Twenty one U.S states will have enacted consumer privacy laws by 2026. These laws take new steps to prohibit collecting, processing or sharing sensitive data, including race, color, ethnicity, and religion. While these new privacy regulations reflect a critical right for citizens, they also make effective multicultural audience measurement and advertising more difficult.
Latinos in Sports, a new initiative led by seasoned executives, focuses on Latinos’ impact in global sports. The platform will launch during Miami’s Formula 1 weekend, highlighting content, careers, and events.
Digo executives Augusto Romano and Hernan Zungri discuss the unique power of owned and operated media for advertisers.
(Updated September 18). Dozens of brand marketing leaders from Fortune 1000 companies and premier media buying agencies will be convening for Portada Live this Thursday
Leaders from business, government, and non-profit sectors convened in Washington D.C. for the second annual Aspen Institute Latino Business & Entrepreneurship Summit on October 18. They agreed that the creation of sustainable wealth is key for the Hispanic population to be an even bigger driver of the U.S. economy.
In the past 10 years, the number of leading women in management positions has grown and broken the so-called “glass ceiling”.
L’ATTITUDE, the premiere U.S. business, and economic event focused on the New Mainstream Economy, enters its fourth year stronger than ever offering an in-person experience between September 29 and October 2, 2021, in San Diego, CA.
We are very excited to announce Portada Live on October 14. At this exclusive brand decision maker virtual event, senior Brand Marketers will share knowledge about Digital Transformation and Purpose Driven Marketing, the two most salient topics in the current marketing environment challenged by COVID-19 and civil unrest about racism.
Teads Latam Bets on Female Leadership, Fisher-Price Latin America and more changing places latAm. People change positions, get promoted or move to other companies. Portada is
Latin American market leaders will discuss the future of marketing technology on October 17 at the beautiful Casa Lamm in Mexico City.
Major Latin American Brand and Agency Leaders will meet at Miami’s Hotel EAST on April 18-19. These executives are part of Portada’s powerful and exclusive Council System to be officially launched at Portada Miami on April 18-19.
Growth acceleration means opportunities for investors and marketers in Latin America. Amnet’s Cristian Figoli, Group M’s Cynthia Evans, and ComScore’s Iván Marchant explain what this means for marketing services.
H Code Media has added three new positions to help strengthen the company’s leadership team.The three new hires include President, Tony Gonzalez, Director of Data Science, Dr. Ramon Cendejas and Head of East Coast Sales, Blake Belanger.
Attendees of Portada17, to take place this Wednesday and Thursday in New York City’s Yotel, will be able to choose their speed-networking table meetings through the Portada17 app! During the speed-networking function taking place at 4:10 pm on Sept.14, attendees will meet seven of the below twelve table leaders (on a first-come-first-serve basis). Register now and select who you want to meet through the Portada17 app (a link to download will be sent to attendees once they register)!
Multicultural is the new mainstream. That is why we are very excited to publish the 2017 ANA Portada Multicultural Thought Leadership Supplement, an exclusive partnership betweeen Portada and the Association of National Advertisers (ANA).
Publicis Groupe has announced structural and leadership changes for Publicis Media, the network that groups previously separate media agencies and operations.Steve King, CEO of Publicis Media, which oversees all the media agencies, is hoping the moves enable a greater leveraging of scale when competing for new accounts.
Nydia Sahagun, Group Manager Brand Marketing – Multicultural at Target, is one of the major winners of our recent #Portada14 Annual Conference. Nominated by and voted for by her peers of thousands of professionals in the Marketing and Media sector, Sahagun won the prestigious Award of “Top Marketer to Hispanic Audiences”. We asked Sahagun on what it takes to be a good marketer particularly as it relates to the multicultural and retail marketing space.
Ubaldo Aguirre shares Unilever Food Solutions’ omnichannel strategy, leveraging AI, personalization, and brand experiences to transform food marketing.
A comprehensive review of brands reaching out to the U.S. consumer.
Publicis acquired Lotame. Is it a defensive move, like the IPG acquisition by OMG, or does it really have a chance to strengthen its data ecosystem and gain a competitive advantage?