Sensación Marketing Creatives announced the launch of Fútbol Mundial USA, an English language title targeting soccer fans in America.
USA Today's Sports Weekly, published by Gannett will carry Fútbol Mundial USA on an exclusive basis starting with the 2006 World Cup. 60% USA Today's Sports Weekly's comes from the newsstand. It is available at over 50,000 newsstands across the country.
Fútbol Mundial USA will be inserted in 220,000 copies of USA Today's Sports Weekly.
Sensación Marketing Creatives publishes Fútbol Mundial (monthly, Spanish, circ. 1,000,000) and Béisbol Mundial (bi-monthly, Spanish, circ. 1,000,000).
“What we are doing here has never been done before in the US print space,” says Publisher and Founder Félix Sención. He tells Portada® that Fútbol Mundial USA's advertisers will be mostly general market advertisers but some advertising will be cross sold from Fútbol Mundial and Béisbol Mundial.
“We're taking a national Spanish language magazine and crossing it over to the general market. The decision to do so is completely market driven and research based. English speaking soccer fans and English dominant Hispanics are starved for Soccer coverage from different perspectives, especially the Latino perspective,” Sención adds.