Advertising Campaigns: USTA

The United States Tennis Association is starting a campaign targeting Hispanics this year. Print media buying has an important role in USTA's advertising strategy. It will advertise in ESPN Deportes and Sports Illustrated Latino.

Miami-based Abece is USTA's Hispanic advertising agency. Abece also recently won the accounts of Advance America, a salary cash-advance service, and Firehouse Sub, a fast food retailer.