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The Tennis Association will use magazines to target Hispanics.


The United States Tennis Association is starting a campaign targeting Hispanics this year. Print media buying has an important role in USTA's advertising strategy. It will advertise in ESPN Deportes and Sports Illustrated Latino.

Miami-based Abece is USTA's Hispanic advertising agency. Abece also recently won the accounts of Advance America, a salary cash-advance service, and Firehouse Sub, a fast food retailer.

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Hispanic AVOD

Upfront Players Bet on Hispanic AVOD Growth

At the Upfront presentations in New York City, Hispanic-targeted companies like Televisa-Univision, Telemundo, Canela Media, MyCode and others touted their AVOD offerings. Recent data backs the rationale of high growth in Hispanic AVOD.

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