Posts Tagged ‘impreMedia’


Changing Places LatAm: Fernando Monedero, Camilo Concha, Gabriel Dantur…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: IPG MEDIABRANDS – Fernando Monedero, Camilo Concha :::  Gabriel Dantur – impreMedia ::: João Livi – Talent Marcel ::: Diego Medvedocky – Grey ::: Fernando Garcia – Havas Digital Media Group Perú ::: Click here for previous Latam Changing Places editions Fernando Monedero […]

Upfronts: The latest Sports Offerings from ESPN, impreMedia, Univision, BeInSports, Telemundo…

As the ultimate reality TV, sports is the one place where advertisers and agencies are confident that consumers will watch their commercials without skipping or time-shifting, although Steve Mandala EVP Advertising Sales at Univision said at the Upfronts that Univision is unaffected by fragmentation. Let’s take a look at what the networks boasted in terms of Sports content offerings at last week’s Upfronts in New York City.

impreMedia’s Juan Varela: “We are trying to redefine the concept of a quality popular Newspaper.”

impreMedia’s New York daily newspaper El Diario just revealed a new editorial design and format. Portada asked Juan Varela, VP Content at impreMedia and the brain behind the redesign, about the “new” El Diario. Varela joined impreMedia as VP of Content in 2013. In this role, Varela is responsible for content creation across all of impreMedia’s […]

Tidbits from AHAA: The Rupert Show, impreMedia’s plans, Is FB poaching employees from Univision?

A few tidbits from last week’s AHAA Annual Conference: The Rupert show, impreMedia’s plans, Total Market Definition, Is Facebook poaching employees from Univision? and more… The Rupert Show Having Rupert Murdoch, Executive Chairman of News Corp and the most powerful media owner in the world speaking at a Hispanic marketing conference was certainly a big coup for AHAA and a […]

Hilda Garcia is Entravision’s new VP Multimedia Content & Community Development

Hilda García has been appointed VP of Multimedia Content & Community Development for Entravision, Portada has learned. García was most recently VP of Multiplatform Content and Information and Digital Content Director for ImpreMedia, based in New York City. Garcia’s first day at Entravision is April 1. She will be moving to California, where the company is headquartered […]

IMPOWER! adds,, and as Partners

What: impreMedia’s digital network IMPOWER! added several network partners to increase the reach of its network. According to ComScore’s Hispanic Ad Focus (September 2013), IMPOWER! is now sixth among the top 10 most-visited Hispanic Ad Focus online destinations with nearly 5.5 million unique visitors monthly. Particularly the mobile channel is seeing high growth. Why it […]

impreMedia Creates New Ad Solutions Department

impreMedia announced today the creation of a new Advertiser Solutions Department led by Director, Iraima Yepez. Fernando Lang also was promoted from Advertising Revenue and Operations Director, Digital Division to Senior Director, National Sales for all platforms. “We created this new department exclusively to provide our advertisers with innovative custom solutions that go far beyond […]

impreMedia Announces Appointments: Hernando Ruiz-Jiménez, Damián Mazzotta and Juan Varela

impreMedia, the Hispanic news and information company in the U.S., confirmed today the appointment of Hernando Ruiz-Jiménez, Executive Vice President and General Manager, East Division and Damián Mazzotta, General Manager, West Division. Juan Varela also has been tapped as the new Content Director. All three join impreMedia’s Executive Committee and report directly to Francisco Seghezzo, COO. “The advertising industry […]

John Paton Joins Board of ‘The Guardian’

John Paton, CEO of Digital First Media, has been appointed non-executive director to the Guardian Media Group (GMG) board along with Ronan Dunne, CEO of Telefónica UK Limited (O2), ‘The Guardian’ announced today on its website. “We are delighted to welcome Ronan and John to the GMG Board,” said Amelia Fawcett, chair of GMG, in a […]


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.