Sprint Marketing War against Verizon Revived with ‘Free Unlimited For a Year’ Promotion
What: Since the first launch in June 2017, Sprint reminds Verizon customers that they’ll get a whole unlimited year for switching. Why it matters: Telcos are
What: Since the first launch in June 2017, Sprint reminds Verizon customers that they’ll get a whole unlimited year for switching. Why it matters: Telcos are
What: Digital content company Oath announced the incorporation of Felipe Molina to their strategic planning team for the LatAm region. Why it matters: Based out
Verizon has launched AdFellows program, a paid fellowship that will give diverse young marketers internships at companies & agencies.20 diverse young marketers will have the chance to work within Verizon & its partner agencies (McCann Worldwide, Momentum, Rauxa, Weber Shandwick, and ZenithOptimedia) over the course of eight months
Diego Scotti, EVP and CMO at Verizon Communications, provides exclusive insights into his company”s new mostly Spanish-language spot promoting Verizon’s unlimited data plans.
In the age of the total market it is interesting to see how Verizon just introduced a campaign specifically targeting Hispanic Millennials led by actress Gina Rodriguez. Portada talked to Stephanie Shannon, Culture and Segment Strategist at Verizon.
Verizon and AOL are helping advertiers reach consumers by integrating Verizon’s “Precision Market Insights” into AOL’s ad targeting, optimization and measurement system.PMI integration to AOL is aimed to enhance AOL’s layers of data already used by advertisers with information about segments of consumers.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers