Posts Tagged ‘ipg mediabrands’

ipg mediabrands

App Marketing Driven by Video, Balance Between Branding and Performance

According to AdColony’s Spring 2017 App Install Marketing Survey of the top 250 grossing app developers, a full 50 percent of all app install spending now goes to video advertising. Half of that is for full-screen video ads, while the rest goes to in-feed, social, and television video ads. We spoke to industry insiders about how the rise of video in app marketing will factor into Hispanic-targeted app marketing campaigns.


Changing Places LatAm: Fernando Monedero, Camilo Concha, Gabriel Dantur…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: IPG MEDIABRANDS – Fernando Monedero, Camilo Concha :::  Gabriel Dantur – impreMedia ::: João Livi – Talent Marcel ::: Diego Medvedocky – Grey ::: Fernando Garcia – Havas Digital Media Group Perú ::: Click here for previous Latam Changing Places editions Fernando Monedero […]


Changing Places LatAm: Changes at Omnicom Media Group Mexico, Ariel Pelliza , Javier Silva…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: Omnicom Media Group Mexico –  Sandra Ramirez, Patricia Martinez, Diana Arboleya-Comas ::: Mindshare Argentina- Ariel Pelliza ::: Teads – Javier Silva::: John Sintras, Mat Baxter – IPG Mediabrands ::: Javier Suso – Grey Spain ::: Click here for previous Latam Changing Places editions Omnicom Media Group Mexico has […]


Changing Places LatAm: Juan Pablo Suarez, Dan Perry, Travis Johnson…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: Juan Pablo Suarez –  Magnetic  ::: Dan Perry – VICE  ::: Travis Johnson – IPG Mediabrands ::: Leo Burnett Tailor Made – Clovis Marchetti , Antonio Nogueira ::: BBDO Chile – Marcelo Con, Jorge Muñoz ::: Rodrigo Lugato – Ogilvy Brazil :::  Adrian Hermosillo – Pro Mach ::: Click […]


María Alejandra Encinosa Joins MEC Miami

María Alejandra Encinosa is leaving IPG Mediabrands to join  MEC Miami as Account Director for Chanel. With a vast experience in the industry, Encinosa most recent role at IPG Mediabrands was Global Account Director. Prior to that, she was Regional Media Manager for almost three years. She has also worked for Periodicos Asociados Latinoamericanos as  Marketing/Accounting Manager and as Digital Marketing […]


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Macy’s Improves Online Ranking in December Despite Disappointing Comparable Store Sales

Macy’s Improves Online Ranking in December Despite Disappointing Comparable Store Sales

We looked at the top 15 online retail sites visited by shoppers in the U.S. in December of 2018 and how they scored in numbers of visitors.



Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.