Bloomberg’s Josh Rucci: “The U.S. Hispanic Market Plays a Very Important Role in Our Expansion.”

What: Bloomberg’s Content Service, provider of news, photos, videos, and data to publishers and broadcasters, will more than triple its professionally translated Bloomberg news stories (to 80 plus a day) and provide Spanish versions of Bloomberg News global coverage including output from bureaus in Bogota, Buenos Aires, Caracas, Lima, Madrid, Mexico City and Santiago.
Why it matters: Bloomberg is one of the main providers of Business News worldwide and is acknowledging the importance of Spanish-language markets throughout the Americas and Spain.

Bloomberg’s Content Service, provider of news, photos, videos, and data to publishers and broadcasters, recently announced that it is expanding its Spanish-language text news licensing offering.Bloomberg plans to more than triple its professionally translated Bloomberg news stories to a volume exceeding 80 stories per day. The service will provide Spanish versions of Bloomberg News’ award-winning global coverage including output from bureaus in Bogota, Buenos Aires, Caracas, Lima, Madrid, Mexico City and Santiago.Breaking news, analysis, commentary and exclusive feature pieces will be available to News licensing customers and subscribers of the Bloomberg Professional service (aka Bloomberg Terminal), the leading provider of data, news and analysis for more than 325,000 business and financial professionals globally.

Josh Rucci, GM, Bloomberg Content Service (photo), tells Portada that Spanish-language content demand “is global and guided our approach toward a multi-region service across seven time zones. Opportunity ranges from Spain and South America (e.g. Colombia, Argentina, Chile) to Mexico and key US Hispanic markets including New York, Miami and Los Angeles.” For Rucci, the “U.S. Hispanic market plays a very significant role  with increasing news consumption across multiple platforms, and we want to serve this with quality business content in both English and Spanish.”

Bloomberg has 325,000 subscriptions to the Bloomberg Professional service (aka Terminals for financial professionals). In Latin America, particular growth areas are in Mexico, Colombia, and Peru.

According to Rucci, “publishers (print & Digital) are Bloomberg’s traditional customer base, though we are seeing strong growth in the broadcast, education, and corporate information sectors.” We work with many media outlets across the region on a variety of business models. We are confident in the value we offer for clients looking to monetize through advertising, paid content, and other means.

Publishers are our traditional customer base,  though we are seeing strong growth in the broadcast, education, and corporate information sectors. 

Globally, Bloomberg has 325,000 subscriptions to the Bloomberg Professional service (aka Terminals for financial professionals). In Latin America, particular growth areas are in Mexico, Colombia, and Peru.

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