What? Univision and Bedrocket founded a new digital network called Flama.
Why it matters? Univision is one of the largest content producer for Hispanics. Whit Flama, Univision is trying to reach an audience between 15 and 30 years old, interested in the Latin culture.
Univision Communications announced today it has partnered with Bedrocket, a digital programming and innovation company, to form Flama.
Flama is a digital destination for video content created for 15 – 30 year olds who are drawn to Latin culture that is influencing today’s younger generation. Flama will be predominantly English-based and provide premium, original and curated comedy, music, lifestyle and sports programming exclusively created for digital platforms.
Univision and Bedrocket are co-investors and creative partners for the digital network, which will release a preview destination this fall on YouTube and launch the official Flama destination in early 2014.
“Today’s younger generation is transformative and voraciously consumes and creates content. They are trendsetters, who are expanding the boundaries of media and American culture,” said Tonia O’Connor, president of Content Distribution and Corporate Business Development, Univision Communications, Inc.
“The great new media brands are no longer transmitted one way by satellite; they are now built-in partnerships with passionate communities who are both audience and creator,” said Brian Bedol, Bedrocket founder and CEO. “We are excited to partner with Univision to launch Flama, a new kind of programming service for young audiences that will deliver great entertainment content with a fresh user experience.”
Programming on Flama will include both established and emerging stars in scripted and docu-series formats. The new network will empower the next generation of content creators to develop and produce new and compelling shows for an audience seeking Latin-infused video content. Flama programming will live across other Univision platforms and through major video distribution partners, including Vevo, to reach audiences worldwide. Flama was first announced during Univision’s Newfront presentation in May 2013. Flama is part of the Flama Media Network, LLC.