Motorola has chosen Publicis´s Digitas to handle its global media buying and planning. The account was managed by Mindshare for last 8 years. The account was changed without a review. Razorfish continues with the digital global account. The account is estimated in UDS550 million.
Busca Corp., digital entertainment network headquartered in California, has launched a new Spanish-language tech news website www.TheQore.com. The new site is dedicated to the Mexican and Latin American market, which features exclusive reviews, articles, web events, commentary, discussion, product databases, social sharing and more. “We are proud to keep reinventing the wheel in our field; our content offers [...]
We are very excited about tomorrow’s Webinar on Big Data and the Hispanic Consumer presented by Luminar. The Webinar will take place tomorrow June 20 at 2pm EST and 11am PST. Register for free! Learn how advanced analytics can accelerate your Hispanic Growth Strategy The pay-offs of Big Data and advanced analytics are no longer [...]
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Miller Lite Costa Mesa, Calif.-based Casanova-Pendrill has landed the Hispanic advertising business of Miller Lite. The news, first reported by Advertising Age, comes after a review that took several [...]
People change positions, get promoted or move to other companies. Portada is here to tell you about it. The General Manager of Terra Mexico, Gerardo Adame has been tapped to lead operations in the U.S. Hispanic market. He replaces Fernando Rodriguez, who held the top position in Terra U.S. for over a decade. Thomas Chamberlin has a new [...]
To launch the new 2014 Lexus IS sport sedan, the automaker this week debuted several new TV spots, including Intense, targeted to Hispanic audiences. The new spots “celebrate the independent spirit of the IS,” and were produced to appeal to different audiences: Two general-market spots (Crowd and Color Shift) were created by Lexus’ agency of record, [...]
Sirius XM Radio has appointed Frank Flores as vp of Hispanic Marketing and Sales, where he will be charged with all sales initiatives surrounding the Sirius XM Latino channels, which include 10 commercial-free music channels covering a wide variety of music genres, and several Spanish-language sports and talk channels. The announcement was made by Scott [...]
Portada LatAm Summit 2013: Download the LatAm Summit Speaker´s Presentations! – Login or free registration required -
The 2013 LatAm Summit & Latin Content Marketing Forum were two days packed with the best Content and Networking Opportunities. The 2014 Latam Summit will take place on June 4th and 5th 2014 in Miami. Download the LatAm Summit Speaker´s Presentations Here!
Portada Latin Content Marketing Forum 2013: Download the Speaker´s Presentations! – Login or free registration required -
The 2013 Latin Content Marketing Forum took place last Tuesday in Miami packed with the best Content and Networking Opportunities. Portada´s Forum brought together the most powerful brand marketers, media owners and agencies in the U.S. Hispanic and Latin American markets. Download the speaker´s presentations here!
José Pablo Rodríguez (left) has been appointed Group Account Director at Huntington Beach, CA.-based Grupo Gallegos. Rodríguez, formerly at WPP’s Bravo, will serve as a member of the Grupo Gallegos management team with the primary responsibility of leading the agency’s Comcast account. “We are excited to have JP join the Grupo Gallegos team,” said John [...]
Costa Mesa, Calif.-based Casanova-Pendrill has landed the Hispanic advertising business of Miller Lite. The news, first reported by Advertising Age, comes after a review that took several months. Prior to Casanova-Pendrill, the Miller Lite account was handled by Houston-based Lopez Negrete Communications. Casanova Pendrill, which is part of Interpublic Group’s McCann Worldgroup network, ranks as the 16th-largest [...]
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Ford FordFord Motor Co. last week launched Si todo fuera como un Ford (If Everything Was Like a Ford,) a new ad campaign introducing the brand’s new Hispanic value positioning, featuring [...]
Changing Places: Ken Muench, Fernando Rodriguez, Jeff Fox, Ray Chelstowski, Lincoln Millstein, Michael Gillespie, Sandra Smester…
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Ken Muench and Jeff Fox have left their respective posts at Draftfcb to launch Collider, a strategic marketing consultancy in California. Gerardo Adame, the general manager of Terra México, has been tapped to replace Fernando Rodriguez as head of [...]
Partner Feature El Latino Newspaper invites Latinas to be pampered, informed and empowered during its annual event on June 8th, 2013, held at its new location, the beautiful waterfront Hilton Bayfront Hotel, next to the Convention Center in downtown San Diego. More than just a conference, Celebrando 2013 is a unique day for Latinas to [...]
The 2013 LatAm Summit & Latin Content Marketing Forum were two days packed with the best Content and Networking Opportunities. Below is the complete coverage by Portada’s Editorial Staff. (The 2014 Latam Summit will take place on June 4th and 5th 2014 in Miami). LatAm Summit: PORTADA AWARDS: And the Winners Are… LatAm [...]
Ford Motor Co. this week launched Si todo fuera como un Ford (If Everything Was Like a Ford,) a new ad campaign introducing the brand’s new Hispanic value positioning, featuring features like the EcoBoost or the foot-activated back door. According to a Ford spokesperson, the messaging of the new Spanish-language campaign works in tandem with the [...]
Digital marketing agency Critical Mass is opening a new unit in San Jose, Costa Rica. The new unit will create, plan and support marketing strategies for Critical Mass’s global clients. Initially most of the new unit´s work will be done for client Hewlett Packard. Dianne Wilkins, CEO of Critical Mass, made the announcement today at [...]