Posts Tagged ‘Verizon’

Verizon

Facebook and Verizon Make New Forays into Live Sports Streaming

What: The market for live-streaming rights is getting even hotter: Verizon just struck a deal with the NBA, while Facebook has hired Eurosport CEO to oversee a multi-billion push into live-streaming of sports events and esport tournaments. Why it matters: Live sports are the only appointment viewing content category large advertisers still want to spend big chunks of […]


Sprint Marketing War against Verizon Revived with ‘Free Unlimited For a Year’ Promotion

What: Since the first launch in June 2017, Sprint reminds Verizon customers that they’ll get a whole unlimited year for switching. Why it matters: Telcos are among the largest marketing categories, particularly when it comes to reaching Hispanic consumers.  Both Verizon and Sprint target Spanish-dominant Hispanics and bilingual Millennials.   “Keep your Verizon phone and save […]


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Macy’s Improves Online Ranking in December Despite Disappointing Comparable Store Sales

Macy’s Improves Online Ranking in December Despite Disappointing Comparable Store Sales

We looked at the top 15 online retail sites visited by shoppers in the U.S. in December of 2018 and how they scored in numbers of visitors.



Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.