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Portada announces expansion of Sports Marketing Coverage, focusing on two main areas: soccer marketing and all aspects of sports business around latino consumers in North America.

Portada, the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points in the Americas, has announced an expansion of its sports marketing coverage, targeting two key areas of growth, the business of soccer and all aspects of sports business around the fastest growing demo in North America, Latino consumers.

The editorial coverage will be housed on Portada’s digital, social(@portada_online), event and print properties. SUBSCRIBE here to Portada’s daily sports marketing e-letter.

The initiative will also tie closely to Portada’s expanded Sports Marketing Board and Portada’s three annual conferences which will have extremelty relevant sports and soccer marketing content content:
Portada Miami, April 18 -19, 2018
– Portada Los Angeles, May 10, 2018
Portada New York, September 24-25

Joe Favorito, Head of Sports Marketing Content

Helping lead the curation of content in these two key areas will be longtime sports marketer Joe Favorito. “Our sports content will have a larger team than ever before. I am very excited to announce that longtime sports business professional Joe Favorito is helping lead this content charge,” says Marcos Baer, president of Portada. “Favorito will be coordinating a team of writers who will be posting and sharing content a minimum of five times a week.” The content will include executive profiles, some breaking news, features and best practices in and around soccer marketing and all aspects of engagement by Latinos in and around sports. The added content is already being populated on the site and is formally launching today, January 18th, 2018.

“I am very pleased to be able to help Portada tell the stories in these two key areas of growth, as well as in other places, and to join the Portada board,” Favorito said. “There is a tremendous amount of stories out there that need a home, and the editorial team assembled, as well as some other new faces, will help to tell those stories to a wider audience.”

On Wednesday, during the 9th annual PortadaLat convention in Miami, which started on June 8th, the winners of the Top Digital Innovator, Top Latin Online Video Campaign, Top Video Creator, and  Top Panregional Mkt Professional awards were revealed. Find out who they are!

Top Digital Innovator

Companies, including start-ups, belonging to the marketing-tech spaceInnovative SSPs, DSPs, DMPs, Ad-Exchanges in Latin America and the U.S., including Online Video content/advertising providers and Mobile Media Technologies including App-Providers.

Congratulations Sociomantic Labs

Top Latin Online Video Campaign

Advertising agencies and clients (brands) that have created, planned and executed Online Video Marketing Campaigns in the U.S. Market and Latin America over the last 12 months. The campaign achieved high ROI for advertisers. In addition, the campaign distinguished itself by a high degree of creativity and originality.

Congratulations RAM 1500/UM/LatinOn

Top Panregional Marketing and Media Professional

Advertising, marketing and media professionals that have made an outstanding contribution to the expansion of media and advertising targeting Latin American audiences. Award candidates should contribute to the growth of the Latin American-panregional advertising and media sector (as opposed to a more national-local approach).

Congratulations Victor Lopez, Head Of Digital Media, HAVAS

Top Video Creator

Nominations are accepted from influencers and vloggers that nominate a video campaign targeting the U.S or Latin American consumer due to its originality and creativeness.

Congratulations Sandra Cires

Join us at PORTADA Mexico!

Our ninth annual #PortadaLat event took place on June 7 and 8 at the Miami Hyatt Regency. Experience the event again through its pictures.


Join us at PORTADA Mexico!

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During the 9th annual PortadaLat convention in Miami, which started yesterday, the winners to the Top Travel Marketing Campaign and “Viajero Inteligentewere revealed.

Determined by readers and an award jury of brand marketers of the Hospitality Sales and Marketing Association International (HSMAI), Portada revealed the winner to its Top Travel Marketing Campaign Award:

Mastercard Priceless Cities/ Universal Mccann

Mastercard looked to develop an exclusive user Journey to drive card usage and preference by leveraging Priceless Cities and inspiring cardholders to experience travel in a different way, the Priceless way.

Also, the “Viajero Inteligente Award winner was revealed, who, in addition to the award, received a trip to Mexico.

Sandra Cires Art, YouTube Influencer

Doing collaborations with other influencers in Mexico helped Sandra Cires to grow her Youtube channel and learn a more human and successful approach to business partners.

We congratulate the winners for their awards.

Join us at PORTADA Mexico!

Ten shortlisted nominees for the Golazo Awards pitched their campaigns to the Golazo Award Jury at PortadaLat. Three 3 U.S. contenders were selected. They will be at the final contest  at Portada’s Sports Marketing Forum in New York, on September 13th. The jury also determined the winner of  the Golazo Latin America Award.

During PortadaLat’s first day in Miami, finalists, and semifinalists pitched their campaign to a highly specialized jury, integrated by Felix Palau, VP at Tecate, Heineken, Ed Carias, Sr. Brand Manager at El Jimador Tequila, North American Region, Brown-Forman, Vicente Navarro, Business Development Director, ACM Connect, and Andres Polo, VP Digital Marketing, Visa. The Golazo Awards were sponsored by Soccer.com.

