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Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

#PortadaLat: Get your Early Bird Ticket by Tonight!

If you want a great deal for amazing content and networking opportunities, you should know that the Early Bird Ticket for #PortadaLat expires this Friday April 29! Vanessa Gonzales, Managing Director Digital Media OMG Digital Latin America Hub, and Guillermo Morrone, VP Head of Global Consumer Content Strategy and Priceless Cities at MasterCard, are the latest additions to […]


NBCUniversal Buys DreamWorks Animation for US$3.8 Billion

NBCUniversal, a division of Comcast Corporation, has announced the acquisition of DreamWorks Animation for US$3.8 billion.Following the completition of the transaction, expected to close by the end of 2016, DreamWorks Animation become part of the Universal Filmed Entertainment Group and DreamWorks Animation CEO and co-founder Jeffrey Katzenberg will become Chairman of DreamW


SOUNDING OFF: Zeph Snapp – 4 Steps To Sell to the Spanish Speaking Market

Today more and more industries are trying to find out how to market to the Spanish speaking consumer. But it is not always an easy transition to enter into a new market and a lot of ways.Zeph Snapp, Altura Interactive and Altura Auto founder, suggests some tips to sell more to the Spanish speaking market.

Show Them The Facts

1

With nearly 13% of US citizens speaking spanish at home this is a huge opportunity for most businesses.

Help business owners realize the huge opportunities that are in the growing Spanish speaking market.

For example in the car dealer niche Hispanic auto sales grew by 15%, where as the auto industry as a whole only increased by 5.9%. Because of this car dealers are putting a lot of attention into marketing more to Spanish speakers.

Help Them Hire A Spanish Speaking Staff

Once the business is dedicated to focusing on the Spanish speaking market the next problem they run into is hiring the right staff.

You can help by creating checklists and guides that they can use to hire and train their employees.

For example, we created a list of tips to help auto dealers to sell cars to hispanics.

2

Make Sure They Have A Dedicated Phone & Email Address

Once they hire the right employees to work with Spanish speaking customers.

We recommend that the business set up a separate phone line and email for Spanish speakers. This helps the customer feel comfortable and important when engaging with the company.

Create A Website For Spanish Speakers

3

Don’t let a browser or robot “auto-translate” your website for you. This can cause a lot of confusion and turn potential clients away from the business.

To help them understand the feeling you can show them a few signs of people misusing English and they get the idea.

Concluding Thoughts

We can expect to see a lot more investment in marketing to Spanish speakers in 2016 and beyond.


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