What: Impremedia has achieved the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group for the second straight year.
Why it matters: By receiving TAG recertification, Impremedia reaffirms efforts to fight ad fraud and promote transparency.
Impremedia has renewed its commitment to combating invalid traffic and ad fraud in the digital advertising industry by achieving the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group for the second straight year.
By receiving TAG recertification, Impremedia reaffirms efforts to fight ad fraud and promote transparency. This lets brands and marketers know that they can confidently advertise campaigns with the assurance that their investments are not being affected by fraudulent invalid traffic.
“As creators and curators of quality content, our standards are set high as an obligation to our audience and advertisers. That’s why we are constantly on the lookout to improve Brand Safety and prevent Ad Fraud” said Ivan Adaime, CEO of Impremedia.
To receive the Certified Against Fraud Seal, TAG requires companies to undergo a rigorous review process that certifies a company’s commitment to quality advertising. This program has become the gold standard for companies who want to raise accountability in today’s digital landscape.
As a recipient of the TAG seal, companies are demonstrating that they have taken the necessary steps to ensure the brand safely of their partners. With a digital portfolio of trusted top brands, advertisers are choosing Impremedia to partner up due to those safety standards since 2018.
As part of the responsibility to provide quality solutions, publishers will continue attending TAG’s programs in order to maintain best practices.
“Effective certification programs set a high bar for compliance and then raise that bar each year, so companies like Impremedia can assure their partners that they are taking the necessary steps to fight ad fraud and protect the digital advertising supply chain,” said Mike Zaneis, CEO of TAG.