A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Posts Tagged ‘sports marketing’
We spoke to Jérôme de Chaunac, managing director Americas for Paris Saint-Germain, about the French team opening offices in New York, and what their plans are to reaching fans in the American continent.
We talked to Santi Tefel, Senior VP at Pinnacle Financial Partners, about why the banking company decided to become USL team Nashville FC newest sponsor.
Portada is offering a special #PortadaNY discount for attendees who are passionate about soccer and sports. Portada New York, September 25, will feature brilliant speakers who will discuss various topics related to sports, and the event will close with a flourish: after the last panel, the Portada Awards winners (chosen by the Sports Marketing Board) will be recognized during an exclusive party.
Portada wants to reward the best in multicultural sports and soccer marketing, which is why it has created three awards highlighting the best of the best in three different categories.
We talked to Tyler McBride, engagement and events marketing manager at Toyota Motor North America, about why Toyota chose to sponsor Club America, and what the automotive company’s main expectations are.
Both Gerard Piqué and Alex Rodriguez have been in the news lately for bold and successful business ventures. These athletes are paving the way for other Latin and Hispanic athletes to recognize that they too can find financial success outside of their sport both during and after their playing days.
After signing Landon Donovan, Liga MX soccer team Leon is still missing on generating content in English to communicate with US-native fans.