Tag: Unilever

Tomorrow’s #PortadaMex: The latests Trends in Mexican Marketing and Media with Grupo Posadas, Volaris, Cerveza Victoria, Unilever, Havas, Mindshare…

Montserrat Santaella, International Promotion Manager, Grupo Posadas, the Mexican hotel company is the latest addition to our Foro Mexico de Publicidad y Medios next Tuesday in Mexico City’s Hotel Presidente InterContinental. Other major speakers include Ricardo Rivera, Head of Marketing, Volaris, Eduardo Angulo, Marketing Director México, Unilever, and Edson Noyola, Director, Cerveza Victoria.

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How Unilever’s Dove Uses Paid Media and Content Marketing to Empower Curly Women

Unilever recently released the #LoveYourCurls hashtag and campaign to promote its new Dove Hair Quench Absolute product. The campaign includes a wide array of marketing tools including Traditional media (TV, Print, Digital) as well as Unilever owned properties and a wide array of social media vehicles and influencers. We interviewed Jennifer Healy, Brand Building Director at Unilever Hair Care in order to discuss the details of the Campaign.

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