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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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iProspect has promoted Brittany Richter to SVP, Head of Products and Services. Reporting to Michael Gullaksen, Chief Operating Officer at iProspect US, Richter is responsible for overseeing the delivery of all products and services at the agency, including search, social, SEO and display.

 

 

 

 

Iván Adaime has been appointed CEO of ImpreMedia. He previously occupied the position of Executive Vice President, Digital. Adaime succeeds Gabriel Dantur, who led the company since January 1, 2016.

 

 

 

 

 

Romina Rosado has been promoted to SVP, Digital Media at Telemundo, barely three months after joining the company as SVP of Noticias and Digital News. She’ll now lead digital, social, and mobile experiences for Hispanic audiences in the U.S. and abroad. Meanwhile, Borja Perez, who previously filled this role, assumes the newly-created position of SVP, Revenue Strategy, and Innovation.

 

 

 

Ogilvy has appointed Piyush Pandey to the role of Global Chief Creative officer, replacing Tham Khai Meng who was dismissed earlier this year following an internal investigation. Pandey is chairman of the group’s India office and will retain his current responsibilities but will also be tasked with upping the quality of creativity across the  Ogilvy network. He will remain based in Mumbai.

 

 

 

 

Lynn Lewis has been appointed UM‘s new U.S. CEO, confirms the division of IPG Mediabrands. Lewis, who has worked at the shop for 15 years and held multiple positions, most recently served as UM’s East Coast regional president and global CMO.

 

 

 

 

Nigel Vaz, chief executive EMEA and APAC for Publicis.Sapient, is to succeed Sarah Golding as the president of the Institute of Practitioners in Advertising (IPA). Vaz will pick up the mantle from Golding, who is chief executive and partner at The &Partnership, when her two-year term comes to an end in March.

 

 

 

 

After almost four decades with Unilever, Chief Marketing Officer Keith Weed is to retire from the business. Weed will leave the role in May next year. Unilever has not yet announced a new CMO.

 

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

  • Allstate

Allstate Insurance Company announced the launch of its first-ever Allstate All-America Soccer platform to recognize the country’s rising high school soccer stars. In collaboration with MaxPreps, America’s source for high school sports, Allstate will identify the nation’s top high school soccer players in their junior year and award the “Allstate All-American” title to an elite group of 125 male and 125 female players. From the total 250 high school players, 40 males and 40 females will then be selected for the unique opportunity to compete in the inaugural Allstate All-America Cup that that will take place in summer 2019 in the city that hosts the Major League Soccer All-Star Game presented by Target.The matches will be televised on ESPN during 2019 MLS All-Star Week. Throughout the year, Allstate will celebrate the Allstate All-Americans with a comprehensive content campaign fueled with powerful stories about the selected players, original content from celebrity coaches and social coverage of MLS All-Star Week activities. Furthermore, Allstate signed on as the title sponsor of Alianza de Futbol’s “Sueño Alianza” program. Alianza de Futbol is the leading national organization dedicated to the support and development of amateur Hispanic soccer in the United States and Allstate Sueño Alianza provides an opportunity for young Latino soccer players across the country to be scouted by professional clubs for a shot at soccer stardom. Jonathan Gonzalez, who was found by his current club, Monterrey, at the 2013 Allstate Sueño Alianza National Showcase, will serve as the spokesman for the program. Daniel Keats, Director Consumer Marketing-Sponsorships at Allstate Insurance and Kerina Mora, Assistant Marketing Manager at Allstate are both members of Portada´s Council System.

  • QDOBA Mexican Eats

Jack in the Box´s sister company QDOBA Mexican Eats has appointed Marc USA’s Cogniscient Media as its agency of record following a review. The agency will handle all offline and digital media planning and buying duties.It is unclear if QDOBA’s incumbent media AOR, Horizon Media, competed to defend the account.San Diego-based QDOBA operates a chain of about 700 fast-casual restaurants across the U.S. and Canada.The company spent US$3.7 million on measured media in the U.S. last year, according to Kantar Media.

 

 

  • Fanta

Fanta, the second-oldest brand of The Coca-Cola Company and one of the most popular brand in the United States, is celebrating young creators living their life boldly and unapologetically through self-expression in Flavor Out Loud, the brand’s newest creative campaign. Flavor Out Loud casts a spotlight on two young adults who embody the FANTA ethos, with the first piece of content featuring Tyler Hassell , an aspiring jam-skater whose signature moves include unparalleled breakdancing tricks and impressive footwork. With product offerings that fit every lifestyle, FANTA takes its new campaign to new heights, capturing the essence and richness of everyday life that’s reflected in the brightness and flavor unique to the FANTA brand.The next release highlights a talented, budding makeup artist with a keen eye for out-of-this-world, abstract designs. The campaign was created by agency Fitzco//McCann.

https://youtu.be/IAqJzsse_Ew

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Unilever

In celebration of the diverse Latinx identity, Unilever’s #QueTeMueve platform has partnered with media company BESE for their art gallery showcase celebrating the many faces of today’s American youth. Unilever #QueTeMueve highlights the diverse sources of inspiration that the Latinx community draws from as they forge their own path; one that is true to their heritage and how they want to see themselves in the world. Unilever brought this to life through brand spokesperson, international model and activist Denise Bidot who shared with media and event attendees how she herself has forged a new path within her career while staying true to her heritage.

  • Northwestern Mutual 

Northwestern Mutual announced its renewed commitment to fostering professional growth and confidence in the Latino community by sponsoring the Association of Latino Professionals for America (ALPFA) Convention to be held beginning today through Aug. 2 in Las Vegas, Nev. This is the seventh year that the company has supported the event.ALPFA is a national nonprofit organization whose goal is to develop Latino men and women as thought leaders in every sector of the global economy. From students to professionals, the convention seeks to empower members of the Latino community through career development and leadership opportunities. Representatives from companies around the country network with attendees and provide valuable career advice throughout the event.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Unilever

Consumer goods giant Unilever has consolidated media and global communications planning with Mindshare Media Agency, according to reports.The move is said to facilitate Unilever’s aim to unify the number of global agencies it works with. Indeed, the personal care giant already employs Mindshare to handle much of its global media-buying activity.WPP-owned Mindshare is said to have been awarded the account from Omnicom’s PHD, which incidentally took over the account from Mindshare in 2012.Operations will take place from the Mindshare London office.

 

  • Aeromexico

Aeromexico, Mexico’s global airline, along with its partner Delta Air Lines, announced the launch of a new route between Portland, Oregon, and Mexico City beginning on December 1, 2017.Portland is one of the fastest growing tech and innovation hubs in the United States, and it is recognized as a major center for entrepreneurship and business development that could attract new investment opportunities with this route.Service on the route is provided with Boeing 737-800 aircraft featuring 160 passenger seas.Thus, Aeromexico and Delta Air Lines restate their commitment to offering high-quality service to more destinations in Mexico and the United States.

 

 

 

  • Conrad Hotels 

Conrad Hotels & Resorts has announced the opening of Conrad Cartagena, the brand’s first hotel in Colombia and third in Latin America.In early 2018, the property will also unveil an additional 159 rooms.Conveniently located 20 minutes from the Rafael Nunez International Airport, Conrad Cartagena offers more than 24,000-square-feet of flexible event space, including a 9,000-square-foot Grand Ballroom and five 500-square-foot meetings rooms.Hilton currently has a portfolio of more than 100 hotels and resorts open and welcoming travelers in Latin America, including 14 properties in Colombia.The company is actively pursuing additional Latin American growth opportunities and currently has a robust pipeline of more than 70 hotels throughout the region, including more than ten projects in Colombia.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

 

 

  • WAVEMAKER

Wavemaker, GroupM’s new media agency created from MEC and Maxus merger, disembarks in Argentina. Led by Daniel Coscia, the agency will have Toyota, Musimundo, Colgate Palmolive and Prisma amongst its’ clients. The agency will operate from MEC’s former offices in the neighborhood of Belgrano, in Buenos Aires. Wavemaker has offices in 90 countries and more than 8,500 employees. L Oréal, Vodafone, Marriott and Netflix are among its main global clients.

