Amazon ends up buying Twitch for US $970 million

Amazon has reached an agreement to acquire Twitch Interactive, Inc., a live video platform for gamers. , for US $970 million beating Google, which was said to had been in talks to acquire the platform in July. Variety first reported news of Google’s interest in May, citing sources claiming it would acquire the streaming video game company for YouTube.

Sales Leads: Merck, California Milk Processor Board, PREMIOS TU MUNDO’, Chevrolet, Audi…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]

Changing Places: Juan Vallejo, Jacqueline Ramírez, Peter O’Mara-Kane , Carlos Bardasano, Andrés Mendoza, Cesar Angulo …

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s Portada’s new Career Board!) Juan Vallejo has been promoted to senior VP of ad sales for Fox Hispanic Media. He was previously VP of ad sales since 2011. Vallejo […]

Ad technology company AppNexus raises US $60 million investment round at US $1.2B valuation

Ad technology company AppNexus has closed a US $60 million investment round from a Boston public equity and asset management firm, valuing the company at about US $1.2 billion. The company also expects up to US $40 million in additional financing to follow from “other interested parties” in the coming months reaching a total of US $100 million.

NOMINATE to Hispanic Marketing and Media Awards!

Are you ready to nominate for the best and brightest in 10 different Hispanic Marketing and Media Award categories? Winners to be announced during #Portada14 in New York City on September 17 and 18! This year we are adding two categories: Top 2014 Soccer Marketing Campaign and Top Hispanic Music and Entertainment Marketing Campaign! NOMINATE HERE!

Telemundo Station Group expands Sales Team

Telemundo Station Group has announced a series of leadership appointments in its sales organization: Matt Boxer has been named Vice President of Business Development, Joe Napolitano Vice President of its National Sales Offices and Jenney Valverde Vice President of Sales Marketing.

Telemundo’s ‘Premios Tu Mundo’ signs up Walmart, Colgate Optic White and Bud Light

Telemundo has announced “Premios Tu Mundo” (Your World Awards), which honors the best in novelas, music and sports, official sponsors: Allstate, Volkswagen of America, L’Oreal Paris and Hennessy are all returning sponsors. Additionally, the third-annual celebration of U.S. Latin pop culture will be sponsored by Walmart, Colgate Optic White and Bud Light.

Will Taco Bell’s new Dollar Craving Menu resonate with Hispanics?

Taco Bell is launching its new nationwide value menu called the Dollar Cravings Menu. Marketing for the menu will start on Thursday August 21. Hispanics clearly overindex in attendance to Quick Service Restaurants (QSR). Will the new menu really resonate with Hispanics?

Sales Leads: Coca-Cola, Constellation Brands, Aeromexico, Acura , Hewlett-Packard, Puma…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 10 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or […]

Changing Places: John Camarillo, Arthur Rockwell, Prentiss Fraser, Valeria Piaggio, Audrey Savage, Steven Amato…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s Portada’s new Career Board!) BB-MEDIA Business Bureau, Pay TV and multi-platform research consultancy, has appointed John Camarillo business development & strategy director to expand its domestic US market business. […]

Televisa partners with MiTú to develop digital content for Hispanics

Spanish-language media company Televisa and MiTú , an Internet-media and digital platform company focused on Latino audiences, have signed a multiyear multiplatform deal, under which they will jointly develop and distribute original programming and formats and deliver more than 620 million videos per month.

Sounding Off: T. Rodrigues: “You know content is the king, but…”

Tanya Rodrigues, Marketing & Business Development at 5th business. You’ve realized that content marketing doesn’t figure as prominently as it should in your marketing program. You know “content is king” (and if you didn’t, Googling “content marketing” will find you ten different articles that tell you so). What you don`t know is where to start when […]

Sizmek acquires Aerify Media to boost Mobile Tracking, despite Q2 2014 low revenues

Sizmek Inc. , a leading open ad management platform company servicing over 5,000 agencies and with representatives in 48 countries, has announced the acquisition of Aerify Media, a company that specializes in mobile tracking and retargeting, for US $6.25 million in cash.

Cisneros Media partners with RRsat to expand broadcasting reach to LatAm & Hispanic Clientele

RRsat Global Communications Network Ltd., a leading provider of digital media services, including content management and global distribution services to the broadcasting industry, has announced the signing of a seven year agreement with Cisneros Media, producer of Spanish-language content in the Americas, as well as the owner and operator of Pay-TV channels in the region.

Hispanic Sports Marketing Budgets to grow by 8.2% annually until 2018 (New Targeted Report)

Portada has just released it’s 2014 Hispanic Sports Marketing Survey (Targeted Report)! One of the findings from a survey conducted with over 350 Sports Marketing Executives from the agency, client and media side is that Hispanic Sports Marketing Budgets are expected to grow by 8.2% annually until 2018.

Changing Places: Jessica Torres, Kevin Cuddihy, Jessica Rodriguez, Mirta Ojito…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s Portada’s new Career Board!)  Meredith Corporation has promoted Jessica Torres to Deputy Editor of Siempre Mujer, the fashion and lifestyle magazine for Latinas, effective immediately. In this role, Torres will work with Siempre […]

Sales Leads: General Motors, NESTLÉ® LA LECHERA®, Coors Light, Mayweather Promotions…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 10 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or […]

Rocket Fuel acquires [X+1] for US $230 million, adds programmatic capabilities

The advertising technology company Rocket Fuel has acquired ad tech company [x+1] for US $230 million in cash and stock, to add new capabilities.  [x+1]’s tools allows doing programmatic marketing across multiple sites and devices. The deal should close in the fourth quarter of this year, the company said in a statement.

Sounding Off: A. Ross “Radio – The Transistor Changed History”

Alice J. Ross is the President of R&S Marketing. Cleaning out an old chest, we came across the first AM transistor radio we ever owned. It was a Christmas gift and remained in the original box. Just seeing it transported all of us to a different time. Remember the mystery of the small electronic device? […]

Hulu to launch MundoFox content, including ‘El Mariachi’ series

Hulu, the website and over-the-top (OTT) subscription service offering ad-supported, has launched 7 top titles from spanish-language broadcaster MundoFOX – including the current season of El Mariachi, to boost its Spanish programming lineup.