Issue 57.

DOES SUCCESSFUL MARKETING NOW ALWAYS MEAN MULTICULTURAL MARKETING? It’s official: the majority of the U.S. population is Multicultural. Portada asked key executives on the implications from a brand marketing, ad agency and organizational perspective. TEXAS: The changing composition of the quickly growing Hispanic population has created new oppor- tunities for marketers. #PORTADA14 COMPLETE COVERAGE: In-depth […]

Nielsen Acquires Exelate, Gets Closer to Transactional Side of Media Business

What: Nielsen has acquired data and technology provider eXelate for an undisclosed sum, although sources say the deal close around US$200 million. Why it matters: The acquisition brings Nielsen capabilities outside its remit of measuring audiences for TV planning and buying purposes and also much closer to the transactional side of the media ecosystem, revising its role as a purely panel-based research play. Nielsen […]

#PortadaLat: Kellogg, MediaMath, Grupo Clarin and Bayer Added to Amazing Roster!

Our upcoming Portada LatAm Summit preceded by the Latin Online Video Forum in Miami’s Hyatt Regency Hotel on June 3-4 is getting an amazing speaker roster with top executives of the Global and Latin American Marketing and Media World. We just got the confirmation of the following 4 major speakers: Jon Suarez, VP, Global Media & Digital […]

Condorito, Latin America’s cartoon character, finds a new home with US representation agency

For well over six decades now, Latino families have been guffawing over the antics of their favorite animated character, Condorito.  Originally developed as a comic strip penned by Chilean artist Rene Rios Bottiger, Condorito and his wild cast of characters have come to represent symbols of place and identity in the lives of readers and viewers throughout the region.  In fact, in a recent research study conducted by Strategy Research Corp, Condorito was identified as “Ours” by more than 85% of Hispanics when compared with Mickey Mouse.  It is due to this intense loyalty and universal popularity that Fronteras Ventures was established as a new, US based licensing agency for the world’s most famous animated Latino personality!

Release of 2015 Soccer Marketing Guide kicks off Countdown to #Portada15!

Portada, the leading Source on Latin Marketing and Media, is pleased to announce the release of our 2015 Soccer Marketing Guide. The Guide can be DOWNLOADED for free (Log-In/Reg. required) at https://www.portada-online.com/soccer/.

Entravision Appoints Pulpo Media’s María Lopez-Knowles to CMO (UPDATED)

What: Entravision Communications Corporation has promoted Pulpo Media CMO María Lopez-Knowles to lead Entravision’s integrated marketing across its radio, television and digital properties, also as CMO. (UPDATED with Maria Lopez-Knowles comments below). Why it matters: Appart from overseeing Entravision’s multimedia marketing efforts , she will develop and manage Entravision’s corporate marketing strategy in order to achieve the company’s strategic […]

Sensis Opens New Office in Texas, Merges with K. Fernandez Marketing

What: After merging with K. Fernandez Marketing of San Antonio, cross-cultural agency Sensis is opening  an office in Austin today March 2.K. Fernandez Marketing Founder, Karla Fernandez Parker has been appointed  Sensis’ managing director of Texas. Why it matters: The Texas office is Los Angeles-based Sensis’  fourth office after Washington DC, Atlanta and Los Angeles. Texas offers exponential returns and […]

Changing Places: Valeria Velasco, Roberto Marques, Karen Crane, Javier Fuentes, Heather English…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s new Career Board!) For prior Changing Places editions, click here. Marketing Maven has hired Valeria Velasco as Account Executive.Velasco’s background includes working as a Marketing and PR Associate for […]

SPORTS MARKETING BITS: Why Does Telemundo Get Rights for an Additional World Cup without FIFA Consulting ESPN and Univision?

A lot is going on in the Sports Marketing front. First and foremost FIFA’s controversial decision to extend 2026 World Cup Rights without consulting with former right holders Univision and ESPN. What are the implications of this decision? Plus ESPN’s Vince Doria retires, Kingsford Charcoal new bags and more…

Sales Leads: Chrysler, Heineken USA, Wells Fargo, Spotify…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15  NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or […]

Machinima strikes deal with Vimeo for exclusive Vimeo On Demand

Machinima, a multichannel global network focused on fandom and gamer culture, has closed a deal with web video distributor Vimeo on the same week it raised a US $24 million funding round and laid off 13 of its employees, 14% of its full-time staff.

Hyperlocal Digital Strategies: How “Mobilecultural” Advertising Can Make or Break a Campaign

In the first article of our Hyperlocal Digital Strategies  series presented by MAXPOINT, Amy Gittelman, General Manager, National Agency Sales, at MAXPOINT, analyzes how marketers should use mobile to target multicultural audiences.

Sales Leads: MundoFox, Kellogg’s, Mi Pueblo Foods….

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 12  NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or […]

DOWNLOAD: 2015 Soccer Marketing Guide!

We are happy to publish the 2015 Soccer Marketing Guide, a must-have Guide for Soccer Marketing and Sports Marketing Professionals!

Social Media Darling Snapchat to be Valued at up to US$ $19 Billion in Funding Round

Snapchat Inc. is in the midst of raising a new round of funding that would value the company between US$16 billion and US$19 billion., making it the third-most valuable venture-backed company in the world.

Los Angeles Times and Jose Antonio Vargas Create #EmergingUS to Explore Multicultural America

The Los Angeles Times has announced a venture with journalist Jose Antonio Vargas to establish #EmergingUS, a multimedia platform which will explore the evolving American identity in the 21st century.

WPP Acquires Stake in Comscore, Announces Global Partnership with Kantar

Reston-based company ComScore, whose measures of web, mobile and other digital consumer behavior are used to track how ad campaigns perform, has announced a strategic alliance with WPP‘s data investment management division, Kantar to boost the companies’ cross-platform audience and ad measurement capabilities outside of the U.S.

FIFA Extends World Cup Rights for Telemundo and FOX to 2026, But Will Qatar 2022 be Played in Winter?

What: FIFA has decided to extend the TV rights to FOX Sports and Telemundo through until the 2026 FIFA World Cup. Both FOX and Telemundo already had the TV rights to the FIFA 2018 and 2022 World Cup tournaments, but FIFA today announced that the rights have been extended through 2026 for the US broadcasters, […]

Changing Places: Oscar Mendoza, Daija Arias, Maria Cristina Rios…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s new Career Board!) Oscar Mendoza has been appointed as Digital and Social Media Strategist at Earth Island. Earth Island is the manufacturer of the Follow Your Heart brand all-natural, […]

Sales Leads: Oportun, Dr Pepper, HSN, Macy’s…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 12  NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or […]