Yahoo buys app analytics firm Flurry to strengthen mobile advertising

To jump-start mobile Business, Yahoo is buying Flurry, the mobile app analytics and advertising startup. Financial terms of the deal weren’t disclosed but it is believed the price could be anywhere between US $200 and US $300M.

LinkedIn buys Bizo accelerating its plans to become a comprehensive B2B platform

LinkedIn , a social network for professionals, is about to buy business audience marketing provider Bizo for US $175 million, 90 percent in cash and the rest in stock  to close in the third quarter.

Mark Kaline leaves Kimberly Clark

Mark Kaline, Global Media Director at Kimberly Clark, is no longer working at the Consumer Packaged Goods giant, Portada has learned.

We got it wrong! Fiore continues at Univision (at least for now)

We got it wrong in the news item about soccer personality “Fernando Fiore leaving Univision” in this week’s “Changing Places” section. We misread his Tweets about the 2014 World Cup being his last World Cup at Univision implying he is leaving the broadcaster.

BREAKING: Free daily Quiubo! launches in NYC

Starting Monday July 28 commuters going into Manhattan from Queens, Brooklyn, Bronx and New Jersey will have a new daily free newspaper to choose from: Quiubo!  (Spanish coloquial for “What’s up?”), a free newspaper targeting the Hispanic population. The new Spanish-language publication will have an average page count of 20 pages and an initial circulation of 12,000 Monday to Friday.

TubeMogul raises a low US $43.8 million reflecting consolidation pressure in Ad-Tech

Video demand-side platform TubeMogul priced the shares for its public offering on Thursday at US $7 per share and finished on Friday at US $11.50,up 64% on its first day of trade.  Monday Morning (July 21) the stock was trading in the US US$ 10.6- US$ 11.7 range.

How Dish Latino “crossed-over” a Hispanic Soccer Campaign to the General Market

The 2014 World Cup is over, but Soccer Marketing is definitely not. In an interview with Portada, Alfredo Rodriguez, Vice President of Latino Marketing at DISH describes  the Direct-based-Broadcast-Satellite Provider’s “Juego Bonito” campaign and explains how the Hispanic themed campaign was “crossed-over” to a Total Market effort. Plus how he measures the efficiency of online video advertising.

Sales Leads: CVS Caremark, Denny’s, Pfizer, Heineken…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 10 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or […]

Changing Places: Fernando Fiore, Otilia Amarandei, Lupe de los Santos, Chris Campos…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.   Sports journalist and celebrity Fernando Fiore is leaving Univision, Portada has heard.  At the end of the World Cup a week ago, the Argentinean sports journalist tweeted that “Personally, this was my seventh World Cup with Univision and […]

Sounding Off: A. Ross “Advertising Made Simple – Traditional Media Vs Social Media”

Alice J. Ross is the President of R&S Marketing. Advertising made simple-traditional media vs social media. That’s just it…advertising is not simple! It’s kind of like throwing spaghetti at the wall…throw it long enough and something might stick. Possibly the reason social media is the most popular kid in school right now. It’s really a […]

IAC wants it all in the US $2.1 billion online dating business and buys How about We

IAC/InterActiveCorp, the internet holding company controlled by billionaire Barry Diller, has acquired the dating startup and media assets of This Life Inc.’s HowAboutWe.

CVS acquires largest Hispanic-owned drugstore chain Navarro Discount Pharmacy

Retail giant CVS Caremark, a New York Stock Exchange-trade company based in Woonsocket, Rhode Island, has agreed to acquire Miami-based drugstore chain Navarro Discount Pharmacy. Financial terms weren’t disclosed and the deal is still subject to customary conditions, including regulatory approval according to CVS’ sources.

FIFA World Cup: Who got more engagement official sponsors or non-sponsoring brands?

Brands and marketers were able to leverage  unforeseen events at the just finished World Cup and associate them with their brand with social media and real-time marketing efforts. Of course, any brand can do that, not just the official sponsors.

Sales Leads: Eli Lilly ,7-Eleven , TGI Fridays, Red Lobster…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]

Changing Places: Juan Chouza, Liz Sarachek Blacker, Emilia Peña, Luciano Islas, Rafael Ramirez, Troy Ruhanen…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. Juan Chouza is DynAdmic’s new Digital Sales Manager. He will be helping to lead the US market expansion (both general and U.S. Hispanic market). DynAdmic is an European digital video advertising marketplace that uses an exclusive targeting concept based […]

Sounding Off: Michael Cohn – “Your structure of influence through Social Media”

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. Social media has been around for a while now and you are working it effectively for your business. You may be tweaking and adjusting as you go but your basic structure and your basic approach to social media is solid and unaffected. Adjusting […]

An in-depth Look into the Marines World Cup digital Outreach targeting Multicultural Millennials

The United States Marine Corps wants to engage multicultural Milennials around the 2014 World Cup. This is why it created “The Marines Minute”, a custom integrated solution with several key partners. An in-depth look at the campaign and its key players.

Pubmatic moves into automated guaranteed and programmatic direct to increase revenues

The programmatic advertising platform company for publishers PubMatic is seeing greater opportunity to innovate ways to maximize returns for publishers, value for advertisers, and relevance for consumers through programmatic solutions.

Saracheck-Blacker leaves Terra, Emilia Peña will replace her

What: Liz Saracheck-Blacker leaves Terra as CRO and Emilia Peña is appointed director of sales. Why it matters: Terra is also expanding its programmatic team with new hires. Terra has announced that Liz Sarachek Blacker, who has served as Chief Revenue Officer for Terra for more than three years is leaving the company “to pursue a new opportunity”. […]

#Portada14 Countdown starts with JC Penney, Verizon, Maybelline, Moet Hennessy already on Board!

The countdown to #Portada14 has started! Portada’s Hispanic Music and Entertainment Marketing Forum on Sept. 17 in NYC’s Scholastic Auditorium with Greenhouse and Rooftop Terrace and the 8th Annual Hispanic Advertising and Media Conference on Sept 18 (same venue) are bound to be the best ever!