SPEAKERS

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• Andrés Amezquita

  VP Digital and Commercial Excellence

  Stanley Black & Decker

  @stanleyblkdeckr

  Andrés Amezquita

  VP Digital and Commercial Excellence
  Stanley Black & Decker
  @stanleyblkdeckr

  

  Andrés has many years of experience in contact with many industries around the world. He started his career in Procter and Gamble where he worked in Color Cosmetics (Cover Girl and Max Factor) for ten years launching Cover Girl in Mexico and leading the business in the Latin American region through many distributor partners. Later on Andrés worked for the Mattel Company where he became Vice President for the Barbie and Girls international business with a strong focus in Europe and Asia. Later on Andres ran the Mattel direct to consumer ecommerce business for the US launching Mattelshop.com and overseeing sites such as Barbie Collector, HotWheelsCollector.com and Fisher-PriceShop.com. After Mattel, Andrés worked for Amazon in Seattle as the Product Experience Development, Marketing/Merchandising and Marketplace lead for the Toys Category. After that he worked passionately in L’Oreal to accelerate digital, ecommerce and CRM across four divisions and thirteen countries as CMO of Latin America. Today he leads digital transformation and marketing for Stanley Black and Decker for the Latin America Group.
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• Guillermo Arduino

  CNN Anchor and Correspondent for Encuentro

  CNN en Español

  @arduinoCNN

  Guillermo Arduino

  CNN Anchor and Correspondent for Encuentro
  CNN en Español
  @arduinoCNN

  

  Guillermo Arduino is a CNN Anchor and Correspondent for the CNN Networks based at the CNN Center in Atlanta. Guillermo is the anchor for CNN en Español’s daily afternoon show Encuentro. He is also the host of Clix, the network’s technology program, winner of a 2014 Daytime Emmy for outstanding entertainment show in Spanish. Before this, Arduino was the anchor for Mirador Mundial, the network’s primetime weekend news program.

   

  For the previous 13 years, Arduino worked for CNN International (English language) as anchor and correspondent for environmental/meteorological sciences, and since 2004, hosted CNN World Report, an international news program featuring unedited reports from hundreds of news stations worldwide. Arduino also served as anchor for iReport for CNN and CNN’s Global Challenges and more…

   
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• Marcos Baer

  President

  Portada

  @portada_online

  Marcos Baer

  President
  Portada
  @portada_online

  

  Marcos oversees editorial and sales. He is based in Portada’s NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.
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• Valentin Bueno

  CEO

  Latcom

  @latcom_ooh

  Valentin Bueno

  CEO
  Latcom
  @latcom_ooh

  

  Valentin Bueno is CEO at Latcom, company that he founded in 2007. He has since then been in charge of the integral direction of the company at a global level, taking care of Commerce, Operations, Administration and Finances, Marketing, Human Resources and RSE.

  During the first year of the company, he decided to widen the vision and opened offices in the United States. In December of that first year, Latcom won McDonald’s, its first big client. Nowadays, Latcom has operations in two continents: America and Europe. It has an international network with companies in 24 markets and employs more than 180 executives around the world.

  Valentín has over 25 years of experience in diverse outdoor communication companies, he holds a BA in Business Administration from the Palermo University. He is 47 years old, married and has three children.
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• Kate Canel

  Director

  Performance Media, The Shipyard

  @TheShipyardCrew

  Kate Canel

  Director
  Performance Media, The Shipyard
  @TheShipyardCrew

  

  Marketing and Media expert with over 10 years experience in global marketing and digital media strategy, programmatic technology, connection platforms and the effective creation, application and execution of multi-million dollar integrated digital initiatives. Proven track record of developing solutions, team building, growth and development, and innovative non-traditional revenue streams.
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• Alejandro Clabiorne

  Chief Executive Officer, LATAM

  PHD

  @A_Clabiorne

  Alejandro Clabiorne

  Chief Executive Officer, LATAM
  PHD
  @A_Clabiorne

  

