Televisa shuts down Puerto Rico publications

What: Magazine publisher Televisa is pulling the plug on its Puerto Rico operations as of December 5 leaving about 50 workers jobless. Why it matters: Puerto Rico is a major media and advertising  market. Having a major publisher like Televisa fold the local Puerto Rican editions of many of its magazines  is a significant and telling move. Televisa’s […]

Sales Leads: Mexico Tourism Board, New York Lottery, Toyota, Ciroc, Toshiba…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]

Changing Places: Miguel Chala, Christian Rojas, Michael C. Greiner, Tom Theys , Nathalie Romero…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s new Career Board!) Miguel Chala has left Latin Trade Group.       Televisa Publishing + Digital has made a shift in management at their Miami-based corporate office:  Sergio Carrera, […]

10 Key Things to know about how Immigration Reform impacts Hispanic Marketing

President Obama’s executive order de facto increases the documented Hispanic population in the U.S. by almost 5 million. That, per se, has a positive impact on Hispanic marketing and advertising. Below 10 things you need to know.

Immigration Reform: Will Hispanic Ad-spend jump?

Yesterday’s executive order de facto increases the documented Hispanic population by almost 5 million consumers (95% of the undocumented population is Hispanic). What are the marketing implications according to major players in the marketing and media space?

Analysis: Will Marketer owned Media stretch Consumer Trust to a Breaking Point?

It is a first. The winner of the 2014 Portada Top Content Provider to Hispanic Audiences Award went to Kellogg’s Dias Grandiosos digital platform. For the first time in its 7 year history the Award goes to a company that is not a traditional media company but to a company whose main business lies in the production and marketing of cereals and convenience foods. The pros and cons.

WPP’s Mindshare and Possible to launch Content+

WPP’s  media agency Mindshare and digital shop Possible have joined forces to create a new unit called Content+, a content group  production hub that brings creative, production, data, technology and media under the same umbrella.

Time Inc. and Outbrain ink exclusive US$100 million multi-year global deal

Magazine publisherTime Inc. and Outbrain Inc., a global content discovery platform, have announced an exclusive multi-year agreement that will see Time Inc. enhance its digital strategy by deploying the full suite of Outbrain’s solutions for seamlessly surfacing content that is relevant to audiences across its global portfolio. The partnership is worth more than US $100 million for Time Inc. over the course of the agreement.

Spotify partners with Uber to deliver ultimate riding & listening experience

Spotify and Uber are teaming up to create a personilazed soundtrack that to allow passengers to choose the music for their ride. Through the agreement, Spotify’s music streaming service will be integrated into Uber cars.

Research: How Holiday Trends can shape your Digital Media Strategy

Michael Froggatt is Principal Research Analyst at Sizmek. In his role, Michael is responsible for providing thought leadership for Sizmek customers as well as the advertising industry as a whole.Through a research conducted by Sizmek, Froggatt brings the latest trends for next Holidays and Christmas, the most important season for advertisers and brands worlwide.

Sounding Off: Jessica Alas “The Latina Journalist with a Blog: Make sure you know how to pitch her”

Jessica Alas is the Media Relations Director of Multicultural Markets and Hispanic PR Wire. I recently wrote about the three people you need to add to your radio press list now, and today I want to discuss why the Latina journalist with a blog should be included in your media relations campaign. As marketing and […]

Kellogg’s Shopper Marketing: “In 2015 we see more Mobile and Digital integrated into our Multicultural offerings.”

Shopper Marketing is a key component of the marketing strategy of any major CPG (Consumer Packaged Goods) company. Kellogg’s is the world’s leading producer of cereal and convenience foods. We interviewed Analia Benedetti, Senior Manager, Multicultural Marketing, Kellogg’s on her Multicultural Shopper Marketing Strategy.

Changing Places: Pierluigi Gazzolo, Francisco Garcia, Adolfo Flores, Kate Del Castillo, Chris Kuist…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s new Career Board!) Viacom International Media Networks has appointed Pierluigi Gazzolo as President of its Americas division, giving him responsibility for its operations across Latin America, Canada and the […]

Pizza Hut’s extreme brand revamp bets on Hispanics with new Spanish-language site

Pizza Hut, one of the largest U.S. pizza chain with almost 6,300-plusbdomestic stores, is undergoing through an extremely makeover that will add new specialty pizzas, sauces and crust flavors to its menu, as well as updating its logos, uniforms and website functionality, in a race to boost its growth and capitalize for a new generation of pizza eaters in America that want fast-casual pizza.

Sales Leads: U.S. Army, Kohl’s, Liberty Tax, Inc. , KFC, Nestle…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]

Liberty Tax Service creates Hispanic-focused SiempreTax+, ahead of upcoming tax season

Liberty Tax, Inc., parent company of Liberty Tax Service, has launched SiempreTax+, a national tax preparation brand focused on the Hispanic community. Carlos Perez SiempreTax+ COO .

It’s a Fact: Yahoo buys Video Ad Company BrightRoll for US $640M

>Yahoo has confirmed it will acquire video ad company BrightRoll for US $640 million in cash, turning the company a big player in the growing online video market. Last month the deal was said to be already in talks.

@ the ANA: “You can’t understand Millennials unless you understand Multicultural Millennials”

Marketing to Millennials was a key issue discussed by major brand marketers during the Annual Multicultural & Diversity Conference organized by the Association of National Advertisers in Miami. Perhaps the general sentiment was best expressed when Wendy Clark SVP, Global Sparkling Brand Center at The Coca-Cola Company said “you can’t understand Milennials unless you understand Multicultural […]

Blogalicious partners with PadSquad for Mobile Publishing

Blogalicious, a community of multi-cultural digital influencers and publishers, has announced a strategic partnership with mobile software and advertising technology firm PadSquad.