After asking questions and deliberating how to cast their votes, the jury announced the winners.

The 3 U.S.  finalists are:

  • “My Inter Jersey” / Gravity
    Represented by: Evgenia Novikova,
    Managing Director of Gravity Europe and an account lead for Inter.
    Description: Fans of Inter love to wear their team colors loudly and proudly. Digital natives enjoy generating their own content, especially if they can put their name on it. Our goal was to drive awareness and sales of the new Inter Milan jersey by Nike.
  • Audi Summer Tour/FC Bayern Munich LLC
    Presented by: Benno Ruwe,
    Head of Partnerships, Bayern Munich
    Description: The 2016 U.S. Audi Summer Tour campaign gave fans that haven’t been to Munich the chance to see their team on home soil. Fixtures in Charlotte, Chicago, and New York, appealed to general sports and soccer fans, including the large Hispanic Bayern fanbase and population there.
  • AT&T/MNT/The Marketing Arm
    Presented by: Roberto Saucedo,
    VP Integration, and Andres Reyes, President Multicultural.
    Description: In efforts to connect with Hispanic Millennials, The Marketing Arm (TMA) launched the Expresa Tu Pasión soccer campaign, a collaboration between AT&T and the Mexican National Soccer Team (MNT). This campaign engaged Hispanic Millennials, both socially and in the real world through exclusive experiences and activations.

The Golazo Award Latin America winner:

  • Pepsi “Momentos”/UEFA Champions League/BBDO
    Represented by: Carlo Espinoza, Sr. Marketing Manager,
    Description:
    In 2017, in its second year as a sponsor of the Union of European Football Associations (UEFA), Pepsi launched its first global campaign based on a “Moments” creative platform. The campaign is active in nearly 75 countries including most of Latin America and the U.S. The #PepsiMoment campaign, which features football/soccer stars Sergio Agüero, Alexis Sánchez and Vincent Kompany, looks to build on and associate the Pepsi brand with fans’ excitement in the lead-up to the UEFA Champions League Final on June 3 in Cardiff, Wales.
Feature Image: Carlo Espinoza, from Pepsi, and Fernando Fiore

Get ready to learn from the best sports marketing practitioners at #PortadaLat this Wednesday. Nine shortlisted  nominees for the Golazo Award will present their campaigns to the PortadaLat audience and to the Golazo Award Jury. Who will come out on top?

This Wednesday, June 7, three finalists for Latin America and six semifinalists for the U.S. will pitch their campaign, through a verbal and video description to the below Golazo Award Jury members:

Felix Palau, VP at Tecate, Heineken
Ed Carias, Sr. Brand Manager at El Jimador Tequila – North American Region, Brown-Forman
Vicente Navarro, Business Development Director, ACM Connect
Andres Polo, VP Digital Marketing, Visa

Shortlisted Golazo Award Candidates

The 4 Latin American Finalists

  • Mastercard / Universal McCann (72 votes)*
    Represented by:
    Felipe Molina, Digital Specialties Director for IPG Mediabrands, and Jose Vicente Luque, Head of Media and Agency Relations, Latin America & Caribbean Region
    * (Portada audience most voted candidates determined the 3 Latin American finalists and the 6 U.S. semifinalists).
    Description: How Mastercard extended significant presence as a sponsor of Copa America Centenario via a highly digital buzz campaign, to communicate its offers to cardholders in a new way while increasing overall card transactions.
  • Scotiabank/F.C. Barcelona (12 votes)
    Presented by: Arturo de la Fuente,
    director of New Business, Americas, FC Barcelona.
    Description: FC Barcelona and the FC Barcelona Foundation announced an official partnership with Scotiabank that designates the Canadian bank as the Official Bank of FC Barcelona in Latin America and the Caribbean.
  • Suicide Squad / Minute Media (27 votes)
    Represented by: Lynelle Jones,
    Creative Solutions Director, Minute MediaDescription: Warner Brothers Studios sought to build buzz and excitement around the Suicide Squad movie launch worldwide surrounding the Euro and Copa America 2016, especially among the millennial male audience. Minute Media’s 90min created social engagement tools and an authentically branded content strategy that integrated the movie and characters within the platform’s ecosystem, ensuring the movie made a splash with football fans aged 18-34.
  • Pepsi “Momentos”/UEFA Champions League/BBDO (44 votes)
    Represented by: Carlo Espinoza
    , Sr. Marketing Manager, PepsiCo Latin America Beverages
    Description: In 2017, in its second year as a sponsor of the Union of European Football Associations (UEFA), Pepsi launched its first global campaign based on a “Moments” creative platform. The campaign is active in nearly 75 countries including most of Latin America and the U.S. The #PepsiMoment campaign, which features football/soccer stars Sergio Agüero, Alexis Sánchez and Vincent Kompany, looks to build on and associate the Pepsi brand with fans’ excitement in the lead-up to the UEFA Champions League Final on June 3 in Cardiff, Wales.

