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Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

Grupo Gallegos Named Digital & Social AOR for Hass Avocado Board

Hass Avocado Board, the group dedicated to endorsing consumption of Hass Avocados in the U.S., has selected Grupo Gallegos as its digital and social agency of record (AOR).Grupo Gallegos will lead the charge in bringing out-of-the-box strategic solutions, content creation and creative engagements to promote Hass Avocado consumption nationally. Members of the avocado industry include: California Avocados, Avocados from Mexico, Avocados from Chile and Avocados from Peru.


Madelin Bosakewich Named VP of Sales at IBT Media

What: Global news organization IBT Media has named Madelin Bosakewich Vice President of Sales. Why it matters: Bosakewich joins IBT Media from Zoomin.TV where she served as Director of Business Development and Publisher Relations. At IBT Media she will lead operations for the sales team and will report to Mitchell Caplan, Chief Marketing Officer. IBT Media, a global news organization, announced […]


Proxy Advisory Firm Urges Tribune Shareholders to Oppose Gannett Deal

Tribune Publishing Co. has again rejected revised Gannett Co., Inc. proposal to acquire all of Tribune Publishing for US$15.00 per share in cash.The company received a US$70.5 million investment from Nant Capital in a deal that makes the California-based technology investment firm the company’s second-largest shareholder, edging past the 4.695 million shares owned by Oaktree Capital Management.


Lapiz Appoints Luciana Cani as SVP, Executive Creative Director 

What: LAPIZ appointed Luciana Cani as its new senior vice president, executive creative director. Why it matters: Cani will  lead creative output across the full client portfolio including work for Advanced Auto Parts, Allstate, Purina and the Mexico Tourism Board. LAPIZ appointed Luciana Cani as its new senior vice president, executive creative director overseeing the agency’s […]


Does the “Total Market” Make Sense from a Data Marketing Perspective?

Mebrulin Francisco, Director of Multicultural Marketing Analytics, GroupM and Lindsay Stewart, Director of Sales, East Region at MaxPoint will challenge key multicultural marketing conventional wisdoms at our upcoming Webinar: “Don’t  settle for the same old Data” on June 2 at 2pm est.   A major practitioner in applying modern data science to multicultural marketing, GroupM’s  Mebrulin Francisco […]


Beacon Play Unacast Announces US$5M Series A Financing Round

As part of an effort to boost the beacon market, Norwegian startup Unacast announced a US$5 million Series A financing round, with European VC firm Open Ocean Capital leading the round. VC firm Investinor co-lead the round.The funding brings the company’s total funding to US$6.6 million. Investment will be used to maintain the #1 position as the maturing proximity industry grows to 400 million sensors in the next years.


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Time Inc. is launching mobile-first, all-video platform INSTANT, which will feature content about the lives and projects of digital celebrities as well as content created by digital celebrities exclusively.Time Inc.’s People, Entertainment Weekly and HelloGiggles Will Be INSTANT Launch Partners on Programming and Audience Strategy Initiatives.