Issue 23. Q4 2006
Advertisers fail to capitalize on Hispanic housing boom. Latinos Love Mobiles: Content Providers Take Notice. U.S. Journals Penetrate Latin America. Newspapers Offer Advertisers High Pass-along
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Advertisers fail to capitalize on Hispanic housing boom. Latinos Love Mobiles: Content Providers Take Notice. U.S. Journals Penetrate Latin America. Newspapers Offer Advertisers High Pass-along
Top 5 Trends to Follow in Hispanic Print
The future of print coupons is the subject of highly fertile debate these days. There are some out there who say that it is just
A study conducted by the market research company Synovate reveals that Hispanics trust magazine advertising more than any other type, and that approximately 85% of Hispanics read magazines.
BMG Mails out to Hispanic Music Lovers
Vying for Market Share in the Nation’s Most Competitive Turf
Media Buyers bring good news for advertising in 2007
Hispanic Print has enjoyed some excellent growth in the past few years. While an exodus of readers from print to online has left many general market publications scrambling for new ways to produce enough revenue to survive, the Hispanic market has been st
Focus On: Jim Leon talks about Comida y Familia’s direct mail strateg
Advertising Campaigns
Advertisers Under-capitalize Hispanic Housing Boom
From High Street to Honduras: US Journals reach Powerful and Wealthy Readerships in Latin America
Publishers of online media targeting Hispanics are scrambling to keep up with one another as they add new content and features in an effort to capture more advertising dollars and attract new visitors to their sites.
Act One Lists launched ListKwik, an online accounts and order-entry system. Users can instantly query and download response and compiled consumer, lifestyle, business, executive, mortgage, new mover and new homeowner lists at wholesale prices.
Mobile content is a hot category in the general market, but even more so in the Hispanic market. Publishers of print and digital media properties face a great opportunity and are taking notice of a sizeable market.
According to studies released by Simmons and AOL Latino’s 2006 Hispanic Cyberstudy, Hispanics interact with new media technologies at a higher rate than non-Hispanics.
2007 Media Buyers Roundtable: Forecast Double Digit Growth, Particularly
Yahoo funds $1M Stanford Journalism Fellowship
What Content are Readers Getting Online?
…The growing Importance of Press Releases