About Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

SALES LEADS: Coca Cola, #Live in Levi’s, Viber, Amica Mutual Insurance….

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]

CHANGING PLACES: Rick Welday, Javier Martinez Staines, Michelle Aristondo Chereque, Gabriela “Gaby” Zabalúa…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s  Career Board!) For prior Changing Places editions, click here. Javier Martinez Staines has left Editorial Televisa/Televisa Publishing, where he worked for almost 10 years. His last position was Editorial […]

Stephen Seabolt of Carnival’s Social Brand Fathom: “Many People Hunger for a Different Travel Experience.”

Cruise ship giant Carnival Cruise recently introduced a social impact travel brand called Fathom. Fathom will operate as a standalone brand, the 10th global brand in the Carnival Corporation.. Portada Stephen Seabolt, VP of Marketing at Fathom, about the launch of Fathom and the role of social impact travel and its marketing.

#Portada15: OMD’s Ana Crandell Latest Addition, Early Bird Expires this Friday!

#Portada15 is shaping up as the one Multicultural Marketing and Media event to go to in 2015! The list of major Brand Marketing and Agency Stars participating at #Portada15 is getting longer and longer. We just added Ana Crandell, Media Director at OMD Latino. More major Brand Marketers and Agency execs will be added to the already amazing list soon!

AT&T Adworks and DirecTV Advertising Sales Combine to Form One Advertising Organization

What: AT&T has announced DIRECTV Advertising Sales will now be a part of the AT&T AdWorks family under One Advertising Organization. Rick Welday was named President of AT&T AdWorks and will lead the division. Why it matters: After the FCC approved the AT&T DirectTV merger ten days ago, the combined entity is providing more concrete plans about how the […]

CBS to Livestream All National Ads for Super Bowl 50 Advertisers

What: For the first time,  CBS will livestream, in near real time, every national ad that runs during Super Bowl 50, which the network will broadcast on Feb. 7. Why it matters: This will also be the first time livestream advertising is pushed with the linear buy. Last Super Bowl XLIX livestream was watched by 2.5 million unique […]

Gabriela “Gaby” Zabalúa, new VP of Multicultural Marketing at Frontier Communications

Frontier Communications Corporation FTR has appointed Gabriela“Gaby” Zabalúa as vice president of multicultural marketing. Zabalúa will be based at Frontier’s corporate headquarters in Norwalk, Connecticut, and will report to Vice President, Corporate Marketing and Advertising, Jessica Sokolowski. Zabalúa will be responsible implementing a comprehensive, culturally appropriate, marketing and engagement strategy across multicultural markets. Zabalúa has a […]

Julian King on PayPal Buying Xoom: “We Plan to Innovate and Bring Improvements to our Products Faster”

Online payments service PayPal recently acquired money transfer company Xoom, for US $890 million. Portada talked with Julian KingSr. VP Marketing & Corporate Development at Xoom, about the acquisition and its implications for Xoom’s substantial Hispanic customer base and Hispanic marketing.

SALES LEADS: NBA, Coty, J.C. Penney…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]

CHANGING PLACES: Lisa Utzschneider, Ricardo Sternbach, Javier Chanfreau, Lucia Ballas Traynor…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s  Career Board!) For prior Changing Places editions, click here. Ricardo Sternbach has been apointed Ad Sales Director at Olympusat based in West Palm Beach. He is tasked with developing […]

Javier Chanfreau Appointed CEO at Medula, Strikes Exclusive Rep Deals with Microsoft Advertising, Shazam and Opera

Miami based Medula has appointed Javier Chanfreau as its new CEO. Chanfreau (photo) has secured several business relationships and exclusive commercial representations with Microsoft Advertising for Central America, Chile and Peru, Shazam covering the majority of Latin America and Miami, and Opera Mobile for the Miami’s Pan-regional market, among other companies. For the last two […]

Univision Jumps on Online Fantasy Sports with Soccer Fantasy League based on Liga MX

Univision Deportes, the sports division of Univision Communications Inc., announced the launch of soccer fantasy gaming, based on Liga MX. Fantasy players will be able to choose their favorite soccer athletes to be part of their fantasy team, create leagues with friends and compete in the overall ranking. That Univision, is entering the Online Fantasy Sports Sector reflects the potential of this sector. Just last week Online Fantasy Sports Operator FanDuel got US $275 Million in funding from investors including KKR and Time Warner.

#Portada15: H&R Block, DirecTV, BigLots, Wells Fargo, Heineken, Rosetta Stone, AFM, Sprint, Identity, MEC… The list gets longer and longer….

#Portada15 is shaping up as the one Multicultural Marketing and Media event to go to in 2015!.  The list of major Brand Marketing and Agency Stars participating at #Portada15: the Hispanic Sports Marketing Forum (Sept. 16) and the 9th Annual Hispanic Advertising and Media Conference (Sept. 17) is getting longer and longer. Check out the amazing Speaker Roster our Editorial Team has already been able to assemble.

MTG buys 51% stake in Zoomin.TV at a US$ 95 million Valuation

What: MTG has acquired 51% of Zoomin.TV, the online video entertainment network, content production and advertising sales house. following its  investments in ESL (the world’s largest esports company) and Splay (Scandinavia’s number one MCN and digital content creator). Why it matters: The agreement will improve Zoomin.TV business speed globally, including in the US and Latam, and bring great opportunities […]

EPMG’s Trevor Hansen: “The Spend Adjustment is not Just for Hispanic Newspapers, But for Circulars as a Whole.”

As EPMG is the partner that works directly with Walmart to support their Multicultural circular programming, Portada is providing this exclusive interview with Trevor Hansen, CEO of EPMG, to discuss Walmart’s multicultural Insert program as well as the state of the Multicultural Newspaper industry.

Is Walmart’s Reinvigorated EDLP Strategy Neglecting Hispanic Audiences?

Walmart’s Every Day Low Prices (EDLP) policy is having a clear impact on advertising in multicultural media. The Bentonville, Arkansas, retail giant is scaling back TV advertising, newspaper circulars and in-store displays in an effort to refocus on EDLP. What Javier Delgado Granados, Multicultural Marketing Director at Walmart and Hispanic media executives have to say.

#Portada15 : Brand Marketers from Heineken, Sprint, Wells Fargo, DirectTV, Samsung to dissect Hispanic Sports Marketing on Sept. 16

Several top notch brand marketers are already confirmed speakers at the Hispanic Sports Marketing Forum, which is part of #Portada15 and will be taking place on September 16 in New York City’s Yotel and followed by the 9th Annual Hispanic Advertising and Media Conference on Sept. 17 in the same venue.

SALES LEADS: American Airlines, GSK-Novartis, Target, Nestle…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]

CHANGING PLACES: Bill Shadorf, Zev Levy, Peter Horst…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s  Career Board!) For prior Changing Places editions, click here. Grupo Radio Centro (GRC) has announced the appointment of veteran radio executive Bill Shadorf as Executive Vice President/General Manager. Based […]