Publishers of online media targeting Hispanics are scrambling to keep up with one another as they add new content and features in an effort to capture more advertising dollars and attract new visitors to their sites.
Act One Lists launched ListKwik, an online accounts and order-entry system. Users can instantly query and download response and compiled consumer, lifestyle, business, executive, mortgage, new mover and new homeowner lists at wholesale prices.
Mobile content is a hot category in the general market, but even more so in the Hispanic market. Publishers of print and digital media properties face a great opportunity and are taking notice of a sizeable market.
According to studies released by Simmons and AOL Latino’s 2006 Hispanic Cyberstudy, Hispanics interact with new media technologies at a higher rate than non-Hispanics.
2007 Media Buyers Roundtable: Forecast Double Digit Growth, Particularly
Yahoo funds $1M Stanford Journalism Fellowship
What Content are Readers Getting Online?
…The growing Importance of Press Releases
Recently-launched Media
DIRECTOS (DIRECT MARKETING)
Newspaper targeting children.
Hispanic Advertising industry and academia discussed challenges of Hispanic Marketing in El Paso last week.
Entertainment magazine to be launched in top six Hispanic markets.
Launches educational campaign aimed at Hispanics.
Predicts subscriber base will hit 500,000 this year.
Partnership intended to aid advertisers in making optimal placement decisions
ImpreMedia announced the acquisition of Vista Magazine, a dual language general interest publication with 1 million copies distributed in different newspapers in 29 markets 11 times annually.
Hispanic newspaper market livens up at the border.
Plan seminar to educate advertisers on the power of magazines.