English or Spanish

Portada Los Angeles: Here’s What You Missed

Last Thursday at Portada Los Angeles, select speakers got together to discuss how all marketing is now multicultural marketing. Panels included varied topics ranging from taxes to Hollywood, attendees got a glimpse of what’s next for the Latino market.

Inside Voxxi’s Closure: 6 Lessons to be Learned

Voxxi, the site catering to acculturated Latinos that launched in November 2011 backed by investor, Dr. Salomon Melgen, has closed. The site was not able to get enough revenues and/or get a new round of financing. It is not being updated, but current content is still being monetized by ad networks. The site’s closure offers interesting lesson for other English-language media targeting acculturated Hispanics, including Fusion. Portada talked to former Voxxi employees. 6 Lessons to be learned.

Hispanic Marketing: Spanish and/or English? That is the Question

It’s the first question anyone related to marketing to the more than 50 million of Hispanics in the U.S. deals with: Should market in Spanish, English or both? If this is such an important question why is approximately 90% of U.S. Hispanic advertising done in Spanish?

PAN-LATIN CULTURE: MADE IN THE USA

The Spanish language and the Latin culture are enormous assets for the U.S. economy. In this regard, the U.S.  marketing, media and cultural industries, have a lot