Posts Tagged ‘Verizon’

Verizon

Felipe Molina is Verizon Oath’s New Digital Strategy Specialist for LatAm

What: Digital content company Oath announced the incorporation of Felipe Molina to their strategic planning team for the LatAm region. Why it matters: Based out of Oath’s offices in Miami, digital strategy specialist Felipe Molina will analyze Oath’s entire brand portfolio to develop in the Latin American market. Oath, the leading digital content company, which […]


Verizon Buys Yahoo: 8 Things You Need to Know

Yahoo Inc might be rewieving Verizon Communications Inc final bids to buy its core business for US$5 billion.The deal would boost Verizon’s AOL internet business and give the company access to Yahoo’s advertising technology tools, as well other assets such as search, mail, messenger and real estate.


Verizon and Hearst Buy Complex and Expand Millennial Video

Verizon and Hearst have entered into an agreement to jointly acquire Complex (the “Company”) in a 50/50 ownership structure.The deal follows Verizon and Hearst’s agreement in March to form Verizon Hearst Media Partners to develop new digital video channels as well as recent investments in AwesomenessTV.


Verizon’s Precision Market Insights to Integrate into AOL

Verizon and AOL are helping advertiers reach consumers by integrating Verizon’s “Precision Market Insights” into AOL’s ad targeting, optimization and measurement system.PMI integration to AOL is aimed to enhance AOL’s layers of data already used by advertisers with information about segments of consumers.


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Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

The World Cup kicks off in Russia on June 14, 2018. While Americans won’t be able to cheer for their own national team this time, US soccer fans are more engaged and excited about the tournament than ever.


As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

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Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?