According to studies released by Simmons and AOL Latino’s 2006 Hispanic Cyberstudy, Hispanics interact with new media technologies at a higher rate than non-Hispanics.
Percent of Hispanics that:
Use Instant Messaging
Share photos online
Read or post blogs
Visit Social Networking Websites
Hispanics are more like than Non-Hispanics:
To visit a social networking website
more likely to view streaming video
To Download music than non-Hispanics.
5 X more likely
Source: AOL Latino 2006 Hispanic Cyberstudy, Simmons