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A committee of senior media buying executives that use passion points and cultural insights to target consumers.Read the FAQ about the Council System!



Marcos Baer
Board Chair

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

Lauren Wormser
Communications Planning Director

Lauren has worked at MediaCom for 12 years. She has a general market background and has worked on accounts ranging from tech to toys to chocolate and everything in between. One of her main achievements was being taped to help launch the AARP account at the agency and helping to win their multicultural business. She's responsible for client strategy and plan tactics development with the GM and Multicultural team members. Constant communication and education have made the AARP account successful.

José Bello
Total Market, Senior Director
Hearts & Science


Jose Bello is Senior Director of Total Market at Hearts & Science. Jose has more than 25 years of experience in corporate marketing, advertising and media. Prior to Hearts & Science, he was Managing Partner at Mediacom New York where he increased multicultural billings by 3.5x in two years working with Anheuser Busch, MARS, Volkswagen, Subway, Revlon, and Dell, among others. Jose also spent 6 years at Starcom where he developed a media planning process for a Regional Hub for Kraft in 5 countries in Latam and later spent over 2 years in Russia managing the Coca-Cola and Novartis accounts.

Dana Bonkowski
SVP, Multicultural Lead


Dana is a 24-year Starcom veteran. A founding member of Tapestry and Starcom Multicultural, she has experienced first-hand the multicultural impact on mainstream America and knows how to objectively and successfully steer clients forward. Her current role is Multicultural Lead for Starcom, where she advances cultural understanding across the agency and helps new and veteran clients deliver growth through multicultural audiences. Dana has steered several award winning teams and serves as a North American Effie Judge.

Darcy Bowe
SVP, Media Director
Starcom USA


Darcy has been with Starcom for 14 years, focusing on investment and television. For the past 6 years, she has co-lead the Video Center of Excellence, which focuses on Television, Digital, Out of Home, Social and Mobile Video media. She consults teams internally as well as clients directly regarding the Video media landscape. She works with the Video marketplace to assess trends, identify opportunities and negotiate buys. She specializes in advertising to Kids and has expanded into Multicultural over the past year.

Karina Dobarro
SVP, Multicultural & International Brand Strategy
Horizon Media


Karina is VP, Multicultural & International Brand Strategy at Horizon Media. Since she joined in 2014, she leverages her knowledge of the U.S. multicultural market to develop comprehensive strategies for Horizon’s clients. She is a member of Horizon's Diversity & Inclusion Council where she facilitates agency events and initiatives to advance inclusion and diversity within the agency. In 2016, she was recognized for her contributions towards diversity with the Agency Executive Award for Media by Broadcasting & Cable News.

Ronald Méndez
Managing Partner Multicultural Lead


Ronald is Managing Partner, Multicultural Lead of Mediacom. The goal of the division is to develop a cohesive strategy including all target segments for clients such as Anheuser-Busch, AARP, Bayer, Subway, and Mars. He has developed award-winning media campaigns for clients like Procter & Gamble, Kraft Foods, McDonald’s, and Heineken USA. He is a member of the 4As HS Education Steering Committee, a group of professionals tasked with enhancing programs and providing support to ensure a skilled and diverse talent pipeline.

David Queamante
SVP, Client Business Partner
UM Worldwide


David is a lifelong fan of great advertising and an award-winning media leader. His experience spans top categories and blue-chip brands including FCA, Garnier and Burger King. He built his reputation around insightful thinking blended with analytics, and enjoys creating tools when none exist.

Jessica Roman
VP, Media Director
Publicis Groupe


Currently VP, Media Director - PMX, she works to leverage Multicultural investments. Previously, Jessica spent 5 years overseeing all Multicultural investments at Walmart. Before that, Jessica was VP on the Kraft team at MediaVest. There, she co-led the Big Bet initiative, in which Kraft significantly increased its Hispanic media spend. In addition, she was integral in initiatives such as Oreo’s Cuenta Cuentos, Ritz Gustazos del Sabor and Single’s Discover the Truth, and was recognized with the AHAA award for best use of radio, for Kraft’s MIO innovation plan.

Garth Tiedje
SVP, Director Video Investment
Horizon Media


Garth heads up a team of 45+ specialized national video buyers in the Horizon New York office. In his role, Garth has helped to evolve the team towards a more specialized, multi-screen video approach, including innovations in audience-based buying, convergence, optimization, and data transfer. His expertise spans all major video genres and encompasses a wide variety of brand categories. Bringing nearly 25 years of marketing and advertising experience to the table, Garth joined Horizon Media in February of 2009.

Parker Morse
Founder & CEO, HCode Media
HCode Media


Parker Morse is the CEO of HCode Media, the leading firm in advertising for the US Hispanic market that uses its own platform to connect brands and audiences.

Cynthia Dickson
Associate Director, Multicultural Strategy
Canvas Worldwide


Cynthia fell in love with the advertising industry working close to six years in the Multicultural Department at Western International Media on a variety of high profile accounts, including Buena Vista Pictures, Carl’s Jr. Restaurants, Bally Total Fitness, Kaiser Permanente, Honda, Dep products, Vons, The Home Depot and Disneyland. Over the next decade, she consulted for various Los Angeles-based agencies on General and Multicultural accounts, including Castells & Asociados, RLR Advertising and Anita Santiago Advertising. Prior to Canvas, she managed General Market strategy for BevMo! and In-Shape Fitness at Palisades Media Group, as Associate Media Director subsequent to supervising General Market Brand Strategy at Horizon Media on Jack in the Box.
Via Linkedin


Agency Stars 2018 Schedule

Meeting 1 Virtual Meeting, February 20
Meeting 2 18 Apr @ Portada Miami April 18-19, Hotel EAST Miami
Meeting 3 Virtual Meeting, July
Meeting 4 24 Sep @ Portada New York, Sept. 24-25
IF YOU ARE INTERESTED IN MEETING THE ABOVE OR OTHER BRAND MARKETING DECISION MAKERS  who are members of Portada's  Council System and demand a wide array of marketing services, please contact Portada Sales Manager Isabel Ojeda.