What? Victor Kong is the new president of the interactive unit of Cisneros Group.
Why it matters: The appointment formalizes the establishment of a corporate division encompassing all of the organization’s ventures and businesses in the digital world. Kong will be in charge of the operations of RedMas and Adsmovil.
Cisneros announced the appointment of Victor Kong as President of Cisneros Interactive, a division incorporating the organization’s initiatives and developments in the digital world, including its mobile and online advertising networks, Adsmovil and RedMas, respectively, serving the U.S. Hispanic and Latin American markets. Victor will report directly to Adriana Cisneros, CEO of Cisneros, and be based, along with his team, at the corporate headquarters in Miami, Florida.
“In addition to undertaking the leadership of Cisneros Interactive, Victor will retain his responsibilities as Chief Digital Officer, a position he has excelled at during the past two years, boosting the company’s digital capabilities, while establishing thought leadership positioning in the digital space and greatly contributing to the Cisneros’s digital business development,” emphasized Adriana Cisneros.
“In just a couple of years we significantly grew our digital advertising business, and both RedMas and Adsmovil have become leading brands in our territories; in addition, our YouTube business has also grown to the tune of 30 million views a month. Besides digital advertising, we made some targeted investments in E-commerce, such as Cuponidad, a daily deals business, and Mobly, the leading furniture retailer in Brazil,” pointed out Victor Kong.
“I am proud to have led this development for Cisneros, and I’m looking forward to working with Adriana in expanding our overall interactive business. These businesses and the entrepreneurs we have partnered with are a great fit with Cisneros’s strategic focus.”
Victor Kong began his professional career in 1991, working for several renowned organizations, among them: Global Director of E-commerce for Terra Networks; Vice President, Growth Strategy/Vice President, New Media Sales and Business Development of MTV Networks Latin America. Subsequently, Victor became Vice President & Managing Director of MySpace Latin America, and later, he joined Time Warner as Vice President & General Manager of CNN Radio. Victor also has experience in management consulting, having worked for McKinsey & Company and Booz Allen. Victor obtained a Master in Business Administration (MBA) at the University of Chicago (1997), and a Bachelors of Arts (BA) degree in Economics and International Relations at Stanford University (1991).