Thanks to all who joined us for a phenomenal #Portada17. If you remember nothing else, here are the top three things you need to take away.
Posts Tagged ‘sports marketing’
We talked to Rahul Kadavakolu, Executive Director of Global Marketing & Branding at Rakuten Group, about why the Japanese online services company chose FC Barcelona as their gateway to the globalization of its brand.
We talked to Simon Wardle, Octagon’s Chief Strategy Officer, about how sports fans have changed over the past few years, and the challenges and opportunities brands are facing to reach those fans.
Chivas TV announces an alliance with Playmaker Media, part of NBC Sports, for the launch of Chivas TV 2.0; while Univision maintains U.S. broadcasting rights.
Interview with Nivea Mexico: “As a brand we have not exploited the full potential of the Real Madrid platform”
We talked to Pablo Sánchez, NIVEA Men, Shower, Sun, and Intimate Brand Manager in Mexico, about the company’s international campaign in alliance with Real Madrid, and why the brand chose soccer as its sporting ally.
The LA Galaxy presents the largest video display board at an MLS stadium in North Americain partnership with movie studio theme park Universal Studios Hollywood.
Mexican soccer clubs have begun to work on developing their marketing. Generating more revenue, increasing their number of followers, making themselves more attractive to advertisers, and capturing the Latin American market in the U.S. are some of the goals they are trying to reach.
The first day of PortadaLat will focus on how technological innovation is impacting key segments of business and marketing, with an emphasis on Travel and Sports. Today’s most innovative thinkers and influential decision makers will share the tools and insights needed to thrive in today’s fast-paced market.
Telemundo, the official Spanish-language broadcaster of the 2018 FIFA World Cup in Russia, has selected Anomaly to lead the strategy and creative for the broadcast of the event.
In this regular feature, we look at the most watched soccer matches in the U.S. over the past weekend, the networks that came out on top and other relevant insights.
Portada asked sports marketing experts from Brown Forman, Scouts Sports and Entertainment, Global W Mexico and AC&M Group how a 2026 Soccer World Cup played in Canada, the U.S., and Mexico may impact soccer marketing.
On April 4, voters in St. Louis, Missouri will decide whether to increase taxes in order to finance a new soccer stadium.
Retailer Walmart signed a three-year partnership with sports entertainment promoter Oak View Group.
Ivonne Kinser, Digital Strategy & Innovation director at Avocados From Mexico, talked to Portada about the brand’s upcoming marketing strategies, and how sports might be among them.
The reaction over its Messi sponsorship sets off alarm bells for Adidas.
Here is what Portada is planning for 2017 in order to meet the growing demand of our audience in traditional and new content areas. Below the exciting expansion we are planning with our valued partners.
We just published articles about the plans of key brand, agency and media executives for the next year. We also want to let our audience and marketing partners know what we are planning for 2017, the second year of our investment and expansion phase initiated earlier this year with the launch of new websites and new hires. To fine-tune our strategy we asked our readers and advertisers what they want to see more of. And, here is what we are going to do.
NFL’s main sponsor in Mexico got the most out of the live game the Houston Texans played against the Oakland Raiders, at the Estadio Azteca on November 21st.
Sites that specialize in football and sports in general found a way to make their ad revenue grow through programmatic advertising sales.
The tournament is celebrating its 100th anniversary, and this is the first time the tournament is being held in the U.S., with 15 sponsors confirming months before the tournament started.