The 6 U.S.  Semifinalists

  • “My Inter Jersey” / Gravity (30 votes)
    Represented by: Evgenia Novikova,
    Managing Director of Gravity Europe and an account lead for Inter.
    Description: Fans of Inter love to wear their team colors loudly and proudly. Digital natives enjoy generating their own content, especially if they can put their name on it. Our goal was to drive awareness and sales of the new Inter Milan jersey by Nike.
  • Audi Summer Tour/FC Bayern Munich LLC (29 votes)
    Presented by: Benno Ruwe,
    Head of Partnerships, Bayern Munich
    Description:The 2016 U.S. Audi Summer Tour campaign gave fans that haven’t been to Munich the chance to see their team on home soil. Fixtures in Charlotte, Chicago, and New York, appealed to general sports and soccer fans, including the large Hispanic Bayern fanbase and population there.
  • Johnson & Johnson/MLS/U.S. Soccer (28 votes)
    Presented by: TBA
    Description: Johnson & Johnson announced a multi-year extension of its sponsorship as official healthcare partner of MLS and US Soccer. Johnson & Johnson Consumer Brands will be integrated throughout different platforms including digital, broadcast and video content, as well as in-stadium exposure.
  • AT&T/MNT/The Marketing Arm (24 votes)
    Presented by: Roberto Saucedo,
    VP Integration, and Andres Reyes, President Multicultural.
    Description: In efforts to connect with Hispanic Millennials, The Marketing Arm (TMA) launched the Expresa Tu Pasión soccer campaign, a collaboration between AT&T and the Mexican National Soccer Team (MNT). This campaign engaged Hispanic Millennials, both socially and in the real world through exclusive experiences and activations.
  • Univision Deportes Digital’s Best Use of Facebook for Copa America Centenario (20 votes)
    Presented by: Juan Convers,
    head of Business Development for Sports Univision and Hernando Paniagua, head of Sports Digital Univision.
    Description: Univision Deportes Digital created the ultimate destination for all things Copa America Centenario through a multi-platform delivery of exclusive content giving fans the feeling as though they were in the game. The unique experience – a fully interactive environment complete with exclusive access to stadiums, players, teams and coaches via Facebook Live Training with on-air talent from stadiums showing warm-up sessions and exclusive content and Facebook Live coverage of more than 611 minutes.
  • Lifeline of Ohio/Os Group Sports (12 votes)
    Presented by: Francisco Terreros, Principal ŌS Group
    Description: A male affinity campaign targeting the Hispanic males, Pass it on is a soccer-related marketing campaign encouraging Hispanic males to register as organ and tissue donors. Featuring Mexican-Argentine soccer legend Tito Villa features the childhood story of Tito as he was raised in a small town in Argentina. The story develops as he explains why the cause of organ and tissue donation is important to him. The 45 day paid social media campaign hopes to target Hispanic males ages 18-35 years old.

How it works

After each award candidate provides a two minute presentation, each member of the jury will ask the finalist one or two questions to grade their campaign. What the jury will be paying attention to is:

      • Campaign’s originality
      • Campaign’s results
      • Innovation
      • Connection/engagement with fans through campaign
      • ROI

Each Jury member gets 30 points (30 for the LatAm finalists contest and 30 for the U.S. semifinalists contest) to distribute them among the award nominees. After deliberations, the jury’s points will be added to the votes provided by Portada’s audience (the 3 finalists and the 6 semifinalists are the candidates that were most voted by Portada’s audience).

The one campaign for LatAm with the most points will become the winner of the Golazo Awards and will be announced the same day. The three campaigns for the US with the most points will pass to next round to participate in the final which will be held in New York City during Portada’s Sports Marketing Forum on September 13.

Sports Marketing will play an important role on Day 1 of PortadaLat this Wednesday. We have added new Ticket Types to Meet Your Needs!

DAY 1: SPORTS AND TRAVEL MARKETING DAY (June 7): The first day of PortadaLat will focus on how technological innovation is impacting key segments of business and marketing with emphasis on Travel and Sports. All sessions, keynotes and marketing-tech showcases are included as well as light food, sandwiches and beverages. (US $199)
GENERAL PASS: Attend the overall PortadaLat event on June 7 and June 8. All sessions, keynotes, networking, food and beverage included! (US$549).
DAY 2: BRAND INNOVATION DAY (June 8)
The second day at PortadaLat will celebrate Brand Innovation and showcase how leading companies are boosting brand equity and increasing their relevance in a disruptive environment in Latin America and the U.S. Breakfast, Lunch and Evening Reception Food and Beverages included. (US$ 449!)
VIP ATTENDEE: Meet up to 5 high-level brand, agency or media executives of your choice attending or speaking PortadaLat. These 10 minute meetings will take place in a separate room during the first and second day of PortadaLat and are designed to help you build valuable relationships. General Pass offering is included. (US $ 1,999).
Secure your spot and start the PortadaLat journey!

