Sales Leads: McFarland, USA, Kellogg, Unilever, On The Border…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 18 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or […]

Hispanic Healthcare Marketing: Is the glass half empty or half full?

There are huge opportunities in Hispanic Healthcare and Pharma Marketing. No market expert has any doubt about that. Several multicultural agencies are readying for the Healthcare opportunity including Multicultural Healthcare Marketing agency Prime Access appointing Chip Weinstein as new CEO, Prime Access former CEO Steven Millerman creating his own agency called EmCay and Multicultural Marketing firm XL Alliance also entering into the space. Yet, what has been achieved so far versus the size of the opportunity? 

Changing Places: Chip Weinstein, Steven Millerman, Xavier Mantilla, Rafael Carranza…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s new Career Board!) Chip Weinstein is taking over the helm at Multicultural Agency Prime Access, where he has been appointed CEO. Chip specializes in building and deepening relationships between […]

SITO Mobile to acquire recently bankrupt Hipcricket

SITO Mobile Ltd., a mobile engagement platform provider, has announced that it has entered into an asset purchase agreement with Hipcricket Inc., mobile engagement and analytics, for US $4.5 million in cash, to acquire substantially all of its assets.

Rafael Carranza is Microsoft’s MSN Latino new Executive Producer

Rafael Carranza has been promoted to Executive Producer for MSN Latino at Microsoft. He will report to Javier Viroomal.

Roberto Lago new Digital Director at Publicitas

Roberto Lago has been appointed as Digital Director LatAm and U.S. Hispanic at Publicitas in Miami.       Lucio Grimaldi, VP – Managing Director, Americas at Publicitas, tells Portada that Lago “will be leading the Digital and Integration efforts for Publicitas Latin America & US Hispanic. He will work closely with clients and agencies […]

Enedina Vega: “The increasing affluence of the Hispanic sector will impact content moving forward.”

Enedina Vega, VP& Publisher, Meredith Hispanic Ventures, is a veteran in the Hispanic magazine media market. Recently she was one of the two Hispanic media executives in the Folio Magazine 100 list, together with Time Inc’s Luis Solis. We talked to Vega about her views on the evolving Hispanic magazine media sector and beyond. Portada:Your Award […]

Sales Leads: GoDaddy, Haribo Gold-Bears, SC Johnson, Verizon …

Changing Places: Emiliano Saccone, Kristine Decker, Andrew Deschapelles, Natty Romera…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s new Career Board!) FAV! Network, a recently launched digital entertainment company created to bond global content creators, audiences and advertisers around the diverse Latino cultural DNA, announced the appointment […]

DOWNLOAD PORTADA ISSUE 56: In digital format! (Log-In required/Free reg.)

Download Portada’s Issue 56 (Q4 2014) in digital format! Download it below on this page! Download below on this page!

Sounding Off: David Santana “Lost In Translation: Better Serving Hispanics with Relevant Digital Content”

As cultural trends shift, so too do the devices and means of getting a message broadcast in the most effective channels, says David Santana Art Director at Deep Focus, a company that defines itself as a “Modern Global Marketing Agency”.

How General Mills doubles down on Hispanic Online Video: 6 things to know

Hispanic Online Video Consumption is huge and getting even larger. The executives behind General Mills Hispanic Que Rica Vida (QRV) digital property  know it. “Consumers today are spending 40% of their digital time on YouTube. As a digital platform that prides itself on consumer-intimacy, it was a clear next step for QRV to invest more heavily on YouTube”, Natalia Ortega, Media site planner of General Mills tells Portada.

Video Ad Platform Teads Raises US $30M to finance U.S. and Brazil expansion

What: Global video advertising platform Teads has announced a US $30 million  financing operation preparing for a future IPO.50% was raised from an increase in capital, while the other 50% takes the form of a mid-term line of credit. Why it matter:  The investment will help the company to speed up growth on a global scale while […]

Time Inc’s Luis Solis: “Leading brands now have content marketing, social, mobile and video in their RFPs”

Magazine Media has been evolving to much more than print magazines over the last decade. To celebrate the brightest executives in Magazine Media, Folio Magazine  each year puts out a list of 100 leading professionals: 20 per category (Vision, Content, Marketing, Disruption, Revenue). In 2014, two executives belonged to the Hispanic Magazine Media Sector: Luis Solis, Associate Director of Integrated Marketing at Time Inc (interviewed below) and Enedina Vega, VP& Publisher, Meredith Hispanic Ventures  (watch out for next Tuesday’s interview with Enedina Vega).

Sales Leads: General Mills, KFC, Progreso Financiero, Avocados from Mexico

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now:Progreso Financiero, Avocados from Mexico, General Mills, KFC, cheerios

Changing Places: SMG reorg, Arlena Amaro, Maryam Banikarim…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s new Career Board!) Ingrid Reyes, has a new position as Marketing and Communications Consultant at ILR, she previously worked as EVP, Director of Client Solutions, Strategy & Value at […]

Research: How effective was Macy’s, JC Penney’s, Walmart’s and Target’s Hispanic TV spend over the Holidays?

Sean Muller, CEO of  TV advertising analytics provider iSpotTV writes the below exclusive column on how major retailers targeted the Hispanic population over TV during the Holiday period and the impact it had on social media activity related to the airings.  As the Hispanic market continues to grow, big brands have been catching on. And, this season’s holiday and […]

Steven Graciano appointed VP of marketing at NFL Network

Steven Graciano has been appointed VP of marketing at NFL Network. He was previously VP of marketing and communications at Fox Deportes. Prior to that he held positions at ESPN International and the NBA. Graciano is a marketing and sports media executive with record of brand development, consumer engagement and revenue generation for both sports leagues and sports […]

MamasLatinas Programmatic strategy bets on Audience Extension and PMPs

As programmatic trading is increasingly becoming a part of the Hispanic digital media market, with major brands such as Kraft also targeting the Hispanic demographic via computer software driven trading, we asked MamasLatinas, owned by CafeMom, about the way it integrates programmatic trading (including private marketplaces and RTB) into its offering for advertisers.

McDonald’s new Brand Vision moves from a “billion-served to a billion-heard”

McDonald’s has introduced a new vision for its brand as well as a new campaign. At the core of the campaign is the idea to spread more love and positivity into the QSR’s giant marketing and advertising programs.