 

 

 

  • Hilton

Hilton announced plans to welcome the luxury Waldorf Astoria Cancun and the all-inclusive Hilton Cancun resort to the global hospitality company’s growing portfolio in Mexico. Developed by Parks Hospitality and set to open in 2021, the neighboring properties will feature distinct characteristics and amenities across 100 acres of Caribbean beachfront. Hilton currently has a portfolio of more than 100 hotels and resorts open and welcoming travelers in Latin America, including more than 50 in Mexico. The company is actively pursuing additional Latin American growth opportunities and currently has a robust pipeline of more than 70 hotels throughout the region, including nearly 30 projects in Mexico. This year, Hilton has opened seven hotels across four brands in the country, including the in-market debut of the Conrad Hotels & Resorts brand in San Luis Potosi.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Unilever

Unilever plans to buy a range of personal and home care brands from Latin American company Quala.The purchase includes the haircare brands Savital, eGo and Bio-Expert as well as Fortident toothpaste and Aromatel fabric softener – businesses that have combined annual turnover of US$400 million in Latin American countries including Colombia, Ecuador and Mexico.The deal’s purchase price was not disclosed.

 

  • Avianca

Following a review that began in October last year, in which various agencies from LatAm, Spain and the United States participated, Avianca has chosen DDB Latina as its new global agency. The appointment also includes the Avianca Cargo and Deprisa businesses. Fahrenheit DDB, the network office in Lima, will lead the Peruvian, Brazilian and the rest of South America markets, while DDB Colombia will handle the global business and focus on the markets of Colombia and Europe. Avianca’s global communication will be handled from Bogota by a team led by Joanna Safi, VP of innovation and data, and Leo Macías, CCO, who together with CEO Borja de la Plaza and VP of brand and business strategy Jorge Becerra will head the DDB Colombia group.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Viva Air

Viva Air became the first low-cost airline to enter Peru‘s domestic market, posing a challenge to Santiago-based LATAM Airlines, which has long dominated the market.Viva – a unit of Irelandia Aviation, which is led by Ryanair founder Declan Ryan – will operate 11 domestic routes with a fleet of two Airbus A320 aircraft.The company said the move was part of its plan to expand in Latin America, where it is currently active in Colombia.Viva aims to transport 700,000 passengers in its first year of operations in the Andean country.

 

 

 

  • Sabre

Sabre Corporation has opened a new regional headquarters in Montevideo, Uruguay, for Travel Network, its global travel marketplace.The organisation processes more than US$120 billion of global travel spend annually by connecting travel buyers and suppliers.The technology support the company provides on a large scale to hundreds of travel agencies and corporate travel buyers in Latin America and the Caribbean requires a pan-regional network of strategically located offices, connected to a headquarters that centralizes resources and optimizes business and consulting processes.This office is fully dedicated to companies within the region.The company has a global network of offices dedicated to business functions, software development, and global services.

 

  • Radisson 

Radisson® announced the opening of Radisson Hotel Quinta Rubelinas Cuernavaca. Located in Cuernavaca, which is nicknamed the “City of Eternal Spring”, the hotel features contemporary Mexican architecture and is surrounded by vibrant gardens and palm trees. The hotel also adds convenience to guests being only nine kilometers from the Cuernavaca Airport.

 

 

  • Airbnb

The home and apartment-rental company Airbnb Inc. said it will collect and remit taxes in Mexico City, the first such arrangement in Latin America. Airbnb will provide 3 percent of revenue generated from bookings in Mexico City to the city’s government. Hotels there also pay a 3 percent lodging tax to local officials. Airbnb said it intends to replicate the tax model throughout the region.Latin America is now Airbnb’s fastest-growing market, surpassing Japan. The company has 250,000 properties listed in the region, which encompasses Mexico, South America and parts of the Caribbean, including Cuba. Airbnb said bookings in Latin America have increased 148 percent in the past year. The privately held company declined to disclose revenue.Airbnb has big plans for Latin America. It expects to double staff there by the end of the year and open offices in Argentina, Brazil and Mexico. Headcount will likely quadruple to 120 people within the next two years, Airbnb said. The plans echo those of Uber Technologies Inc., the only technology startup in the U.S. more richly valued than Airbnb. Also like Uber, Airbnb faces competition everywhere it goes, including Latin America. Many Brazilians rely on local upstart Hotel Urbano, which is backed by at least $130 million from travel-booking giant Priceline Group Inc. and others, according to research firm CB Insights. Expedia Inc. owns AlugueTemporada, which operates a similar service but lists only 30,000 homes in Latin America.To win over locals, Airbnb is experimenting with ways to accommodate other payment systems unique to Latin American countries.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Lowe’s

descarga (1)Home improvement retailer Lowe’s has appointed Publicis Groupe’s Starcom to handle its’ U.S. media account. Lowe’s spends  US$300 million on media advertising annually. Incumbent OMD, which handled the account since 2005, did not participate in the review. BBDO continues as the Lowe’s creative agency. Jocelyn Wong, who was promoted to chief marketing officer at Lowe’s in January, handled the later part of the review and decision-making process.

 

 

  • Office Depot

descargaOffice Depot OfficeMax has moved its entire account to Zimmerman Advertising without a review.Incumbent was Interpublic Group for almost two and a half years.McCann New York and UM had been handling creative and media duties, respectively, since 2014. Moving forward, it will all be with the Omnicom shop.Office Depot OfficeMax is headquartered in Boca Raton.According to Kantar Media, Office Depot spent approximately US$54.3 million on measured media in 2015 and US$60 million from January to November of 2016.Zimmerman also took on a more prominent role servicing the Nissan business when the auto brand consolidated its accounts on the East Coast, moving away from TBWA\Chiat\Day L.A. after more than three decades.

 

 

  • Aqua Pharmaceuticals

descargaAlmirall company Aqua Pharmaceuticals has picked The Marketing Arm as agency of record, following a review. Incumbent GCG Marketing defend the account. The agency will handle strategy, creative, media services, and public relations, including both B2B and B2C outreach efforts.The account will be led out of the agency’s NY office.Almirall acquired Aqua Pharmaceuticals for US$327.6 million in December 2013.

 

 

 

  • Home Franchise Concepts (HFC)

ana-portada-bienHome Franchise Concepts (HFC), a family of direct-to-consumer brands in the home-related goods and services space, has appointed Milner Butcher Media Group (MBMG) as its media agency of record (AOR), and tasked it with providing national communications planning, analytics and activation for its Budget Blinds®Tailored Living® and Concrete Craft® brands.Los Angeles-based MBMG will develop and execute consumer-based lead- generation plans and national franchise-development campaigns for all three brands during HFC’s 25th anniversary year of 2017 and beyond.

 

  • Restaurant Brands

descargaRestaurant Brands, the parent of Burger King and the Tim Hortons doughnut and coffee chain, announced it will purchase Popeyes Louisiana Kitchen, the company famous for its Cajun cuisine, for US$1.8 billion.The deal values Popeyes at US$79 a share.There was also speculation that Restaurant Brands was considering buying another fast food chicken chain, El Pollo Loco .Popeyes has more than 2,600 restaurants around the globe. The company was founded in New Orleans in 1972, but its corporate headquarters is now in Atlanta.If that trend continues, Popeyes could help make Restaurant Brands become a top rivals to McDonald’s, Wendy’s  and KFC owner Yum! Brands.

 

  • American Apparel

descarga-1U.S. fashion brand American Apparel announced its’ products will continue to be manufactured in the United States and sell at “price points relative to the competitive landscape.” The move is aimed at supporting made-in-USA product. However, the brand will continue producing some on cheaper international markets where it’s also planning to expand. It will be a combination of both but supporting mainly the core made-in-USA business. American Apparel was bought by canadian manufacturer Gildan Activewear Inc. for US$88 million in a bankruptcy auction this month.

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Unilever

descarga-3US food giant Kraft Heinz Co dropped a US$143 billion offer for Unilever in what would be one of the biggest deals ever, but the consumer goods company has declined it. Unilever has a market value of US$125 billion. The combination would add Hellmann’s mayonnaise, Ben & Jerry’s ice cream and Knorr soups to a portfolio that includes Heinz ketchup and Kraft Macaroni and Cheese. Unilever rejected the proposal as it sees no merit, either financial or strategic, for Unilever’s shareholders. However, Kraft Heinz is expected to continue its pursuit, funded with fresh capital from Mr Buffett and Brazil’s 3G. If the deal were to go ahead it would make it the second largest in history.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 347-840-1311 or e-mail her at silvina@portada-online.com SEE A DEMO OF THE DIRECTORY!

For prior Sales Leads editions, click here.

  • Miller Lite

The Original Light Beer is offering New York soccer leagues the opportunity to hang out with Carlos “El Pibe” Valderrama by introducing Tercer Tiempo con Miller Lite, the moment when diehard fans bond over their love for soccer over great tasting beer. On June 25 the legendary Colombian midfielder will take questions from fans, sign autographs and compete in a friendly penalty kick match. Tercer Tiempo con Miller Lite kicks off at 6 p.m. at the Metropolitan Oval. The event is open to fans 21 and older. Attendees will also have access to the Miller Lite Tercer Tiempo Cube, Miller Lite’s soccer hub on wheels fully equipped with essentials to enhance fans’ passion for the sport. Within the cube, attendees will have a chance to play their favorite soccer videogame and challenge each other to a match of soccer tennis.Event is taking place at the Metropolitan Oval, 60th St & 59th Ave, Maspeth, NY 11378, on June 25, 2016.The event is only open to those 21+.

