A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 18 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at firstname.lastname@example.org SEE A DEMO OF THE DIRECTORY!
- McFarland, USA
Latin music superstar Juanes has recorded the end title track, “Juntos (Together)” for Disney’s “McFarland, USA,” a song that was released digitally and serviced to Latin Radio across the country on January 20. “Juntos (Together)”will also be included on the full original motion picture soundtrack, with score from Brazilian composer Antonio Pinto, set to be released by Walt Disney Records on February 17. “McFarland, USA” will arrive in theaters on February 20, 2015.Juanes traveled to McFarland, California and filmed a music video for “Juntos (Together).” The “MC Farland USA” release by Walt Disney Pictures (agency OMD) is one of the first movie releases whose marketing is led by Hispanic insights.
The Kellogg’s company has launched “Open for Breakfast” campaign in the U.S. The latest marketing effort is aimed to push the growth of cold cereals, which have seen declining consumption since 2008. Through this campaign, Kellogg is inviting consumers to ask questions and engage in conversation through social media and OpenforBreakfast.com, which features a link to a form used to submit questions (registration, including email address, is required). The company is also using the platforms to offer content highlighting facts and statistics about the nutritional benefits of Kellogg products and breakfast cereal in general. The formats used include infographics and a series of videos. The launch video, which is viewable on YouTube as well as the hub site and Kellogg’s social media assets, shows consumers talking about the nutritional and sustainability concerns behind their decisions about which foods to buy. Future videos will feature Kellogg employees and third parties including nutritionists, teachers and farmers, as well as consumers, according to Kellogg.
Unilever is reviewing its multi-billion dollar, global media buying and planning business.The firm held its last review in early 2012, and tends to review every three years. For this matter, the company has invited the incumbents to participate.In 2012, incumbents included: Mindshare for North America, parts of Africa and Europe, Interpublic Group of Cos.’ Initiative in Latin America, Europe and Russia; and Omnicom’s PHD in various parts of Asia and Europe. Mindshare has worked on Unilever communications planning in North America, Western Europe and elsewhere since the late 1990s.Unilever reported US $8.3 billion last year in global advertising spending, which would include around US$1.4 billion in agency and production fees. Unilever’s digital spending increased 20% last year and now accounts for around 20% of the company’s global media spending.
- On The Border
Sq1 has been named digital agency of record Mexican grill and cantina On The Border, following a review. The agency will lead On The Border’s digital plans to grow the business both domestically and internationally. Sq1 has previously led digital campaigns for Papa Murphy’s, Wonderful Pistachios and The Portland Trail Blazers. On The Border spent US $6 million on measured media in 2013 and US $2.6 million between January and September of 2014.
- Ram Trucks
Ram Trucks’ latest commercial features Miranda Lambert stars with her song “Roots and Wings” that she wrote exclusively for this campaign, which has been designed to broaden the appeal of both Ram and Miranda beyond their core audiences. The spot will play at concert venues just before she takes the stage after intermission.The “Roots and Wings” video elements include TV commercials as well as a digital spot that will run on targeted media. The first print ad will run in the Feb. 2 edition of Country Weekly magazine, where Ms. Lambert is on the cover. On their social-media channels, both Ram and Ms. Lambert will share behind-the-scenes video footage, upcoming partnership announcements, and “Roots and Wings” creative elements.The spot was created with Ram Trucks’ advertising agency The Richards Group and G7 Entertainment Marketing.
Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at email@example.com SEE A DEMO OF THE DIRECTORY!