A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
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Spotify has awarded IPG Mediabrands’ UM its’ global media planning and buying business following a competitive review. Spotify is already working with UM, which beat out finalists including Dentsu’s Vizeum and Publicis Groupe’s Zenith Optimedia. Omnicom’s Hearts & Science did not pitch for the business. The review began in late 2016 and ended several weeks ago. Spotify spends US$40 million to US$50 million on measured media around the world each year. According to the latest numbers from Kantar Media, approximately US $16.6 million of that total was for U.S. campaigns last year. Spotify handles some media marketing duties internally.
Sanofi, a French pharmaceutical company, has awarded WPP creative duties and GroupM’s Mindshare its’ global media business, including ad planning and buying duties for more than 60 countries around the world. In the U.S., Havas Media will run media buying on the prescription side of the business and planning for consumer health care. Incumbent independent New York agency KWG will continue to serve as media buying agency of record for consumer products. Each agency plays a critical role in supporting all integrated marketing services, including digital, consumer advertising, healthcare communications and public relations. Sanofi, based in Gentilly, France, is the world’s fifth-largest pharmaceutical company in terms of total sales. Publicis, which won Sanofi’s business in a 2003 review, did not retain any of the client’s global media work.
NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets – as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!
- Coors Light
Coors Light and New York City-based bachata artist Kewin Cosmos announced a partnership for a campaign highlighting the song “Puedo Ser,” from Kewin Cosmos’ recently released album “EPISODES.”The partnership will promote Kewin Cosmos throughout the month of August in Coors Light’s “My Climb. My Music.” program, which features artists around the country, their music, and their stories through documentary-style videos about how their climb has defined them as artists. The music and videos will be distributed through streaming services, top FM radio stations and social media.This provides a unique opportunity for Coors Light to connect with New York City’s passionate community of music fans.Music Audience Exchange (MAX) provides the underlying data and technology powering this partnership. The MAX Platform™ identified a significant correlation between Coors Light’s target audience in New York and fans of bachata music, then built a program that allows Coors Light to promote “Puedo Ser” to bachata fans on audio, video, social, and more. MAX handled all the media buying for this campaign, which is part of a larger campaign that is focusing on 10 key markets across the US, according to people familiar with the campaign. However, Publicis Media was awarded Molson Coors’ US media account last February. The US business is handled by a bespoke unit called ‘Connect’ which is powered by Zenith in the UK & Ireland and Publicis Media in the US.
- American Century Investments
American Century Investments, a privately controlled and independent investment management firm, has named Figliulo & Partners its U.S. agency of record, focusing on strategy, creative and media planning and buying, Adage reports. The shop expects to launch its first work for the 60-year-old finance company in the fourth quarter of this year.
NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.