  • Nissan

descarga (4)Nissan has appointed The Allen Lewis Agency as its multicultural AOR. Detroit- based Allen Lewis will lead all of Nissan’s multicultural communications in the U.S. during the three-year assignment, the agency said in a statement. The agency will focus on engaging African-American, Asian, and Hispanic media and influencers. It will also be responsible for PR strategy and outreach to women and the LGBTQ audience.The team working on Nissan’s multicultural account will include agency co-founders Jocelyn Allen and Chandra Lewis, along with four colleagues in Detroit, Chicago, Miami, and Los Angeles.

  • Six Flags

In an interview with Portada Stephanie Borges, VP for North America Strategic Marketing & Partnerships at Six Flags Theme Parks, provides insights on how the entertainment company markets towards the U.S. Hispanic market. Borges says that “broadcast TV and radio have been our primary mediums for reaching the Spanish-language market. Six Flags buys media on the local level, and these mediums help us reach our local Hispanic markets while tailoring relevant creative for each. Spanish-language TV and radio also offer us the opportunity to bring our brand to life with messages that deliver news, reasons to visit and a sense of “urgency.

  • CIROC Apple

Just in time for the official start of the season, CÎROC Apple has also been announced as the newest variant to be added to the CÎROC Summer Collection.  The collection already features CÎROC Pineapple, CÎROC Peach and CÎROC Coconut and celebrates the best combination of flavors for the summer.To further encourage consumers to get into the summer spirit, CÎROC will support the Summer Collection with dedicated in-store POS, digital and social media. Throughout the season CÎROC will also host daytime pop-up events at the hottest pools, rooftops and lounges across the nation.  By night the brand turns up the heat and offers its summer cocktail selection to audiences at the hottest clubs and select marquee events.

  • Teasdale Foods / Mesa Foods

descarga (7) descargaTeasdale Foods (“Teasdale”) has acquired Kentucky-based Mesa Foods (“Mesa. Teasdale is a national provider of private label and branded Hispanic foods to the retail, food service, and wholesale channels.Founded in 1984, Mesa is an industry leading producer of private label tortillas, flatbreads, taco shells, taco kits, and chips. The acquisition of Mesa further enhances Teasdale’s national footprint in the Hispanic foods category. In combination with Teasdale’s offerings in beans, hominy, salsa, hot sauces and now tortillas, taco shells and flatbreads, the firm is able to offer a one-stop shop of high quality Hispanic-inspired food products across the country.With the acquisition of Mesa, Teasdale is able to provide an entire suite of private label and branded Hispanic food products to a diverse customer base across a variety of channels including retail, food service, restaurants and wholesale.

  • Tortilla Toaster

K67biDU8_400x400The Nuni Tortilla Toaster, a consumer appliance created specifically to toast tortillas, has officially launched a fundraising campaign on crowdfunding platform Indiegogo, seeking to raise funds for an initial production run in the Fall of 2016.Inventor and Founder Elliot Benitez and his team are seeking to raise US$100,000 in a span of thirty days. Interested consumers are able to pre-order their choice of tortilla toaster from a variety of selections, including white, black, yellow, blue, and special edition red models. All contributions go directly toward funding the project, and contributors are encouraged to take advantage of special “early bird” prices significantly below the estimated MSRP value.The ensuing invention and Nuni™ brand have since gained a significant following across social media as part industry innovator/part dramatic ode to tacos, tortillas, and internet culture. The Nuni Toaster’s Indiegogo campaign is underway right now.Benitez notes that the campaign will need the support of tortilla lovers everywhere to help the creative invention reach consumers’ kitchens. Contributors can pre-order their Nuni Toaster here or can visit nunitoaster.com to learn more.

  • Unilever #unstereotype

descarga (3)Unilever global has unveiled #unstereotype, a campaign to advance advertising away from stereotypical representations of gender.Unilever plans to focus on three key areas of role, personality and appearance.Several Unilever brands have already begun changing portrayals of gender, including Axe’s Find Your Magic campaign, along with work by Dove, Knorr, Lifebuoy and Brooke Bond Red Label’s transgender brand 6-Pack in India.Several of Unilever’s partner agencies including BBH, 72andSunny, JWT, DDB, MullenLowe and Ogilvy, have already confirmed that they will be adopting the new approach with many more likely to follow.Unilever hopes that #unstereotype inspires others in the industry to join us and commit to building brands in a way that puts advertising on the forefront of leading culture with progressive portrayals of everyone.

  • Leesa

images (1)R2C Group has been named creative and media agency for Leesa, an online, American-made mattress company, according to Mediapost. The agency will handle brand strategy, creative, production, media planning/buying, and analytics. ”

 

 

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Unilever – Florencia Pérez Berbain ::: Sizmek –  Alfredo Sanchez  :::  Cristian Bussio – Chevrolet Argentina S.A ::: Ezequiel Fritz – Dentsu Argentina ::: Gabriel Fernandes – FCB Brazil ::: F / Nazca Saatchi & Saatchi – Mauricio Almeida ::: Carolina Abbud – FCB Guatemala ::: Andrei Ivanoff – MullenLowe Brazil :::

Click here for previous Latam Changing Places editions

belenUnilever has appointed Florencia Pérez Berbain as Sustainability Coordinator for the Southern Cone. From Unilever’s offices in Munro, Buenos Aires, Florencia will collaborate in the strategy of Plan de Vida Sustentable de Unilever (Unilever’s Sustainable Living Plan) for six countries in the region. Florencia Pérez Berbain has a degree in Public Relations from UADE university, She joined the company as Communication Analyst in 2008.

 

descarga (1)Cristian Bussio has been appointed new President of Chevrolet Argentina SA de Ahorro. Cristian has over 20 years of experience in Auditing and Finance.

 

 

 

AAEAAQAAAAAAAAgsAAAAJDI0NzNjMWUyLTJkOTUtNDFlNC05YTMyLTI4OTExYjZlNmIzZgEzequiel Fritz is the new brand planning director at Dentsu Argentina, according to Adlatina. Toyota Motor Company will be is its main client.

 

 

 

 

descarga (2)Gabriel Fernandes returned to FCB Brazil as director of digital intelligence after having gone through AmBev, where he was brand digital manager since last year.

 

 

 

16305f9Sizmek, the open ad management company for multiscreen campaigns, announced the appointment of Alfredo Sanchez as country manager for Sizmek in Mexico. In this role, Sanchez is responsible for expanding local market business and driving key partnerships in the region. The hire reinforces Sizmek’s investment in the region and its growth and position as a driving force behind brands’ global digital media strategies.Sanchez brings more than a decade of experience in digital advertising sales. Most recently, he served as head of sales at Yahoo for the company’s travel, education, online services, retail and government advertising verticals. Prior to Yahoo, where Sanchez worked for over a decade, he held the position of subdirector of large markets at Grupo Ordas, and before that, as field sales manager for Procter & Gamble.

 

descarga (3)F/Nazca Saatchi & Saatchi announced the hiring of Mauricio Almeida as media director. The executive will coordinate media strategies for clients such as BRF, Mondelez, P&G and Alpargatas. Almeida has also worked at Publicis, DM9DDB and Talent. In 2014 he joined F/Nazca Saatchi & Saatchi as media director.

 

 

 

3f756b6Carolina Abbud is the new director of planning of FCB Guatemala. Abbud started her career in AmBev, where she worked from 2003 to 2009, occupying different positions.

 

 

 

 

AAEAAQAAAAAAAASOAAAAJGMyZDg0NTQxLTc5YTgtNDNkNC1hZThhLTc1YjM3YzAyYjVmZAAndrei Ivanoff, managing director of digital & innovation of MullenLowe Brazil, will manage local operations of MullenLowe Profero, the digital arm of the agency which works for clients such as Apple, Diageo, Seat, Virgin and Unilever, among others.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-961-9516 or e-mail him at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Unilever ::: Encompass/Whirlpool ::: Viajes Falabella – Sabre Corporation ::: Dr. Lemon :::

Click here for previous Latam Sales leads editions

  • Unilever

anW5fha__400x400Consumer goods giant Unilever completed its global media agency review, a process it began in January.The company spent approximately US$7.7 billion worldwide on advertising and promotion last year, according to the company’s 2014 annual report — down from about US$7.9 billion in 2013. In the U.S., Unilever spent more than US$800 million last year, according to Kantar media.Latin America, handled by Initiative, was not part of this assessment. Mindshare will continue to handle media chores in the U.S. and Africa.PHD retained its Asia Assignment and added Australia, previously handled by Mindshare. Mindshare was also awarded global data and programmatic buying duties. Global Search duties were awarded to  PHD and sibling agency Resolution Media global search responsibilities. earlier this year.

