About Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

4 Things to Know About Yahoo’s Q4 2015 Results and New Strategic Plan

With the announcement last week that it was closing offices in Latin America, Yahoo’s Q4 2015 earnings and new statements by Yahoo CEO’s Marissa Mayer’s about the company’s 2016 strategic plan are in the spotlight.  The  digital media, marketing and financial communities are all analyzing Yahoo’s next steps…Four things you need to know.

RESEARCH: Star Wars Propels Disney’s to Most Powerful Brand, Apple is Most Valuable

What: Disney is the world’s most powerful brand, measured on brand strength, thanks to Star Wars’ record-breaking success, according to Brand Finance, which just released its 2016 ranking. Despite slowing sales, Apple is the world’s most valuable brand, up 14% to US$145.9 billion. Why it matters: Shares of strongest brands, 4 of which are Chinese, tend to outperform […]

SALES LEADS: JC Penney, CDC, Emory Vodka, KeyBank…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-840-1311 or e-mail her at jennifer@portada-online.com […]

CHANGING PLACES: Alejandro Nieto, Lilly Gonzalez, Humberto Hormaza…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s  Career Board!) For prior Changing Places editions, click here. Univision Communications Inc. announced the appointment of Alejandro Nieto Molina as senior vice president and general manager, Radio. Nieto Molina will […]

How Avocados From Mexico’s New SuperBowl Ad Targets the “Nueva Latina”

Last year, Avocados from Mexico for the first time advertised in the Superbowl, the first ever fresh produce brand to do so. AFM has decided that it will be advertising again at next weekend’s Super Bowl. It will be present in CBS English-Broadcast but decided against doing so in the Spanish-language cast on ESPN Deportes. Ivonne Kinser, head of Digital Media and Strategy at AFM, tells Portada all about it.

Will Hispanics Love an Ad-Supported Mobile Phone Service? (UPDATED)

Mobile platform Unlockd has partnered exclusively with Boost Mobile, one of Sprint’s prepaid brands, to launch the first of its kind Android app Boost® Dealz that will help customers reduce monthly phone payments in exchange for viewing ads. (Interview with Sprint’s Oscar Meza and TruMC’s Alice Ovadia-Updated).

SPORTS MARKETING BITS: Omnigon Acquired, ESPN OTT or not OTT: That is the Question, Milwaukee Bucks…

A recap of news and trends in the Sports Marketing world as compiled by Portada’s Editorial team…. “Hot” Content Distribution and Monetization Play Switzerland-based marketing firm Infront Sports & Media has acquired 51% in Omnigon, which specializes in developing digital content distribution platforms for teams, leagues and entertainment companies. Infront Sports & Media is owned […]

RESEARCH: Digital on par with TV as Source of Information on Candidates, Mobile Key for Hispanics

According to “The Race for the White House 2016: Registered Voters and Media and Information During the Primaries,” a new research study from the IAB Digital media has reached parity with TV as a primary information source about presidential candidates.

Miami: Nominate to AAF Awards! (PARTNER MESSAGE)

Miami has a very special position in the Marketing and Media sector. The South Florida metropolis is oriented towards the U.S., U.S. Hispanic and Latin American markets. Such a multipronged orientation is unique, even in the heavily diverse U.S. multicultural markets. This richness needs to be reflected in the Advertising and Media world.  That is why it […]

CHANGING PLACES: Cris Abrego, Charlie Corwin, Ciro Sarmiento, Joeseph Martinez…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s  Career Board!) For prior Changing Places editions, click here. Cris Abrego and Charlie Corwin have taken on wider roles within global content creator Endemol Shine Group as part of […]

SALES LEADS: Jet.com, Cinemex, CVS Health…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-840-1311 or e-mail her at jennifer@portada-online.com […]

AOL Buys Stake in Taboola and Closes Strategic Partnership

What: AOL and Taboola announced that they closed a strategic partnership with discovery platform Taboola to deliver better content and advertising experiences for AOL’s and Taboola’s global users. As part of the agreement AOL is also buying a stake in Taboola. The size of the stake and the amount of the investment have not been publicized. Why it […]

Deezer Raises US $110 Million to Expand Music Streaming Service

What: Music Streaming Service Deezer has raised 100 Million Euro, aproximately US $110 million, led by Access Industries that will allow the firm to expand its catalogue to 40 million songs. The new funding’s main objective is to accelerate Customer Acquisition Growth, Product Innovation and New Radio Content. Why it matters: The substantial funding round, led by Access […]

Arthur R. Rockwell Joins Roots Media Inc. as Chief Executive Officer

Roots Media, Inc. has appointed Arthur R. Rockwell, a veteran of the out-of-home media and multicultural marketing industries, to lead the company.

Walmart to Close 269 Stores, 102 are Smaller ‘Express’ Stores

The move may also be partly related to weak December retail sales as well as consumers increasingly buying online. Walmart is a major national advertiser (with close to US$ 1.8 billion annual expenditures), including for newspaper preprints/FSI’s.

CHANGING PLACES: Carlos Vasallo, Jorge “Pepo” Ferradas, Beau Ferrari, Eric Springer…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (UPDATED: With comments from Jason Riveiro.) (Looking for your next Career move? Check out Portada’s  Career Board!) For prior Changing Places editions, click here. The Board of Directors of Caribevision, composed of its three owner partners, Alejandro Burillo […]

SALES LEADS: OREO, PepsiCo, Bayer, Moen…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

impreMedia’s El Diario Dismisses 13 Employees in New Cost Cutting Round

New York’s El Diario, an ImpreMedia newspaper, dismissed 13 employees last week of which 6 belong to the Editorial Team.

MediaMath to Launch Its Proprietary Data Business Helix

What:MediaMath has announced the launch of Helix™, a new business unit offering proprietary data to customers. Why it matters: Built on top of MediaMath’s Adroit Shopper Co-op, Helix will commercialize the large scale data sets MediaMath’s partners and its clients provide, build predictive audiences and actionable insights, and evolve how programmatic buyers utilize data to drive […]