About Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

Kaltura Founder Dr. Shay David: “Online Video Inventory Scarcity is One of the Biggest Challenges” (VIDEO)

Dr. Shay David is a scholar and serial entrepreneur who is the co-founder of Kaltura, a NYC based company that allows publishers and content owners to publish, manage, monetize and analyze their video and other rich-media content. David is going to speak at Portada’s upcoming Latin Online Video Forum in Miami on June 3, on the topic of Over the Top TV Delivery. We talked to him about the Latin Online Video Markets. Check out the video!

ANALYSIS: Tribune Gets a Major Hispanic Footprint in SoCal after the Purchase of San Diego’s UT

The US $85 million Tribune is spending amount to a relatively high valuation for print properties, reflecting the value of the Southern California print and digital franchise. While smaller than the English-language publications of the Union Tribune, Tribune is also adding the Spanish-language weekly Enlace as well as s a weekly Spanish language lifestyle and entertainment magazine, Vida Latina San Diego. Tribune Publishing now owns a substantial portfolio of Southern Californian properties targeting the Hispanic Population.

SALES LEADS: SC Johnson, Whirlpool, Delta Air Lines…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]

Upfronts: The latest Sports Offerings from ESPN, impreMedia, Univision, BeInSports, Telemundo…

As the ultimate reality TV, sports is the one place where advertisers and agencies are confident that consumers will watch their commercials without skipping or time-shifting, although Steve Mandala EVP Advertising Sales at Univision said at the Upfronts that Univision is unaffected by fragmentation. Let’s take a look at what the networks boasted in terms of Sports content offerings at last week’s Upfronts in New York City.

KELLOGG’S JON SUAREZ-DAVIS: “The Opportunity is to Understand Human Behavior Much Better than We Ever Have” (VIDEO)

Jon Suarez-Davis is VP global media and digital strategy at Kellogg Company. In this role, he is responsible for global media strategy, including the U.S. Hispanic and Latin American markets, and all forms of digital marketing – consumer and shopper. Suarez is going to be one of the major speakers at our #Portadalat events in Miami on June 3 – 4. Check out the video of our Interview with Suarez Davis below!

CHANGING PLACES: Solomon Romano, Denise Warren, Justin Connolly, Ed Erhardt…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s  Career Board!) For prior Changing Places editions, click here. Solomon Romano recently left Anthem, where he worked as Multicultural Marketing and Strategy Director. Romano was displaced as a result […]

Web/Mobile Software Platform Percolate Raises US$40M in Series C Round

What: Web and mobile software platform Percolate has raised US$40 million in a Series C round Led by Lightspeed Venture Partners. Why it matters: This last round brings Percolate  total funding to US$74.5 million and positions the company to expand locally and globally, and compete more closely with other platforms like Oracle and Salesforce.com. Percolate also targets Latin markets in […]

Analysis: Verizon buys AOL, What’s in it for Hispanics? (UPDATED)

Verizon just announced the purchase of AOL for US $4.4 billion. What does the deal mean for Hispanics? More Broadband Access, Expanded Products and Services and more Mobile Video.

NBCU Hispanic Partners with Defy Media to Create Experiences for ‘Generation M’

What: NBCU Hispanic Enterprises and Content  and DEFY Media,  leading independent creator and distributor of digital content focused on the influential 13-34 demographic, will partner. Why it matters: Original Content Creators, both NBCU and DEFY Media will combine expertise to offer vew formats and concepts to Millennial, Mobile and Multicultural Audiences, that is “Generation M.  Defy is part of a […]

And the #Portadalat Award Finalists Are…….

After thousands of votes were cast by Portada’s Audience all over the Americas. We now have the finalists in each of the 10 categories. Each category has 3 Finalists but the Top Marketer and the Top Influencer which have more. Now its up to Portada’s Editorial Board of top notch brand marketers to choose the Award Winners. To be announced at the Award Ceremony during #Portadalat in Miami on June 3-4.

Azteca to Enable Integrated Linear and Digital Video Planning by Q4 2015

During its Monday nights Upfront preentation in New York City, TV Azteca announced the creation of the Hispanic Audience Platform, a new tool that will deliver integrated cross-platform planning to advertisers. Azteca also announced the acquisition of a Turkish Global Hit series “KAÇAK” as well as an array of new sports programming centered on soccer.

CHANGING PLACES: Alvaro Palacios, Wally Sabria, Mari Urdaneta, Javier Morales, Vicky Waters…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s new Career Board!) For prior Changing Places editions, click here.   Alvaro Palacios has been named Managing Director, Televisa Publishing and Digital, based in Miami. He will be leading all […]

Vilore Foods introduces Content Marketing Platform MexicoRico.com

ViloreWhat: The La Costeña and Jumex brands, in partnership with Captura Group, have launched a new web and social media presence focusing on the true essence of Mexican cuisine and food products. Mexicorico.com targets both US Hispanic consumers and general market foodies and showcases traditional and contemporary Mexican recipes featuring La Costeña and Jumex products as well as associated cooking […]

SALES LEADS: La Costeña/Jumex, CVS Health, Citi, Coca-Cola…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 30 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]

NewFronts: Liquidthread and Condé Nast Bet on Millennial Latinos

Last week our Digital Media Correspondent Susan Kuchinskas reported about the maturing Newfronts Marketplace, the digital upfronts that are finishing today in New York City after two very hectic weeks. Now let’s look at the most important Multicultural related news that came out of the 2015 NewFronts.

VOTE for Top Latin Influencer by Tomorrow COB!

Portada’s Audience all across the Americas has nominated more than 90 Candidates in 10 different categories for the Latin American Advertising and Media Awards. Now it’s time to vote and recognize your peers! Below check out the 13 candidates in the Top Social Influencer Category.Winners will be announced at the Award Ceremony on June 4, 2015 during #Portadalat in Miami’s Hyatt Regency Hotel. Check out the Nominations below!

Hyperlocal Digital Strategies: DOWNLOAD The Multicultural Marketing Field Guide

In the last article of our series on Hyperlocal Digital Strategies presented by MAXPOINT, we introduce “The Multicultural Field Guide”, an e-book where experts discuss the key trends and strategies for today’s advertisers.

Dieste Named AOR in the U.S. for Mexican Grupo Lala

What: Borden Dairy Company, parent for  the LALA brand in U.S. has selected Dieste, Inc. as its advertising agency for its LALA brands. Why it matters: Dieste will assume AOR role in the United States for Latin America’s largest dairy company (Grupo Lala). It expanded into the United States in 2008 acquiring a manufacturing plant in Omaha, Nebraska and […]

Freedom Revives La Prensa and Excelsior and Learns a Lesson: ‘Don’t Kill Established Media Brands’

Freedom News Group Spanish-language weekly Unidos en el Sur de California, which was introduced last year by combining the circulation of Excelsior and La Prensa, is now reviving both brands.reedom News Group is reintroducing its weekly Spanish-language UNIDOS newspaper as two distinctly local editions: La Prensa and Excélsior.

SALES LEADS: Sibling, Sprint, Goya Foods, Wells Fargo, Bud Light…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 9 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]