Join Us at the Marketing in Multicultural America Summit, NYC, March 5

English or Spanish

Portada Los Angeles: Here’s What You Missed

Last Thursday at Portada Los Angeles, select speakers got together to discuss how all marketing is now multicultural marketing. Panels included varied topics ranging from taxes to Hollywood, attendees got a glimpse of what’s next for the Latino market.

Juanfutbol Confirms its Expansion Plans for Latin America

A week ago, Univision announced its alliance with Juanfutbol to launch an exclusive soccer channel focused on millennials. Now, in an interview with Portada, Juanfutbol founder Miguel Ramírez Lombana tells us about his plans for expanding the business to a second country in Latin America.

Bloomberg’s Josh Rucci: “The U.S. Hispanic Market Plays a Very Important Role in Our Expansion.”

Bloomberg’s Content Service, provider of news, photos, videos, and data to publishers and broadcasters, will expand its Spanish-language text news licensing offering.Bloomberg plans to more than triple its professionally-translated Bloomberg news stories and provide Spanish versions of Bloomberg News’ award-winning global coverage including output from bureaus in Bogota, Buenos Aires, Caracas, Lima, Madrid, Mexico City and Santiago.

The Language of Search: Getting It Right

What is the language for Search? English or Spanish? Even bilingual Hispanics sometimes search in Spanish, while Spanish-language searchers may need localized landing pages. Search and multicultural experts explain best practices for SEM.

Inside Voxxi’s Closure: 6 Lessons to be Learned

Voxxi, the site catering to acculturated Latinos that launched in November 2011 backed by investor, Dr. Salomon Melgen, has closed. The site was not able to get enough revenues and/or get a new round of financing. It is not being updated, but current content is still being monetized by ad networks. The site’s closure offers interesting lesson for other English-language media targeting acculturated Hispanics, including Fusion. Portada talked to former Voxxi employees. 6 Lessons to be learned.