Issue 23. Q4 2006
11/01/2006
Advertisers fail to capitalize on Hispanic housing boom. Latinos Love Mobiles: Content Providers Take Notice. U.S. Journals Penetrate Latin America. Newspapers Offer Advertisers High Pass-along
November 1, 2006
Del High Street a Honduras: Diarios de EU llegan a lectores poderosos y ricos de América Latina
11/01/2006
Aunque usted no lo crea, publicaciones de altos asuntos políticos y económicos tales como Foreign Affairs y The Harvard Business Review poseen un considerable numero de lectores en América Latina.
The Hispanic Coupon Market To Clip or to Click: That is the Question
11/01/2006
The future of print coupons is the subject of highly fertile debate these days. There are some out there who say that it is just
Study Shows Strong Hispanic Trust of Magazine Advertising
11/01/2006
A study conducted by the market research company Synovate reveals that Hispanics trust magazine advertising more than any other type, and that approximately 85% of Hispanics read magazines.
Vying for Market Share in the Nation’s Most Competitive Turf
11/01/2006
Vying for Market Share in the Nation’s Most Competitive Turf
Media Buyers bring good news for advertising in 2007
11/01/2006
Media Buyers bring good news for advertising in 2007
High Pass-along rates, Captive Audiences, Portability: The Advantages of Hispanic Print
11/01/2006
Hispanic Print has enjoyed some excellent growth in the past few years. While an exodus of readers from print to online has left many general market publications scrambling for new ways to produce enough revenue to survive, the Hispanic market has been st
Focus On: Jim Leon talks about Comida y Familia’s direct mail strateg
11/01/2006
Focus On: Jim Leon talks about Comida y Familia’s direct mail strateg
Advertisers Under-capitalize Hispanic Housing Boom
11/01/2006
Advertisers Under-capitalize Hispanic Housing Boom
From High Street to Honduras: US Journals reach Powerful and Wealthy Readerships in Latin America
11/01/2006
From High Street to Honduras: US Journals reach Powerful and Wealthy Readerships in Latin America
Online Publishers Offer More Sophisticated Content in 2007
11/01/2006
Publishers of online media targeting Hispanics are scrambling to keep up with one another as they add new content and features in an effort to capture more advertising dollars and attract new visitors to their sites.
New Online Hispanic consumer database
11/01/2006
Act One Lists launched ListKwik, an online accounts and order-entry system. Users can instantly query and download response and compiled consumer, lifestyle, business, executive, mortgage, new mover and new homeowner lists at wholesale prices.
Latinos love Mobiles: Content Providers Take Notice
11/01/2006
Mobile content is a hot category in the general market, but even more so in the Hispanic market. Publishers of print and digital media properties face a great opportunity and are taking notice of a sizeable market.
A Passion for Interactive Media
11/01/2006
According to studies released by Simmons and AOL Latino’s 2006 Hispanic Cyberstudy, Hispanics interact with new media technologies at a higher rate than non-Hispanics.
2007 Media Buyers Roundtable: Forecast Double Digit Growth, Particularly
11/01/2006
2007 Media Buyers Roundtable: Forecast Double Digit Growth, Particularly
Yahoo funds $1M Stanford Journalism Fellowship
11/01/2006
Yahoo funds $1M Stanford Journalism Fellowship