Editorial Armonia has bought a majority stake in Miami-based Megazines Publications, the publisher of the newspaper insert Sobre Ruedas (8 x /year, Spanish, circ. 640,000). The Mexican publishing house will use Megazines Publications to introduce some of its titles into the US Hispanic market. “They will take advantage of our distribution network, our know-how and our contacts,” said Reynaldo Mena, General Manager of Megazines Publications. “We still don't know exactly what titles Armonia is going to introduce in the U.S.,” says Mena.
Mena adds that, as a result of the deal, Megazines Publications' staff will grow. “We will bring more people into the company, including people on the marketing side as well as sales people,” he says.
Editorial Armonia is a major publisher of women's, cooking and family magazines. Custom publishing is another area of interest to Megazines Publications/Editorial Armonia. In Mexico, Editorial Armonia produces a custom magazine for American Express. Megazines Publications has also produced Spanish-language custom publications for the NBA and for Telemundo.