AdRoll raises US $70m in funding round to expand internationally

The retargeting platform AdRoll has announced a US $70 million funding round, led by Foundation Capital. Performance Equity, Glenmede and Northgate were some of the investors that participated, along with first-time investor Institutional Venture Partners. Eric Liaw of IVP will join AdRoll’s board as an observer.

Xavier Mantilla, new SVP at UM: “Our charge is to be the multicultural layer across all IPG agencies”

Xavier Mantilla is the new SVP Multicultural at UM. Mantilla will work across all UM clients and also work at Identity across all IPG agencies. Portada interviewed Mantilla, a veteran in both the U.S. Hispanic and Latin American advertising and media markets, about his new position and the challenges ahead.

nTrigue’s Keisha Andrews: “Media has changed due to digital media and how multicultural consumers self-identify”

LatinWorks, a full-service cultural branding firm that belongs to the Publicis-Omnicom network, announced the launch of nTrigue, a new strategic business unit designed to expand upon the firm’s media planning and buying operations. nTrigue begun operations last week on April 15th, 2014. It will be spearheaded by Keisha Andrews-Rangel in the role of Managing Director. Rangel joined LatinWorks in 2004 and has served as Vice President of Media Strategy, growing the practice to $100 million in media billings during her nine-year tenure. Initially, nTrique will be handling Latinworks accounts such as RadioShack and Domino’s Pizza but Andrews tells Portada that she is working on several pitches for new clients.

Changing Places: Xavier Mantilla, Alex Sanchez, Oscar Castro,Claudia L. Mercado,Jose Andres Martinez…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. Xavier Mantilla has been appointed as SVP Multicultural Media at UM Worldwide in New York. Mantilla will manage Multicultural clients across IPG Media Brands agencies (UM, J3, Initiative, BPN etc) to reach multicultural segments through a Total […]

Online Video Forum: Puig, McDonald’s, Melia and Avaya added! Early Bird extended until this Friday!

More confirmations from great brand marketers for our Portada Latam Summit on June 3 and 4 in Miami and the Latin Online Video Forum which will preceed it!

Sales Leads: Kellogg’s, nTrigue, Maxwell House, Volaris, Best Western, GO Veggie! …

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 25 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Kelley Eberhardt at 1-212-685-4441 […]

Kraft’s programmatic push includes Hispanic

CPG Giant Kraft is already leveraging the vast amount of data it has through a data management platform (DMP) and programmatic advertising. The programmatic push includes efforts to reach the Hispanic consumer, Portada has learned.

Opera Mediaworks expands to reach Hispanics after integrating Hunt Mobile

Opera Mediaworks, the mobile ad platform, has announced an expanded reach across the U.S. Hispanic population through the integration of Hunt Mobile Ads, a mobile ad network in Latin America. Opera Mediaworks had already announced its integration of Hunt Mobile Ads in early January.

Univision introduces TheFlama.com, its first English-language video channel

Univision has launched TheFlama.com, an English-language video channel with an eye on Hispanics between ages 15 and 30, Ad Week reported. The Condom brand, Trojan, is the cross-programming launch partner and McDonald’s is sponsoring the¨Super Accurate Soccer History¨ show.

Send in Your Questions for Wired Editor-in-Chief Scott Dadich!

As you probably know we have secured Wired Editor-in Chief Scott Dadich, as the keynote speaker at our Latam Advertising and Media Summit. Dadich has agreed to ANSWER QUESTIONS FROM PORTADA’S AUDIENCE for an interview. The person who asks the best question – always in the view of Portada’s Editorial Team, ha!- will get a FREE TICKET to the Latin Online Video Forum and the Latam Summit.

Changing Places: Alexandra Villoch,Orlando Castelblanco,Rick Osterloh,Silvia Prado,Charlotte Koh

People change positions, get promoted or move to other companies. Portada is here to tell you about it. Alexandra Villoch (photo) has been appointed new president and publisher of the Miami Herald Media Company, to be effective this month. She will replace David Landsberg. She joined the Company in 2000 as national advertising director and later […]

How Target incorporates Multicultural Insights into major Marketing Campaigns

Haworth Marketing + Media is a Minneapolis headquartered and employee owned media buying and planning agency. Its clients include retail giant Target. How is multicultural marketing being taken into account by Target and Haworth’s other clients? That’s where DaisyTerrazas-Cole, Multicultural Marketing Strategist at Haworth comes in. Portada talked with Terrazas-Cole, a former Clinton Foundation and Univision employee.

Sales Leads: SATA Airlines, Coca-Cola, Timberland, Smirnoff, Taco Bell…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 […]

Sounding Off: Mike Caprio “Jump Starting Innovation”

Mike Caprio is the VP of Latin America and GM of Global Trading for Sizmek. Below I’ve identified a few areas where you can quickly elevate your digital competency. These are just a few examples of ways your agency or brand come become more sophisticated, and you can use this as leverage to grow your digital business. […]

AppNexus releases new software¨Twixt¨to support direct deals

AppNexus, the programmatic ad platform, is planning to go after the other side of digital advertising: the direct deal, Ad Age has reported. To do so, the company has added a new software, Twixt, which is aimed to streamline negotiations that occurs over email and phone, prior to the execution of a digital ad buy.

Alexandra Villoch is Miami Herald Media´s new president and publisher

Alexandra Villoch is the new president and publisher of the Miami Herald Media Company, which publishes the Miami Herald and the Spanish-language El Nuevo Herald newspapers,to be effective this month.

Time Inc. is planning to use spin-off debt to acquire IPC Media

Time Warner Inc. it’s spinning off parent company Time Warner with US $1.4 billion in debt. The financing will be used to buy Time Inc.’s U.K. operation, IPC Media.

Quad, the largest printer in Latam, acquires Brown Printing Company

Quad/Graphics has announced this week it’s buying Minnesota-based Brown Printing from from German printing and publishing parent company Gruner + Jahr for US $100 million. The acquisition is expected to expand Quad’s magazine and catalog printing business significantly and add Brown Printing’s clients and employees to Quad.

Global Advertising Expenditures to grow by 5.5% in 2014

Chief Executive of ZenithOptimedia, Steve King (photo), has revealed the latest wave of advertising forecasts for the first time on stage at the Festival of Media Global in Rome.

Yahoo properties rank as 2nd largest reached by Smartphone in the U.S.

According to comScore, Inc. latest data from comScore MobiLens® and Mobile Metrix® February 2014,Yahoo has considerably spread out its mobile reach,positioning as 2nd Smartphone web property . Google Sites remained as the top mobile media property, while Facebook was the top individual app.