A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 18 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or […]
There are huge opportunities in Hispanic Healthcare and Pharma Marketing. No market expert has any doubt about that. Several multicultural agencies are readying for the Healthcare opportunity including Multicultural Healthcare Marketing agency Prime Access appointing Chip Weinstein as new CEO, Prime Access former CEO Steven Millerman creating his own agency called EmCay and Multicultural Marketing firm XL Alliance also entering into the space. Yet, what has been achieved so far versus the size of the opportunity?
People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s new Career Board!) Chip Weinstein is taking over the helm at Multicultural Agency Prime Access, where he has been appointed CEO. Chip specializes in building and deepening relationships between […]
SITO Mobile Ltd., a mobile engagement platform provider, has announced that it has entered into an asset purchase agreement with Hipcricket Inc., mobile engagement and analytics, for US $4.5 million in cash, to acquire substantially all of its assets.
Rafael Carranza has been promoted to Executive Producer for MSN Latino at Microsoft. He will report to Javier Viroomal.
Roberto Lago has been appointed as Digital Director LatAm and U.S. Hispanic at Publicitas in Miami. Lucio Grimaldi, VP – Managing Director, Americas at Publicitas, tells Portada that Lago “will be leading the Digital and Integration efforts for Publicitas Latin America & US Hispanic. He will work closely with clients and agencies […]
Enedina Vega, VP& Publisher, Meredith Hispanic Ventures, is a veteran in the Hispanic magazine media market. Recently she was one of the two Hispanic media executives in the Folio Magazine 100 list, together with Time Inc’s Luis Solis. We talked to Vega about her views on the evolving Hispanic magazine media sector and beyond. Portada:Your Award […]
People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s new Career Board!) FAV! Network, a recently launched digital entertainment company created to bond global content creators, audiences and advertisers around the diverse Latino cultural DNA, announced the appointment […]
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Sounding Off: David Santana “Lost In Translation: Better Serving Hispanics with Relevant Digital Content”
As cultural trends shift, so too do the devices and means of getting a message broadcast in the most effective channels, says David Santana Art Director at Deep Focus, a company that defines itself as a “Modern Global Marketing Agency”.
What: Global video advertising platform Teads has announced a US $30 million financing operation preparing for a future IPO.50% was raised from an increase in capital, while the other 50% takes the form of a mid-term line of credit. Why it matter: The investment will help the company to speed up growth on a global scale while […]
Time Inc’s Luis Solis: “Leading brands now have content marketing, social, mobile and video in their RFPs”
Magazine Media has been evolving to much more than print magazines over the last decade. To celebrate the brightest executives in Magazine Media, Folio Magazine each year puts out a list of 100 leading professionals: 20 per category (Vision, Content, Marketing, Disruption, Revenue). In 2014, two executives belonged to the Hispanic Magazine Media Sector: Luis Solis, Associate Director of Integrated Marketing at Time Inc (interviewed below) and Enedina Vega, VP& Publisher, Meredith Hispanic Ventures (watch out for next Tuesday’s interview with Enedina Vega).
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now:Progreso Financiero, Avocados from Mexico, General Mills, KFC, cheerios
People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s new Career Board!) Ingrid Reyes, has a new position as Marketing and Communications Consultant at ILR, she previously worked as EVP, Director of Client Solutions, Strategy & Value at […]
Steven Graciano has been appointed VP of marketing at NFL Network. He was previously VP of marketing and communications at Fox Deportes. Prior to that he held positions at ESPN International and the NBA. Graciano is a marketing and sports media executive with record of brand development, consumer engagement and revenue generation for both sports leagues and sports […]
As programmatic trading is increasingly becoming a part of the Hispanic digital media market, with major brands such as Kraft also targeting the Hispanic demographic via computer software driven trading, we asked MamasLatinas, owned by CafeMom, about the way it integrates programmatic trading (including private marketplaces and RTB) into its offering for advertisers.
McDonald’s has introduced a new vision for its brand as well as a new campaign. At the core of the campaign is the idea to spread more love and positivity into the QSR’s giant marketing and advertising programs.