The Advance of MarTech in Latin Markets - #PortadaMIA

The twelfth annual edition of Portada Miami will focus on how technological innovation is reshaping the Latin American and U.S. marketing space. The top-notch agenda will particularly place strong emphasis on pan regional marketing as well as e-commerce and direct to consumer trends and their implications for brand marketers.

Portada Miami will also be the meeting point for Portada’s Council System with the Americas Board, the Travel Marketing Board and the Brand Star Committee Latin America holding their first 2019 in-person meetings during the event.

Portada Miami offers senior executives from tech, media and marketing firms the opportunity to interact with brand marketers through Portada’s one-on-one meetup offering.

SPEAKERS

    • Andrés Amezquita

      VP Digital and Commercial Excellence

      Stanley Black & Decker

      @stanleyblkdeckr

      Andrés Amezquita

      VP Digital and Commercial Excellence
      Stanley Black & Decker
      @stanleyblkdeckr

      Andrés

      Andrés has many years of experience in contact with many industries around the world. He started his career in Procter and Gamble where he worked in Color Cosmetics (Cover Girl and Max Factor) for ten years launching Cover Girl in Mexico and leading the business in the Latin American region through many distributor partners. Later on Andrés worked for the Mattel Company where he became Vice President for the Barbie and Girls international business with a strong focus in Europe and Asia. Later on Andres ran the Mattel direct to consumer ecommerce business for the US launching Mattelshop.com and overseeing sites such as Barbie Collector, HotWheelsCollector.com and Fisher-PriceShop.com. After Mattel, Andrés worked for Amazon in Seattle as the Product Experience Development, Marketing/Merchandising and Marketplace lead for the Toys Category. After that he worked passionately in L’Oreal to accelerate digital, ecommerce and CRM across four divisions and thirteen countries as CMO of Latin America. Today he leads digital transformation and marketing for Stanley Black and Decker for the Latin America Group.

    • Carlos Leal

      Marketing Director

      Rappi

      @rappicolombia

      Carlos Leal

      Marketing Director
      Rappi
      @rappicolombia

      Carlos

      Bilingual business manager and corporate professional with a Master's in Strategic Marketing and experience on management, marketing and commercial teams in FMCG and Pharma companies. Expert in developing Business Strategies, Digital Marketing, Trade Marketing, Shopper Marketing, Consumer Goods, Beverages, Innovations, Nutrition, New Products Introduction, Product Development, FMCG & Revenue Management.Skilled in advertising and distribution channel targeting, financial management and budget control.

    • Eric Melis

      Sr. Director Carbonated Soft Drinks Category, LATAM Region

      Pepsico

      @emelism

      Eric Melis

      Sr. Director Carbonated Soft Drinks Category, LATAM Region
      Pepsico
      @emelism

      Eric

      I started my career in the Marketing function 21 years ago. Although I spent a couple of years working for Kraft Foods and Phillip Morris Intl, I developed and continue building most of my expertise in marketing while working at Pepsico. My roles have varied during that time span from brand management roles at a single market to category and multi-category roles in multimarkets to my current role where I lead the Soft drink category for the Latam region. I have had the privilege to work as well within bottling operations in Venezuela and Mexico, which has helped me in building a better understanding of the business overall. I was born and raised in Caracas, Venezuela. I am married with 3 wonderful children. Hold a MS of Science in Marketing from the University of Colorado at Denver. Pasionate about American and European football and I love long-distance running.

AGENDA

  • Portada Miami 19
    9:45 am

    REGISTRATION AND BREAKFAST

    Register and  meet fellow attendees while you enjoy coffee and snacks.

    10:05 am

    WELCOME AND OVERVIEW

    Janet Grynberg

    Lead Editorial Coordinator

    Portada

    @grynberg_janet

    10:15 am

    CONTENT TO COMMERCE: THE LATIN STORY

    Stanley Black & Decker is using Latin America as a major market to test innovations. As the end-user’s consumption and shopping behavior is changing by digital platforms, SB&D is proactively changing its marketing approach and producing content geared to ultimately increase sales. Learn why and how the manufacturing tools and household hardware giant is shifting from traditional commercialization strategies to an end user centered e-commerce approach to marketing.

    Andres Amezquita

    VP Digital and Commercial Excellence

    Stanley Black and Decker Latin America

    @stanleyblkdeckr

    10:40 am

    MARKETING-TECH IN LATIN AMERICA: THE OPPORTUNITIES AHEAD.

    11:05 am

    BREAK

    11:15 am

    #PortadaMIA offers senior executives from tech, media and marketing firms the opportunity to interact with brand marketers through Portada’s three-eight minute one-on-one meetup offering. Check out this instructional VIDEO to see how it works!

    12:20 pm

    ROPO: A DEEP DIVE

    ROPO (Research online purchase off-line) by consumers has become a crucial determinant of sales. It has also impacted digital vs. offline marketing attribution. Get the latest insights from a major practitioner.

    Kate Canel

    Director of Performance Media

    The Shipyard

    @TheShipyardCrew

    In conversation with

    Carlos Leal

    Marketing Director

    Rappi

    @RappiColombia

    12:45 pm

    PANREGIONAL MARKETING CASE STUDY: ADAPTING GLOBAL CAMPAIGNS TO LATIN AMERICAN LOCAL MARKETS.

    Learn how Pepsico successfully launched a global marketing concept in Colombia and then expanded it throughout Latin America leveraging local relevance.

    Eric Melis

    Sr. Director Carbonated
    Soft Drinks Category,
    LATAM Region

    Pepsico

    @emelism

    interviewed by tbd

    1:10 pm

    PROGRAMMATIC IN LATIN MARKETS: ARE WE THERE YET?

    tba

    1:35 pm

    PASSION-POINT TRAVEL: KEYNOTE INTERVIEW

    2:00 pm

    CONCLUDING REMARKS

    What we learned today.

    2:05 pm

    NETWORKING

    Light Snacks and Beverages

    2:30 pm

    ADJOURNMENT

PARTNERS


Become a Premium Partner


For more information about this event and/or other Portada offerings, please contact Sales Coordinator Michelle Lopez at
michelle@portada-online.com



ATTENDEES INCLUDE


VENUE


 

EAST MIAMI HOTEL

Nestled in the heart of Brickell City Centre, EAST, Miami is located in Brickell’s neighborhood of Downtown Miami, a 15 minute drive from Miami International Airport. Conveniently located near popular districts such as Wynwood, the Design District, and South Beach, guests will have many options to stay entertained.

EAST, Miami is a design hotel with a prime location, located within Brickell City Centre, a superb mix of luxury retail, residential, office space and upscale amenities. EAST offers a unique mix of customized guest services, cutting-edge technology, and innovative restaurants and bars.

Get your tickets!


TICKET TYPE (Click: show details+ for more info) PRICE QUANTITY
Early Bird Price (Ends on February 28, 2019) show details + $799.00 (USD)  

47052

Past Events & Speakers


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