In anticipation of 2014 and 2016 sporting events, 360i opens a new office in São Paulo

What: Digital agency 360i opens a new office in Brazil.
Why is it important: Brazil is a high-growth market and several world-renowned brands will be actively involved in the two sporting events this country will host in 2014 and 2016.

Earlier this year, leading digital agency 360i –which Dentsu acquired on January, 2010– opened its first international offices in London and Toronto, and it’s now expanding into Brazil, anticipating the marketing needs that will surge during the 2014 World Cup and the 2016 Summer Olympics, which this country will be hosting.

In its official launch and in order to service a number of brands in Latin America, 360i Brazil will be partnering with LOV, the second largest digital agency in Brazil and also part of the Dentsu Network. André Franca, current COO of LOV, has been named Managing Director of 360i Brazil.

As AdAge reports, 360i has been working with Mondelēz on developing a Latin American community on Facebook for cracker brand Club Social.

“We identify a market, talk to our clients, find a partner and work with them on a couple assignments, then launch,” said Bryan Wiener, chairman and CEO of 360i. “We have a lot of demand from existing clients who will be involved in the World Cup and the Olympics.”