More than 50 speakers will take the stage next Wednesday and Thursday (June 7-8) in Miami at PortadaLat. The #PortadaLat agenda has been uniquely curated to provide marketing, media and tech executives with the tools and insights needed to thrive in today’s fast-paced market. We have interviewed some of PortadaLat Top Speakers. They are leading executives from MasterCard, Trivago, Visa, Pepsi, LatAm Airlines and Havas Media. Check out what some #PortadaLat speakers have to say and get ready to get to know them in person!

MasterCard’s Patricio Rubalcaba: “LatAm has a Higher Penetration of Smartphones than Credit Cards”

Rubalcaba provided detailed and in-depth answers to our questions about the development of the Latin American e-commerce and payment sectors.

 

 

 

Victor Lopez, Head of Digital at Havas, on the Panregional Market, Video and More.., 

Victor Lopez, Head of digital media at Havas, says that he is sensing “more optimism around panregional marketing this year.” Lopez also tells us that social and video have come to the forefront and shares his latest experience on their use in marketing efforts.

Trivago’s Jon Eichelberger: “We have to Make a Good Job Impressing Travelers as Switching Costs are very Low”

We talked to Jon Eichelberger, Regional Head, Americas Trivago, in this pre-event interview about the very competitive travel market, particularly as it relates to Spanish-speaking audiences throughout the Americas.

Andres Polo to Present Visa’s New Sports Marketing Strategy at PortadaLat

Andres Polo, VP Digital Marketing at Visa for Latin America, will provide a presentation on how Visa targets the Latin American Millennial consumer through sports content.

PepsiCo’s Ricardo Arias-Nath: “I Constantly See Proofs that a Good Narrative Can Make a Pale Story Colorful.”

Pepsico’s Latin America Beverages Chief Marketing Officer Ricardo Arias Nath will speak about “How Innovation shapes PepsiCo’s Latin American marketing strategy.” We interviewed Arias Nath who answered several questions about PepsiCo’s approach to Latin American marketing.

Pablo Chiozza of Latam Airlines: “Our New Low-Cost Strategy Will Translate into Fare Decreases of Up to 40%”

Portada interviewed Chiozza to ask him about Latam’s new low-cost strategy, the use of marketing tech to acquire new customers and more.

#PortadaLat is next week! Registration: We have added new Ticket Types to Meet Your Needs!

GENERAL PASS: Attend the overall PortadaLat event on June 7 and June 8. All sessions, keynotes, networking, food and beverage included! (US$549)
VIP ATTENDEE: Meet up to 5 high-level brand, agency or media executives of your choice attending or speaking PortadaLat. These 10 minute meetings will take place in a separate room during the first and second day of PortadaLat and are designed to help you build valuable relationships. General Pass offering is included. (US $ 1,999).
DAY 1: SPORTS AND TRAVEL MARKETING DAY (June 7):
The first day of PortadaLat will focus on how technological innovation is impacting key segments of business and marketing with emphasis on Travel and Sports. All sessions, keynotes and marketing-tech showcases are included as well as light food, sandwiches and beverages. (US $199)
DAY 2: BRAND INNOVATION DAY (June 8)
The second day at PortadaLat will celebrate Brand Innovation and showcase how leading companies are boosting brand equity and increasing their relevance in a disruptive environment in Latin America and the U.S. Breakfast, Lunch and Evening Reception Food and Beverages included. (US$ 449!)
Secure your spot and start the PortadaLat journey!

Close to 400 readers have casted their votes for winner of the “Viajero Inteligente” Award. The winner will get a free plane ticket to Mexico and will be announced at Trivago‘s exclusive travel content happy hour for journalists and influencers during PortadaLat on June 7 in Miami.

“Viajero Inteligente” Business Traveler Award 

The nominees explained why and how traveling to Latin America has substantially helped them to get new ideas/perspectives to grow personally and in business.

WINNER GETS A PLANE TRIP TO MEXICO!

Total votes cast: 388

Nominees are:

  • Las Travel Blogueras, Travel Influencers and Globe Trotters
  • Sandra Cires Art, YouTube Influencer
  • Traveling with Gaby, Online Influencer
  • Myriam Marquez, Executive Editor El Nuevo Herald
  • Ignacio Cassinelli, Social Media Maven and Soccer Expert
  • Yined Ramirez, Journalist and Blogger
  • Layla Caballero, Media Executive
  • Ian Mader, Associated Press News EditorThe most voted candidate, the winner, will be announced during the travel content happy  hour presented by Trivago on day 1 (June 7) of PortadaLat in Miami’s Hyatt Regency Hotel.

Find out who have been voted finalists for our other PortadaLat award categories HERE!

More than 650 readers cast their votes to choose this year’s Top Travel Marketing Campaign finalists. Find out who they are, and discover who the winner is, determined by award jury of brand marketers of the the Hospitality Sales and Marketing Association International (HSMAI) on June 7, during the Award Ceremony at PortadaLat. Join us as we announce the winners, register now!

Top Travel Marketing Campaign

Nominees are brands and their agencies (Brand/Agency) who have done campaigns promoting travel and hospitality related services. The campaign should have targeted audiences in the U.S. and/or audiences in Latin America over the last 12 months.

