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A committee of senior media buying executives that use passion points and cultural insights to target consumers.Read the FAQ about the Council System!




Marcos Baer
Board Chair

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

Jeanette Millan
VP, Media Director
Spark Foundry


Bio soon.

José Bello
Total Market, Senior Director
Hearts & Science


Jose Bello is Senior Director of Total Market at Hearts & Science. Jose has more than 25 years of experience in corporate marketing, advertising and media. Prior to Hearts & Science, he was Managing Partner at Mediacom New York where he increased multicultural billings by 3.5x in two years working with Anheuser Busch, MARS, Volkswagen, Subway, Revlon, and Dell, among others. Jose also spent 6 years at Starcom where he developed a media planning process for a Regional Hub for Kraft in 5 countries in Latam and later spent over 2 years in Russia managing the Coca-Cola and Novartis accounts.

Dana Bonkowski
SVP, Multicultural Lead


Dana is a 24-year Starcom veteran. A founding member of Tapestry and Starcom Multicultural, she has experienced first-hand the multicultural impact on mainstream America and knows how to objectively and successfully steer clients forward. Her current role is Multicultural Lead for Starcom, where she advances cultural understanding across the agency and helps new and veteran clients deliver growth through multicultural audiences. Dana has steered several award winning teams and serves as a North American Effie Judge.

Darcy Bowe
SVP, Media Director
Starcom USA


Darcy has been with Starcom for 14 years, focusing on investment and television. For the past 6 years, she has co-lead the Video Center of Excellence, which focuses on Television, Digital, Out of Home, Social and Mobile Video media. She consults teams internally as well as clients directly regarding the Video media landscape. She works with the Video marketplace to assess trends, identify opportunities and negotiate buys. She specializes in advertising to Kids and has expanded into Multicultural over the past year.

Lauren (Barish) Handelman
Media Director
Spark Foundry


Lauren is a long standing member of the Publicis Groupe family, having joined the SMG Multicultural team in 2008. She currently works at Spark Foundry New York as the Director of Video Investment for Wendy's. Previously, she spent seven years at Tapestry where she orchestrated award winning video & branded content campaigns for Procter & Gamble's beauty brands, before moving to NYC where she led cross-platform multicultural investment for Sprint.

David Queamante
SVP, Client Business Partner
UM Worldwide


David is a lifelong fan of great advertising and an award-winning media leader. His experience spans top categories and blue-chip brands including FCA, Garnier and Burger King. He built his reputation around insightful thinking blended with analytics, and enjoys creating tools when none exist.

Vanessa Hartley
Hearts & Science


Bio soon.

Jessica Roman
VP, Media Director
Publicis Groupe


Currently VP, Media Director - PMX, she works to leverage Multicultural investments. Previously, Jessica spent 5 years overseeing all Multicultural investments at Walmart. Before that, Jessica was VP on the Kraft team at MediaVest. There, she co-led the Big Bet initiative, in which Kraft significantly increased its Hispanic media spend. In addition, she was integral in initiatives such as Oreo’s Cuenta Cuentos, Ritz Gustazos del Sabor and Single’s Discover the Truth, and was recognized with the AHAA award for best use of radio, for Kraft’s MIO innovation plan.

Shirley Flores
Supervisor, Buying


Shirley Flores: Seasoned media specialists with focus on negotiating and executing entertainment media strategies. These strategies include multi layered sponsorship development, product integration's, promotional extensions including traditional TV, Radio, digital, social & search.A media professional with experience in General Market, US Hispanic and Latin American-Market; managing and executing integrated U.S. Hispanic targeted advertising campaigns as well as General Market multi-platform executions

Stephen Paez
SVP, Director Multicultural
Mediavest | Spark


Advertising Executive with proactive experience aligning corporate strategies with both
traditional and digital marketing initiatives and always eager for a challenge.

Kate Canel
Director of Performance Media
The Shipyard


Marketing and Media expert with over 10 years experience in global marketing and digital media strategy, programmatic technology, connection platforms and the effective creation, application and execution of multi-million dollar integrated digital initiatives.Proven track record of developing solutions, team building, growth and development, and innovative non-traditional revenue streams.

Katrina Ithier
Activation Manager for Multicultural at Essence
Group M

@GroupMWorldwide ‏

Bio soon.

Nelson Pinero
Senior Digital Director, Senior Partner
Group M

@GroupMWorldwide ‏

Nelson Pinero has worked across General Market and Multicultural accounts for over 20 years. His began as an Assistant Media Planner at DMB&B (Mediavest) working on Burger King, Coca-Cola, and GT Interactive. After 3 years he moved onto Dentsu Communications Agency. In 2002 he decided to deepen his exposure to the Multicultural advertising market by joining the Bravo Group . In 2003, Nelson moved to Mindshare were he served multiple roles over his 9 years.He joined MEC in 2014 to work in Vilma’s team developing strategies and executing media solutions for IKEA, KFC, Marriott among others. In 2016 he was appointed to Multicultural Digital Director at GroupM.He spends his free time traveling occasionally to the Caribbean to see his family, riding his bicycle through the mean city streets during spring, summer and fall, playing guitar and writing music whenever he gets a chance.


Agency Star Committee 2019 Schedule

Meeting 1 Virtual Meeting, Late January (tbd)
Meeting 2 14-15 March @ Portada LA, Loews Santa Monica
Meeting 3 Late July (tbd)
Meeting 4 11-12 Sept. @ Portada New York


IF YOU ARE INTERESTED IN MEETING THE ABOVE OR OTHER BRAND MARKETING DECISION MAKERS  who are members of Portada's  Council System and demand a wide array of marketing services, please contact Portada Sales Manager Michelle Lopez.