CHANGING PLACES LATAM: IPG Mediabrands, Natalia Sanchon, Mark Ford…

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MONTERREY.jpgIPG Mediabrands, a division of Interpublic Group, continues to expand its services with the opening of its new office in Monterrey, Mexico. IPG Mediabrands Mexico has a successful track record in the country, serving multinational and local clients from its Mexico City office from early 2000. The new opening, will covers two of the three largest cities in the country. The office, located in the Losoles Building in San Pedro Garza Garcia, will host a locally based team as well as a space of co -working.

Natalia-Sanchon--511x400Avaya Argentina has named Natalia Sanchon as new Senior Marketing Manager for Latin America and the Caribbean region, which is divided into five sub-regions: Andean, Brazil, Central America and the Caribbean, Southern Cone and Mexico. Prior to this new position, Sanchon was the company’s global director of Creative Services, Americas Marketing Experience & Marketing Programs Leader for the Americas International regional channel, among others. Prior toAvaya, she was Data Mining at IBM.



descarga (1)Time Inc. has announced an executive reorganisation to unify processes and unlock advertising opportunities. The unit will be focused into three divisions: category sales, brand sales and digital.

Advertising sales will be centralised under Mark Ford, who will be appointed as chief revenue officer global advertising.





descargaMindshare Argentina, WPP Group media agency, has appointed Fernanda Gutierrez to join the FAST team of specialists as Digital Communications Strategy Director. The unit has been designed to operate globally. Gutiérrez will be in charge of strategic communication solutions for local and regional clients. In addition, she will participate in the development of media plans and will be involved in new businesses and projects. The executive has been part of Mindshare for three years.

AAEAAQAAAAAAAAOPAAAAJGE5Y2ZkYmI3LTRmNzItNDc0MC1iY2I5LTg2YTUwNmIxMjQ2ZAMariana Gutierrez Briseño will head the new media agency of Montalvo, an advertising agency. The units are handling 5 clients already.







Credit: Adlatina
Credit: Adlatina

Carat Argentina media agency, led by Guido Righetti and part of Dentsu Aegis Network, has recently announced the appointments of Mariano Barcelona and Javier Caceres as account managers.

Barcelona will handle Adidas, Turner and Banco Itaú accounts, among other clients.

Caceres will be responsible for General Motors.