  • Encompass/Whirlpool

2cd0aefb31d84d903e8ff66ffc22894a_400x400Encompass Supply Chain Solutions, Inc., provider of forward and reverse logistics for a diverse range of finished goods and replacement parts, is joining the Whirlpool Latin America appliance parts distribution network in Latin America and the Caribbean.Encompass will supply repair parts to servicers for Whirlpool appliance products manufactured in Mexico. Orders will be fulfilled from Encompass’ Ft. Lauderdale, Fla. distribution center and transferred to area freight forwarders for shipping consolidation with other customer parts orders. As Encompass supplies parts for nearly 200 world-leading manufacturers, servicers will have the option to combine multi-brand parts orders from a single source.Encompass’ South Florida is significantly expanding its Florida facility to accommodate new business in both Latin America and the U.S. The facility supplements Encompass’ headquarters and main distribution center based in Atlanta.Whirlpool Latin America is part of Whirlpool SA, a subsidiary of Whirlpool Corporation, a century-old company and the largest manufacturer of home appliances in the world, present in virtually all countries.

  • Viajes Falabella

4Z67G2tu_400x400Sabre Corporation,  technology provider to the global travel industry, has announced that Viajes Falabella, an international travel brand part of Grupo Falabella, is extending its technology agreement to support expansion plans and deliver personalized customer service. Under the new agreement, all Viajes Falabella’s network of regional branches and points of service will benefit from seamless access to the Sabre GDS. The Sabre GDS is an industry-digital travel marketplace used widely across Latin America and the United States to provide agencies, tour operators and corporations access to air fares in more than 400 airlines, and room availability in 175,000 hotel properties worldwide.Viajes Falabella will continue working with Sabre to help drive business expansion in four countries across Latin America. It also enables the travel agency to offer dynamic travel service bundles and personalized pricing across all its retailing channels, including 85 branches, corporate services, and “on-distance” channels such as its call center and website,www.viajesfalabella.com. Sabre’s software portfolio implemented by Viajes Falabella spans innovative capabilities for bookings and e-ticketing through the system most commonly used by their agents while serving more than 450,000 travelers annually.

  •  Dr. Lemon

SIWWyahS_400x400With the overall creative direction of Ramiro Rodriguez Cohen, BBDO presents its new campaign for Dr. Lemon. The new campaign presents two new flavors: Dr. Daiquiri and Dr. Tonic, which joined the previously launched Dr. Mojito and Dr. Caipi. The new campaign consists of three spots produced by Poster and complemented with digital and OOH: Barra, Mago and Pirámide.

 

Montserrat Santaella, International Promotion Manager at  Grupo Posadas, the  largest Mexican hotel company is the latest addition to our Foro Mexico de Publicidad y Medios tomorrow in Mexico City’s Hotel Presidente InterContinental. Other major speakers include Ricardo Rivera, Head of Marketing, Volaris, Eduardo Angulo, Marketing Director México, Unilever, and Edson Noyola, Director, Cerveza Victoria.

Grupo Posadas owns, leases, operates and manages 110 hotels and resorts for 6 different brands in 45 cities in Mexico and the United States. Mexico’s largest hotel company is expanding north of the border, aiming to open up to 10 luxury hotels over the next five years in U.S. cities with large Hispanic populations and ones that attract Latin travelers, The Wall Street Journal reported earlieCopy of foromex15-eblastr this year.
Santaella will participate in a session on how to market Mexican products and services on both a national and international level together with Edson Noyola, Brand Manager at Cerveza Victoria, Javier Chanfreau, CEO, Medula Network and Santiago Duran, Media Strategy Lead – Spanish LATAM, Google.

More details in the agenda.

Tickets are going fast!  Take advantage of the special online promotion (US $199 only!, it costs US$ 249 at the door).

Marketing and Media Stars participating in #PortadaMex include:

  • Ricardo Rivera, Head of Marketing, Volaris
  • Javier Chanfreau, CEO, Medula Network
  • Juliana Sarria, CSL of Strategy and Product, Arena
  • Saul Hernandez, Head of Digital Latin America, Mindshare
  • Eduardo Angulo, Marketing Director México, Unilever
  • Marine Garmrouguian, Head of programmatic Havas Media Group
  • Gustavo Rivera, Director de México, Emerging Markets YuMe
  • Santiago Duran, Media Strategy Lead – Spanish LATAM, Google
  • Edson Noyola, Director, Cerveza Victoria
  • Montserrat Santaella, International Promotion Manager, Grupo Posadas

Topics they will explore

  • 2016 Latin American Online Video Marketing Trends  (Breakfast sponsored by Yume)
  • Marketing to the new Mexican Woman. Marketing how-to’s and Insights from Unilever.
  • Social Ads: “Social Messaging” and how it should be marketed. Opportunities for brands and agencies.
  • México as a brand: Actionable Insights on how Mexican products and services should be marketed in Mexico and internationally.

More details in the agenda.

Tickets are going fast!  Take advantage of the special online promotion (US $199 only!).

Sponsors

Online Video Breakfast Sponsor
YuMe

Silver
Versy

Bronze
Medula

Exhibit Table
La Voz Media Group

To get information on how to participate in future editions of this important event, please call Bob Oliva al  1 (305) 546-1515 or e-mail him at bob@portada-online.com

A speaker roster of all-star Marketing and Media Stars is all set for our fifth annual Foro Portada Mexico in Mexico City’s Hotel Presidente InterContinental on October 13.

C-level Executives of Unilever, Havas Media, Mindshare, YuMe, Volaris, Versy , Google, Medula and  Cerveza Victoria will dissect key themes impacting Marketing in Mexico as well as spot key trends for 2016.

Copy of foromex15-eblastTopics they will explore

  • 2016 Latin American Online Video Marketing Trends  (Breakfast sponsored by Yume)
  • Marketing to the new Mexican Woman. Marketing how-to’s and Insights from Unilever.
  • Social Ads: “Social Messaging” and how it should be marketed. Opportunities for brands and agencies.
  • México as a brand: Actionable Insights on how the Brand Mexico should be marketed in Mexico and internationally.

More details in the agenda.

Tickets are going fast!  Take advantage of the special online promotion (US $199 only!).

Top Marketing and Media Stars participating in #PortadaMex include:

  • Miguel Vera, Director Myriad, México
  • Ricardo Rivera, Head of Marketing, Volaris
  • Javier Chanfreau, CEO, Medula Network
  • Juliana Sarria, CSL of Strategy and Product, Arena
  • Jorge Guglielmone, CEO Latin America, Mindshare
  • Eduardo Angulo, Marketing Director México, Unilever
  • Marine Garmrouguian, Head of programmatic Havas Media Group
  • Gustavo Rivera, Director de México, Emerging Markets YuMe
  • Santiago Duran, Media Strategy Lead – Spanish LATAM, Google
  • Edson Noyola, Director, Cerveza Victoria

Tickets are going fast!  Take advantage of the special online promotion (US $199 only!).

Sponsors

Online Video Breakfast Sponsor
YuMe

Silver
Versy

Bronze
Medula

Exhibit Table
La Voz Media Group

To get information on how to participate in this important event, please call Bob Oliva al  1 (305) 546-1515 or e-mail him at bob@portada-online.com

Unilever recently released the #LoveYourCurls hashtag and campaign to promote its new Dove Hair Quench Absolute product. The campaign includes a wide array of marketing tools including Traditional media (TV, Print, Digital) as well as Unilever owned properties and a wide array of social media vehicles and influencers. Online Video has a particular strong place in the campaign. We interviewed Jennifer Healy, Brand Building Director at Unilever Hair Care in order to discuss the details of the Campaign.

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How is the new Quench Absolute Collection being promoted? What media is being used in this program?
Jennifer Healy, Brand Building Director – Unilever – Hair: “At Unilever, consumer insights drive our world-class product innovations and the launch of QuenchAbsolute is no different. We know that 1 in 3 women in the U.S. have wavy to curly hair so we spoke with these real women and conducted additional research, which uncovered only 10% of women with curly hair feel proud of it. Even more alarming, only 4 out of 10 little girls with curly hair think their hair is beautiful. Dove Hair felt a responsibility to act and help positively shift how women and girls feel about their curls, while providing a functional solution with NEW Dove Hair Quench Absolute, which is our new range of nourishing products that satisfy the distinct needs of curly hair. We want women to embrace and love their curls, and pass that sentiment along to the next generation of curly girls, continuing our commitment to our Dove Self-Esteem Project and ongoing initiatives.

