A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
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Unilever plans to buy a range of personal and home care brands from Latin American company Quala.The purchase includes the haircare brands Savital, eGo and Bio-Expert as well as Fortident toothpaste and Aromatel fabric softener – businesses that have combined annual turnover of US$400 million in Latin American countries including Colombia, Ecuador and Mexico.The deal’s purchase price was not disclosed.
Following a review that began in October last year, in which various agencies from LatAm, Spain and the United States participated, Avianca has chosen DDB Latina as its new global agency. The appointment also includes the Avianca Cargo and Deprisa businesses. Fahrenheit DDB, the network office in Lima, will lead the Peruvian, Brazilian and the rest of South America markets, while DDB Colombia will handle the global business and focus on the markets of Colombia and Europe. Avianca’s global communication will be handled from Bogota by a team led by Joanna Safi, VP of innovation and data, and Leo Macías, CCO, who together with CEO Borja de la Plaza and VP of brand and business strategy Jorge Becerra will head the DDB Colombia group.
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- Viva Air
Viva Air became the first low-cost airline to enter Peru‘s domestic market, posing a challenge to Santiago-based LATAM Airlines, which has long dominated the market.Viva – a unit of Irelandia Aviation, which is led by Ryanair founder Declan Ryan – will operate 11 domestic routes with a fleet of two Airbus A320 aircraft.The company said the move was part of its plan to expand in Latin America, where it is currently active in Colombia.Viva aims to transport 700,000 passengers in its first year of operations in the Andean country.
Sabre Corporation has opened a new regional headquarters in Montevideo, Uruguay, for Travel Network, its global travel marketplace.The organisation processes more than US$120 billion of global travel spend annually by connecting travel buyers and suppliers.The technology support the company provides on a large scale to hundreds of travel agencies and corporate travel buyers in Latin America and the Caribbean requires a pan-regional network of strategically located offices, connected to a headquarters that centralizes resources and optimizes business and consulting processes.This office is fully dedicated to companies within the region.The company has a global network of offices dedicated to business functions, software development, and global services.
Radisson® announced the opening of Radisson Hotel Quinta Rubelinas Cuernavaca. Located in Cuernavaca, which is nicknamed the “City of Eternal Spring”, the hotel features contemporary Mexican architecture and is surrounded by vibrant gardens and palm trees. The hotel also adds convenience to guests being only nine kilometers from the Cuernavaca Airport.
The home and apartment-rental company Airbnb Inc. said it will collect and remit taxes in Mexico City, the first such arrangement in Latin America. Airbnb will provide 3 percent of revenue generated from bookings in Mexico City to the city’s government. Hotels there also pay a 3 percent lodging tax to local officials. Airbnb said it intends to replicate the tax model throughout the region.Latin America is now Airbnb’s fastest-growing market, surpassing Japan. The company has 250,000 properties listed in the region, which encompasses Mexico, South America and parts of the Caribbean, including Cuba. Airbnb said bookings in Latin America have increased 148 percent in the past year. The privately held company declined to disclose revenue.Airbnb has big plans for Latin America. It expects to double staff there by the end of the year and open offices in Argentina, Brazil and Mexico. Headcount will likely quadruple to 120 people within the next two years, Airbnb said. The plans echo those of Uber Technologies Inc., the only technology startup in the U.S. more richly valued than Airbnb. Also like Uber, Airbnb faces competition everywhere it goes, including Latin America. Many Brazilians rely on local upstart Hotel Urbano, which is backed by at least $130 million from travel-booking giant Priceline Group Inc. and others, according to research firm CB Insights. Expedia Inc. owns AlugueTemporada, which operates a similar service but lists only 30,000 homes in Latin America.To win over locals, Airbnb is experimenting with ways to accommodate other payment systems unique to Latin American countries.
NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
–New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
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