wide array of marketing services, please contact Portada Sales Manager Michelle Lopez.