Matching Brands to Sports: How to Win and Who Is Winning
Winning off or on the field, be it team or brand, comes down to doing the homework. The chemistry, the timing, and the ethos have to align.
Winning off or on the field, be it team or brand, comes down to doing the homework. The chemistry, the timing, and the ethos have to align.
Minute Media announces the launch of its newest brand, esports platform DBLTAP.
With its purchase of Whole Foods for $13.7 billion, Amazon strengthens its position in the race for the retail industry and opens the door to direct contact with the Hispanic community.
Portada interview Olga Bueno, Co-Founder TU CUENTAS, LLC
Find out the PortadaLat Nominees for Top Digital Innovator and Top Panregional Marketer, and vote for your favorite. Voting is open through May 19 to determine the winners. Below are the 21 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote which candidates win. Check out the nominees and vote for your favorite now!
Private-equity firms KKR and Victory Park Capital will be investing in California-based Hispanic grocery chains Mi Pueblo Food Centers and Cardenas Markets, a KKR spokeswoman announced. According to a statement both companies will continue to work independently.
We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.
Portada tells you how the grocery delivery startup Cornershop came about, and how it plans to grow its team.
What: Horizon has contributed in the launch of political match making App VoterGuru, which helps people find their top presidential candidate match. Why it matters: VoterGuru
The Jordan Edmiston group is one of the main media and advertising technology investment banks. As such the New York based group, led by its Founder & CEO Wilma Jordan, gets many insights into trends and growth opportunities. We interviewed Jordan about the latest transactions she has worked on and about her evaluation of the M&A scene.
Online payments service PayPal recently acquired money transfer company Xoom, for US $890 million. Portada talked with Julian King, Sr. VP Marketing & Corporate Development at Xoom, about the acquisition and its implications for Xoom’s substantial Hispanic customer base and Hispanic marketing.
EC Classifieds’ inaugural edition is hitting the streets today July 1, 2015 with 95,000 copies at distribution points in the areas of Bakersfield, Orange County and Inland Empire. The new publication was created after the Penny Saver closed its doors in late May, leaving more than 678 employees out of work and many companies with decreased options for reaching local customers. Portada talked to Martha de la Torre, CEO of El Clasificado, about the new publication and its growth prospects.
Boyce Avenue, the American rock band (pop-rock, alternative rock) formed in Sarasota, FL, by Alejandro Luis Manzano and his brothers Daniel Enrique Manzano and Fabian Rafael Manzano, was one of the sensations at our #PortadaLat conference in Miami. The band has more than 7 million followers on YouTube. Four Insights from Boyce Avenue that will help you increase your Social Media impact.
Juan Galarraga, Vice President of Store Supply Chain and Operations at Target, is the retailers main executive when it comes to pave the way for Latinos within the company and creating strong relationships with Hispanic guests. We talked with Galarraga and asked him how his objectives relate to Target’s overall marketing and advertising strategy.