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Starmedia Re-designs Women’s Channel

Also partners with Hotels.com and VOY Music to launch new channels.

Content

In an effort to enhance its users' experience of the site, and also to attract new users, Starmedia is re-launching its women's channel, StarMedia Mujer, giving it more content and a new look.

In re-structuring the web portal, Starmedia took user suggestions into account, bulking up the Fashion & Beauty and Diet & Nutrition sections: “As you know, it's very important to have quality content in Spanish and it's not very easy to find it. In Starmedia Mujer you can find a huge number of articles related to fashion, style, beauty tips, etc,” said Starmedia Vice President Juan José Núñez.

“On the other side, the new design allows the user to have a more relaxing navigation experience. In light colors and with a new navigation menu, the new design offers a lot of advertising possibilities for clients using traditional formats, rich media, advertorial, content integration and the possibility to sponsor any sub-channel of Starmedia Mujer,” added Núñez.

The renovations to the women's portal is the latest in a string of new initiatives by StarMedia, including their new alliance with Hotels.com in launching StarMedia Viajes, a travel booking engine for Spanish-speaking clientele, and a deal with VOY Music to launch a Latin music service, StarmediaRadios.

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