  Alejandro joined OMG in October of 2013. He oversees the overall management of the brand in the region including day to day operations of the regional hub in Miami. He helps to drive the continued growth of OMG in the region by providing strategic thought leadership, acquiring new business and developing incremental business with current clients, supervising the proper implementation and use of processes and tools across the region and assisting local market offices with specific client issues.
  He has a wide background of media agency and client experience in the US domestic market and Mexico.
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• Ana Crandell

  Group Account Director

  OMD Multicultural

  @OMD_USA

  Ana Crandell

  Group Account Director
  OMD Multicultural
  @OMD_USA

  

  Born and raised in Bolivia, South America, Ana moved to the United States at the age of 16. After graduating from Northwest Missouri State University with a major in Marketing and a minor in Business, Ana started her advertising career at Lopez Negrete Communications, a full service U.S. Hispanic advertising agency in Houston, TX, where she lead the creation of its media department. While there, Ana played an integral role in winning the Walmart U.S. Hispanic business, which resulted in the company’s official entry into the U.S. Hispanic space nationwide.

  To further develop her career in this space, she moved to Miami to join the media department of Alma DDB where she managed the U.S. Hispanic efforts for a broad roster of clients including McDonald’s, State Farm, TJX Companies, and Royal Caribbean Cruise Lines.

  Following the trend of the establishment of stand-alone media companies within the advertising industry, Ana played an integral role in the creation of OMD Multicultural – OMD’s offering in the multicultural space, launched in 2004. As the East and Midwest Regional Lead, Ana has increased the region’s multicultural acumen by infusing cultural intelligence into the practice, as well as contributed in further developing the multicultural sharp edge by developing proprietary studies such as ‘#miComunidad’ — a study designed to better understand the role social media plays within U.S. Hispanic’s shopping, buying, and post retail experience, as well as, ‘ Affirm This by: The Era of Affirmation and its Impact Among Hispanics’. Ana’s role in the regions ensures her multicultural expertise permeates into every aspect of the OMD U.S. practice.
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• Jaap Donath Ph.D.

  Senior Vice President, Research & Strategic Planning

  The Miami-Dade Beacon Council

  @beaconcouncil

  Jaap Donath Ph.D.

  Senior Vice President, Research & Strategic Planning
  The Miami-Dade Beacon Council
  @beaconcouncil

  

  Dr. Jaap Donath is Senior Vice President, Research & Strategic Planning, at the Beacon Council, Miami-Dade County’s official economic development organization and has close to 25 years of economic development experience. His day-to-day responsibilities include overseeing the research department which provides research on international business and trade, labor statistics, demographics, and conducting economic impact analysis. He is also closely involved in the day-to-day activities for the One Community One Goal initiative, a strategic plan for Miami-Dade County. In addition, he is an Adjunct Professor at Barry University teaching “International Business” in the MBA program and taught at “Research & Inquiry” in the MBA program at Johnson & Wales University. He also taught at Florida Atlantic University, Florida International University and St. Thomas University. Dr. Donath, a native of the Netherlands, received a Ph.D. and M.A in International Business and International Relations from the University of Miami and a B.A. in Education for History and Dutch Language from Windesheim University in the Netherlands. He is fluent in English, Dutch, and German.

   

  Dr. Donath is Board member and Past Chairman of the North Dade Regional Chamber of Commerce. He was one of the founders and chairman of the Netherlands American Chamber of Commerce of Florida. He has been a speaker at national and international economic development and business conferences. He has published internationally 26 articles, book reviews, and op-ed articles and lectured and presented papers at conferences in the Netherlands, Sweden and the United States. In addition, he has been interviewed by national, regional and local media, including Time Magazine, Bloomberg News, Florida Trend, and the Miami Herald.
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• Carlo Espinoza

  Senior Marketing Manager, Latin America Beverages

  Pepsi

  @pepsi

  Carlo Espinoza

  Senior Marketing Manager, Latin America Beverages
  Pepsi
  @pepsi

  

  (Via LinkedIn)

  Dedicated to designing ground-breaking product solutions. Versed in all aspects of strategic business development with experience in generating multimillion-dollar sales growth and expanding revenue streams. Extremely energetic and committed to improving bottom-line profitability while achieving the highest levels of consumer interest. Successful in the development, coaching, and leadership of personnel. Unique global perspective with bilingual English/Spanish skills.
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• Christine Esteve

