Matching Brands to Sports: How to Win and Who Is Winning
04/23/2019
Winning off or on the field, be it team or brand, comes down to doing the homework. The chemistry, the timing, and the ethos have to align.
Entrepreneurship
How TOK.tv Is Changing Live Soccer Consumption
07/24/2017
We talked to Emanuela Zaccone, Digital Entrepreneur, Co-founder and Marketing Manager of TOK.tv, about how the platform in changing the way fans consume live soccer games. TOK.tv recently launched in China, releasing the official Real Madrid app for Chinese fans.
Juanfutbol Confirms its Expansion Plans for Latin America
06/28/2017
A week ago, Univision announced its alliance with Juanfutbol to launch an exclusive soccer channel focused on millennials. Now, in an interview with Portada, Juanfutbol founder Miguel Ramírez Lombana tells us about his plans for expanding the business to a second country in Latin America.
Minute Media Launches Esports Platform
06/27/2017
Minute Media announces the launch of its newest brand, esports platform DBLTAP.
INTERVIEW: FuboTV Proves Numbers Don’t Lie
06/21/2017
We talked with FuboTV co-founder Alberto Horihuela about how the sports streaming platform was created and its expansion plans.
FuboTV Raises US $55 Million With The Help of Fox, Sky and Scripps
06/19/2017
Streaming sports platform FuboTV secured $55 million funding to a total of $75.6M raised to date.
Amazon Ups its Game for the Retail Market; Looks to Win the U.S. Hispanic Consumer
06/19/2017
With its purchase of Whole Foods for $13.7 billion, Amazon strengthens its position in the race for the retail industry and opens the door to direct contact with the Hispanic community.
How TuCuentas.com Created a Platform for Hispanics to Express Their Views on Products and Services
06/15/2017
Portada interview Olga Bueno, Co-Founder TU CUENTAS, LLC
Award Spotlight: Top Digital Innovator and Top Panregional Marketer Nominees
05/12/2017
Find out the PortadaLat Nominees for Top Digital Innovator and Top Panregional Marketer, and vote for your favorite. Voting is open through May 19 to determine the winners. Below are the 21 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote which candidates win. Check out the nominees and vote for your favorite now!
#PortadaLat Speaker-Pablo Chiozza of Latam Airlines: “Our New Low Cost Strategy Will Translate into Fare Decreases of Up to 40%”
05/10/2017
Pablo Chiozza, Sr. VP USA, Canada & Caribbean, Latam Airlines Group will be one the many major executives present at PortadaLat. Portada interviewed Chiozza to ask him about Latam’s new low-cost strategy, the use of marketing tech to acquire new customers and more.
Entrepreneurship: How Campeón Soccer Bets on the U.S. Soccer Fan
01/06/2017
Javier Marin trusted his entrepreneurial spirit, and decided to launch his own soccer merchandise store in Chelsea, Massachusetts. As Portada beefs up its content offering on entrepreneurship and innovation. Javier Marin epitomizes our effort. Marin is an American-Venezuelan entrepreneur that has excelled by providing innovative solutions in sports and media.
Wall Street Firms Invest in Two Hispanic Supermarket Chains
11/21/2016
Private-equity firms KKR and Victory Park Capital will be investing in California-based Hispanic grocery chains Mi Pueblo Food Centers and Cardenas Markets, a KKR spokeswoman announced. According to a statement both companies will continue to work independently.
Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth
09/26/2016
We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.
Cornershop: The Revolution of ‘On-Demand’ Groceries
05/02/2016
Portada tells you how the grocery delivery startup Cornershop came about, and how it plans to grow its team.
RESEARCH: 2016’s Best Cities for Hispanic Entrepreneurs
04/28/2016
WalletHub’s analysts checked the Hispanic business climate in the 150 largest U.S. cities and conducted an in-depth analysis of 2016’s Best Cities for Hispanic Entrepreneurs, to help aspiring entrepreneurs and established businesses find the most fertile ground for their enterprises.
Horizon Contributes to Launch of New Political Match Making App “VoterGuru”
02/11/2016
What: Horizon has contributed in the launch of political match making App VoterGuru, which helps people find their top presidential candidate match. Why it matters: VoterGuru
Wilma Jordan: “Entrepreneurs Need to be Tech-savvy and Focus on Content and Engagement.”
08/12/2015
The Jordan Edmiston group is one of the main media and advertising technology investment banks. As such the New York based group, led by its Founder & CEO Wilma Jordan, gets many insights into trends and growth opportunities. We interviewed Jordan about the latest transactions she has worked on and about her evaluation of the M&A scene.
Julian King on PayPal Buying Xoom: “We Plan to Innovate and Bring Improvements to our Products Faster”
07/27/2015
Online payments service PayPal recently acquired money transfer company Xoom, for US $890 million. Portada talked with Julian King, Sr. VP Marketing & Corporate Development at Xoom, about the acquisition and its implications for Xoom’s substantial Hispanic customer base and Hispanic marketing.
How a Hispanic Publisher Follows into the Penny Saver’s Footsteps
07/01/2015
EC Classifieds’ inaugural edition is hitting the streets today July 1, 2015 with 95,000 copies at distribution points in the areas of Bakersfield, Orange County and Inland Empire. The new publication was created after the Penny Saver closed its doors in late May, leaving more than 678 employees out of work and many companies with decreased options for reaching local customers. Portada talked to Martha de la Torre, CEO of El Clasificado, about the new publication and its growth prospects.
4 Insights from Boyce Avenue to Help Your Social Media Efforts
06/11/2015
Boyce Avenue, the American rock band (pop-rock, alternative rock) formed in Sarasota, FL, by Alejandro Luis Manzano and his brothers Daniel Enrique Manzano and Fabian Rafael Manzano, was one of the sensations at our #PortadaLat conference in Miami. The band has more than 7 million followers on YouTube. Four Insights from Boyce Avenue that will help you increase your Social Media impact.