Total votes cast: 659

  •         Mastercard Priceless Cities/ Universal Mccann (166 votes)
  •         “discover Your Aloha” Hawaii Tourism / Expedia (129 votes)
  •         Visit Orlando/ Ariadna (109 Votes)

Find out who have been voted finalists for our other award categories HERE!

Three finalists per category were nominated and voted by Portada’s audited audience of more than 130,000 marketing, media and tech professionals throughout the U.S. and Latin America.Today we bring you the finalists, the 3 most voted nominees per category. Portada’s Award Jury will cast the final votes during PortadaLat, June 7-8, at the Hyatt Regency Miami. The Award winners will be announced at the Award Ceremony on June 8 at PortadaLat! Join us as we announce the winners, register now! (Note: Golazo Award, Viajero Inteligente and Top Travel Marketing Campaigns will be announced in separate articles!)

Top Digital Innovator

Nominees are companies, including start-ups, belonging to the marketing-tech spaceInnovative SSPs, DSPs, DMPs, Ad-Exchanges in Latin America and the U.S., including Online Video content/advertising providers and Mobile Media Technologies including App-Providers.

Total votes casted: 1021

  • Sociomantic Labs (162 votes)
  • DSP Adsmovil (46 votes)
  • Taboola (46 votes)

Top Latin Online Video Campaign

Nominations are accepted for advertising agencies and clients (brands) that have created, planned and executed Online Video Marketing Campaigns in the U.S. Market and Latin America over the last 12 months. The campaign achieved high ROI for advertisers. In addition, the campaign distinguished itself by a high degree of creativity and originality.

Total votes casted: 654

  • Ram 1500/UM/LatinOn (174 votes)
  • Mastercard/universal Mccann (134 votes)
  • National Baseball Hall Of Fame/La Viva Baseball (104 votes)

Top Panregional Marketing and Media Professional

Nominations are accepted for advertising, marketing and media professionals that have made an outstanding contribution to the expansion of media and advertising targeting Latin American audiences. Award candidates should contribute to the growth of the Latin American-panregional advertising and media sector (as opposed to a more national-local approach).

Total votes casted: 1298

  • Victor Lopez, Head Of Digital Media, HAVAS (200 votes)
  • Maria Flor Palazzolo, Medula (192 votes)
  • Vicente Jubes, Ceo And Founder, LatinOn (179 votes)

Top Video Creator


Nominations are accepted from influencers and vloggers that nominate a video campaign targeting the U.S or Latin American consumer due to its originality and creativeness.  

Total votes casted: 1298

  • Sandra Cires Art (290 votes)
  • Melodic (257 votes)
  •  Hispanopost.com (217 votes)

Portada’s Editorial Board Members (Award Jury) will choose among the three finalists in each category. The Award Jury will cast the final 30 votes to determine the winners. Each Juror will have 30 votes to cast per each category.

 

PortadaLat has announced the 2017 Video Awards nominees. Voting is open through May 19 to determine the winners of two categories: Top Latin Online Video Campaign and Top Video Creator. Below are the 13 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote which candidates win. Check out the nominees and vote for your favorite now!

Don’t forget to register to join top marketing leaders and game changers in Miami, June 7-8 for the ninth annual #PortadaLat Conference. Learn more about Portada’s new ticket options and full agenda.

Top Latin Online Video Campaign

Advertising agencies and clients (brands) that have created, planned and executed Online Video Marketing .Campaigns in the U.S. Market and Latin America over the last 12 months. The campaign achieved high ROI for advertisers. In addition, the campaign distinguished itself by a high degree of creativity and originality.

17th Annual Latin GRAMMY Awards Social Media Celebration

17th Annual Latin GRAMMY Awards Social Media Celebration360 Social Media Celebration 17th Annual Latin GRAMMY Awards
http://latingram.my/360-social-media-celebration-2016

Link to Campaign/Brand.

 

Live Social/Global Mind

Unboxing 2008/Global MindWe needed to generate buzz around the Peugeot 308S GTi before the launching campaign.
The car was going to be introduced at a press event in Buenos Aires so we had to come up with an idea disruptive enough to get our fans’ attention.
We had to show the car to our fans, and what better way to do that, than a race between two of our ambassadors. Facundo Chapur and Sebastien Loeb.
A live race between social networks.

Our fans were able to choose between both drivers, joining them in Periscope or Facebook Live.

Link to Campaign/Brand.

MasterCard/Universal McCann

MasterCard/Universal McCannThis is the best example of how to lead potential costumers through a whole marketing funnel with an innovative and impactful 360º video inside of the right format into the most viral platform, inspiring people and driving massive results.
All details at the link: https://www.webcargo.net/d/11664169/sZa3SNuYpM/

Link to Campaign/Brand.

