Disney Sets Sights on Hispanic Market
Enlists Miami’s La Comunidad agency to attract more Latinos to Orlando theme park.
Enlists Miami’s La Comunidad agency to attract more Latinos to Orlando theme park.
Merck consumer health publication now available in Spanish online edition.
Circulation/readership details inside.
New edition will combine local/regional news with Newsweek en Español content.
Also partners with Hotels.com and VOY Music to launch new channels.
Maryland-based publisher targets Hispanic newspapers.
185,000 nationwide distribution.
Home shelter magazine nears 1,000,000 distribution.
Promotes release with front-cover “Arte de America Hispana” contest.
Campaign highlights new unlimited calling plan and high-speed DSL Internet access.
“Respect” theme spans Print, TV, and Radio Campaign.
Trend hits both general market and Hispanic. Is this trend diluting the brand of newspapers?
Robert Turner[Azteca America], Derek Messana [AdConexión L.A], Andy Checo [PuntosaludUSA.com]
Latinworks Partners with Omnicom
The producer of several Hispanic marketing conferences will continue to operate from its current locations in New York City and Los Angeles.
Robert Turner[Azteca America], Derek Messana [AdConexión L.A], Andy Checo [PuntosaludUSA.com]
ClickDiario re-works ad strategy.
Companies buy US Latino market digital media and international Spanish language markets throughout the world.
Colombia’s El Tiempo partners with CityXpress in new initiative that brings event auction model to South America.
Chronic under-investment in minority owned media spurns investigation.