  VP E-Commerce

  Carnival Cruise Lines

  @CarnivalCruise

  Christine Esteve

  VP E-Commerce
  Carnival Cruise Lines
  @CarnivalCruise

  

  Christine Esteve is an experienced digital marketing and eCommerce leader with more than 25 years of industry service. Since 1993, Christine has been with Carnival Cruise Line, holding leadership positions in brand management, advertising, media, events, and sales. Currently she serves as VP of eCommerce responsible for digital marketing, e-commerce, CRM, and marketing research teams.   In this role, Christine oversees all of Carnival’s digital efforts from consideration to booking.

   

  Christine’s organization ensures a thoughtful approach to blending data, technology, and services that ultimately drive revenue and customer loyalty for life.  Christine graduated from the University of Florida with a B.S. in Advertising. She is currently serving as a Member of the Board of Directors for University of South Florida’s Digital Marketing certificate program.
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• Scott Farrell

  President, Global Corporate Communications

  Golin

  @GOLINglobal

  Scott Farrell

  President, Global Corporate Communications
  Golin
  @GOLINglobal

  

  (Via LinkedIn)
  Scott Farrell leads one of the agency world’s top corporate communications practices. With colleagues in 50 offices worldwide, Scott helps clients win the hearts, minds and wallets of their stakeholders.

  Scott has directed corporate reputation campaigns in more than 30 countries for top global companies, including Constellation Brands, Discover Financial Services, Dow Chemical, Glaxo SmithKline, Hyatt Hotels, Infosys, Johnsonville, Massage Envy, McDonald’s, Mead Johnson Nutrition, Nestle Purina, SC Johnson, Texas Instruments, and Wm. Wrigley Jr. Company.

  Scott is a recognized expert in crisis communications and issues management. His experience includes cybersecurity, product tampering/contamination, product recalls, EEOC and DOJ investigations/litigation, trade dress/patent litigation, activist engagement, bioterrorism preparedness, environmental contamination/spills, workplace disasters, executive misconduct, and labor relations/workforce reductions. He has mitigated issues across multiple industries, including food, healthcare, manufacturing, professional services, retail, and consumer packaged goods.

  As a crisis and issues expert, he has been quoted frequently in national media including The Wall Street Journal, The New York Times, The Washington Post, NBC News and Fox Business.

  Scott joined Golin in 1997. Previously, he held leadership positions at Cohn & Wolfe, Culligan International and Burson-Marsteller.

  Scott is a Trustee for the Institute for Public Relations. He serves on the Board of Directors for The Off the Street Club in Chicago, and chairs the Board of Visitors for the University of Wisconsin School of Journalism and Mass Communications.

  A graduate of the University of Wisconsin, Scott has contributed to college textbooks on public relations and is a frequent lecturer at Wisconsin, and other universities. He’s a recipient of Wisconsin’s Nafziger Award for Professional Achievement and a second award for Distinguished Professional Service.
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• Izzy Gonzalez

  Director Cross Platform Sales, US

  CNN en Español

  @cnnee

  Izzy Gonzalez

  Director Cross Platform Sales, US
  CNN en Español
  @cnnee

  

  Media professional with vast experience in linear, digital and social platforms.
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• Janet Grynberg

  Head of Content

  Portada

  @grynberg_janet

  Janet Grynberg

  Head of Content
  Portada
  @grynberg_janet

  

  Janet has worked as a translator and editor for magazines and publishing houses including Expansion and Grupo Planeta since 2014. She is part of the Portada editorial team, and her main interests include literature, traveling, and exploring other cultures.
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• Seth Holladay

  VP of Digital Research & Analytics for CNN

  CNN

  @seth_holladay

  Seth Holladay

  VP of Digital Research & Analytics for CNN
  CNN
  @seth_holladay

  

  Seth Holladay is the VP of Digital Research & Analytics for CNN. He leads consumer research and audience analytics for CNN Digital, including their owned and operated websites and apps, as well as social and off-platform distribution.
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• Ana Hoyos

  Director of Meltwater Latin America

  Meltwater

  @MeltwaterLATAM

  Ana Hoyos

  Director of Meltwater Latin America
  Meltwater
  @MeltwaterLATAM

  

  Born in Bogota, Colombia, Ana moved to Miami to go to University of Miami when she was 18. She has worked at Meltwater Group for 10 years now. In 2016, she was promoted to manage all the operations in Latin America for the company. The opportunities that she has obtained at Meltwater have allowed her to work in Miami, New York, San Francisco and São Paulo.

