Messi-Lowe’s: Leading Home Improvement Company Lowe’s Invests in Major Soccer Properties
Lowe’s partners with Messi and CONMEBOL Copa América 2024 USA, enhancing soccer experiences and customer rewards.
Lowe’s partners with Messi and CONMEBOL Copa América 2024 USA, enhancing soccer experiences and customer rewards.
Latinos in Sports, a new initiative led by seasoned executives, focuses on Latinos’ impact in global sports. The platform will launch during Miami’s Formula 1 weekend, highlighting content, careers, and events.
Global brands are leveraging soccer sponsorships to transform branding strategies and engage new consumer segments.
Yesterday’s announcement of Canela Media taking over exclusive U.S. sales representation of sports and soccer property Marca highlights the increasing interest in soccer-related advertising in the U.S.
Canela Media and Marca unite through a strategic commercial partnership to dominate how brands reach u.s. hispanic sports fans
Any marketer’s dream is to be directly involved in a Super Bowl ad. The NFL’s championship game is broadcast in over 130 countries in over
Portada talks with Melissa de León, Senior Channel Marketing Manager at Under Armour about how the brand is leveraging female athletes to meet its goal of reaching a target audience between 16 and 25 years old.
New data shows that the EPL (English Premier League) now leads the U.S. soccer viewership ranking for the first time, beating LigaMX. Five factors explain the relative rise of the English Premier League versus Liga MX.
Natanael Cano, Xolo Maridueña, Danny Ocean, Darell, Lasso, Elena Rose, and RMAND among the stars who participated in the sports and Latin entertainment activation by
Messi’s engagement with Inter Miami will accelerate soccer’s transformative impact on U.S. sports marketing. Find out why the MLS has the opportunity to surpass Spain’s La Liga in revenues and shorten the gap to the three U.S. juggernaut leagues, NFL, MLB, and NBA. Five critical questions and answers you need to know about.
Frito Lay marketing focuses on Leo Messi as the face of the new commercial and Limited-Edition Lay’s packaging.
Analyzing Super Bowl commercials provides some interesting insights for marketers on what commercials need to be most effective post-Super Bowl.
In four years the Soccer World Cup will be taking place in the U.S., Canada, and Mexico. Argentina’s World Cup win will foster the growth of soccer and sports marketing overall in the U.S. Here are 6 reasons why.
The 2022 Soccer World Cup, which starts in less than four weeks, plays a very important role in Anheuser-Busch’s Marketing. Executives of the world’s largest brewer discussed their approach at a recent Portada Live event.
The NFL recently started the second year of its “Por la Cultura” campaign. Portada talked with Javier Farfan, Cultural Marketing Strategist at the NFL, about this campaign that celebrates Latino heritage throughout the year. Find out what insights it is based on, how the campaign is executed, its results, and what’s next.
The 2022 Soccer World Cup is less than 6 weeks away. Normally the World Cup takes place in the summer of the Northern Hemisphere and matches occur during the afternoon or evening. Not this time as the event coincides with the busiest marketing season of the year. How Hisense’s Manuel Medina Riverroll; T-Mobile’s Diego Osuna, Omnicom Media Group’s Michael Roca and UM’s David Queamante are planning World Cup advertising.
The Arizona Coyotes & the Arizona Hispanic Chamber of Commerce to shine spotlight on thriving hispanic businesses throughout the season.
TelevisaUnivision and Combate Global announced the premiere of a new MMA competition reality series for ViX+ for the U.S. and Mexico.
In a historic first for sports, fans can stream every single MLS match through the Apple TV app, without any local blackouts or restriction.
Combate Global posted the second-highest television viewership in company history with MMA audience during fight night.