Kraft Foods’ Comida y Familia Audited by ABC

Kraft Foods' custom publication Comida y Familia, produced by Independent Publishers Representatives (IPR), has been audited by the Audit Bureau of Circulations. Comida y Familia is aimed at Hispanic women who are interested in new recipes and cooking ideas, and also includes health and wellness components.

Full page color ads cost approximately $38,000 on a rate base of 1,000,000 (CPM $38) preprinted inserts are approximately the same price.

Texas and California comprise the majority of the magazine's distribution, with 560,000 copies between the two (62% of total distribution) with Florida and New York the next largest territories with 185,000 copies between the two (21% of total).

Approximately 65% of its readers are high school graduates, while another 28% have graduated or have had some college experience.

The audit found that the mean household income of its readers was about $29,000. Its readers are overwhelmingly female, accounting for some 95% of the reader base.