 

National Baseball Hall of Fame / La Vida Baseball

National Baseball Hall of Fame / La Vida BaseballIn association with the National Baseball Hall of Fame, La Vida Baseball is creating 3-5 pieces of original video content each week that celebrates Latino passion through the lens of baseball. From great stories that have been undersold or never told to digging into what helps today’s young stars feel a sense of home while playing in the US, La Vida Baseball is a disruptor in sports media.

Link to Campaign/Brand.

Top Video Creator

Influencers and vloggers that nominate a video campaign targeting the U.S or Latin American consumer due to its originality and creativeness.

@JoseResendez

@JoseResendezJose Resendez is a popular Snapchat influencer in the US Hispanic market, known to be invited to red carpets and brand events around the USA for social coverage. Jose uses this video and photo platform to create stories and take his followers behind-the-scenes of his brand marketing career and influencer lifestyle. In addition to Snapchat, Jose utilizes other video platforms like Periscope (83K hearts) & YouTube (72K views) to share and cross-promote content. Before Snapchat, Jose also used video on Vine (756K loops). Jose has been nominated 2 years in a row for the TECLA Awards “Best Latino Snapchat Storyteller” at Hispanicize and was recently named one of the “Most Inspiring Latinos of 2016” by ALEGRIA Magazine. Besides his influencer video content, he also works on producing social video content for brands like Procter & Gamble, AT&T Latino and JP Morgan Chase at FleishmanHillard — his professional career landed him on AdWeek’s 30-Under-30.

Link to Campaign/Brand.

#UnstoppableLATINAS / webcitygirls

#UnstoppableLATINAS / webcitygirlsUnstoppable Latinas is an online concept about successful women supporting other women succeed while uniting and empowering them. It was launched to kick off during the Hispanic Heritage Month with a series of Facebook Live videos to celebrate Hispanic gastronomy, sports, music, and culture, creating over 100K views and millions of expression. Followed by the launch of 2017 UnstoppableLATINAS Leadership Summit in New York, streamed on Facebook LIVE, it impacted the online community and went viral.

Link to Campaign/Brand.

 

 

Find out the PortadaLat Nominees for Top Digital Innovator and Top Panregional Marketer, and vote for your favorite. Voting is open through May 19 to determine the winners. Below are the 21 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote which candidates win. Check out the nominees and vote for your favorite now!

Don’t forget to register to join top marketing leaders and game changers in Miami, June 7-8 for the ninth annual #PortadaLat Conference. Learn more about Portada’s new ticket options and full agenda.

Top Digital Innovator

Nominees are companies, including start-ups, belonging to the marketing-tech spaceInnovative SSPs, DSPs, DMPs, Ad-Exchanges in Latin America and the U.S., including Online Video content/advertising providers and Mobile Media Technologies including App-Providers.

 

360 Social Media Celebration 17th Annual Latin GRAMMY Awards

360 Social Media Celebration 17th Annual Latin GRAMMY AwardsThe 17th Annual Latin GRAMMY Awards® brought the world together to celebrate the POWER OF MUSIC. It all began in September 2016 when some of the world’s biggest stars received their branded Latin GRAMMY goggles and helped to kick off the season announcing the Nominees for the 17th Annual Latin GRAMMY Awards. For the first time EVER… The Latin Recording Academy created an immersive 360º digital experience that transported fans to cities across the globe where Latin Music is created… and enjoyed. Everyone joined the celebration as their favorite artists unveiled the Nominees directly from their own Facebook accounts, including Shakira (+104M), Enrique Iglesias (+51M), JBalvin (+19M), Jesse y Joy (+15M), Alejandro Sanz (+6M), Laura Pausini (+6M), Sophia Abrahão (+4M) and Alexis y Fido (+8M), with a combined Facebook fan base of more than 213 Million users. The ultimate 360º experience using your favorite VR goggles was available via Youtube. In just 24 hours digital Nominations across social media achieved more than a billion impressions. Breaking records and igniting a season of engagement.

Link to Campaign/Brand.

Alcance Media Group

Alcance Media GroupNowadays, consumers are not longer buying products or services, they are buying experiences. Pains: a) for Brands, they can’t anticipate the experience of their products/services before the consumers buy them, b) for Consumers, skepticism when they buy the first time and their apprehension to the possible frustration if they do not like what they are buying. Opportunity: Today buying decisions are highly influenced by social media and internet based research, that affects brick and mortar but also web based business. 360° videos and Virtual Reality offer a new way to enjoy an experience, through sight, sound, and motion, users senses are stimulated in a multitude of ways.

We converged these insights and developed a new way to bring the experience to consumers about a product or service, before they purchase it. Essentially, we use these immersive technologies and distribute ‘branded content’ for companies willing to reach potential clients and engage them in a highly innovative, original and leading edge way.

To amplify the scope reaching potential end purchasers for brands, we orchestrate a network of websites, blogs and portals to distribute this content, becoming one of the first Ad Network focused in 360°/VR Advertising.

 

Link to Campaign/Brand.

