The marketing agency LAPIZ has announced that Fabio Seidl will join them as SVP, Executive Creative Director. Seidl will report to LAPIZ CCO Laurence Klinger and will manage creative product across the agency’s client portfolio.
What? FremantleMedia has named Daniela Busoli as President for Brazil and Adrián Santucho as President for Mexico, US Hispanic Market and Latin American operations. Why
The joint-venture Viva Superstars, Polaris Sports, and Portuguese-Dutch startup bViva, has announced the release of the Viva Ronaldo full version, Cristiano Ronaldo’s official online platform available as a mobile app and on the web at www.vivaronaldo.com.
After Friday’s World Cup Finals Draw in Costa do Sauipe in Bahia (Brazil) sports marketers continue to look into ways to best leverage the mega event:
Portada spoke with the executive director of El Pais Brazil, Isabel Amorim Sicherle after the launching of the Portuguese edition of the Spanish newspaper.
What? Spanish newspaper El País has launched a new website in Porguese for the Brazilian market. Why it matters: El País is expanding into the
StartMeApp today announced it has been selected by Coca-Cola FEMSA to deploy multiple mobile advertising campaigns over StartMeApp’s real-time-bidding (RTB) platform in Brazil.
Brazil came in #9 in the online retail markets rank worldwide in termket s of retail category penetration.At least 83.4 percent of all desktop internet users visit a retail site in September, suggesting that while the majority of Internet users do online shopping there is still room to increase the size of the market.
What? MRM, the global digital and direct agency within McCann Worldgroup, has acquired the Brazilian agency E/OU. Why it matters? This acquisition increases MRM’s global presence
What? OMG has settled in one of the most growing territories for digital marketing in the world by opening its new branch in San Pablo,
Brazilian National Monetary Council has approved regulations for mobile commerce. This new regulation in the country is expected to boost m-commerce in Brazil.
Pedro Huerta’s, presentation was one of the highlights of yesterday’s Foro Portada Mexico, which gathered more than 120 leading marketing, agency and media executives at Mexico City’s Hotel Presidente Intercontinental. Huerta leads Amazon Kindle’s expansion into Latin America, and his keynote speech “on the future of digital content in Latin America” was widely expected as the audience wanted to get insights on Amazon’s recent experience in launching the Kindle and Kindle store in Mexico and Brazil.
Adrian Fariña, Director of Marketing for Visa, talked with PORTADA during the Latam 2013 Media Festival about the brand’s positioning strategy and its plans for the upcoming 2014 World Cup and 2016 Olympics, both to be held in Brazil. “This will be Visa’s most global and most social campaign to date”
Portugal Telecom and Oi of Brazil announced a merge of the companies. Whit this merge, the companies are creating the largest telecommunications company in the Portuguese-speaking world.
Portada interviewed Alejandro Campos Carlés, Co-Director and Founder of StartMeApp, an independent mobile advertising network with offices in Brazil, Argentina, Colombia, Mexico, USA, England, and Singapore. “It’s not just about media buying, clicks or impressions, but about transformation: transforming impressions/clicks into the response that advertisers are seeking from the audience,” says the company founder.
e-commerce multinational firm eBay is preparing to launch a fashion mobile app so as to enter Brazil’s online market.
Online fashion retailer Dafiti has been granted a $70M USD investment to continue building its business in Brazil
So as to meet the marketing surge during the 2014 World Cup and 2016 Summer Olympics, digital agency 360i is opening a new office in Brazil.
WGSN recently bought Mindset, a Brazilian agency dedicated to research and analysis of future and current consumer behavior.
Latin American countries need to narrow the digital gap and pursue a more focused development of mobile content that comprises not only entertainment, but also education, financial services and health. This will be achieved through solid private-sector investments.
