Senior Digital Director, Senior Partner
Nelson Pinero has worked across General Market and Multicultural accounts for over 20 years. His began as an Assistant Media Planner at DMB&B (Mediavest) working on Burger King, Coca-Cola, TheStreet.com and GT Interactive. After 3 years he moved onto Dentsu Communications Agency. In 2002 he decided to deepen his exposure to the Multicultural advertising market by joining the Bravo Group . In 2003, Nelson moved to Mindshare were he served multiple roles over his 9 years.He joined MEC in 2014 to work in Vilma’s team developing strategies and executing media solutions for IKEA, KFC, Marriott among others. In 2016 he was appointed to Multicultural Digital Director at GroupM.He spends his free time traveling occasionally to the Caribbean to see his family, riding his bicycle through the mean city streets during spring, summer and fall, playing guitar and writing music whenever he gets a chance.