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Canela Media to Represent Digital Sports Property Marca

Canela Media and Marca unite through a strategic commercial partnership to dominate how brands reach u.s. hispanic sports fans


Canela Media announced an exclusive partnership with Marca, the digital and print property owned by Spain’s Unidad Editorial. This collaboration marks a significant milestone for both entities and solidifies Canela Media’s position as the unrivaled digital destination for brands to reach sports fans among the U.S. Hispanic audience. Digital marketing company Numatec was the prior holder of the U.S. marketing exclusive.

Building upon Canela’s commercial sports portfolio, including other recent partnership agreements and the growing Canela Deportes division boasting five original sports news shows and live sports entertainment on OTT, this alliance with Marca provides an additional sports content asset for brands who want to reach U.S. Hispanic sports fans. This partnership allows advertisers to connect with over 50 million U.S. Hispanic uniques, transcending the boundaries of Canela’s OTT platform and digital partnerships.

ALSO: Delving Deeper into Spanish-language Super Bowl Ads

Unlocking Opportunities: Marca-Canela Media Partnership 

According to the latest 2023 Comscore rankings, Marca stands as the preeminent Spanish language sports site in the USA, reaching U.S. Hispanics with 16 million uniques, over 10x the reach of competitors such as Telemundo Deportes, ESPN Deportes, and TelevisaUnivision’s TUDN. This strategic partnership unlocks an ad inventory, advertorial opportunities, and scale for advertisers to access an engaged and expansive audience of sports fanatics.

As the U.S. enters a pivotal year for sports with one of the biggest and globally recognized soccer events in the Summer of 2024, Canela Media’s advertisers will enjoy premium coverage to keep soccer fans informed and engaged. In addition, Canela Media will offer brand partners an immersive experience for Latino sports fans with unrivaled access to athletes, teams and events, 24/7, with over 500 daily content pieces, including daily news, exclusive interviews, live play by plays, pre and post-game analysis and more. The commercial inventory will also include the latest sports news, videos, and scores, as well as everything U.S. Hispanic fans need to know about La Liga, NFL, NBA, Boxing, MLB and beyond, delivering the most comprehensive sports experience for U.S. Hispanics.

Isabel Rafferty Zavala Celebrates Partnership with Marca

Isabel Rafferty Zavala, Founder and CEO of Canela Media, expressed her enthusiasm: “Joining forces with Marca signifies a transformative leap for Canela Media in providing unmatched scale and sports content for our brand partners. This partnership cements Canela Media’s standing as the go-to destination for brands to connect with Latino sports fans, offering advertisers a robust array of ad and content solutions, along with the reach and scale to connect with millions of engaged U.S. Hispanics.”

Unidad Editorial President Marco Pompignoli Heralds Strategic Partnership with Canela Media: Elevating Marca’s Presence in the U.S. Market

Marco Pompignoli, President of Unidad Editorial, shares the excitement, stating, “This collaboration is an important step towards reinforcing Marca and Unidad Editorial’s brand positioning and developing advertising opportunities in the U.S. market through the expertise and recognized capabilities of Canela Media.”

Canela Media is now the exclusive premium partner for Marca’s advertising inventory for all activations direct and programmatic, providing brands with access to prime advertising placements and granting Canela Media the ability to offer a competitive advantage and an exclusive opportunity to engage with U.S. Hispanics.

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