About Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

Starcom Gets Kraft-Heinz Media Business, After Gaining Visa Earlier this Week

The Kraft Heinz Company has consolidated its media agency assignment with Starcom.

EC Classified Expands Circ. to 135,000

EC Classifieds, the English-language shopper launched by EC Hispanic Media in July, is increasing its circulation to 135,000.

Research: Social Media Spend Grabs Larger Share Of Ad Budgets

What: 20% of agencies are likely to allocate between 11-25% of their ad budgets to paid social media, a 24% increase from the previous quarter.24% of agencies are allocating 6-10% to paid social, according to an agency survey conducted by STRATA. Why it matters: The rise in social media ad spend has created a more complicated media planning […]

Hulu Jumps Into Programmatic With Facebook’s LiveRail And Oracle as DMP

What: With LiveRail and the Oracle Data Management Platform help, Hulu will start selling ads programmatically across its platforms on desktop, mobile and connected TVs. Why it matters: Streaming video platform’s LiveRail-powered private ad exchange will let brands target audiences with the Oracle DMP. From this fall onwards, Hulu will start selling ads programmatically across its platforms on desktop, mobile […]

Boutique Agency LatinSphere to Close its Doors

Boutique agency, LatinSphere, headquartered in Long Beach, CA, will officially close at the end of August 2015 as the Founders have decided to pursue other opportunities. Boutique agency, LatinSphere, headquartered in Long Beach, CA, will officially close at the end of August 2015 after 14 years of providing advertising and experiential marketing services, focused on, […]

SALES LEADS: CVS, Kraft, Hornitos Tequila, Marriott, Allstate Insurance, L’Oreal….

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]

beIN SPORTS Announces Renewals of Top Soccer Leagues in Spain, Italy, and France

What: International sports network beIN SPORTS announced the renewal of the exclusive broadcast rights for three of the top soccer leagues in the world: Spain’s La Liga, Italy’s Serie A and France’s Ligue 1. Why it matters:​All matches from these leagues will be available on beIN SPORTS, beIN SPORTS en Español and beIN SPORTS CONNECT in the 2015-2016 […]

CHANGING PLACES: Juan Bonilla, Alice Rivera, Ivon Rodriguez…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s  Career Board!) For prior Changing Places editions, click here. Walton Isaacson an independently held, minority owned, full-service advertising and marketing agency, has made two new appointments:     Juan […]

Facebook Referral Traffic Surpasses Google Again!

What: Continuing the trend of social media referral traffic gains, Parse.ly data shows the social network pulling ahead of Google by three percentage points in July, as happened last fall when Facebook moved ahead of Google in Parse.ly’s data for the first time. Why it matters: Facebook beat Google as the leading source of referral traffic in June and […]

#Portada15: Hispanic Advertising and Media Award Finalists are In!

The Award Finalists in 8 different categories are in! Thousands of votes were cast by Portada’s Audience. Check out the 3 finalists per category. Now Portada’s Editorial Team of top Brand Marketers will cast the final deciding vote. Winners to be announced during the Award Ceremony at #Portada15 in New York City on Sept. 17.

Research: Political Advertising to Hit US$11.4 billion in 2016

Political advertising is estimated to hit a record of  US$11.4 billion in 2016, 20% more than the last comparable Presidential Election year of 2012, according to a recent report for BORRELL ASSOCIATES

SPORTS MARKETING BITS: NASCAR Partners with Derbez, Fiore and Dish, Sports as Bastion of Brand Safe Content?

A recap of news and trends in the Sports Marketing world as compiled by Portada’s Editorial team. Nascar Partners with Derbez, Fernando Fiore works with DishLatino, Are Sports a Bastion of Brand Safe Content, particularly for online video?, Univision and Periscope and more….

Walton Isaacson Appoints Alice Rivera As Vice President, Hispanic Marketing

Walton Isaacson , an independently held, minority owned, full-service advertising and marketing agency, has bolstered its strong multicultural client offerings with the addition of Alice Rivera as Vice president, Hispanic Marketing.

Comcast to Release Video Service “Watchable”: Will it be a Game-Changer?

What: Comcast will release a video service called “Watchable”, which will feature content coming from websites like Vice Media, The Onion and Vox Media. Why it matters:With YouTube currently dominating the streaming video platform arena, Comcast’s Watchable could mean a game-changing move for anyone working in video production. New video platform “Watchable” is said to be aimed […]

#Portada15: MillerCoors’ Aguirre, Nestle’s Stanton and Hershey’s Kuri Added!

The list of major brand marketers speaking and/or attending #Portada15 in New York City on September 16 and 17 is getting even larger. Gustavo Aguirre, Associate Brand Manager, Coors Light, MillerCoors, Yussef Kuri, New Emerging Consumers, Marketing Manager, The Hershey Co. and Priscila Stanton, Marketing Manager, Nestlé are the latest additions!

Horizon and Innocean Create Canvas with Hyundai and Kia North America as First Clients

What: Hyundai Motor America (HMA) backed ad agency group Innocean is partnering with U.S. independent agency giant Horizon to launch a separate standalone media organisation called Canvas Worldwide. Why it matters: The new media agency is born with US $700 million business worth of business for the Hyunday and Kia accounts IP. For Horizon, an affiliation […]

CHANGING PLACES: Rich Ross, Kurt C. Hall, Scott N. Schneider, Sandra Thomas…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s  Career Board!) For prior Changing Places editions, click here. Discovery Communications will give Discovery Channel chief Rich Ross added responsibilities.Ross will now become group president of Discovery Channel, as […]

SALES LEADS: MillerCoors, LATAM Airlines, Hillary Clinton Campaign, Hyundai, Kia…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]

Periscope Reaches 10 Million Users as Livestreaming Grows Quickly

What: Twitter-owned app Periscope has reached 10 Million users who watch 21 million minutes a day. Why it matters: Livestreaming appears to be growing quickly among consumers and Twitter seems to have a leading edge compared to other providers (e.g. Youtube) in that battle. Twitter-owned Periscope has revealed that it has reached more than 10 million users  in just […]

Wilma Jordan: “Entrepreneurs Need to be Tech-savvy and Focus on Content and Engagement.”

The Jordan Edmiston group is one of the main media and advertising technology investment banks. As such the New York based group, led by  its Founder & CEO Wilma Jordan, gets many insights into trends and growth opportunities. We interviewed Jordan about the latest transactions she has worked on and about her evaluation of the M&A scene.