Dove Hair is passionate about driving a positive message for women with curly hair and with that, social platforms including Twitter, Instagram, Facebook, Pinterest, and Youtube, where the Love Your Curls film lives, in addition to Dove.com, were prioritized for this campaign. In addition to our owned platforms, TV, Print and Digital media, as well as Public Relations are engaged in this 360 program.”

We want women to embrace and lover their curls and pass that sentiment along to the next generation of curly girls.

What agencies is Dove/Unilever working with for this campaign (both for general market and Multicultural?
J.H.: “Edelman (Public Relations), Ogilvy & Mather, Paris (Creative/Advertising), MindShare (Media),  Vayner Media (Social Media) and Epsilon-Ryan (Digital and Consumer Promotion).”

Regarding Content Marketing: Does Unilever have owned media through which Quench Absolute is being promoted particularly as it relates to the Hispanic and multicultural audience?
J.H.:
 “Dove is a pioneer in video content, and our brand continuously sparks thought-provoking conversations about beauty and confidence gleaned from research. Video platforms like YouTube and other owned content platforms like Instagram, Twitter and Facebook provide us with the opportunity to have living, breathing connections and conversations with women everywhere. We are committed to making social media a place of curl confidence, inspiration, and sisterhood. We continue to share #LoveYourCurls messaging with the broader hair community and through one-to-one discussions with individual curly Love Your Curls content was also syndicated through Unilever’s owned platform ViveMejor.com, its  corresponding social channels and through strategic partnerships with curly haired digital advocates and bloggers like Dariela Cruz and Jeanntte Kaplun, to communicate the campaign to Latina audiences.”

Curly haired digital advocates and bloggers like Dariela Cruz and Jeanntte Kaplun were used, to communicate the campaign to Latina audiences.

Regarding the Social Media effort in particular. How is the hashtag #LoveYourCurls being promoted ?
J.H.: “#LoveYourCurls is being used across all social media platforms to create and sustain a dialogue with real women. Throughout the campaign Dove Hair is encouraging women to use the #LoveYourCurls hashtag and also visit Dove.com where they can share their unique curl stories.  Dove Hair is collecting these stories from real women and girls and sharing across our social platforms, as well as in other channels, to help drive the movement and inspire others to get involved. We also have plans to draw inspiration from these stories and package them into a book later this year, which will help reach and inspire the next generation of curly girls.”

Dove is a pioneer in video content, and our brand continuously sparks thought-provoking conversations about beauty and confidence gleaned from research.

Is there a similar hashtag promoted in Spanish (e.g. Cabellos Rizados) and how is it being promoted?
J.H.:“We are using one hashtag — #LoveYourCurls – to keep the social conversation open to all women.”

Can you describe the blogger effort both in English and Spanish? E.g. how many bloggers/influencers do you work with?
J.H.: “
To launch #LoveYourCurls we engaged several curly-haired digital influencers to advocate for the campaign. We have a fantastic relationship with Hispanic parenting and lifestyle expert, Jeannette  Kaplun and have also engaged several bloggers and content creators who have excitedly joined in our campaign and social mission and are helping to push the message out to their communities of women who are passionate about the subject of curly hair. Including the below:
– Hispana Global — http://www.hispanaglobal.net
–  Daily Curlz — http://www.dailycurlz.com/
– MamyTalks — http://www.mamitalks.com/

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15  NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

Click here for prior Sales Leads issues.

  • Chrysler

descargaThe Chrysler brand has launched a new multicultural marketing campaign for the all-new 2015 Chrysler 200, featuring acclaimed actor Gael García Bernal (Amores Perros, Y Tu Mamá También, The Motorcycle Diaries). The campaign, which debuted Wednesday, March 4, consists of four national television spots across U.S. Hispanic media – one :60 and three :30 commercials – and also includes digital and social initiatives. Key partners for the Chrysler brand include Univision and Telemundo, for which the brand will be a presenting sponsor of La Voz Kids, a  show for family co-viewing in all of broadcast, regardless of language, on Telemundo. The campaign introduces Hispanic consumers to the all-new 2015 Chrysler 200, giving viewers a close-up view of the Chrysler brand’s class-leading advancements. The story is anchored on the message, “Why choose ordinary when you can have extraordinary?”, and supported with “Un Modelo a Seguir” – a nuanced phrase that in Spanish conveys positive messages such as something that inspires and/or something to pay attention to or follow. (It translates literally to “A Model to Follow,” which in the spot refers as much to the Chrysler 200 as it does to Gael García Bernal).The Chrysler brand campaign was created in partnership with Lopez Negrete. Media buying and planning has been done by IPG Mediabrands. The first spot, “Kid, You’re Not Me,” can be viewed here:

  • Enterprise Rent-a-Car

Rent-EnterpriseEnterprise Rent-a-Car just announced “Vamos Por Ti” (We’ll Come For You) – its first-ever fully-dedicated Hispanic marketing campaign. “Vamos Por Ti” will come to life in TV, radio and digital advertisements, as well as in-store collateral. Advertisements will debut in six pilot markets in Texas and New Mexico, with potential to expand into additional markets later this year. PHD Media Network handles all media planning and buying duties on behalf of Enterprise, and for this campaign, the spot will be seen on Univision and Telemundo networks in six markets – Dallas/Ft. Worth, Houston, San Antonio, Austin, El Paso/Las Cruces and Albuquerque/Santa Fe. There are also digital buys on YouTube, Hulu Latino and Facebook. The campaign began March 2 and runs through April 12. In addition to “Vamos Por Ti,” Enterprise is also debuting a new North American television ad that will launch next week on March 16 across primetime broadcast TV and digital, coinciding with some of the brand’s heaviest media buy. The spot, called “Family Reunion,” uses humor to communicate how often Enterprise employees go above and beyond for their customers. In this particular ad, a young woman asks Enterprise to pick her up from a family reunion, and then introduces family members to her “boyfriend” (a.k.a. the Enterprise employee) who willingly plays along. The “Vamos Por Ti” campaign was developed by Bromley and “Family Reunion” was developed by Cannonball Advertising and Promotion. Read our Interview with Lee Broughton, AVP, Enterprise Brand Marketing, North America.

  • UFC

PINTA Logo (1)Miami based Pinta has been selected as Hispanic agency of record for UFC, helping with marketing efforts, creative public relations, social media, fighter promotions and event support. UFC Ultimate Fighting Championship is the largest mixed martial arts promotion company in the world featuring most of the top-ranked fighters in the sport. Based in the United States, the UFC produces events worldwide.

  • MLB.com

pggGR8TI_reasonably_smallMLB.com At Bat dominated North America in its first three days as excitement builds among baseball fans for the start of Spring Training games today. The new Spanish language capabilities developed for At Bat are part of a larger MLB effort to expand its important relationship with Latino fans.  To further that effort, Major League Baseball has named LatinWorks, the full-service cultural branding firm, as the league’s creative agency to reach Latino fans. MLB will be also handling the media buying.  LatinWorks will direct MLB’s national campaign to emphasize its multicultural diversity and connect with its Latino fans more directly and extensively. There were 193 foreign-born Latino Major League Baseball players, equaling 22.6% of the league, on Opening Day rosters last season, playing alongside many U.S.-born players of Latino descent.LatinWorks’ creative for MLB will incorporate a multi-platform national campaign for the upcoming season, as well as strategic brand activations surrounding MLB Jewel Events including Opening Day, All-Star Game, and Hispanic Heritage Month. The agency’s marketing campaign will be unveiled nationally later this month.In addition to At Bat and its comprehensive bilingual accessibility, Latino fans also will have extensive Spanish-language access to all 30 MLB Clubs through MLB.TV, which will introduce a new audio option in 2015. This technology will give MLB.TV subscribers the ability to switch the live audio feed from the television to Spanish-language radio announcers without disrupting the live video broadcast. MLB buys media in-house.

  • #SinTraducción – Target

Sin-Traduccion1-924x462What do the Spanish words “arrullo,” “sobremesa” and “estrenar” have in common? They all have a starring role in #SinTraducción, Target’s new Hispanic campaign that features words with no English equivalent. A first-of-its-kind for Target, #SinTraducción is a sweeping celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture. Using a number of these untranslatable terms as inspiration, the campaign invites Target’s guests to experience the brand in a more personal way.#SinTraducción, the retailer’s first campaign focused solely on Hispanic guests, launches March 8. Branded with an inviting hashtag, the campaign aims to create a dialogue between Target and its guests on social media.According to Rick Gomez, senior vice president of marketing at Target, #SinTraducción is social by design.

