CVC, the pharmacy retailer, is increasing its Hispanic print allocation, particularly when targeting more acculturated Hispanics. CVC is advertising in bilingual newspapers such as San Antonio's Conexion (owned by The San Antonio Express News, Hearst), sources at Abece advertising agency tell Portada® CVC also spends a substantial part of its budget in Free Standing Inserts (FSI's or preprints) in Hispanic newspapers. Miami based Abece is CVC's Hispanic agency of record.


Portada Staff

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