Posts Tagged ‘ipg mediabrands’

ipg mediabrands

App Marketing Driven by Video, Balance Between Branding and Performance

According to AdColony’s Spring 2017 App Install Marketing Survey of the top 250 grossing app developers, a full 50 percent of all app install spending now goes to video advertising. Half of that is for full-screen video ads, while the rest goes to in-feed, social, and television video ads. We spoke to industry insiders about how the rise of video in app marketing will factor into Hispanic-targeted app marketing campaigns.


Changing Places LatAm: Fernando Monedero, Camilo Concha, Gabriel Dantur…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: IPG MEDIABRANDS – Fernando Monedero, Camilo Concha :::  Gabriel Dantur – impreMedia ::: João Livi – Talent Marcel ::: Diego Medvedocky – Grey ::: Fernando Garcia – Havas Digital Media Group Perú ::: Click here for previous Latam Changing Places editions Fernando Monedero […]


Changing Places LatAm: Changes at Omnicom Media Group Mexico, Ariel Pelliza , Javier Silva…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: Omnicom Media Group Mexico –  Sandra Ramirez, Patricia Martinez, Diana Arboleya-Comas ::: Mindshare Argentina- Ariel Pelliza ::: Teads – Javier Silva::: John Sintras, Mat Baxter – IPG Mediabrands ::: Javier Suso – Grey Spain ::: Click here for previous Latam Changing Places editions Omnicom Media Group Mexico has […]


Changing Places LatAm: Juan Pablo Suarez, Dan Perry, Travis Johnson…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: Juan Pablo Suarez –  Magnetic  ::: Dan Perry – VICE  ::: Travis Johnson – IPG Mediabrands ::: Leo Burnett Tailor Made – Clovis Marchetti , Antonio Nogueira ::: BBDO Chile – Marcelo Con, Jorge Muñoz ::: Rodrigo Lugato – Ogilvy Brazil :::  Adrian Hermosillo – Pro Mach ::: Click […]


María Alejandra Encinosa Joins MEC Miami

María Alejandra Encinosa is leaving IPG Mediabrands to join  MEC Miami as Account Director for Chanel. With a vast experience in the industry, Encinosa most recent role at IPG Mediabrands was Global Account Director. Prior to that, she was Regional Media Manager for almost three years. She has also worked for Periodicos Asociados Latinoamericanos as  Marketing/Accounting Manager and as Digital Marketing […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.