A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
Verizon premieres two Spanish language commercials for the first time ever. Two Spanish language ads without subtitles will run during Sunday night’s Academy Awards – a first ever for the broadcast. The spots are part of the launch of a new creative approach from Verizon that highlights real customers and their stories about why they chose Verizon. The stories are as diverse as Verizon’s customers and reflect on how Verizon’s technology enables people businesses and society to innovate and make positive change. The Spanish ad spots feature Hispanic-American customers who stay connected to their families – during life moments both big and small – through Verizon’s network. This will mark the first time Verizon will air a Spanish language ad spot in prime-time television. These are two of the six spots Verizon will air Sunday night to launch the new creative:Susana and Randy – Randy is an emergency first responder and although he is away from home a lot, he stays connected with his wife and four kids and never misses a “buenas noches” video call.Maria – With family members all over the country – and in Mexico – it is important for Maria to be able to connect with them to share important moments in life from dance competitions to new haircuts.
- NBCUniversal Entertainment
NBCUniversal Entertainment, the Entertainment division of NBCUniversal, has placed its media business in review. Incumbent GroupM´s Essence, which won the account in 2017, will defend. WPP’s Maxus had been NBC’s media agency of record since winning a 2011 review that followed Comcast’s acquisition of the cable giant and a subsequent 2014 pitch for the digital portion of the business.
Buchanan’s Blended Scotch Whisky is proud to announce the release of BUCHANAN’S DeLuxe Blended Scotch Whisky x J Balvin Limited Edition Design. The custom design of the award-winning 12-year-old blend was created by global Latin music artist J Balvin, who has partnered with the brand for its Es Nuestro Momento campaign since 2016. The exclusive release marks the brand’s first-ever product collaboration and represents its commitment to celebrating the greatness of the Latin community.Through the J Balvin limited edition design, the brand toasts the impact of Latin culture on art, music, fashion and beyond, and all those leaving their mark on the world.During the multi-year partnership, the brand and J Balvin have worked to bring the Es Nuestro Momento spirit to life. Together, they have celebrated rising music talent, giving producers and creators a chance to feature J Balvin on a track. BUCHANAN’s Blended Scotch Whisky has also sponsored Balvin’s last two U.S. tours, encouraging fans of legal drinking age to “leave their mark” at the brand’s Casa Buchanan’s tour experience. Most recently, they have spotlighted artistic talent with a national pack design contest.
- Keurig Dr Pepper
Keurig Dr Pepper, a leading producer and distributer of hot and cold beverages to satisfy every consumer need, has appointed Initiative as media agency of record for the U.S. and Canada, according to Adweek. Spark Foundry was incumbent on the business.
2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.
- Café La Llave
Gaviña & Sons,Inc. makers of the popular Latin-style espresso Café La Llave, and a wide variety of other family-crafted coffees, announced the launch of Café La Llave espresso capsules, compatible with Nespresso® OriginalLine machines. The new line comes in 10-count packs (SRP $5.99) and is available on Amazon.com, with plans to roll out across South Florida supermarkets later this year.Café La Llave has an authentic coffee legacy, which dates back almost 150 years to the Gaviña family’s humble beginnings in the rich coffee-bearing soil of Cuba. Today, it is one of the few Hispanic-owned coffee brands in the U.S., and is still made by the same family who created it 47 years ago.As part of Café La Llave’s espresso capsule launch, the company has enlisted celebrity chef Ana Quincoces to serve as brand ambassador during its first-ever appearance at the star-studded South Beach Wine and Food Festival (SOBEWFF), which draws foodies from all over the country and takes place in Miami from February 20-24. F. Gaviña & Sons, Inc. will be rolling out a variety of other Nespresso® Compatible capsule coffees this year, including several varieties for their Don Francisco’s Coffee flagship brand. All F. Gaviña & Sons, Inc. coffees are blended, roasted and packed in the U.S., right from the company’s state-of-the art facility in Vernon, California. The company also has distribution centers in Florida.