Portada wants to reward the best in multicultural sports and soccer marketing, which is why it has created three awards highlighting the best of the best in three different categories.
Posts Tagged ‘sports marketing’
We talked to Tyler McBride, engagement and events marketing manager at Toyota Motor North America, about why Toyota chose to sponsor Club America, and what the automotive company’s main expectations are.
Both Gerard Piqué and Alex Rodriguez have been in the news lately for bold and successful business ventures. These athletes are paving the way for other Latin and Hispanic athletes to recognize that they too can find financial success outside of their sport both during and after their playing days.
After signing Landon Donovan, Liga MX soccer team Leon is still missing on generating content in English to communicate with US-native fans.
Panini has a proud tradition in the Latin and Hispanic market and is taking an innovative approach to integrating physical and digital products. We talked to Panini America’s VP of Marketing about the 2018 World Cup sticker book and app.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
We talked to Las Vegas Lights FC owner Brett Lashbrook about his new USL team. Lashbrook has a bold vision for owning a team in a city with a strong Latin presence.
Veteran industry insider Mario Flores talks about some of the trends in the industry vis a vis Latinos. Flores has worked with some of the biggest brands on the planet and offers some of his thoughts on the state of Latino sports.
We talked to Esther García, Marketing VP for Tecate, about the brand’s sports marketing strategies, focused on boxing.
The NASL (North American Soccer League), US Soccer’s third division, has canceled the 2018 season. The league has several teams with strong Latin fan bases that are now in jeopardy but could also transition to more MLS and USL support.
Latino US Olympians such as Alex Ferreira and Jonathan Garcia have not had their backgrounds highlighted in media coverage of the games. A major opportunity is being missed to market to the Hispanic market with these athletes during the Winter Olympic Games.
We talked to executives at Las Vegas Lights FC about their new USL team. The Club is taking a unique approach to engaging the Hispanic local market.
Portada Reveals Its Expanded Sports Marketing Board of Senior Brand Execs. Their input will drive Portada’s content and relationship platform.
We talked to Chris Thomas, Director of Digital Media & Marketing for LA Galaxy, about the team’s expansion plans and marketing strategy. He revealed that the team’s main marketing goal is to stay strong and relevant at the local level.
Neymar is joining forces with Digible to create the Neymar Experience app. This move exemplifies how star athletes can be utilized by tech companies as influencers to gain traction in Hispanic and Latin markets.
Neymar is joining forces with Digible to create the Neymar Experience app.This move exemplifies how star athletes can be utilized by tech companies as influencers to gain traction in Hispanic and Latin markets.
January transfer window is currently underway.
This window is utilized by all leagues, but the English Premier League continues to outspend other leagues despite irregular results.
Audi Field at Buzzard Point will open on July 14, and a stadium deal for an affiliated USL team could follow soon.
Portada announces expansion of Sports Marketing Coverage, focusing on two main areas: soccer marketing and all aspects of sports business around latino consumers in North America.
What: New England Revolution and New York Red Bulls released their kits for the 2018 MLS season. Why it matters: Several further MLS uniform reveals will soon follow, kicking off a flurry of jersey sales and a marketing boost for shirt sponsors. ‘Tis the Season for Uniform Releases Two of Major League Soccer’s major market […]