 

DSP ADSMOVIL

DSP ADSMOVILAdsmovil developed its own Latin American DSP, which is 100% Mobile. We are proud to say that it is the most complete DSP in the region. It englobes algorithm and unique integrations to serve campaigns in mobile devices. It’s an independent and agnostic platform.The Adsmovil DSP integrates with any market partner in a transparent and agnostic way. Ensuring safety for our customers.

We do targeting by Geo Audience: find your target based on the history of the physical path of the user. We also have diversity in video formats to impact the audience: vertical video 360, pre-roll, native, interstitial.

We use customized Tag and integrated to the Adsmovil DSP, which checks 100% of impressions served and ensures delivery in the quality of our mobile campaigns.

 

TaboolaTaboola is the world’s largest discovery platform, serving 360 billion recommendations to over 1 billion unique visitors every month on many of the web’s most innovative sites. Publishers, marketers, and agencies leverage Taboola’s predictive technology to boost on-site engagement, monetize their traffic, and promote their stories to high-quality audiences across the web.

When it comes to video with Taboola advertisers can decide to promote their videos on contextually relevant publishers (such as sports or fashion), overlay B2B and B2C customer data, retarget users who have recently expressed interest in a related product or service, promote videos to specific users identified as “video watchers,” and more.

Link to Campaign/Brand.

Training Camp For Fans By Tigo Music

Training Camp For Fans By Tigo MusicMusic has always had the power to bring people together. We used this power of music to create Training Camp for Fans, a gaming platform where participants had the opportunity to train, earn points and become the best fans. They had an experience all inclusive, including a meet & greet with one of the festival’s artist and a Huawei P9 to record all the experience.

We were able to bring together Tigo users from Bolivia, Colombia, Honduras and Guatemala in a one lifetime experience at Estereo Picnic, the biggest music festival in Colombia with renowned artists like The Strokes, The Weekend, Martin Garrix and many more.

Link to Campaign/Brand.

Univision Deportes

Univision DeportesSince the launch of Univision Deportes five years ago, the platform has grown to become the undisputed home of soccer, growing the sport in the U.S. while engaging fans’ passion for it. As such, Univision Deportes took to Facebook during the Copa America Centenario (CAC) to take fans along the tournament as if they were in each of the games. Providing fans with a fulfilling interactive environment complete with exclusive access to stadiums, players, teams, and coaches. The goal was to become the ultimate destination for all things Copa America Centenario, with coverage that was fun, informative and engaging. Mission accomplished.

 

Top Panregional Marketing and Media Professional

Advertising, marketing and media professionals that have made an outstanding contribution to the expansion of media and advertising targeting Latin American audiences. Award candidates should contribute to the growth of the Latin American-panregional advertising and media sector (as opposed to a more national-local approach).

Alberto Pardo (Banano)Alberto Pardo (Banano)

Alberto Pardo, a Colombian Entrepreneur, is the founder and CEO of Adsmovil, the leading Mobile Advertisement Company for LATAM, US Hispanics. With more than 15 years of experience in eCommerce, online/mobile digital advertisement, internet marketing and business strategy, Alberto is now leading Adsmovil’s expansion in key markets like USA, Brazil, Argentina, Chile, Peru and Spain. The nations where Adsmovil has made the greatest progress in the past five years.

“To build a company and success is not only about will, talent and skills. It’s also about a deliberated pursuit of achieving the highest standards through uniqueness and the conquering of new markets, even dough they might seem far away.”

 

Juan David Pinzon, ‎Founder, President & CEO Ariadna Communications GroupJuan David Pinzon, ‎Founder, President & CEO Ariadna Communications Group

Miami-based and Colombian National Juan David Pinzon has been able to expand Ariadna and associated companies into a major panregional (Latin America ad U.S) marketing agency with expertise in several marketing specialties.

Link to Campaign/Brand.

 

Maria Flor Palazzolo, MedulaMaria Flor Palazzolo, Medula

She is an adequate person for this award. Flor’s passion and hard work are reflected in her everyday achievements as a Sales Manager and media Strategist.

 

 

Rafael Urbina, CEO VixRafael Urbina, CEO Vix

Urbina has built a Latin American and U.S. Hispanic digital media powerhouse. As the digital industry has evolved and matured throughout the Americas, Urbina has been able to proactively adapt and meet audience and advertiser demands.

 

 

Vicente Jubes, CEO LatinOnVicente Jubes, CEO LatinOn

A veteran executive in the Latin American and U.S.Hispanic advertising and media sector, Jubes has been a pioneer in the building of publisher ad networks as well as video advertising solutions.

 

 

 

 

 

 

The PortadaLat Awards have announced the 2017 Travel-oriented Award nominees. Voting is open through May 19 to determine the winners of two categories: Top Travel Marketing Campaign and “Viajero Inteligente” Business Traveler Award. Below are the 15 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote which candidates win. Check out the nominees and vote for your favorite now!

Don’t forget to register to join top travel industry leaders and game changers in Miami, June 7-8 for the ninth annual #PortadaLat Conference. The event kicks off on June 7 with a spotlight on travel marketing in the U.S. and Latin America. Learn more about Portada’s new ticket options and full agenda.

