Publicis jumps on the programmatic platform bandwagon, buys RUN

What: Publicis Groupe has acquired RUN, a mobile-focused real-time data management and multi-channel programmatic buying platform. Why it matters: Mobile ad spend is expected to increase from US$8.5 billion in 2013 to US$31 billion in 2017. Media planning and buying conglomerates have been busy either acquiring programmatic specialized companies (see WPP purchase of  Xaxis and its recent investment in AppNexus) or […]

MLS announces 8-year partnership with IMG for global media rights

Major League Soccer (MLS) and U.S. Soccer have partnered with sports and entertainment powerhouse IMG to market and distribute international media rights for the two soccer organizations for the next eight years. The deal was closed between IMG and Soccer United Marketing (SUM), which represents MLS and U.S. Soccer’s commercial rights.

Joe Uva: “mun2 will not be a pure Sports Network”

“Sports is going to be an important component but Mun2 will not be a pure sports Network,” Joe Uva, Chairman, Hispanic Enterprises and Content, at NBCUniversal said last night at a presentation during which NBCUniversal’s Telemundo kicked off the Road to the 2018 World Cup in Russia. mun2 is relaunching on February 1, 2015.

Telemundo takes over Spanish-language broadcast rights to the 2018 Soccer World Cup

As the FIFA World Cup Russia 2018™ emblem was unveiled in Moscow, last night at a presentation in NYC’s Rockefeller Center NBCUniversal’s Telemundo and mun2 took over as the official Spanish-language broadcasters of the FIFA World Cup™ in the U.S. It is a first: Telemundo competitor Univision has aired every Soccer World Cup tournament since 1978.

DOWNLOAD presentations from Portada’s Evolving America Summit @DigitalHollywood!

Presentations from Portada’s Evolving America Summit @DigitalHollywood 2014 are available below!

In pursuit of Hispennials Remezcla relaunches Website and new Content Verticals

Remezcla has announced the launch of its website,, introducing new branding, interface and sections. With the launch, Remezcla unveils three new content verticals: Remezcla Sports, Remezcla Film, and Remezcla Food.

JCPenney to review US $450m Media Business

JCPenney is said to be reviewing its US $450m media agency business for the first time in almost ten years. Longtime incumbent agency OMD is expected to defend in the retailer’s review of its media account, according to sources. Creative responsibilities will remain at Doner in Southfield, Mich. Doner has worked on the brand since last fall.

Portada’s Evolving America Summit Recap

The Portada Evolving America Summit at Digital Hollywood was held on Tuesday October 21 at the Ritz Carlton, Marina del Rey, CA under the theme “Successful Marketing now means Multicultural Marketing”. Portada wants to thank speakers, panelist and atendees for being part of this wonderful event.

Portada’s Evolving America Summit All the PICS!

The Portada Evolving America Summit at Digital Hollywood was held this past Tuesday at the Ritz Carlton, Marina del Rey, CA  under the theme “Successful Marketing now means Multicultural Marketing”. Portada’s editorial team shares all pictures from the event  below:

@Portada’s Evolving America Summit: MOBILE-Expect More Content Marketing and the need for better Data

The crucial role of Mobile Media in Multicultural Marketing was explored during a panel moderated by Alberto Pardo, CEO and Founder of Adsmovil at Portada’s Evolving America Summit at Digital Hollywood.

DishLATINO gives customers financial advice from expert Julie Stav

DishLATINO will offer its subscribers financial advice and guidance from Julie Stav through a new educational campaign. Stav, a financial expert in the Hispanic community, will be featured in a series of public service announcement ads created by DishLATINO, part of DISH Network L.L.C., a wholly owned subsidiary of DISH Network Corp. specifically for its customers.

Changing Places: Javier Garcia, Oscar Leon Walker, Jesus Ramos, Joe Tripodi, Wally Sabria…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s new Career Board!) Javier Garcia is leaving Yahoo after almost 8 years as US Hispanic GM & LatAm Market Development Lead. Garcia has  taken a job at Comcast as VP […]

Sales Leads: WellPoint, Anheuser Busch/LatinWorks, NBA, Whole Foods, Target…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 25 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]

Hispanic Insights to drive Disney’s “McFarlandUSA” Campaign

McFarlandUSA’s marketing campaign will be led by Hispanic insights. The movie is produced and distributed by Walt Disney Pictures.  Multicultural is a top priority for The Walt Disney Company.

@Portada’s Evolving America Summit: What you need to know to market movies in today’s America

The fireside chat conversation on the “Dynamics of Motion Picture Marketing and Multicultural Targeted Efforts” between Gilbert Davila, President & CEO of Davila Multicultural Insights, and Rick Ramirez, SVP at Warner Bros. Pictures was one of the highlights of Portada’s Evolving America Summit at Digital Hollywood. Ramirez is part of Warner Brothers Pictures worldwide Marketing Department. […]

@Portada’s Evolving America Summit: Total Market is just another way of saying we live in a Multicultural U.S”

The relentless multiculturalization of the U.S. and why it is indispensable for marketing and entertainment decision makers to incorporate a Multicultural lens was a key theme at the Kick-Off Star Panel moderated by Roberto Orci, CEO Acento Advertising.

Yahoo in talks to buy BrightRoll for US $700 mill., a move to bolster video/programmatic

Online search and advertising company Yahoo Inc. has reported third quarter earnings and it seems the company needs to accelerate its programmatic capabilities. For this matter, Yahoo is in talks to acquire digital video advertising service provider BrightRoll for around US$700 million.

Adobe and Nielsen partner, create multiplatform content measurement system

Adobe has announced a strategic alliance with Nielsen that is expected to deliver a comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps.

DOWNLOAD White Paper: RTB: The Future of Mobile Advertising by Brands and Agencies

Programmatic and Real Time Bidding are revolutionizing the way advertising is bought. Nowhere is this more the case than for  Mobile media.

General Mills’ Sebastian Flores: “Once Hispanic consumers know the Box Tops Education Program exists, their willingness to participate is outstanding.”

Sebastian Flores is Marketing Communications Planning Associate at General Mills. As such he takes decisions for Multicultural Marketing and in particular for General Mills’ Box Tops For Education program, one of the nation’s largest school earnings loyalty programs that has been helping schools succeed since 1996. Portada interviewed Flores on the way the program is executed, particularly when it targets the Hispanic demographic.