Week in Review
New round of financing for Batanga, Enlace buys Los Angeles’ El Directorio, Megazines Publications joins Forces with Grupo Editorial Armonia.
Menu
New round of financing for Batanga, Enlace buys Los Angeles’ El Directorio, Megazines Publications joins Forces with Grupo Editorial Armonia.
Latin-Pak launches electronic complement to its direct mail programs.
Weekly Spanish-language paper is now present in 15 markets.
Phoenix La Voz Fin de Semana recently gained Target and Best Buy accounts.
Effect on traditional newswires still uncertain.
The pharmacy retail store increases its Hispanic print allocation.
Shape en español closes, New Spanish-language publication in Arkansas, Gerald Simon, Geoscape-Banta, El Nuevo Dia Orlando publishes new research.
Will interview 5,000 Hispanic readers, Advertisers speak, New Leadership at AHAA.
Advertorial product as part of a shared mail programm.
Increase in online and bilingual newspaper advertising.
The Tennis Association will use magazines to target Hispanics.
Mexican publishing house will use Megazines to expand into U.S. market.
Holyoke Community College, Amigos for Kids campaign, 21st. Annual NAHP Convention.
Holyoke Community College, Amigos for Kids campaign, 21st. Annual NAHP Convention.
New weekly tabloid publication to be launched on April 10.
Spanish-language sports publisher crosses over into the general market.
Publishers advised to do their homework; the benefits of bank-financed growth; local news are essential; Philadelphia’s Al Día launches a Writers’ Syndication Service; Wal-Mart-NAHP agreement….
September 2005 diversity report recognized for its detailed information on top schools and businesses for Hispanics.
Future still uncertain for the 12 divested papers and their Spanish-language sister publications.
Increases offering of Spanish-language content.