  •  Sensis

sensislogo_2012_400x400Sensis, the cross-cultural agency with digital at its core, will open an office in Austin on March 2 having merged with K. Fernandez Marketing of San Antonio. Karla Fernandez Parker will start immediately as Sensis managing director of Texas.The Austin office, located in a technology corridor, is the fourth office for Los Angeles-based Sensis. Read more.

 

  •  Rick Perry/ Targeted Victory

80rkMI5v_reasonably_smallTexas Governor Rick Perry has tapped Targeted Victory, an audience targeting firm focused on Republican political candidates, to help reach potential voters for a 2016 Presidential run.Targeted Victory is familiar with Presidential races as in the past it worked on the Romney-Ryan campaign in 2012 and brought those same Romney-Ryan supporter audience segments back for the 2014 midterms.Michael Beach, co-founder of Targeted Victory, will be solely focused on the Perry ticket. Targeted Victory may also work with other candidates for 2016..Beach will serve as senior advisor for digital and television optimization for Rick Perry’s campaign. Chris Gulugian, Targeted Victory’s client strategy director, will serve as an advisor for digital and field operations, per a release.

  • Unilever

puJbbfeF_reasonably_smallUnilever has agreed to acquire Ren Skincare for an undisclosed amount, to ramp up in prestige beauty.Unilever said it expects the deal for the 15-year-old skincare brand, founded in the U.K. by Anthony Buck and Robert Calcraft, to close by May after regulatory reviews.The move comes at P&G is divesting, discontinuing or merging 100 brands globally representing 14% of its sales. Smaller prestige fragrance licenses, such as Avril Lavigne’s signature scent, have already been discontinued.Ren had global sales of more than US$110 million last year, Euromonitor estimates.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 12 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

Join us at PORTADA Mexico!

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: LAN Colombia – Global Mind ::: Unilever – Big Sync ::: Axe – 72andSunny :::  JWT – Mirum ::: BridgerConway – Corona :::

  • LAN Colombia

hNStmKLY_400x400LAN Colombia has choosen Global Mind as its Digital Performance Agency. The agency won after competing against several agencies, thanks to its long history of working in the travel and tourism industry. The agency will bring to the table their extensive experience of these industries both in Colombia and throughout the Latin American region. Global Mind will manage performance campaigns for LAN in Colombia, including strategies for SEO, SEM, Display, Remarketing and Programmatic purchase. The goal for the agency is to boost online sales using the latest tools and technologies available in the market, reaching a micro segmentation of audiences to strengthen the knowledge of users and develop specific strategies for each customer segment.

  • Unilever

3407a64e5eef72213e5c55b38479cb74_400x400The global CPG giant is looking to place more attention to the “value of music” in its advertising.For this reason, the company has hired specialist music agency Big Sync as the single supplier for its music services across brands globally. Led by CEO Dominic Caisley, the agency will be responsible for delivering music strategy, licensing services, and amplifying brands’ use of music.Big Sync will work with Unilever’s brand teams and creative agencies to implement strategic planning in the use of music, and Bartsch is confident that new system will deliver enhanced brand performance.Big Sync has been working with Unilever for 18 months, and has already completed 650 global projects, including the Axe campaign featuring a cover of Guns N’ Roses classic track ‘Welcome to the Jungle’.The agency has offices in London, New York and Singapore, and it planning to open further offices in Europe and South American later this year to help match Unilever’s international footprint.

  • Axe

descarga (4)72andSunny has won global creative work for Unilever’s Axe account. which will lead the account out of its Amsterdam office. The agency will begin work immediately. The assignment  will include a “significant global project.” 72andSunny is expected to be leading creative going forward. The review was handled without a consultant.Global creative duties on Axe up to now have been split between BBH in London and New York and Lowe and Partners’ Ponce, Buenos Aries. Unilever will continue to work with other incumbent agencies for Axe. BBH also handles work for Unilever’s Vaseline and Dove Men.The hire comes as Unilever is set to review its massive media buying and planning account.

  •  Mirum

descargaJWT Company has announced the launch of Mirum, a global company made up of 11 digital agencies with 40 offices in 17 countries worldwide. Dan Khabie will serve as CEO of the new company both in North America and globally and will report to Gustavo Martinez, Global CEO of JWT working between the East and Western Coast of United states. Stefano Zunino, Global Digital Manager of JWT will serve as president. Among current clients of the firm are CBRE, Cyrela, DaumKakao, Finnnair, HSBC, revista Luiza, Mazda, Microsoft, Nokia, Petcov, el Consejo de Promoción Turística de Singapur , TD Bank, Walmart and XL, among others. Mirum companies include Digitaria (United States), XM (Asia Pacific), CASA (Brazil), ActivearkJWT (Finland, Sweden, India and the UK) and Twist Image (Canada). Lunchbox (United States), i-Cherry (Brazil), HeathWallace (UK), Quirk (South Africa and UK), Clarus (Mexico) and X-Prime (France) will also be integrated to Mirum. The new company capabilities include strategic advice, creativity, content, user experience, platforms, analytics, knowledge (insights), product development and mobile services. It also has a range of digital retail, media and financial behavior services.

  • Corona

3L4xhFR6_400x400BridgerConway has been chosen by AB InBev group to add the Corona brand to its portfolio. The agency is already working along with Corona on the global initiative, which claims “Find Your Beach”, a concept that “reflects those authentic moments real and significant places that remain in our memory and connect people with their free expression “they explain. BridgerConway has adapted graphic pieces, advertising signs on  public roads, design and production of murals, BTL activations production, content for Social Media and more for the brand’s PDV.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Unilever ::: Becker Grado 7- Madre ::: Suvinil-Talent ::: Y&R Mexico – Bic – ACH Foods ::: SkyMall :::

  • Unilever

UNILEVERUnilever has kicked off a review of global media planning and buying account, worth around US$8bn.Unilever, the world’s second-biggest advertiser after Procter & Gamble, held its last media agency review in 2012, and tends to re-evaluate it every three years. The company has offered incumbent agencies the first opportunity to re-pitch for the business. If Unilever is dissatisfied, it will then extend the pitch to other agencies.The incumbents include Omnicom’s PHD in parts of Asia and Europe, Mindshare in North America, parts of Europe and Africa and Initiative for LatAm, Europe and Russia.Unilever spent US $7.9bn on global media in 2013, according to Ad Age’s Global Marketers 2014 report, up 9.2% on the previous 12 months.

  • Becker Grado 7

B8Rh4OKIMAEU1Hp Agency Madre has introduced its latest work “Botillería” for Grado 7,a Becker line Beer of Cervecería Chile , AB InBev. The effort was produced by Esteban Sapir, from Doble A and shows a “botillero,” a term used in Chile to refer to an alcohol grocer, explaining to a young man how to run the application that will make his meeting with friends  a funnier experience. The beer comes with an application similar to Tinder, which connects random groups of friends with other unknown groups .

[vimeo 116380153 w=500 h=281]

  • Suvinil

CYJPsFZo_reasonably_smallAfter a competitive review , the paint brand Suvinil has chosen Talent to handle their advertising. Prior to this, Suvinil communications were handled by NBS.

 

 

  • Y&R Mexico

Young & Rubicam Mexico has begun its year incorporating two brands to its portfolio of clients:

Pv82Osu8_400x400The first one is Bic, a brand that will be handled from Mexico to all Latin America, focusing on communication of their line of pens, colors, rakes and lighters. The team in charge of this account consists of Cristina Vila,Director of accounts, and Fabian Sanchez, accounts supervisor, under Lorena Ramos , customer service Vicepresident, Anibal Cortes, director of Planning, Mario Vivanco and Marcela Ruiz , Creative Directors,direction.

descarga (2)The agency has also added several ACH Foods accounts, like: Capullo, Mazola and Miel Karo. The team will formed by Daniela Toledo, Account Director, Alejandra Chiang, Account Supervisor, under Lorena Ramos direction.

