CHANGING PLACES LATAM: Fernando Monedero, Carl Grebert, Jorge Leonardo Palomera Ruiz…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
UCI and MAGNA have revealed the results of their study “Marketing to the Hispanic Mindset”. In-language and in-culture video ads are more engaging for Hispanics, at times twice as effective as non-contextual targeted ads.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
ROI Influencer Media has announced the arrival of former IPG Mediabrands strategist Mary Hill, the new director of the firm’s multicultural division.
People change positions, get promoted or move to other companies. Portada is here to tell you all about it.
IPG Mediabrands’ Initiative has been awarded The LEGO Group global media duties following a pitch process. Publicis Groupe’s Starcom was the U.S. incumbent since 2004.
According to AdColony’s Spring 2017 App Install Marketing Survey of the top 250 grossing app developers, a full 50 percent of all app install spending now goes to video advertising. Half of that is for full-screen video ads, while the rest goes to in-feed, social, and television video ads. We spoke to industry insiders about how the rise of video in app marketing will factor into Hispanic-targeted app marketing campaigns.
UM, the IPG Mediabrands’ unit, has been tapped as media agency for luxury fashion accessory marketer Coach Inc,
Evelyn Ferro is leaving her position as Communications Director, World Markets at IPG Mediabrands to become Sizmek’s new Marketing Communications Manager, LATAM.
IPG Mediabrands, the media innovation arm of Interpublic Group, has announced the launch of Cadreon, its programmatic buying capability in Latin America with a central hub in Chile servicing more than 10 markets in the region.