A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
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Macy’s inked a multi-year agreement for an exclusive new women’s fashion brand inspired by Thalía, an international actor, recording artist, music producer, author and philanthropist. The new brand — called Thalía Sodi — is expected to launch exclusively in 300 Macy’s stores across the United States and on macys.com in spring 2015 with dresses, tops, pants, shoes and jewelry. Additional categories are expected in future years.”Thalía is one of the biggest stars on a global stage — a favorite artist and personality not only in the Latino community, but among fans everywhere who love her music, her style, her passion and her charisma,” said Terry J. Lundgren, chairman, president and CEO of Macy’s Inc. Thalía Sodi products will be designed and produced by Macy’s Private Brands organization based on Thalía’s viewpoint and lifestyle. She will provide marketing support, including serving as the brand’s model, spokeswoman and advocate.
CPG company Unilever will cut back staffing by 12%, or more than 800 jobs, including many in the U.S.; will trim the number of product varieties it sells by 30%; and will reduce its agency and commercial production fees. The company also plans to spend more ad dollars in digital to cut costs.Unilever, which employs a staff of 7,000, is a massive advertiser, having spent $9.1 billion on advertising and promotion in 2012, and its agency and production costs are estimated to be $2.4 billion annually. Keith Weed, chief marketing and communications officer, believes the company can be streamlined without any negative impact.
Sprint debuted a new ad initially exclusive to one person’s Twitter Feed. The wireless company will first feed a new video ad from its current TV campaign, starring James Earl Jones and Malcolm McDowell, to the Twitter account of Danielle Gray for her to share with her friends. In the spot, the two actors read a text exchange between Gray and her boyfriend. The video tweet will be sent out at 6 p.m. Wednesday. Gray and her friends will have the exclusive until midnight, when it will be posted to Sprint’s Facebook page with Gray tagged. Digitas in Boston is handing the social media for the campaign.
- Unilever U.S. Shopper Marketing
Geometry Global, the entity resulting from the merger last June of WPP Group’s G2, JWTAction and OgilvyAction retail marketing operations, has won the Unilever’s shopper marketing business in the U.S, Adweek reports.The below-the-line business is estimated at US. $400 million media account or $40 million in revenue, sources said. Unilever is one of WPP’s largest clients.
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