  She always had a passion for business. After she found Meltwater, she found an even bigger passion not only for business but also for innovation and management. She realized she could have a direct impact on people’s lives by helping teams develop and achieve their goals within the company. So she found her own way to help the world.
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• Carlos Leal

  Marketing Director

  Rappi

  @rappicolombia

  Carlos Leal

  Marketing Director
  Rappi
  @rappicolombia

  

  Bilingual business manager and corporate professional with a Master’s in Strategic Marketing and experience on management, marketing and commercial teams in FMCG and Pharma companies. Expert in developing Business Strategies, Digital Marketing, Trade Marketing, Shopper Marketing, Consumer Goods, Beverages, Innovations, Nutrition, New Products Introduction, Product Development, FMCG & Revenue Management.Skilled in advertising and distribution channel targeting, financial management and budget control.
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• Andres Polo

  Global Head of Innovation & Strategic Partnerships Marketing

  Visa

  @aepolo ‏

  Andres Polo

  Global Head of Innovation & Strategic Partnerships Marketing
  Visa
  @aepolo ‏

  

  (Via LinkedIn)

  Passionate data-driven marketeer driving brand preference, customer acquisition / retention and adoption of innovative products and services.

  With over 15 years of experience in financial services, he sets the direction for the Digital Marketing Strategy for the region, to ensure Visa continues to be the leading payments network.

  Specialties: Leadership, Multi-Channel Marketing, Advertising, Digital Strategy, Agency / Vendor Management, Customer Relationship Management, Online, Email and Promotional Marketing, Public Speaking, Creative thinker and problem-solver with demonstrated experience in digital brand management and product launches, Thorough understanding of interactive media and development, including graphic design, user experience definition, content strategy and development, programming technologies, social and emerging media
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• Ana Cristina Rivadeneyra

  Senior Marketing Lead

  WeWork

  @WeWork

  Ana Cristina Rivadeneyra

  Senior Marketing Lead
  WeWork
  @WeWork

  

  Ana Cristina joined WeWork in 2017 as Marketing Manager for Mexico in order to implement marketing strategies to generate brand awareness about the company and contribute to grow the community of members that now totals more than 32,000 nationwide.

   

  With more than 5 years of experience, Cristina has worked in companies and agencies such as Televisa, Nestlé and digital agencies such as Marketing 3Sesenta and Likeable Media. In addition, he has participated as a speaker in forums such as Merca2.0 congress. She has a degree in Communication from the Universidad Iberoamericana and has a specialty in Marketing and Advertising from the same institution.
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• Joseph Roisman

  EVP Brand & Community

  Perry Ellis International

  @PEICorp

  Joseph Roisman

  EVP Brand & Community
  Perry Ellis International
  @PEICorp

  

  Bio soon.
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• Andrew W. Russo

  VP Data Science

  Starmark

  @StarmarkIntl

  Andrew W. Russo

  VP Data Science
  Starmark
  @StarmarkIntl

  

  Andrew has over 30 years of experience as a marketing executive and as a consultant to C-level marketing executives.  He was a pioneer in data mining and predictive analytics to inform his decision-making to optimize the return on marketing investment.

   

  His primary focus is on building machine learning predictive algorithms to gain non-traditional insights about target market segments, mixed media attribution, touchpoint sequences. These insights inform creative and content development, media buying strategy, and digital, direct, and other channel marketing tactics.

   

  He is a two-time top 10 finisher in the Direct Marketing Association’s Analytic Challenge and received MarketingSherpa’s Gold Award for marketing technology innovation.