Boyce Avenue, the American rock band (pop-rock, alternative rock) formed in Sarasota, FL, by Alejandro Luis Manzano and his brothers Daniel Enrique Manzano and Fabian Rafael Manzano, was one of the sensations at our #PortadaLat conference in Miami. The band has more than 7 million followers on YouTube. Four Insights from Boyce Avenue that will help you increase your Social Media impact.
Boyce Avenue is the most followed band on YouTube with 7 million subscribers, more than Lady Gaga and Beyonce combined. The band, which is named after a combination of two streets the brothers lived on as children, is mostly known for, in their words, “acoustic stripped down and emotionally driven music” and fills venues all over the world. From a marketing and social media perspective, #PortadaLat’s audience as well as Maria Jose Ezquerra, SVP Head of Media at Havas Media International who interviewed the band, were very curious about what the three band members had to say about their successful Social Media presence. The band uses Social Media platforms to connect with millions of fans and let them know about their tours as well as records.
4 key Insights from brothers Alejandro, Daniel and Rafael to help you with your Social Media Strategy:
Key elements of Boyce Avenue’s social media success are transparency and passion. Or, as they put it during their session at #PortadaLat, “there is a certain amount of candor and honesty in what we are doing.”
It’s not about tweeting or posting videos on YouTube like crazy. Social Media actions have to be planned. “We do plan a lot of what we do. We do think and care about it,” brothers Alejandro, Daniel and Enrique noted.
3. Finding the Right Balance between Social Media Properties
Another element of Boyce Avenue’s Social Media Success is the balance between different social media platforms in the way they use the different platforms. “It’s about finding the balance between all of them, with Youtube at the center.” “The key questions is what platforms works best to connect with our audience”
Our Fans are our Marketers.
4. Online and off-line, It’s all about Social Media
When it comes to marketing and advertising, the Boyce Avenue band members have it very clear: “Our Fans are our Marketers, ” they told the audience. “We did it in our own way, via word of mouth,” they conclude.
And now listen to their great music!