Lucio Grimaldi promoted to MD Americas at Publicitas

Lucio Grimaldi, current Managing Director LatAm at Publicitas, has been promoted to Managing Director of the Americas, as of January 1st, 2015. Grimaldi the Publicitas Latin American team for the last two years, achieving major growth while significantly expanding the Publicitas LATAM OOH, TV and digital capabilities, Johannes Braun, MD International at Publicitas and Jörg Nürnberg, CRO of Publicitas noted in a release.

Audio.Ad launches digital audio advertising network for the U.S Hispanic and LatAm markets

Audio.Ad introduced a digital audio advertising network for the U.S. Hispanic market and Latin America. The platform allows advertisers to distribute audio advertising spots through terrestrial radio programs broadcast online and audio streaming services.

Galanoudis joins Content Marketing Firm Imprint

Imprint, a Sullivan Content Lab, announced the hire of Georgia Galanoudis as Managing Director. Galanoudis will report directly to Andy Seibert, Managing Partner of Imprint. Galanoudis joins Imprint from Meredith Corporation’s MXM.

Sales Leads: Nordstrom, Macy’s, NBCUniversal, Ronald McDonald…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]

T-CAAN and SJN join forces to give clients localized expertise

What:The Trans-Canada Advertising Agency Network (T-CAAN) and the San Jose Network (SJN) have announced a hemispheric alliance that will share resources and expertise through the cooperative operations of both networks. Why it matters: The global alliance of T-CAAN and SJN will allow member agencies and their respective clients in Canada, US, and Latin America to meet […]

Changing Places: Alejandro Rodriguez, Kate Canel, Dave Sankaran, Liz Ritzcovan, Lizette Morazzani, HPRA…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s new Career Board!) Alejandro Rodriguez, until recently SVP Advertising Services at Orange Network Americas is the new CEO USA of Eikon Digital, a digital marketing service provider and agency. Kate […]

Mike Cano appointed President of AP&P Solutions

AP&P Solutions, a provider of integrated Digital and Traditional Media Solutions, announced the appointment of Mike Cano as President. In his new role, Cano will lead the company including its Out-of-Home/In-Store Digital TV Network, Print, Online, Mobile and Events.

Sounding Off: Lee Vann “How to Foster Consumer Trust with Content Marketing”

Lee Vann is the founder and CEO of hispanic digital agency Captura Group.  Recently Portada asked a question that has been on the minds of content marketers everywhere: Will marketer owned media stretch consumer trust to a breaking point? The specific case examined was of Kellogg’s Días Grandiosos, noting that for the first time in its seven-year history, […]

How People en español uses Online Video to leverage its Brand

An increasing number of traditional off-line properties are leveraging their brand names with online video efforts. This is also definitely the case for Magazine Media. How PEOPLE en Español is using its new online video property La Esquina, according to publisher Monique Manso. 4 key points to know.

CONCACAF and Gold Cup land Scotiabank Sponsorship

The Confederation of North, Central America and Caribbean Association Football (CONCACAF) announced an official partnership with Scotiabank, designating the international bank as title sponsor of the CONCACAF Champions League and official sponsor of its Gold Cup tournament of national teams. Traffic Sports USA, the sponsorship rights agency of CONCACAF, secured the deal.

Cisneros Interactive enters Online Video Space, buys 50% of ITCLICKVIDEO

Cisneros Interactive, a corporate division that encompasses the Cisneros organization’s digital initiatives, has announced its investment in ITCLICKVIDEO, acquiring a 50 percent stake in the Latin American premium video network .

Batanga Media spins off Performance unit, shifts more Resources to its Content Brands

Batanga is reorganizing its business by spinning off its Performance Ad Network to be called Groovit Digital and allocating more resources to its core content brands Batanga.com and imujer.com. These brands will expand into new categories such as Finance, Career, Tech and Entertainment in the U.S. Hispanic market.

Changing Places: Jessenia Garcia, Roberto Perez, Carla Trum Mercado, Marco Lopez …

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s new Career Board!) Jessenia Enriquez Garcia is the new Digital Director Multicultural at Maxus, the WPP owned media buying and planning agency, in Los Angeles. The Los Angeles office […]

Sales Leads: Brown Forman, Nickelodeon, Chanel, Coca-Cola, Premios Univision Deportes…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]

Gannett folds USA Weekend Magazine

Gannett is folding its USA Weekend edition. The December 28 edition will be its last. Larry Kramer, president and publisher of USA Today wrote in a memo to Gannett employees on Friday.

Sounding Off: Julie Diaz-Asper “Hispanic Mobile Marketing: what messages and strategies work”

Julie Diaz-Asper is Founding Partner & CEO at Social Lens Research. Multicultural marketers have started shifting their ad dollars to mobile marketing.  Given that Hispanics are 10% more likely to own smartphones, spend 1.5 hours more time watching online video and are 11% more likely to access the Internet on mobile, it’s important that Hispanic marketers get mobile […]

Freedom Communications announces more layoffs, folds unprofitable pubs

Freedom Communications, the parent company of the Orange County Register and the Riverside Press-Enterprise, is laying off about 100 non-newsroom employees and eliminating unprofitable publications such as OC Register Magazine today.

8 Things to know about Tecate’s Manfidence Campaign on Facebook

Facebook’s Hispanic specific strategy got more visible this week through a partnership with beer brands Tecate and Tecate Light. The “Manfidence” campaign is also the first time Heineken owned Tecate uses a social media platform as the main element of the campaign . 8 things you need to know about this Hispanic Social Media effort.

LINKAGE: ‘Matador’ cancelled, Is it now Cable’s turn to be disrupted? Newspaper websites rock!

Some noteworthy stories on Entertainment/Marketing and Media from around the web as picked up by Portada’s Editorial Team.

AOL buys video content syndicator Vidible, extending its video reach

Still pursuing its’ video strategy, AOL has now bought an Francisco start-up Vidible that’s built technology to simplify the process of syndicating online video.