Marketer Interview: Dunkin’ Brands’ Xavier Turpin on Budgeting: “The challenge is to find the right investment balance”

It is budgeting season again! How much should be allocated to multicultural and is it a struggle or even releveant? Portada talked to Xavier Turpin, Director of Multicultural Marketing at Dunkin’ Brands Inc on these and other issues facing the multicultural marketing sector. 

Changing Places: Diana Bolivar, Loida Casares, Gina Rodriguez, Walter Boza…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s new Career Board!) Diana Bolivar, President of the Hispanic Chamber of Commerce of Metro Orlando (HCCMO),has been appointed new member of The National Society of Hispanic MBAs (NSHMBA) board […]

Sales Leads: JC Penney, U.S. Cellular, Gatorade, Disaronno Liquor, GoDaddy, Colgate-Palmolive….

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 30 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]

Aaron Kushner to evaluate whether the Los Angeles Register is viable as a daily

Aaron Kushner, CEO of Freedom Communications, said that he will evaluate “in the next few weeks” whether the Los Angeles Register can have a viable future as a daily. The Los Angeles Register was launched in April of this year in the Los Angeles, CA, market, where it competes with other dailies including the Los Angeles Times.

Video Advertising Startup DynAdmic Raises US $3 Million in Series A funding

Video technology firm/ad platform DynAdmic has announced that it has raised US$3 million in a Series A funding from XAnge Private Equity to roll out in North and South America and continue expanding in Europe.

#Portada14: A Politician, a Beauty Blogger? Who will be a Social Media Star in 5 years?

The use, or misuse, of Social Media by celebrities was at center stage during the opening panel at #Portada14

#Portada14: LatinWe’s Camila Suarez: “Brands now have to adapt to Celebrities”

#Portada14 kicked off with the Hispanic Music and Entertainment Marketing Forum in New York City’s Scholastic Auditorium. One of the most striking insights obtained by attendees was when Camila Suarez, Head of Endorsements at LatinWe.

Pics from Day1 #Portada 14

The 8th Annual Hispanic Advertising and Media Conference 2014 has started. Take a look at the first pictures of the event… Check out the #Portada14 Program and Agenda!

#PORTADA14 And the Award Winners are…!!!

Portada announces the Winners of the 2014 Hispanic Advertising and Media Awards! Top Marketer to Hispanic Audiences Nydia Sahagun – Group Manager, Brand Marketing – Multicultural (Target) Top 2014 Soccer Marketing Campaign AC&M Agency – Camiseta de México Top Hispanic Music & Entertainment Marketing Campaign Target – “The Juanes Initiative” Top Hispanic Advertising Campaign Dunkin’ […]

Tribune Publishing Company makes strategic investment in content firm Contend

Tribune Publishing Company has made a strategic investment in Contend, a content creation company that develops and produces entertainment and marketing solutions for local, regional and national brands. The partnership is designed to help marketers engage and activate customers across all platforms, from print to online, social to mobile. Terms of the deal were not disclosed.

Univision to provide content for DirecTV new online service “YaVeo”

Following announcements from Sony, Verizon and Dish, Direct TV CEO Mike White said the company is creating and close to launch an online video service by the end of this year.

Sales Leads: Anheuser-Busch InBev, Starcom- Buyagift, ‘YO SOY EL ARTISTA’, Stolichnaya Vodka, Airbnb…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 30 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]

Changing Places: Ivonne Kinser, Karla Fernandez Parker, Jonathan Adams, Liz Ross, Jenniffer Hohman…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s new Career Board!) AFM, Inc., the marketing group recently created to manage the advertising budget of the brand Avocados from Mexico, has appointed Ivonne Kinser as Head of Digital Strategy and completed […]

Who you’ll meet: Companies attending #Portada14

The best and brightest in the Marketing, Media and Entertainment space are attending the Hispanic Music and Entertainment Marketing Forum this Wednesday Sept. 17 and the 8th Annual Hispanic Advertising and Media Conference on Thursday Sept. 18. Companies represented by attendees include: AARP AC&M Group ACN, Inc. Al Dia Texas-Belo Corp AT&T Batanga Media BMI […]

Star Band Bachata Heightz to perform at #Portada14

Attendees of the Hispanic Music and Entertainment Marketing Forum, which kickstarts #Portada14 this Wednesday Sept. 17 in New York City, will be able to meet the members of Bachata Heightz, courtesy of Batanga, and understand what the Dominican Republic rooted and urban influenced Bachata genre is all about. What’s more they will be able to hear Bcachata Heightz sing their popular single “Dime Porque”.

Sounding Off: Daniela Brannon – “Hispanic Marketing: The Do’s and Dont’s”

Daniela Brannon is an Account Manager for Swagger Media. If you are wondering whether you should be giving any thought to investing in marketing your product/service to the Hispanic population, the answer is: yes, yes you should. And here are a few reasons why: It is no secret that people of Hispanic origin are the nation’s […]

Rakuten buys San Francisco-based Ebates for US $1 bn, in Japan’s largest e-commerce deal

At a Board of Directors meeting, Japanese e-commerce firm Rakuten has resolved to acquire rebate website operator Ebates.com for US $1 billion in cash in what it is Japan’s largest e-commerce deal, according to a company press release, to keep on expanding its business overseas.

Former head of Yahoo! EMEA, Parcot, joins Ebuzzing & Teads as COO

Ebuzzing & Teads, a video advertising company, today announced the appointment of Christophe Parcot, former head of Yahoo! EMEA, as Chief Operating Officer. Christophe will run all sales and publishers teams out of the company’s international headquarters in London in a move to drive operational excellence on a global scale. Parcot brings considerable experience from […]

Ivonne Kinser joins AFM, Inc. as Head of Digital Strategy

AFM, Inc., the marketing group recently created to manage the US $47 million advertising budget of the brand Avocados from Mexico, has appointed Ivonne Kinser as Head of Digital Strategy.

Comcast and Univision reach long-term agreement for distribution of Univision Deportes Network

What: Comcast and Univision Communications Inc.  have reached a long-term agreement for Comcast to distribute Univision Deportes Network (UDN) to XFINITY TV customers. Why it matters: XFINITY TV customers will begin receiving channel in October. Comcast and Univision Communications Inc. have announced they have reached a long-term agreement for Comcast to distribute Univision Deportes Network (UDN) to XFINITY […]