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…The growing Importance of Press Releases

…The growing Importance of Press Releases


According to a recent report from consulting firm Outsell, press releases have become the top news source of knowledge workers. Outsell called this an “eye-popping shift in most-used information types.” Only 10% of knowledge workers in the corporate sector used press releases as news sources from September 2004 to January 2005. This changed drastically from November 2005 to February 2006, when Outsell found 37% of knowledge workers using press releases as news sources.

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