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What? MRM, the global digital and direct agency within McCann Worldgroup, has acquired the Brazilian agency E/OU.
Why it matters? This acquisition increases MRM’s global presence with 31 offices in 22 countries. MRM works with brands like General Motors, Nestle, Intel, Google, Zurich Financial Services, The Coca-Cola Company, Verizon, MasterCard and Johnson & Johnson. Nestle, Nike and Regus are some of MRM Brazilian clients.

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With this acquisition, the new agency will be called E/OU MRM.

MRM’s President Michael Mclaren commented, “We are excited to be joining forces with E/OU in Brazil. E/OU delivers powerful core CRM and eCRM capabilities”.

E/OU is the second investment by McCann Worldgroup in Brazil this year after Preview, an agency specializing in health and wellness communications.

E/OU MRM, which has about 80 employees, will continue to be led by its current key management, including Fabio Caldeira de Souza, COO and VP-Client Services; Eduardo Rodrigues, VP-Creative Director; and Eduardo Marino Soutello, VP-Planning & Research.

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