2018 Council System Member
Vice President – Field Marketing & Sponsorships
Rene has been in the beer industry for more than 20 years working on some of the biggest beer brands in the business. His passion for beer, like many beer fans, started in college but parlayed it into an actual career that has taken him on a journey working across the 3 top players in the industry – Anheuser-Busch, MillerCoors and now, Constellation Brands.
From the agency side to field marketing to brand marketing to sales management to sports & entertainment, Rene has been involved with beer brands across every consumer touchpoint.
His duties recently expanded from the company’s beer portfolio to include the company’s wine & spirits brands including SVEDKA, Casa Noble tequila, Robert Mondavi and Kim Crawford.