WPP’s GroupM to acquire majority stake in Vocanic
What? Simulmedia, a targeted television advertising company, announced that it has closed a $25 million Series D round of funding led by new investor Valiant Capital. Why it matters: Companies like Simulmedia are trying to turn television ad buying ‘inside out’ and support the emerging audience-based TV ad ecosystem. Simulmedia has closed a US $25 million round of funding led by Valiant Capital. Others […]
What? NewsCred is introducing the “Content Marketing Cloud”, the first end-to-end software for content workflow, sourcing, recommendations, publishing, distribution and analytics. Why it matters? As advertisers push to buy native campaigns at scale, a tech infrastructure is starting to emerge to help advertisers display sponsored content across many sites.The new product will bring the processes […]
24/7, WPP Digital’s marketing technology subsidiary, has announced that it will acquire advertising solutions provider Crystal Semantics.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Interactive Directory of Corporate Marketers and Agency Executives is 50% off, this week only (until Dec. 13) !To take advantage of the offer call Nicolas Miranda at 1-800-937-5322 […]
Happy Holidays! The Portada team wants to celebrate the Holidays with you by offering a ridiculously great sale pricing: 50% discount off the Pro Plus Subscription price. This week only (until Friday December 13)! Pro Plus Membership Benefits: - Interactive online directory with detailed contact information of more than 3,000 Leading Agency and Marketing/Advertising Directors who are […]
After Friday’s World Cup Finals Draw in Costa do Sauipe in Bahia (Brazil) sports marketers continue to look into ways to best leverage the mega event: Nike and Adidas are getting ready for their next marketing battle. The Draw placed Mexico and the United States in groups with very strong opponents. Does their underdog status bode well for marketing strategies and ad creatives?
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Ayrie Aranda-Mori has joined Alcance Media Group as the National Sales Manager; Managing the National Digital Media Sales Team. She’s based in AlcanceMG’s corporate offices in San Francisco and reports to CEO, Chris Stanley. Ayrie comes to […]
Sports marketers and agents are very busy after the World Cup Draw in Costa do Sauipe (Brazil, Bahia). Now is the time to arrange and market pre-World Cup friendly matches. Portada talked to Mevy Pierre Azaria, CEO of MCI Sport, a soccer match agent. How much does Brazil get paid for a friendly match appearance, how much do Mexico, the U.S. or Honduras get paid? Find out here.
Latino influence in the US keeps growing one cultural example at a time. I am surprised as I thought that this particular ritual would not transfer from the population of Mexican origin to non-Hispanics…
Twitter has signed its first strategic partnership that doesn’t involve subsidized data. It will surely be an improvement for the microblogging platform in Germany, where it is weak, but the benefits for Deutsche Telekom are still not clear.
Acxiom has sealed a multi-year deal with media agency Starcom MediaVest Group. This is Acxion’s first relationship with an agency in its 40-year history. Acxiom has historically worked with brands, retailers and other companies that use its data management, analytics and technology services.
Nexus/H has been chosen to supervise the global digital account of lager brand Miller Genuine Draft. It competed with launches of traditional holders such as Quirk, Mad River and Weapon7.
What? The Chernin Group has taken a majority stake in Crunchyroll. Why it matters: The Chernin Group has alrealdy made investments in digital companies like Pandora, Flipboard or Tumblr and is also an investor in Latin multichannel network MiTú (which currently is going through a new round of financing). The Chernin Group has acquired a majority […]
Latin Interactive World: “Only 15% of job sites allow to complete applications via smartphones” -L. Salazar, Jobaline.
Portada interviewed Luis Salazar, president and co-founder of Jobaline, an application that publishes job offers and sends them to users via mobile phones. Luis talked to Portada about his future plans and why it is essential to have a mobile strategy to reach Hispanic consumers in the US.
We just uploaded a demo of our Interactive Directory of Corporate Marketers and Agency Executives on Portada’s Youtube channel. VIEV THE DEMO! Let us know what you think! The Directory can be purchased as part of the Pro Plus membership which is 50% off, this week only (until Dec. 13) !To take advantage of the offer call […]
Most of Hasbro’s global media business has been consolidated at OMD, holder in 15 international markets, including Europe and China.
The U.S. is among the new markets recently added by the Omnicom media agency, which had formerly been handled by Interpublic Group’s Initiative. Meanwhile, GroupM’s Mediacom is retaining the toy maker’s business in Latin America.
Walmart was among the top 3 retailers on Black Friday. Both in the brick and mortar retailers visit ranking as well as in the online retailer ranking, according to data revealed by research companies Placed and ComScore. Target and Best Buy also occupied leading positions in both the digital and off-line rankings. Amazon led in digital visits.
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Julio Saenz is the new General Manager of Mundo Hispanico in Atlanta. Saenz will now lead the Cox Communications (Atlanta Journal Constitution) owned Spanish-language weekly as well as several other Spanish-language publications including magzines Mundo Legal and Mundo […]