What do we know about the economics of Spanish-language Super Bowl advertising? What is the Spanish-language audience size, and how big is the Hispanic audience including English broadcasts, overall? How does it compare with audiences at soccer matches? Lets find out.
The telco giant just made a major investment in the global soccer tournament. Nick Kelly assesses the opportunity and discusses plans for the activation.
How a regional bank embraces community and connects physical and digital customer touchpoints, according to SVP of Marketing Sam Francois.
Amerant Bank celebrated the grand opening of its newest branch in the heart of Downtown Miami, marking another significant step in its expansion across South Florida.
The growth of the beautiful game in the U.S. offers marketers a once-in-a-lifetime opportunity to use their creative skills and make a substantial impact on the often saturated and over-commoditized U.S. marketing industry.
Mundial Media achieved 341% revenue growth, expanded its client base by 200%, and doubled its workforce while executing successful campaigns.
As the countdown to FIFA World Cup 2026™ begins, Miami is not only gearing up to host one of the world’s largest sporting events but
As Miami prepares to host the FIFA World Cup 2026™, Lisa Lutoff-Perlo, President and CEO of the Miami Host Committee, is spearheading an ambitious vision
With Ronaldinho leading the charge as the city’s ambassador, Miami is not only poised to host an unforgettable tournament but also to seize business opportunities that will leave a lasting legacy.
Lowe’s partners with Messi and CONMEBOL Copa América 2024 USA, enhancing soccer experiences and customer rewards.
Latinos in Sports, a new initiative led by seasoned executives, focuses on Latinos’ impact in global sports. The platform will launch during Miami’s Formula 1 weekend, highlighting content, careers, and events.
Global brands are leveraging soccer sponsorships to transform branding strategies and engage new consumer segments.
Yesterday’s announcement of Canela Media taking over exclusive U.S. sales representation of sports and soccer property Marca highlights the increasing interest in soccer-related advertising in the U.S.
Canela Media and Marca unite through a strategic commercial partnership to dominate how brands reach u.s. hispanic sports fans
Portada talks with Melissa de León, Senior Channel Marketing Manager at Under Armour about how the brand is leveraging female athletes to meet its goal of reaching a target audience between 16 and 25 years old.
New data shows that the EPL (English Premier League) now leads the U.S. soccer viewership ranking for the first time, beating LigaMX. Five factors explain the relative rise of the English Premier League versus Liga MX.
Natanael Cano, Xolo Maridueña, Danny Ocean, Darell, Lasso, Elena Rose, and RMAND among the stars who participated in the sports and Latin entertainment activation by
Messi’s engagement with Inter Miami will accelerate soccer’s transformative impact on U.S. sports marketing. Find out why the MLS has the opportunity to surpass Spain’s La Liga in revenues and shorten the gap to the three U.S. juggernaut leagues, NFL, MLB, and NBA. Five critical questions and answers you need to know about.
Frito Lay marketing focuses on Leo Messi as the face of the new commercial and Limited-Edition Lay’s packaging.
In four years the Soccer World Cup will be taking place in the U.S., Canada, and Mexico. Argentina’s World Cup win will foster the growth of soccer and sports marketing overall in the U.S. Here are 6 reasons why.