Katrina Ithier

Activation Manager for Multicultural at Essence

Group M

An experienced Activation Manager with a demonstrated history of working in the marketing and advertising industry for over 10 years, Katrina currently leads the Multicultural Center of Excellence on the Universal Pictures team at Essence. Previously, she spent seven years as part of Mediavest’s Multicultural arm, MV42, where she worked on Comcast and Cox Communications before moving into a dual role as Hispanic and General Market Supervisor on Post Foods and Duracell. Her continued passion for Multicultural media drives her to, not only learn, but continue to educate the importance of the Latino audience in her new role.

@GroupMWorldwide ‏

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