About Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

The HPRA Announces Call-For-Entries for the HPRA National ¡BRAVO! Awards

What: The Hispanic Public Relations Association (HPRA) has announced the call-for-entries for the HPRA National ¡BRAVO! Awards, which will be hosted in New York City for the first time in the organization’s 30-year history. 2015 awards program introduces new host city, four new categories and the inaugural ‘Pioneer of the Year’ award. Why it matters: The National […]

Vivendi Buys 80% Stake in DailyMotion for US$241 million

What: Vivendi, the owner of CanalPlus and Universal Music Group owner, has acquired an 80% stake in the DailyMotion from Orange for US$241 million (€217 million). Orange will retain 20 percent of the company. Why it matters: Vivendi will continue with DailyMotion’s growth as a platform to reach the digital generation for its music, film and television […]

How a Hispanic Publisher Follows into the Penny Saver’s FootSteps

EC Classifieds’ inaugural edition is hitting the streets today July 1, 2015 with 95,000 copies at distribution points in the areas of Bakersfield, Orange County and Inland Empire. The new publication was created after the Penny Saver closed its doors in late May, leaving more than 678 employees out of work and many companies with decreased options for reaching local customers. Portada talked to Martha de la Torre, CEO of El Clasificado, about the new publication and its growth prospects.

Mediaocean Acquired By Private Equity Firm Vista

Vista Equity Partners has acquired a majority stake in automating trafficking and billing software Company Mediaocean. The deal values Mediaocean at about US$720 million, the company confirmed. Mediaocean was the result of the 2011 merger of Mediabank and Donovan Data Systems, a deal valued at US$1.5 billion.

AOL To Take Up Microsoft’s Display Business and Web Search Engine Bing

What: Verizon-owned AOL will start managing and selling Microsoft’s display advertising inventory across several platforms including MSN, Outlook.com and Skype following a 10-year search-and-advertising partnership. The deal includes all major markets, including the US (U.S. Hispanic), the UK, Canada, France, Germany, Spain, Japan, Italy and Brazil, which stands for more than 60% of Microsoft’s ad revenue.For the […]

CHANGING PLACES: Jose Valle, Jaime Jiménez, Andrea Cruz, Juan Pablo Chiquiza…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s  Career Board!) For prior Changing Places editions, click here. Univision Communications Inc., the leading media company serving Hispanic America, has announced two key appointments that will strengthen its Local […]

SALES LEADS: Team Ignition, Prime Access, Keurig Green Mountain, Tecate Light…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]

Sports Marketing: How Makita Uses Soccer and Racing to Engage its Customer Base

Soccer online retailer SOCCER.COM and Makita USA last week announced their Seventh Annual El Tricolor Contest. “Makita’s active sponsorship of the Mexican National Team (MNT), as well as Major League Soccer (MLS), is a key part of the company’s effort to integrate the Makita brand into the life and passions of the Hispanic contractor,” says Raquel Portillo, senior marketing specialist, emerging markets at Makita.

#Portada15 in NYC Sept. 16-17! Super Early Bird Expires Tomorrow!

We are excited to announce a roster of confirmed speakers as well as key themes that will make #Portada15 in New York City’s Yotel on September 16/17 the best of our Annual Hispanic Marketing Conferences yet. #Portada15 comprehends the Hispanic Sports Marketing Forum, on Sept 16 and the 9th Annual Hispanic Advertising and Media Conference on […]

Cheezburger Launches Spanish Humor Platform: Eres Todo un Loquillo

What: The popular humor network Cheezburger has launched its newest venture, Eres Todo un Loquillo. iOS and Android apps will feature funny content in Spanish and will cater to Hispanic audiences in Spanish both in the U.S. and abroad. The popular humor network  has tapped Colombian Juan Pablo Chiquiza to serve as content Producer for the new site and […]

Newly Formed Primia.Digital to Take Over Assets of Orange Advertising Americas

HiMedia Group, a Paris based public online media and e-commerce company and Giuliano Stiglitz, former CEO of Orange Advertising Americas, have partnered to create Latam Digital Ventures, a new company dedicated to create and buy digital media businesses in Latin America and the U.S. Hispanic market.

How A.H. Belo is Turning into a Community Focused Marketing Services Company

A.H. Belo Corporation, the company that publishes the The Dallas Morning News and Spanish-language weekly Al Dia has gone through quite a few changes. Last year it sold its Riverside, CA, newspaper The Press Enterprise including its Spanish-language weekly La Prensa,  to Freedom Communications. The proceeds of that sale have been invested mostly into acquiring Dallas/Ft. Worth and the larger Texas market oriented digital marketing and event companies.

SALES LEADS: Sprint, Royal Caribbean, Mattel, Dodge…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]

CHANGING PLACES: Juan Pablo Suarez, Dan Perry, Mauricio Vergara…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s  Career Board!) For prior Changing Places editions, click here. Juan Pablo Suarez has been appointed Director of Sales LatAm at Magnetic, a search retargeting company that specializes in reaching […]

Undertone Acquires Argentinian Startup Sparkflow

Undertone, a company that creates digital advertising solutions for brands, has announced the acquisition of argentinian Sparkflow, an all-in-one platform for cross-screen rich media advertising. The transaction accelerates Undertone’s core capability of bringing unique, high impact formats to market and simplifies the process of building cross-screen advertisements, opening up new creative possibilities for marketers and agencies.The acquisition signifies Cygnus Capital, venture capital firm focused on digital economy, first important achievement.

Into AFM’s Digital Marketing: From iBeacon Technology to Periscope and more…

Avocados from Mexico, (AFM) the not-for-profit organization that markets the Mexican Hass Avocados Importers Association and The Association of Growers and Packers of Avocados From Mexico, has an original digital marketing profile. To target both the overall U.S. population and the Hispanic population AFM has used relatively new digital media vehicles such as Periscope and iBeacon Technology. Additional projects include two soon to be launched Content Marketing platforms as well as digital and off-line integrations. We talked to Ivonne Kinser, head of Digital Media and Strategy for AFM.

Extreme Reach Acquires Talent Partners

What: Video ad delivery firm Extreme Reach has completed the acquisition of Talent Partners, provider of business affairs solutions for advertisers and agencies, from The Carlyle Group and other minority shareholders.Financial terms of the transaction were not disclosed. Why it matters: The equity and debt deal will help position Extreme Reach to assist advertisers with the behind-the-camera aspects of their […]

Issue 58. Q2 2015.

Download our Q2 2015 Issue below, with the latest Market Intelligence!

VICE Opens Miami Bureau to Expand Content Offerings to US Hispanic Youth Market & Latin America

What: Global youth media company and digital content studio VICE has opened a Miami, Florida bureau in an effort to build out its offerings for the US Hispanic youth market, and expand its existing content and sales operations across Latin America. Why it matters: The bureau will launch with full production capabilities and international sales team […]

CVS Buys 1,660 Pharmacies from Target, Ties Walgreens in Store Count

CVS Health Corporation and Target Corporation announced that CVS Health is to acquire Target’s pharmacy and clinic businesses for approximately $1.9 billion. Through this agreement, CVS Health will acquire Target’s more than 1,660 pharmacies across 47 states and operate them through a “store-within-a-store” format, branded as CVS/pharmacy. In addition, a CVS/pharmacy will be included in all new Target stores that offer pharmacy services.