What: ImpreMedia will launch the celebrity photo-based website Flashpik.com for the US Hispanic market.
Why it matters: The tool has been designed for ImpreMedia’s mobile audiences, which account for 69 percent of impreMedia’s total digital audience.
Flashpik.com features global celebrity content and enables fans to engage through an interactive tool that allows them to voice their opinions on the photos.
The new launch comes at a time of digital audience growth at impreMedia, which now reaches 5 million online and mobile visitors monthly and constitutes 44 percent share of impreMedia’s total audience composition, according to the company.
At present, 69 percent of impreMedia’s total digital audience accounts for mobile devices compared to 51 percent in 2012.
Prior to this year, impreMedia’s reach was driven by its network of newspapers and magazines.
Flashpik.com has been specifically designed by impreMedia for mobile audiences and allows impreMedia to enhance its content offering, expand product reach and provide custom advertising options for local and national brands across multiple screens and devices including digital, mobile and tablets.
“We’re experiencing tremendous growth across all of our digital properties thanks to our robust community of highly engaged, socially active mobile users. The launch of Flashpik.com not only marks our first major product initiative in the mobile space but is also a testament to the commitment we’ve made to innovating and delivering to each of our audience segments, in this case the burgeoning Latino millennial market, market advertisers are vying to reach,” said Ivan Adaime, VP Digital.