Changing Places: Pfizer Welcomes a New Consumer Marketing Lead and Other Marketing Appointments
Lauren Scarpati joins Pfizer, bringing digital health marketing expertise. Explore more recent appointments.
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Lauren Scarpati joins Pfizer, bringing digital health marketing expertise. Explore more recent appointments.
The IAB Newfronts were filled with presentations by pure play multicultural advertising companies. Multicultural advertising was the topic most frequently cited during day 3 of the IAB Newfronts in New York City yesterday together with CTV (Connected TV), and more than AI. What you need to know…
Check out the current marketing initiatives of seven major brands.
App Science’s cross-platform analytics solution to enhance Pivot’s marketing capabilities.
Find out about FIFA’s new Head of Partnership Management and explore other exciting executive appointments.
To be successful, programmatic advertising targeting multicultural audiences needs to be fine-tuned. Advice from Augusto Romano, CEO of Digo Hispanic Media, and Hernán Zungri, SVP Sales & Operations, Digo Hispanic Media.
The consumer goods giant increased its marketing spend around 14% year over year in the quarter ending March 31, 2024.
Lowe’s, Rockstar Energy Drink and other brands targeting the U.S. consumer right now.
Explore San Diego FC’s transformative initiatives and key appointments, and stay informed on other industry developments.
Lowe’s partners with Messi and CONMEBOL Copa América 2024 USA, enhancing soccer experiences and customer rewards.
Strategic Collaboration Aims to Increase Multicultural Ad Dollars for Diverse-Owned Publishers
McDonald’s french fries-scented billboards also coming to the U.S? BACARDÍ® Rum, Pepsi, Dove, 99 Cents Only Stores, and other brands targeting the U.S. consumer right now.
Latinos in Sports, a new initiative led by seasoned executives, focuses on Latinos’ impact in global sports. The platform will launch during Miami’s Formula 1 weekend, highlighting content, careers, and events.
Overall growth of U.S. marketing investment is going to be driven by video advertising, MarTech investment growth and multicultural marketing over the next twelve months, according to a Portada survey of brand and media agency decision makers.
Technology and Media Industry Veterans Create Platform of Hyper-Engaged Consumers from America’s Fastest-Growing Demographic
Truist, Lexus and other brands targeting the U.S. consumer right now.
Exploring the delicate balance between AI and human interaction in retail marketing, focusing on building customer trust and enhancing personalized experiences for optimal success.
Do demand-side platforms have a racist behavior? Why Programmatic advertising targeting multicultural audiences has a lot of room for improvement, to say the least. Two critical issues and potential solutions according to media buying agency and media executives interviewed by Portada.
Samsung, Tajín and other brands targeting the U.S. consumer right now.
Key insights: Pew Research Center shows 54% of U.S. Hispanics prefer English news, 21% prefer Spanish, and 90% use digital devices for news consumption, highlighting language and digital trends in Hispanic news.