What? OMG has settled in one of the most growing territories for digital marketing in the world by opening its new branch in San Pablo, Brazil.
Why it matters? Performance marketing is growing in Latin America and this opening shows the opportunities Brazilian market offers.
The new branch will make use of OMG’s technology platform to offer advertisers performance-based affiliate marketing programmes in partnership with a network of publishers throughout Brazil. Brands such as Brastemp and Consul from Whirlpool group, SulAmérica and EasyQuarto, are already confirmed as advertisers.
OMG Brazil is managed by Flavia Moinhos. Flavia was formerly Sales and Ad Ops Manager for ClickMagic, and has also worked at Terra Networks, ClickOn and Predicta.
Brazil is one of the fastest growing territories for digital marketing in the world. It has more than 100m people with internet access, and the number is rising faster than anywhere else in the world. Online purchases in the first six months of 2013 came to more than BRL12bn (US $5.287 billions), with the total expected to reach BRL28bn (US $ 12.335 billions) by the end of this year.
According to Richard Syme, OMG’s CEO, this new branch will help OMG to take advantage of Brazilian fast-growing market.