 

 

  • SkyMall

DMKoUaQs_reasonably_smallSkyMall magazine, the magazine for travelers to pick up on an airplane, has filed bankruptcy. With technology changing, most customers are buying items online or looking at them on their phones rather from magazines and catalogs.Delta ended its contract with SkyMall back in August, and Wiley said airlines found the magazine”unattractive.”The magazine has been around since 1990 and offers items like a Yeti garden statue, a Volkswagen Camper Tent (a tent shaped like a VW Bus) and an adult jumping ball. In 2013, SkyMall’s revenue was about US $33.7 million. In the first nine months of 2014, that number slipped to US $15.8 million. SkyMall may want to sell the magazine in March.And people read them too. The bankruptcy filing says SkyMall has US $10 million in assets.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 18 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • McFarland, USA

descarga (2)Latin music superstar Juanes has recorded the end title track, “Juntos (Together)” for Disney’s “McFarland, USA,” a song that was released digitally and serviced to Latin Radio across the country on January 20. “Juntos (Together)”will also be included on the full original motion picture soundtrack, with score from Brazilian composer Antonio Pinto, set to be released by Walt Disney Records on February 17. “McFarland, USA” will arrive in theaters on February 20, 2015.Juanes traveled to McFarland, California and filmed a music video for “Juntos (Together).” The “MC Farland USA” release by Walt Disney Pictures (agency OMD) is one of the first movie releases whose marketing is led by Hispanic insights.

  • Kellogg’s

descargaThe Kellogg’s company has launched “Open for Breakfast” campaign in the U.S. The latest marketing effort is aimed to push the growth of cold cereals, which have seen declining consumption since 2008. Through this campaign, Kellogg is inviting consumers to ask questions and engage in conversation through social media and OpenforBreakfast.com, which features a link to a form used to submit questions (registration, including email address, is required). The company is also using the platforms to offer content highlighting facts and statistics about the nutritional benefits of Kellogg products and breakfast cereal in general. The formats used include infographics and a series of videos. The launch video, which is viewable on YouTube as well as the hub site and Kellogg’s social media assets, shows consumers talking about the nutritional and sustainability concerns behind their decisions about which foods to buy. Future videos will feature Kellogg employees and third parties including nutritionists, teachers and farmers, as well as consumers, according to Kellogg.

  • Unilever

anW5fha__reasonably_smallUnilever is reviewing its multi-billion dollar, global media buying and planning business.The firm held its last review in early 2012, and tends to review every three years. For this matter, the company has invited the incumbents to participate.In 2012, incumbents included: Mindshare for North America, parts of Africa and Europe, Interpublic Group of Cos.’ Initiative in Latin America, Europe and Russia; and Omnicom’s PHD in various parts of Asia and Europe. Mindshare has worked on Unilever communications planning in North America, Western Europe and elsewhere since the late 1990s.Unilever reported US $8.3 billion last year in global advertising spending, which would include around US$1.4 billion in agency and production fees. Unilever’s digital spending increased 20% last year and now accounts for around 20% of the company’s global media spending.

  • On The Border

1TZAPjw1_reasonably_smallSq1 has been named digital agency of record Mexican grill and cantina On The Border, following a review. The agency will lead On The Border’s digital plans to grow the business both domestically and internationally. Sq1 has previously led digital campaigns for Papa Murphy’s, Wonderful Pistachios and The Portland Trail Blazers. On The Border spent US $6 million on measured media in 2013 and US $2.6 million between January and September of 2014.

  • Ram Trucks

descarga (3)Ram Trucks’ latest commercial features Miranda Lambert stars with her song “Roots and Wings” that she wrote exclusively for this campaign, which has been designed to broaden the appeal of both Ram and Miranda beyond their core audiences. The spot will play at concert venues just before she takes the stage after intermission.The “Roots and Wings” video elements include TV commercials as well as a digital spot that will run on targeted media. The first print ad will run in the Feb. 2 edition of Country Weekly magazine, where Ms. Lambert is on the cover. On their social-media channels, both Ram and Ms. Lambert will share behind-the-scenes video footage, upcoming partnership announcements, and “Roots and Wings” creative elements.The spot was created with Ram Trucks’ advertising agency The Richards Group and G7 Entertainment Marketing.

https://www.youtube.com/watch?v=xyurxBtdofM

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Pepsi-Omnicom ::: WPP-Wunderman-Phantasia ::: MetLife-Wunderman ::: Gillete-BBDO New York ::: Socialive-Unilever :::

  • Pepsi

hm1zxkGT_400x400Pepsi has selected Omnicom over New York agencies Lloyd&Co and Moondog for the creation of its latest global ad campaign in its ‘Live For Now’ campaign. The 30-second ad features the track ‘High’ by US group Young Rising Sons, and concludes with a jingle last used in a 2001 TV commercial starring Britney Spears. A series of four ads will run in North America, Europe and Latin American markets.The company has confirmed that global brand ambassador Beyonce will not appear in any Pepsi marketing during 2015.

http://youtu.be/hSuAckQdUZE

  • Wunderman

CzyzZKl1_reasonably_smallWPP agency Wunderman has acquired a majority stake in Peru-based digital marketing agency Phantasia to develop its strategic network in Latin America.Founded in 1998, Phantasia employs 200 people at its Lima office, and has been a Wunderman affiliate since 2012. Its clients include Telefonica, Backus, Banco de Credito, Samsung and Coca-Cola.WPP claims to generate US $1.6bn in annual revenues in Latin America, though only US$40m currently from Peru, where the company employs 700 people.

  • MetLife Latin America

f1f1047088aca00696c82bf080691b1b_reasonably_smallInsurance company Metlife has chosen Wunderman’s Regional Hub to develop social networking and corporative sites strategies.Wunderman’s Regional Hub will be responsible for implementing digital strategy for social networks and corporate sites of MetLife in Latin America.

  • Gillette

bad2b44647d8321cd90f65ef162975a5_reasonably_smallGillete has released its new global campaign, a BBDO New York effort, “Usa tu y” .The campaign is a proclamation against stipulated labels that indicate what women are or should be. Thus, real women’s complexity is much higher than that of the stereotypes about women.

https://www.youtube.com/watch?v=VFEaj2rNknU

  • Unilever

descargaUnder the slogan “Social is alive, so are we,” is born the new agency Socialive. The new agency has won all Unilever digital accounts (creative).Socialive is led by Lucia Verdaguer, Nicolas Bugari, Cañeque Lucia and Francisco Mora.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Karina Moises- Yume ::: Lazaro Stern- Datorama  :::  Leonardo Pinto-AlternaTV :::   Javier Garcia – Yahoo  ::: Joe Tripodi – The Coca Cola Company global ::: Richards/Lerma -Quim Gil ::: Dauquén Chabeldín – Circus México ::: Pablo Lacasia – Unilever ::: Paulo Giovanni – Leo Burnett Tailor Made Argentina ::: 

karina-moisesKarina Moises is the new Senior Manager Pan-Regional Sales, Latin America at YuMe.Moises has been been Yahoo!’s Regional Sales Manager for Latin America since september 2011.

 

38e0ec1Lazaro Stern is the new Regional Director Latam at Datorama, an Omni-Channel-Analytics Platform that last month closed a US$ 15 million round of Series B funding from investors includingGoogle Executive Chairman Eric Schmidt’s Innovation Endeavors. Datorama recently relocated from Tel Aviv to New York City. Stern previously worked at Sizmek (former DG/MediaMind).

 

Leo PintoAlterna’TV, a subsidiary of Eutelsat Americas based in Miami, has announced the appointment of Leonardo Pinto as Marketing and Distribution Director for Latin America. Leonardo joined Alterna’TV on October 20 to boost the penetration of channels distributed in Latin America. He had been Director of Distribution for BBC Worldwide channels for Latin America and the US Hispanic markets since 2010. He was previously Marketing and Affiliates Sales Manager at TVE Radio Televisión Española from 2007 to 2010, International Label Manager for Univisión Music at Universal Music Latin America from 2004 to 2007 and International Label Manager Anglo Repertoire at EMI Music Latin America from 2001 to 2004.

 

2bcd5a3Javier Garcia is leaving Yahoo after almost 8 years as US Hispanic GM & LatAm Market Development Lead. Garcia has  taken a job at Comcast as VP of Multicultural Products, where  he will help to grow revenue generation from Hispanic and other key target multicultural segments.

 

 

descargaThe Coca-Cola Company has announced that Joe Tripodi will retire after seven years of service as  Chief Marketing and Commercial Officer at the end of February 2015.He will be succeeded by Marcos De Quinto, currently President of the Iberia Business Unit & Vice President, Europe Group. Tripodi joined Coca-Cola in 2007 from Allstate Insurance Company, where he was Chief Marketing Officer. He also served in Chief Marketing Officer roles for The Bank of New York, Seagram Spirits & Wine, and MasterCard International.

 

2f0d883Agency Richards/Lerma has hired Quim Gil, as head of brand planning, effective immediately.Mr. Gil’s has worked with multinational agencies such as McCann Erickson, Added Value, Ogilvy, and Synovate. He also received his MBA from ESADE, Europe’s top business school. Most recently he was the strategic planning director at LatinWorks, where he led strategy for brands such as Anheuser-Busch, Pepsi, Mountain Dew, Target, Capital One, Kleenex, Huggies and Pull-Ups.