‘Viajero Inteligente’ Business Traveler Award

Individual business travelers, including journalists, as well as companies. The nominees explain why and how traveling to Latin America has substantially helped them to get new ideas/perspectives to grow personally and in business.

Ian Mader

Ian MaderIan Mader is the Associated Press Florida news editor based in Miami. His Spanish skills and his international experience are an asset to AP’s coverage of the cosmopolitan state of Florida.

 

Ignacio Cassinelli

Ignacio CassinelliSocial Media Maven and Soccer Expert Ignacio Cassinelli was born in Latin America (Uruguay). Cassinelli’s thorough understanding of the Latin American sports fans are a very important asset he uses as a key executive at Charlotte, NC, based AC&M Group.

Las Travel Blogueras

Las Travel BloguerasAmanda from “Las Travel Blogueras” is a globe trotter, she’s constantly traveling, not only for campaigns and coverage but for inspiration and motivational as well. She moved to Mexico as a student to learn Spanish, and also participated in an abroad program in Ecuador where she lived there to immerse in the culture. With her friend Andrea from Argentina, their blog “Las Travel Blogueras” has taken off as a top US Hispanic social platform to share experiences from all over Latin America and the USA with a Latino twist. Traveling has definitely helped her get new ideas and perspectives to grow personally and in business.

Link to Campaign/Brand.

Layla Caballero

Layla CaballeroMedia executive Layla Caballero has extensive sales and operational leadership experience defining and developing business opportunities in both traditional and new media environments. Her Latin American background and passion have been an asset for her career in multicultural media.

Mariana Ferrari

Mariana FerrariI have an online education platform. I publish a video every week called HappyMonday. However, the way to really grow my business is to visit my top markets (Mexico, Spain, Argentina) and meeting my fans and followers. When I do that, I get to understand exactly what is it that they really need to overcome in order to move a step forward in their lives. In one of my visits last year to Madrid, I realized that the one key thing that Latin’s fear is to be criticized.

So, I did to videos (one celebrating my birthday from Madrid and talking about the city and one speaking about how to overcome the fear of being criticized.

Accomplish your dreams (video from Spain) which mix travel tips with personal development tips: https://youtu.be/amRK9RmLeU8

Link to Campaign/Brand.

Myriam Marquez

Myriam MarquezMyriam Márquez is the executive editor of el Nuevo Herald, the largest Spanish-language daily in the U.S. Born in Havana, where her mother taught school and her father shuttled tourists around in his taxi, Márquez’s life in Cuba came to an abrupt halt when Fidel Castro seized power. Márquez, who began her career as a local news reporter, found her niche in sharing views as a columnist and editorial writer, exposing wrongs, advocating for the rights of all citizens and sharing tales through the lens of a bilingual, bicultural experience.

Top Travel Marketing Campaign – Presented by HSMAI

Brands and their agencies (Brand/Agency) who have done campaigns promoting travel and hospitality related services. The campaign should have targeted audiences in the U.S. and/or audiences in Latin America over the last 12 months. Please provide information about brand/agency, objective/media (earned and paid) as well as the results of the campaign.

“Discover Your Aloha” Hawaii Tourism / Expedia

“Discover Your Aloha” Hawaii Tourism / ExpediaThe Hawaii Tourism Authority (HTA) and Expedia joined forces on a travel marketing campaign, promoting vacations in the Hawaiian Islands with new facial-recognition software. Titled “Discover Your Aloha,” the campaign made use of a microsite, discoveryouraloha.expedia.com, that offers users a chance to view drone video footage captured in the Islands. As the video plays, the site’s facial-recognition software, developed specifically for the campaign, identifies which imagery elicits the most positive response from the viewer.
A facial recognition algorithm then identifies the viewer’s personal preferences and creates customized travel recommendations within Hawaii. Site users can then book a personalized vacation package that offers discounts of up to 50%, including exclusive offers from participating Hawaii hotels.
The yearlong campaign, launched Sept. 26, functions on desktop and mobile devices and is aimed at consumers across the U.S. Canada, Australia, and New Zealand, with promotional advertising running on Expedia, Hotels.com, Orbitz and Travelocity.

brands travel/ visit Houston

brands travel/ visit houstonBrands Travel has been in charge of the development of a fully integrated marketing campaign to create awareness of Houston as a leisure destination, increasing overall inbound travel from Mexico as its leading international market.

As the marketing agency of record for Mexico and Latin America, Brands Travel has worked with Visit Houston in the development of a fully integrated marketing campaign; named HOLA HOUSTON that includes branding, social media, PR, content, special events and media, with the objective to generate both offline and online awareness as a leisure destination.
As a result, visitors from Mexico have surpassed the 2 million mark. Additionally, social media has exponentially grown 450% in the past year.

We integrated a social media influencer strategy, generating more than 10 million impressions on a target market and over 2 million USD in media ROI.

Link to Campaign/Brand.