Director of Performance Media
Kate leads all strategic programmatic strategy planning initiatives at The Shipyard and oversees the agency’s integration of digital advertising technologies that drive innovation and measurable client growth. She brings more than 10 years of experience in global marketing and digital media strategy. Her programmatic specialty includes e-commerce, trading strategy, tactical planning, buying, optimizing and data integration, while her brand marketing roles have spanned the pharmaceutical, health, finance, CPG, auto, travel, Luxury and entertainment industries. Canel is an alumna of Ursuline College and Columbia Law School.