Lopez Negrete Communications opens new East Coast office
Lopez Negrete Communications has just opened a new office in New York City.
Lopez Negrete Communications has just opened a new office in New York City.
Although it had announced plans to go public in 2014, Outbrain has added US $35 million in its latest fundraising round, bringing overall investment to US $99M, thus staying ahead of the content recommendation business.
French startup Teads, a technology company that provides expert video advertising solutions and inventor of the “outStream” format, announced it has won a US $5.2 million round of Series A investment, led by Partech Ventures and joined by Elaia Partners.
What? Univision and Bedrocket founded a new digital network called Flama. Why it matters? Univision is one of the largest content producer for Hispanics. Whit
Foursquare has just announced its advertising platform is now open for businesses of all sizes, all over the world.
What: Two leading media buyers acknowledge the significant role of programmatic buying, particularly when it comes to efficiently targeting Hispanic audiences. Why it matters: While many
Download Portada´s 7th Hispanic Advertising and Media Presentations Here!
Portada´s editorial staff presents the full coverage of the 7th Annual Hispanic Advertising and Media Conference 2013!
At the panel “Hispanic Mobile Market: The State of Art” at our 7th Annual Conference, Gabriel Sama, Managing Director of CNET en Espanol said “If you’re not drooling
What? Victor Kong is the new president of the interactive unit of Cisneros Group. Why it matters: The appointment formalizes the establishment of a corporate
IMImobile, provider of end-to-end mobile engagement software and solutions, has launched DaVinci Social, a universal platform that provides tools for managing mobile and social media customer interactions.
Microsoft, AOL and Yahoo, three of the main leaders in digital advertising worldwide agree on a series of technical specifications aimed towards standardizing programmatic direct digital advertising sales.
What? Ingrid Reyes has been appointed EVP, Director of client solutions, strategy and value at EPMG. Why it matters: EPMG is ramping up its executive
Video ad network Ebuzzing has launched a new platform called Self Serve, the first global platform for media agencies and small and medium businesses to broadcast brand online videos.
In the first article of our new series on “content marketing”, presented by Skyword, Patricia Travaline, Skyword’s Marketing VP, casts a first look on what content marketing really is, how it works and the best ways to address a content marketing strategy.
Mobile ad network Millennial Media partnered with ad-tech company AppNexus to create Millennial Media Exchange (MMX), which intends to be the world’s largest premium mobile advertising exchange.
What? Viacom International Media Networks launches in association with the Rubicon Project a new programmatic ad exchange. Why it matters: MTV and Nickelodeon will be
e-commerce multinational firm eBay is preparing to launch a fashion mobile app so as to enter Brazil’s online market.
Earlier this week, Twitter announced it had purchased mobile ad startup MoPub.
What: There’s an opportunity for online video to drive Hispanic media, as, on average, Hispanics watch more online videos compared to the U.S. consumer. Cisco