Kraft’s programmatic push includes Hispanic

CPG Giant Kraft is already leveraging the vast amount of data it has through a data management platform (DMP) and programmatic advertising. The programmatic push includes efforts to reach the Hispanic consumer, Portada has learned.

Opera Mediaworks expands to reach Hispanics after integrating Hunt Mobile

Opera Mediaworks, the mobile ad platform, has announced an expanded reach across the U.S. Hispanic population through the integration of Hunt Mobile Ads, a mobile ad network in Latin America. Opera Mediaworks had already announced its integration of Hunt Mobile Ads in early January.

Univision introduces TheFlama.com, its first English-language video channel

Univision has launched TheFlama.com, an English-language video channel with an eye on Hispanics between ages 15 and 30, Ad Week reported. The Condom brand, Trojan, is the cross-programming launch partner and McDonald’s is sponsoring the¨Super Accurate Soccer History¨ show.

Send in Your Questions for Wired Editor-in-Chief Scott Dadich!

As you probably know we have secured Wired Editor-in Chief Scott Dadich, as the keynote speaker at our Latam Advertising and Media Summit. Dadich has agreed to ANSWER QUESTIONS FROM PORTADA’S AUDIENCE for an interview. The person who asks the best question – always in the view of Portada’s Editorial Team, ha!- will get a FREE TICKET to the Latin Online Video Forum and the Latam Summit.

Changing Places: Alexandra Villoch,Orlando Castelblanco,Rick Osterloh,Silvia Prado,Charlotte Koh

People change positions, get promoted or move to other companies. Portada is here to tell you about it. Alexandra Villoch (photo) has been appointed new president and publisher of the Miami Herald Media Company, to be effective this month. She will replace David Landsberg. She joined the Company in 2000 as national advertising director and later […]

How Target incorporates Multicultural Insights into major Marketing Campaigns

Haworth Marketing + Media is a Minneapolis headquartered and employee owned media buying and planning agency. Its clients include retail giant Target. How is multicultural marketing being taken into account by Target and Haworth’s other clients? That’s where DaisyTerrazas-Cole, Multicultural Marketing Strategist at Haworth comes in. Portada talked with Terrazas-Cole, a former Clinton Foundation and Univision employee.

Sales Leads: SATA Airlines, Coca-Cola, Timberland, Smirnoff, Taco Bell…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 […]

Sounding Off: Mike Caprio “Jump Starting Innovation”

Mike Caprio is the VP of Latin America and GM of Global Trading for Sizmek. Below I’ve identified a few areas where you can quickly elevate your digital competency. These are just a few examples of ways your agency or brand come become more sophisticated, and you can use this as leverage to grow your digital business. […]

AppNexus releases new software¨Twixt¨to support direct deals

AppNexus, the programmatic ad platform, is planning to go after the other side of digital advertising: the direct deal, Ad Age has reported. To do so, the company has added a new software, Twixt, which is aimed to streamline negotiations that occurs over email and phone, prior to the execution of a digital ad buy.

Alexandra Villoch is Miami Herald Media´s new president and publisher

Alexandra Villoch is the new president and publisher of the Miami Herald Media Company, which publishes the Miami Herald and the Spanish-language El Nuevo Herald newspapers,to be effective this month.

Time Inc. is planning to use spin-off debt to acquire IPC Media

Time Warner Inc. it’s spinning off parent company Time Warner with US $1.4 billion in debt. The financing will be used to buy Time Inc.’s U.K. operation, IPC Media.

Quad, the largest printer in Latam, acquires Brown Printing Company

Quad/Graphics has announced this week it’s buying Minnesota-based Brown Printing from from German printing and publishing parent company Gruner + Jahr for US $100 million. The acquisition is expected to expand Quad’s magazine and catalog printing business significantly and add Brown Printing’s clients and employees to Quad.

Global Advertising Expenditures to grow by 5.5% in 2014

Chief Executive of ZenithOptimedia, Steve King (photo), has revealed the latest wave of advertising forecasts for the first time on stage at the Festival of Media Global in Rome.

Yahoo properties rank as 2nd largest reached by Smartphone in the U.S.

According to comScore, Inc. latest data from comScore MobiLens® and Mobile Metrix® February 2014,Yahoo has considerably spread out its mobile reach,positioning as 2nd Smartphone web property . Google Sites remained as the top mobile media property, while Facebook was the top individual app.

Changing Places: Raul Gonzalez, Rosy Marin

People change positions, get promoted or move to other companies. Portada is here to tell you about it. The Hispanic television star Raul Gonzalez  (photo) joins Telemundo to develop and host a new variety series and will contribute to multiple series and specials. The first of such specials, will be the Billboard Latin Music Awards Presented […]

Sales Leads: JetBlue, Volkswagen , Mike’s Hard Lemonade, McDonald’s, Meijer

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 […]

#PortadaLat to examine video marketing in Latin Markets, buy your ticket and get 2 hotel nights!

Our Latin Online Video Forum in Miami’s InterContinental Hotel on June 3 will bring together the best and the brightest in the red hot  U.S. Hispanic online and Latin American online video space. Attendees will get top-notch insights from major players including Josh Chasin, Chief Research Officer, ComScore, Artie Bulgrin, SVP Global Research and Analytics, ESPN, Cynthia […]

The Hispanic Public Relations Association’s New York (HPRA-NY) jumpstarts second year scholarship program

The Hispanic Public Relations Association’s New York Chapter has announced the submission period for the 2nd Annual HPRA-NY Scholarship Program, beginning March 31 through June 6.

NuvoTV buys Fuse Network, gains Distribution Clout

NUVOtv parent company SiTV Media, Inc. and The Madison Square Garden Company have made an agreement for SiTV Media to acquire the Fuse network from MSG. NuvoTV will use Fuse TV to expand its audience.

Hoy Chicago enters Broadcast business with MundoFox Partnership

Hoy Chicago is entering broadcasting with the upcoming launch of Hoy Noticias MundoFox 13, a Spanish-language daily newscast in partnership with MundoFox starting on April 18. Print and digital media properties like Hoy Chicago want to extend their brands to audiovisual media (broadcast and online media) to offer advertisers a larger reach.