A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
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- Miller Lite
The Original Light Beer is offering New York soccer leagues the opportunity to hang out with Carlos “El Pibe” Valderrama by introducing Tercer Tiempo con Miller Lite, the moment when diehard fans bond over their love for soccer over great tasting beer. On June 25 the legendary Colombian midfielder will take questions from fans, sign autographs and compete in a friendly penalty kick match. Tercer Tiempo con Miller Lite kicks off at 6 p.m. at the Metropolitan Oval. The event is open to fans 21 and older. Attendees will also have access to the Miller Lite Tercer Tiempo Cube, Miller Lite’s soccer hub on wheels fully equipped with essentials to enhance fans’ passion for the sport. Within the cube, attendees will have a chance to play their favorite soccer videogame and challenge each other to a match of soccer tennis.Event is taking place at the Metropolitan Oval, 60th St & 59th Ave, Maspeth, NY 11378, on June 25, 2016.The event is only open to those 21+.
Nissan has appointed The Allen Lewis Agency as its multicultural AOR. Detroit- based Allen Lewis will lead all of Nissan’s multicultural communications in the U.S. during the three-year assignment, the agency said in a statement. The agency will focus on engaging African-American, Asian, and Hispanic media and influencers. It will also be responsible for PR strategy and outreach to women and the LGBTQ audience.The team working on Nissan’s multicultural account will include agency co-founders Jocelyn Allen and Chandra Lewis, along with four colleagues in Detroit, Chicago, Miami, and Los Angeles.
- Six Flags
In an interview with Portada Stephanie Borges, VP for North America Strategic Marketing & Partnerships at Six Flags Theme Parks, provides insights on how the entertainment company markets towards the U.S. Hispanic market. Borges says that “broadcast TV and radio have been our primary mediums for reaching the Spanish-language market. Six Flags buys media on the local level, and these mediums help us reach our local Hispanic markets while tailoring relevant creative for each. Spanish-language TV and radio also offer us the opportunity to bring our brand to life with messages that deliver news, reasons to visit and a sense of “urgency.
- CIROC Apple
Just in time for the official start of the season, CÎROC Apple has also been announced as the newest variant to be added to the CÎROC Summer Collection. The collection already features CÎROC Pineapple, CÎROC Peach and CÎROC Coconut and celebrates the best combination of flavors for the summer.To further encourage consumers to get into the summer spirit, CÎROC will support the Summer Collection with dedicated in-store POS, digital and social media. Throughout the season CÎROC will also host daytime pop-up events at the hottest pools, rooftops and lounges across the nation. By night the brand turns up the heat and offers its summer cocktail selection to audiences at the hottest clubs and select marquee events.
- Teasdale Foods / Mesa Foods
Teasdale Foods (“Teasdale”) has acquired Kentucky-based Mesa Foods (“Mesa. Teasdale is a national provider of private label and branded Hispanic foods to the retail, food service, and wholesale channels.Founded in 1984, Mesa is an industry leading producer of private label tortillas, flatbreads, taco shells, taco kits, and chips. The acquisition of Mesa further enhances Teasdale’s national footprint in the Hispanic foods category. In combination with Teasdale’s offerings in beans, hominy, salsa, hot sauces and now tortillas, taco shells and flatbreads, the firm is able to offer a one-stop shop of high quality Hispanic-inspired food products across the country.With the acquisition of Mesa, Teasdale is able to provide an entire suite of private label and branded Hispanic food products to a diverse customer base across a variety of channels including retail, food service, restaurants and wholesale.
- Tortilla Toaster
The Nuni Tortilla Toaster, a consumer appliance created specifically to toast tortillas, has officially launched a fundraising campaign on crowdfunding platform Indiegogo, seeking to raise funds for an initial production run in the Fall of 2016.Inventor and Founder Elliot Benitez and his team are seeking to raise US$100,000 in a span of thirty days. Interested consumers are able to pre-order their choice of tortilla toaster from a variety of selections, including white, black, yellow, blue, and special edition red models. All contributions go directly toward funding the project, and contributors are encouraged to take advantage of special “early bird” prices significantly below the estimated MSRP value.The ensuing invention and Nuni™ brand have since gained a significant following across social media as part industry innovator/part dramatic ode to tacos, tortillas, and internet culture. The Nuni Toaster’s Indiegogo campaign is underway right now.Benitez notes that the campaign will need the support of tortilla lovers everywhere to help the creative invention reach consumers’ kitchens. Contributors can pre-order their Nuni Toaster here or can visit nunitoaster.com to learn more.
- Unilever #unstereotype
Unilever global has unveiled #unstereotype, a campaign to advance advertising away from stereotypical representations of gender.Unilever plans to focus on three key areas of role, personality and appearance.Several Unilever brands have already begun changing portrayals of gender, including Axe’s Find Your Magic campaign, along with work by Dove, Knorr, Lifebuoy and Brooke Bond Red Label’s transgender brand 6-Pack in India.Several of Unilever’s partner agencies including BBH, 72andSunny, JWT, DDB, MullenLowe and Ogilvy, have already confirmed that they will be adopting the new approach with many more likely to follow.Unilever hopes that #unstereotype inspires others in the industry to join us and commit to building brands in a way that puts advertising on the forefront of leading culture with progressive portrayals of everyone.
R2C Group has been named creative and media agency for Leesa, an online, American-made mattress company, according to Mediapost. The agency will handle brand strategy, creative, production, media planning/buying, and analytics. ”
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