About Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

SALES LEADS: VoixStar Telecom, Bacardi, Visa, Pepsi…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 9 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]

CHANGING PLACES: Oscar Padilla, Fred Medina, Mark Lopez, Carmen Moras…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s new Career Board!) For prior Changing Places editions, click here. Pulpo, the #1 comSore ranked Hispanic digital platform, and a business unit of Entravision Communications Corporation,  a diversified media company […]

PARTNER MESSAGE: Attend Content Marketing Workshop with MasterCard and 3M in Miami’s Mandarin Oriental Hotel!

Great storytelling doesn’t come naturally to most people. But if you can harness its power and leverage the impact of content discovery, you can capture your audience in unbelievable ways. Claim your invitation to join Miami’s top marketers for a complimentary, interactive content strategy workshop this Thursday April 23rd in Miami’s Mandarin Oriental Hotel! (Space […]

Hoy Los Angeles Introduces New Digital Platform

What: Hoy Los Angeles, the Los Angeles Tribune owned, Spanish-language newspaper and website is introducing a new digital platform. Why it matters: Digital Monetization is still a challenge for many (Hispanic) newspapers. Hoy Los Angeles will now be a part of the the overall CMS (Content Management System) of the Los Angeles Times. Hoylosangeles.com is […]

James M. McNamara: “Big Media Has Not Been Friendly to Hispanics Because it is All About Preserving the Status Quo”

James M. McNamara, Chairman of Panamax Films and Pantelion Films, will be a keynote speaker at AHAA’s Annual Conference next week. Portada interviewed Mc Namara ahead of this speaking engagement to ask him about the evolution of the marketplace, motion picture marketing, TV Everywhere, SVOD and more…

WEBINAR: On Thursday Learn How to Leverage Hyperlocal Advertising to Reach Multicultural Audiences

Are you ready for this Thursday’s Webinar (April 23 2pm EST/ 11 am PST) on “The New Multicultural: Hyperlocal Digital Strategies for National Advertisers”?

Hyperlocal Digital Strategies: Identify Consumption Habits to Determine Levels of Acculturation

In the fifth article of our series on Hyperlocal Digital Strategies presented by MAXPOINT, Amy Gittelman, General Manager, National Agency Sales, at MAXPOINT, says that multicultural marketers need to ensure that their ads are actually reaching the right audience segments by paying attention to important details like consumption habits, which can help identify which audiences are of higher or […]

Univision Names Google’s Mark Lopez New Digital Head

Univision Communications Inc. has appointed Mark Lopez executive vice president and general manager, Univision Digital, effective May 1. He will be based in Miami and report to Isaac Lee, president of news and digital for UCI and CEO of Fusion.

Global holding WPP Acquires Mobile Ad Platform Medialets

What: Global holding WPP has acquired mobile ad platform and campaign management firm Medialets as a wholly owned subsidiary for an undisclosed sum.As part of the agreement, WPP’s holdings clients will be able to use Medialets’ tech. However, Medialets will continue to run independently, with plans to expand internationally. Why it matters: WPP owns media buying conglomerate GroupM. Observers say […]

Sounding Off -Damián Molina – Native Advertising in Latin America

Damián Molina is Chief Revenue officer and Marketing Manager at Taringa!

#Portadalat Agendas Revealed: Telefonica, Corona, Luxury Goods Panel and More…

Agenda highlights include presentations by  Jon Suarez Davis, VP Global Media Strategy, Kellogg Company and Denisse Guerra, Regional Marketing Director Latin America, The Estee Lauder Companies on the theme of “Building Brand Leadership in a disruptive World”, a sports marketing panel with Jorge Inda-Meza, Marketing Director at Corona Bud Light, Anheuser-Busch Inbev. In addition, key global players (e.g. Charlie Hunter Schyff, Head of Planning & Insights, Mobile Advertising, at Telefonica, and MediaMath Founder Erich Wasserman) will analyze the opportunities that Ad-Technologies face in Latin America.

DOWNLOAD our Q1 2015 Issue! (Log-in/Free Reg req.)

Download our Q1 2015 Issue! For the main themes and Market Intelligence see below! DOES SUCCESSFUL MARKETING NOW ALWAYS MEAN MULTICULTURAL MARKETING?: It’s official: the majority of the U.S. population is Multicultural. Portada asked key executives on the implications from a brand marketing, ad agency and organizational perspective.. TEXAS: The changing composition of the quickly […]

CHANGING PLACES: Juan Acosta, Federico Cuervo, Tiago Worcman, Daniel Rodriguez, Mauricio Piccone…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s new Career Board!) For prior Changing Places editions, click here. Viacom International Media Networks has made a series of promotions at its Americas division:       Miami-based Juan […]

SALES LEADS: Converse, ROK Mobile/Mariposa, Toyota…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 9 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]

Genomma Lab expands OTC and Personal Care Offerings to Hispanic Market

Genomma Lab, the Mexican marketer of OTC medicines and other consumer products that has established a substantial presence in most of Latin America, is expanding its product offerings to the U.S. Hispanic market. Ruben Leo Sarmiento, Marketing Director, at Genomma Lab, and a speaker in Portada’s upcoming Latin American Advertising and Media Summit on June 3-4 in Miami (#Portadalat), says that the plan is to strengthen the U.S. Hispanic market portfolio: “equally in both OTC and personal care areas.”

Corona’s Jorge Inda to speak at #Portadalat: Early Bird expires next week!

An exciting announcement about our upcoming #Portadalat Events in Miami on June 3-4. Jorge Inda-Meza, Marketing Director at Corona Bud Light, Anheuser-Busch Inbev, and based in Mexico City, has been added to a star-studded speaker Roster. The Latin Online Video Forum and the 7th Annual Latin American Advertising and Media Summit will take place in […]

HYPERLOCAL DIGITAL STRATEGIES: How a Dental Brand Builds National Awareness among Hispanic Females

In the fourth article of our series on Hyperlocal Digital Strategies presented by MAXPOINT. We analyze a campaign MAXPOINT did for a dental brand targeting Hispanic women nationwide.

Bauer Xcel Media introduces J-14 Español with focus on Mexico and U.S. Hispanic

What: Bauer Media Group’s digital division Bauer Xcel Media announced the worldwide launch of J-14 Español. The initial focus will be on the Mexican and U.S. Hispanic markets. The website will be an extension of the J-14 brand with content from the English site translated and adapted into Spanish. Why it matters: Major media groups, including major magazine publishers like […]

SALES LEADS: Major League Baseball, SC Johnson, L’oreal USA, GNC…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 12 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]

CHANGING PLACES: Heather Thompson, Priscilla Rodriguez, Robin Radzinski Wong, Reny Diaz…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s new Career Board!) For prior Changing Places editions, click here. Bauer Xcel Media, Bauer Media Group’s digital division, announced the worldwide launch of J-14 Espanol. Live now, es.j-14.com is […]