A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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::: Unilever ::: Becker Grado 7- Madre ::: Suvinil-Talent ::: Y&R Mexico – Bic – ACH Foods ::: SkyMall :::
Unilever has kicked off a review of global media planning and buying account, worth around US$8bn.Unilever, the world’s second-biggest advertiser after Procter & Gamble, held its last media agency review in 2012, and tends to re-evaluate it every three years. The company has offered incumbent agencies the first opportunity to re-pitch for the business. If Unilever is dissatisfied, it will then extend the pitch to other agencies.The incumbents include Omnicom’s PHD in parts of Asia and Europe, Mindshare in North America, parts of Europe and Africa and Initiative for LatAm, Europe and Russia.Unilever spent US $7.9bn on global media in 2013, according to Ad Age’s Global Marketers 2014 report, up 9.2% on the previous 12 months.
- Becker Grado 7
Agency Madre has introduced its latest work “Botillería” for Grado 7,a Becker line Beer of Cervecería Chile , AB InBev. The effort was produced by Esteban Sapir, from Doble A and shows a “botillero,” a term used in Chile to refer to an alcohol grocer, explaining to a young man how to run the application that will make his meeting with friends a funnier experience. The beer comes with an application similar to Tinder, which connects random groups of friends with other unknown groups .
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- Y&R Mexico
Young & Rubicam Mexico has begun its year incorporating two brands to its portfolio of clients:
The first one is Bic, a brand that will be handled from Mexico to all Latin America, focusing on communication of their line of pens, colors, rakes and lighters. The team in charge of this account consists of Cristina Vila,Director of accounts, and Fabian Sanchez, accounts supervisor, under Lorena Ramos , customer service Vicepresident, Anibal Cortes, director of Planning, Mario Vivanco and Marcela Ruiz , Creative Directors,direction.
The agency has also added several ACH Foods accounts, like: Capullo, Mazola and Miel Karo. The team will formed by Daniela Toledo, Account Director, Alejandra Chiang, Account Supervisor, under Lorena Ramos direction.
SkyMall magazine, the magazine for travelers to pick up on an airplane, has filed bankruptcy. With technology changing, most customers are buying items online or looking at them on their phones rather from magazines and catalogs.Delta ended its contract with SkyMall back in August, and Wiley said airlines found the magazine”unattractive.”The magazine has been around since 1990 and offers items like a Yeti garden statue, a Volkswagen Camper Tent (a tent shaped like a VW Bus) and an adult jumping ball. In 2013, SkyMall’s revenue was about US $33.7 million. In the first nine months of 2014, that number slipped to US $15.8 million. SkyMall may want to sell the magazine in March.And people read them too. The bankruptcy filing says SkyMall has US $10 million in assets.