Entrepreneurship

How TOK.tv Is Changing Live Soccer Consumption

We talked to Emanuela Zaccone, Digital Entrepreneur, Co-founder and Marketing Manager of TOK.tv, about how the platform in changing the way fans consume live soccer games. TOK.tv recently launched  in China, releasing the official Real Madrid app for Chinese fans. 


Award Spotlight: Top Digital Innovator and Top Panregional Marketer Nominees

Find out the PortadaLat Nominees for Top Digital Innovator and Top Panregional Marketer, and vote for your favorite. Voting is open through May 19 to determine the winners. Below are the 21 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote which candidates win. Check out the nominees and vote for your favorite now!


Entrepreneurship: How Campeón Soccer Bets on the U.S. Soccer Fan

Javier Marin trusted his entrepreneurial spirit, and decided to launch his own soccer merchandise store in Chelsea, Massachusetts. As Portada beefs up its content offering on entrepreneurship and innovation. Javier Marin epitomizes our effort. Marin is an American-Venezuelan entrepreneur that has excelled by providing innovative solutions in sports and media.


Horizon Contributes to Launch of New Political Match Making App “VoterGuru”

What: Horizon has contributed in the launch of political match making App VoterGuru, which helps people find their top presidential candidate match. Why it matters: VoterGuru Co-Founders, Ben Krakow and Ben Atkins, Seek to Educate Voters and Identify their Closest Ideological Candidate Match. VoterGuru, a New York-based tech startup that matches users with declared presidential candidates, […]


How a Hispanic Publisher Follows into the Penny Saver’s Footsteps

EC Classifieds’ inaugural edition is hitting the streets today July 1, 2015 with 95,000 copies at distribution points in the areas of Bakersfield, Orange County and Inland Empire. The new publication was created after the Penny Saver closed its doors in late May, leaving more than 678 employees out of work and many companies with decreased options for reaching local customers. Portada talked to Martha de la Torre, CEO of El Clasificado, about the new publication and its growth prospects.


MediaMath’s Erich Wasserman: From Studying Classical Piano to Leading a Major Ad-Tech Firm

Erich Wasserman is not only the Founder of MediaMath, one of the largest global Ad-Tech firms, but also leading the company’s international expansion, particularly into the Latin World.  Wasserman will be one of the key speakers at next week’s #Portadalat annual conference in Miami. We interviewed Wasserman to learn about his views on the Global Ad-Tech space.


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GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.


Mar-Tech Roundup: Alexa, Cortana virtual assistants team up to battle Apple, Google

Mar-Tech Roundup: Alexa, Cortana virtual assistants team up to battle Apple, Google

A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.


Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.