 

Chaubeldin_Dauquen-Dauquén Chabeldín  is joining Circus, an independent network with offices in Mexico DF, Los Angeles, Buenos Aires and Madrid, as chief creative officer, after serving in agencies like Grey Group and Ogilvy & Mather, Leo Burnett and La Comunidad.

 

leo-burnett-Leo Burnett Tailor Made Argentina has announced that Paulo Giovanni, partner and president of the firm, will be the agency Charmain.  Marcelo Reis,partner and VP of Creativity and Marcio Toscani, VP of Operations and Finance, will take up the chairmanship of Leo Burnett Tailor Made Argentina.

 

pablo-lacasia-Unilever has appointed Pablo Lacasia Sustainability Leader for the Southern Cone region, as such, he will lead the strategy of the company’s Sustainable Living Plan in Argentina, Bolivia, Chile, Paraguay, Peru and Uruguay.The Sustainable Living Plan was launched in 2010 and focuses on participation and promotion of a new way of doing business. Through more than 50 goals, the plan seeks to invest in business growth and at the same time reducing environmental impact and multiply human development for 2020.

 

What: Unilever Brazil leverages validated Campaign Essentials™ (vCE®) service to gain an all-inclusive view of digital campaign performance in Brazil.
Why it matters: Research reveals that campaigns often have sub-optimal in-target and in-view delivery.supporting a greater in-flight campaign management to Improve Digital Advertising ROI click-through rates.

unileverUnilever Brazil Brazil leveraged validated Campaign Essentials (vCE), a complete ad and audience delivery validation solution, to identify sources of sub-optimal in-target and in-view campaign delivery.

The campaign pilot was conducted due to the need for increased transparency and accountability in the digital advertising market.

OMO and AXE campaigns, two prominent brands in its portfolio, leveraged a platform by provider Sizmek, with the majority of the impressions running on high-reach websites and portals.

vCE is used by media buyers and sellers around the world ,who want to understand campaign delivery better and optimize campaigns in flight, eventually improving digital return on investment.

“We are excited to be working with Unilever to validate the delivery of their digital ad impressions. In addition to enabling clients to optimize digital campaigns in-flight, vCE provides a validated GRP metric, which helps Unilever and other brands compare digital to more traditional forms of media, like TV. Over the long-term, we feel this will greatly assist the shifting of more advertising dollars to digital,” said Alex Banks, Managing Director at comScore Brazil.

“Our goal in evaluating these campaigns through vCE was to understand if the right people were getting an opportunity to see our messages. The studies revealed opportunities for improvement in delivery, and through in-flight course correction, we are optimistic about our ability to increase the effectiveness of our digital efforts,” said Bruna Gavranich de Almeida, Media Manager at Unilever Brazil.

“The CTR is at best an incomplete and at worst a misleading measure of digital campaign performance.Alternatively, metrics, like those provided in vCE, give advertisers and their agencies as well as publishers, the type of insights they need to evaluate digital campaigns in the context of what truly matters and in a way that is comparable to traditional advertising channels, like TV ,” said Marcelo Lobianco, VP Executivo, IAB Brasil.

What: Unilever announced that its profit grew by nearly 500 million euros (US $676 million dollars) during the fourth quarter of 2013, an 11% increase versus the same quarter of the year before.
Why it matters: The company reported that the growth achieved last year was largely due  to emerging markets, including Latin America.

unilever

Unilever’s good performance in emerging markets has helped the Anglo-Dutch consumer goods multinational to grow profits by 11% in 2013.

Despite slower markets and depreciating currencies, sales in emerging markets  rose by 8.4%, during the fourth quarter of 2013, an increase over the third-quarter’s 5.9% gain. Fourth-quarter sales rose more than 10%  in China and by 12% in Latin America.

The 4.1% in underlying sales exceeded the 3.9% median estimate of 14 analysts surveyed by Bloomberg. Underlying revenue in developed markets fell 1.7%.

Unilever is enduring a slowdown in emerging markets such as India and China, where it gets about 57% of revenue. At the same time, it is struggling with declining sales in North America and Europe. Slowing growth in emerging markets and motionless demand in developed countries will continue after quarterly sales provided some reprieve for investors.

[ Unilever generates more than half of its sales in emerging and developing markets.Indonesia, Brazil and India combined account for 18 percent of Unilever’s sales. Each of them have seen their currencies fall more than 10 percent versus the euro over the past year, according to data compiled by Bloomberg.

Emerging markets, most of them in Latin America, amount to 57% of the multinational overall sales.[/comillas ]

“Emerging markets bounced back in the fourth quarter — few expected that,” Warren Ackerman, an analyst at Societe Generale in London, said in a note. “This is a decent performance given that emerging markets continue to slow and developed markets are weak. We always felt that one bad quarter didn’t make a bad company.”

Unilever said it would stick to its emerging markets growth strategy as a fourth-quarter recovery in sales in the region increase the consumer goods maker’s 2013 results and relieved investors who had been worried about consumer demand there.

Chief Financial Officer Jean-Marc Huet trusted Latin America and Southeast Asia strength, as well as the increased contribution from Hindustan Unilever, a venture in which Unilever recently increased its stake.

 

“From where we were in September, we’re pleased with the performance of emerging markets. The good news  is that a big proportion is just good volume growth – we’re selling more products,”Huet said in an interview with Reuters.

Weaker start to 2014 

Promising economic indicators in developed markets had not yet been translated into greater demand for its products. Nevertheless, Unilever sustains its goals for 2014, which focus on volume growth ahead of its broader markets and improvements in operating margin and cash flow.

Unilever sales will grow at about 3% to 5% for the year. In 2013, underlying sales rose 4.3%. Including the impact of currency exchange rates and divestments, turnover fell 3 percent.

Foreign exchange rates may reduce sales growth by about 5% in 2014.It has a large presence in Brazil, India, South Africa, Indonesia, Argentina and Turkey — which have all seen depreciation in their currency.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Interactive Directory of Corporate Marketers and Agency Executives is 50% off, this week only (until Dec. 13) !To take advantage of the offer call Armando Gutierrez at 1-800-937-5322 or e-mail him at  armando@portada-online.com

  • Macy’s

NuestraThalia.com Photo GalleryMacy’s inked a multi-year agreement for an exclusive new women’s fashion brand inspired by Thalía, an international actor, recording artist, music producer, author and philanthropist. The new brand — called Thalía Sodi — is expected to launch exclusively in 300 Macy’s stores across the United States and on macys.com in spring 2015 with dresses, tops, pants, shoes and jewelry. Additional categories are expected in future years.”Thalía is one of the biggest stars on a global stage — a favorite artist and personality not only in the Latino community, but among fans everywhere who love her music, her style, her passion and her charisma,” said Terry J. Lundgren, chairman, president and CEO of Macy’s Inc. Thalía Sodi products will be designed and produced by Macy’s Private Brands organization based on Thalía’s viewpoint and lifestyle. She will provide marketing support, including serving as the brand’s model, spokeswoman and advocate.

  • Unilever

CPG company Unilever will cut back staffing by 12%, or more than 800 jobs, including many in the U.S.; will trim the number of product varieties it sells by 30%; and will reduce its agency and commercial production fees. The company also plans to spend more ad dollars in digital to cut costs.Unilever, which employs a staff of 7,000, is a massive advertiser, having spent $9.1 billion on advertising and promotion in 2012, and its agency and production costs are estimated to be $2.4 billion annually. Keith Weed, chief marketing and communications officer, believes the company can be streamlined without any negative impact.

  • Sprint

sprintSprint debuted a new ad initially exclusive to one person’s Twitter Feed. The wireless company will first feed a new video ad from its current TV campaign, starring James Earl Jones and Malcolm McDowell, to the Twitter account of Danielle Gray for her to share with her friends. In the spot, the two actors read a text exchange between Gray and her boyfriend. The video tweet will be sent out at 6 p.m. Wednesday. Gray and her friends will have the exclusive until midnight, when it will be posted to Sprint’s Facebook page with Gray tagged. Digitas in Boston is handing the social media for the campaign.

  • Unilever U.S. Shopper Marketing

Geometry Global, the entity resulting from the merger last June of WPP Group’s G2, JWTAction and OgilvyAction retail marketing operations, has won the Unilever’s shopper marketing business in the U.S, Adweek reports.The below-the-line business is estimated at US. $400 million media account or $40 million in revenue, sources said. Unilever is one of WPP’s largest clients.

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