@Portada’s Evolving America Summit: What you need to know to market movies in today’s America

The fireside chat conversation on the “Dynamics of Motion Picture Marketing and Multicultural Targeted Efforts” between Gilbert Davila, President & CEO of Davila Multicultural Insights, and Rick Ramirez, SVP at Warner Bros. Pictures was one of the highlights of Portada’s Evolving America Summit at Digital Hollywood. Ramirez is part of Warner Brothers Pictures worldwide Marketing Department. […]

@Portada’s Evolving America Summit: Total Market is just another way of saying we live in a Multicultural U.S”

The relentless multiculturalization of the U.S. and why it is indispensable for marketing and entertainment decision makers to incorporate a Multicultural lens was a key theme at the Kick-Off Star Panel moderated by Roberto Orci, CEO Acento Advertising.

Yahoo in talks to buy BrightRoll for US $700 mill., a move to bolster video/programmatic

Online search and advertising company Yahoo Inc. has reported third quarter earnings and it seems the company needs to accelerate its programmatic capabilities. For this matter, Yahoo is in talks to acquire digital video advertising service provider BrightRoll for around US$700 million.

Adobe and Nielsen partner, create multiplatform content measurement system

Adobe has announced a strategic alliance with Nielsen that is expected to deliver a comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps.

General Mills’ Sebastian Flores: “Once Hispanic consumers know the Box Tops Education Program exists, their willingness to participate is outstanding.”

Sebastian Flores is Marketing Communications Planning Associate at General Mills. As such he takes decisions for Multicultural Marketing and in particular for General Mills’ Box Tops For Education program, one of the nation’s largest school earnings loyalty programs that has been helping schools succeed since 1996. Portada interviewed Flores on the way the program is executed, particularly when it targets the Hispanic demographic.

Changing Places: Deutsch LA snaps Barrena and Oubina from Grupo Gallegos, Susan Ayoob, Sergio Barrientos, Joaquin Lira, Jose Gomez, Luis Cachua…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s new Career Board!) Hernan Cerdeiro has joined agency Conill’s  Miami office as Executive Creative Director. In this new role, Mr. Cerdeiro will provide creative leadership for Conill’s Miami office […]

Sales Leads: Anheuser Busch/Inbev, Kohlers, Blizzard Entertainment…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 30 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]

Media 8 rebrands to M8, adds personnel in NYC, LA and Mexico

Miami Headquartered Agency Media 8 is rebranding as M8. The rebranding reflects the fact that in today’s world advertising and media are a component of the marketing discipline but donot represent its entirety. “We’re much more than media; we’re multicultural, multiscreen, marketers headquartered in Miami,” John Santiago, CEO of M8, tells Portada. The rebranding happens after Santiago bought out his former busines partner Paul Suskey. A new executive leadership has been appointed and new personnel is being added in NYC, Los Angeles and Mexico City.

Meredith takes over Martha Stewart Living Non-Editorial Business

Through a 10-year licensing agreement, Meredith Corp. will take over Martha Stewart Living OmnimediaInc. flagships Martha Stewart Living and Martha Stewart Weddings brands business operation, including all non-editorial functions of the brand—ad sales, marketing, circulation, distribution and production beginning Nov. 1. The arrangement includes the U.S. and Canadian editions.

Political Ad Campaigns: Targeted Victory partners with Pulpo Media

Targeted Victory, an audience-driven technology company that specializes in programmatic media buying,has partnered with Hispanic digital platform Pulpo Media.

Google ventures into “virtual reality” with US $500M investment in Magic Leap

Calif.-based search and advertising giant Google and other investors are investing US $500 million dollar round in hardware and software developer Magic Leap Inc. to deliver “cinematic reality,” according to a report in Re/code. Google is said to be leading the round. Venture capital firm Andreessen Horowitz may be one of the other investors in the consortium.

Sales Leads: General Mills-Shopper Marketing, DishLATINO, Honda, Mitsubishi Motors, espnW…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 30 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]

Changing Places: Neil Nguyen, Ken Saunders, Andy Ellenthal, Brian Gladden…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s new Career Board!) Madelin Bosakewich has left Televisa Publishing and Digital. Sizmek Inc.has announced that Neil Nguyen, the Company’s CEO and President, will lead the sales organization, effective immediately.     […]

Michael Schwimmer: “We are more excited than ever about how NuvoTV and Fuse can complement each other”

Portada interviews Michael Schwimmer, CEO at NuvoTV, to ask him about the latest developments on the NuvoTV-Fuse integration and the centrality of the multicultural consumer to both NuvoTV and Fuse.

Madelin Bosakewich leaves Televisa Publishing and Digital

Madelin Bosakewich has left Televisa Publishing and Digital in Miami where she worked as U.S. Regional Sales Manager overseeing Televisa Publishing and Digital’s Sales Team. Sergio Carrera, Director General USA & Puerto Rico at Televisa Publishing and Digital tells Portada that he will be taking over Bosakewich’s duties until a new executive is hired to replace her.

Zach Rosenberg: “Multicultural consumers definitely impact general consumers. They are trendsetters and highly influential.”

Zach Rosenberg, EVP Chief Growth Officer at Horizon Media  is one of the most experienced U.S. Advertising executives. In 2000 Zach joined Horizon Media as General Manager, In 2012 he became EVP, Chief Growth Officer. Zach will be one of the speakers at our upcoming Portada Evolving America Summit on Tuesday October 21 in the Ritz Carlton, Marina del Rey. We interviewed Zach on his views on Multicultural audiences, their impact on the general consumer and more.

WPP’s GroupM and Kantar Media partner with Rentrak

WPP‘s wholly-owned companies, GroupM, the global media investment management company and Kantar Media, its media research and analytics business, have partnered with Rentrak, the US-based film and television measurement company. The partnerships are designed to deliver new services in television measurement and consumer insights to clients in the United States.

ComScore and Datalogix partner to close the Loop between Digital Ad Exposure and In-Store Sales

Datalogix, a consumer data collection company, has announced a strategic partnership with Comscore .The partnership allows comScore’s U.S. clients to supplement validated Campaign Essentials™ (vCE) analytics with Datalogix offline sales measurement, including DLX ROI, to measure the offline sales of brand advertisers’ campaigns.This will help brands gain new insight into the offline sales performance of ads that were seen by users.

Jeff Bezos wants to turn The Washington Post into a national Publication

Jeff Bezos, Amazon CEO, wants to turn the Washington Post into a national publication.To do so, he’s planning to use his Amazon product the Kindle to aid in the newspaper’s needed growth.

ESPN & NBA Ink Nine-Year Agreement for Enhanced Multiplatform Rights

ESPN has reached a nine-year, multiplatform agreement with the National Basketball Association, beginning with the 2016-17 season, which will significantly enhance the company’s NBA rights and content offerings.