PortadaLat has announced the 2017 Video Awards nominees. Voting is open through May 19 to determine the winners of two categories: Top Latin Online Video Campaign and Top Video Creator. Below are the 13 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote which candidates win. Check out the nominees and vote for your favorite now!
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Top Latin Online Video Campaign
Advertising agencies and clients (brands) that have created, planned and executed Online Video Marketing .Campaigns in the U.S. Market and Latin America over the last 12 months. The campaign achieved high ROI for advertisers. In addition, the campaign distinguished itself by a high degree of creativity and originality.
17th Annual Latin GRAMMY Awards Social Media Celebration
360 Social Media Celebration 17th Annual Latin GRAMMY Awards
Live Social/Global Mind
We needed to generate buzz around the Peugeot 308S GTi before the launching campaign.
The car was going to be introduced at a press event in Buenos Aires so we had to come up with an idea disruptive enough to get our fans’ attention.
We had to show the car to our fans, and what better way to do that, than a race between two of our ambassadors. Facundo Chapur and Sebastien Loeb.
A live race between social networks.
Our fans were able to choose between both drivers, joining them in Periscope or Facebook Live.
This is the best example of how to lead potential costumers through a whole marketing funnel with an innovative and impactful 360º video inside of the right format into the most viral platform, inspiring people and driving massive results.
All details at the link: https://www.webcargo.net/d/11664169/sZa3SNuYpM/
National Baseball Hall of Fame / La Vida Baseball
In association with the National Baseball Hall of Fame, La Vida Baseball is creating 3-5 pieces of original video content each week that celebrates Latino passion through the lens of baseball. From great stories that have been undersold or never told to digging into what helps today’s young stars feel a sense of home while playing in the US, La Vida Baseball is a disruptor in sports media.
Top Video Creator
Influencers and vloggers that nominate a video campaign targeting the U.S or Latin American consumer due to its originality and creativeness.
Jose Resendez is a popular Snapchat influencer in the US Hispanic market, known to be invited to red carpets and brand events around the USA for social coverage. Jose uses this video and photo platform to create stories and take his followers behind-the-scenes of his brand marketing career and influencer lifestyle. In addition to Snapchat, Jose utilizes other video platforms like Periscope (83K hearts) & YouTube (72K views) to share and cross-promote content. Before Snapchat, Jose also used video on Vine (756K loops). Jose has been nominated 2 years in a row for the TECLA Awards “Best Latino Snapchat Storyteller” at Hispanicize and was recently named one of the “Most Inspiring Latinos of 2016” by ALEGRIA Magazine. Besides his influencer video content, he also works on producing social video content for brands like Procter & Gamble, AT&T Latino and JP Morgan Chase at FleishmanHillard — his professional career landed him on AdWeek’s 30-Under-30.
#UnstoppableLATINAS / webcitygirls
Unstoppable Latinas is an online concept about successful women supporting other women succeed while uniting and empowering them. It was launched to kick off during the Hispanic Heritage Month with a series of Facebook Live videos to celebrate Hispanic gastronomy, sports, music, and culture, creating over 100K views and millions of expression. Followed by the launch of 2017 UnstoppableLATINAS Leadership Summit in New York, streamed on Facebook LIVE, it impacted the online community and went viral.